Questionnaire The researcher is conducting a study on customer retention by Ford Concern with their distinctive strategies.

To enable the researcher to make the necessary conclusions and recommendations for this study, a questionnaire is designed to assist with getting respondents feedback. It would be very much appreciated if you can answer all the items in the questionnaire. Information given will be treated in strictest confidence.

Name of the Customer : __________________________________________ Email / Phone Gender Occupation : ___________________________________________ : ___________________________________________ : ___________________________________________

Annual Income 4-6 lakhs Do you have a Car? Yes - What is the Brand Name? _______________ No- What brand you prefer to buy? _______________ Ford Honda Toyota TATA Maruti 6-8 lakhs 8-10 lakhs 10 lakhs - above

Others if any_________________ How you know about Ford Brand Friend Colleague Relatives Ford Sales Team Advertisement

Which model you prefer in Ford FIESTA CLASSIC FIGO Endeavour

Criteria for selecting the Ford Brand Cars Evaluate the statement on the basis of the point given below 1. Strongly Not Satisfied Affordable Price Range in Ford 1 2 3 4 5 2. Not Satisfied 3.Neutral 4. Satisfied 5.Strongly Satisfied

Style and Design of Car in Ford 1 2 3 4 5

Advanced Technologies and Functional Facilities 1 2 3 4 5

Mileage Given by Ford Cars 1 2 3 4 5

Overall Performance 1 2 3 4 5

Services Available in MPL Ford Arranging car loan service through various financial institutions at competitive pricing 1 2 3 4 5

Offer with comprehensive insurance plans through leading insurance under writers 1 2 3 4 5

Provide vehicle registration services as Added Service 1 2 3 4 5

Offer driver pickup services for your vehicle due for service with prior appointments 1 2 3 4 5

Provide timely service reminders for upcoming service deadlines over telephone & SMS 1 2 3 4 5

Satisfaction level of Ford Service Centers Availability nearer to Customers 1 2 3 4 5

Accessories / Spare Parts timely available in Ford Service Centers 1 2 3 4 5

Satisfactory Level of Resale Value of Ford Cars in the Market 1 2 3 4 5

Ranking the Above Criteria which you recommend to your Friend / Colleague/ Relative / Others in order to buy Ford Cars 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________

Thank You