A Project Study Report On

STUDY OF DISTRIBUTION CHANNEL STRATEGY OF RUCHI SOYA INDUSTRIES LIMITED

Submitted to Rajasthan Technical University, Kota

In Partial fulfillment of the requirement for the award of the degree of

Master Of Business Administration (2010-12)

Submitted to: Mr. Ajay D Saxena Branch Manager

Submitted by: Sanjay Kumar Jain MBA III Semester

A Project Study Report On

STUDY OF DISTRIBUTION CHANNEL STRATEGY OF RUCHI SOYA INDUSTRIES LIMITED

Submitted to Rajasthan Technical University, Kota

In Partial fulfillment of the requirement for the award of the degree of

Master Of Business Administration (2010-12)

Submitted to: Submitted by:

Dr. Manish Badlani Sanjay Kumar Jain
Assistant Professor

MBA II

Semester
Department of Management Studies

Engineering College, Ajmer (An Autonomous Institute of Govt. of Rajasthan)

Government Engineering COLLEGE (An Autonomous Institute of Govt. of Rajasthan) Badliya Circle National Highway-8, Ajmer- 305025
Tel: (0145) 2671800 Fax: (145)2671801 Website: www.ecajmer.ac.in

________________________________________________________________

CERTIFICATE
This is to certify that MR. Sanjay Kumar Jain, a student of Government Engineering College has submitted his report on STUDY OF DISTRIBUTION CHANNEL STRATEGY OF RUCHI SOYA INDUSTRIES LIMITED Towards RUCHI SOYA INDUSTRIES LIMITED. From 16 May to 30 June, 2011 towards fulfillment of the syllabus requirement prescribed by Rajasthan Technical University, Kota for Master of Business Administration

Dr. Manish Badlani Faculty of Management Studies

ACKNOWLEDGEMENT
On the successful completion of the project, first and foremost I thank God, the Almighty without whose blessings the project would not have been a success I express my sincere thanks to my project guide, Mr. Manish Yadv, Designation Area Sales Manager, Ruchi Soya Industries Limited, Jaipur for guiding me right from the Inception till the successful completion of the project. I sincerely acknowledge Him for extending their valuable guidance, support for literature, critical Reviews of project and the report and above all the moral support he had provided to me with all stages of this project. I would also like to than Mr. Ajay D.Saxena and the supporting staff of Ruchi Soya Industries Limited, who helps and cooperate me through out my project.

SANJAY KUMAR JAIN

PREFACE
It is well evident that work experience and knowledge from seminar it is a significant part of every professional course; seminar is an essential part to become a well qualified and skilled manager. In the same manner seminar and knowledge in an organization is a must for each and every individual the management course. This seminar gives more knowledge about present corporate world. Seminar on contemporary issues in management helps individuals and group of individuals to improve their skills, mental and decision making ability and also improve behavior with both personnel and customers and assess his or her personality in corporate life. We generally get theoretical knowledge of management. But this knowledge does not prove to be adequate. In future management students have to work in an organization. By merle theoretical knowledge about what management is, we are not capable of applying it.

Table of contents
S. No 1 Name Research Title Certificate Acknowledgement 2 3 4 5 6 7 8 9 10 11 Preface Introduction Objective of Study SCOPE & LIMITATIONS OF THE STUDY Research Methodology Marketing overview of Ruchi Soya in India Sales and Distribution network of Ruchi Soya Findings & Analysis Conclusion & RECOMMEDATIONS BIBLIOGRAPHY QUESTIONNAIRE Page No. 1-2 3 4 5 8-32 33 34 35-44 45-64 65-67 68-70 71-73 74 75-78