Behavior change communication (BCC) is the strategic use of communication to promote positive health outcomes, based on proven theories

and models of behavior change. BCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and both mass media and interpersonal channels are used to achieve defined behavioral objectives.

SOCIAL AND BEHAVIOR CHANGE COMMUNICATION IS...

strengthening the SBCC capacity of local institutions

SOCIAL AND BEHAVIOR CHANGE COMMUNICATION IS...

engaging the media in the process of social change

SOCIAL AND BEHAVIOR CHANGE COMMUNICATION IS...

facilitating positive change

by shifting social norms

SOCIAL AND BEHAVIOR CHANGE COMMUNICATION IS...

developing communication tools to motivate social and behavior change

Behavior Change Communication Tools & Publications

A Tool Box for Building Health Communication Capacity
Authors: Ann Roberts, Reynaldo Pareja, Will Shaw, Barbara Boyd, Elizabeth Booth, Jose Ignacio Mata

The tool box is designed to help managers of health communication programs improve their unit's organization and credibility while simultaneously strengthening staff members' communication skills and confidence in their ability to apply the communication methodology described in the Tool Box. This collection of practical tools includes management ideas, models, concepts, and strategies that have been field-tested under the pressures of real-life and real-time logistical barriers, challenging cultural contexts, human resources issues, and funding problems Advocating for Change: Raising Awareness for Avian Influenza
Authors: AI.COMM Project

Focusing on avian influenza, this guide provides an overview of the advocacy process and its components from planning and information gathering to evaluating the success of a project's advocacy efforts and suggests strategic activities and messages that can be used to reach different audiences. It can be used regardless of the issue, the size of an organization, or the resources available. Avian Influenza Media Orientation Workshop - Training Notes
Authors:

As part of the U.S. Governments response to avian influenza, the Academy for Educational Development has been tasked by USAID to work with local and international media to orient them to avian influenza - the science and the practice. Following AEDs work with media in several countries, AED developed Avian Influenza: Media Orientation Training Notes. Based on evidence-based information and tested training notes, this document introduces avian influenza to local media to help them cover the story and understand the complexity of the virus and its impact. Behavior Change Communication for Improved Infant Feeding: Training of Trainers for Negotiating Sustainable Behavior Change
Authors: The LINKAGES Project

This course is designed to train community health workers in behavior change communication skills to improve infant feeding, and to train the trainers of these community health workers. The training takes a practical approach to problem solving related to infant feeding. Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions
Authors: Renata Seidel

This document is meant for those who want to incorporate behavior change strategies in their child survival programs, as well as those who already plan and carry out such activities. It focuses on the key practices associated with child health and what we have learned about these in the context of programs in developing countries. It examines the relative importance and various challenges of these practices, with the overall aim of providing insight into how programs can select priorities and plan effective strategies. Chapters are included on six major interventions: Newborn/neonatal health, Childhood Immunization, Control of Acute Respiratory Infections, Control of Diarrheal Disease, Malaria Prevention and Treatment, and Nutrition. Each chapter is followed by a short

summary of Audiences and Actions, Key Issues, and How Behavior Change Approaches Can Contribute. Limited copies of this document are available in hard copy to those in developing countries. Please contact ghcm@aed.org. Bringing the Community Together to Plan for Disease Outbreaks and Other Emergencies. A Step-by-Step Guide for Community Leaders
Authors: AI.COMM

The purpose of this guide is to help local leaders and community organizers bring together the community to help plan for disease outbreaks and other emergencies. This guide uses the lessons from communities that have already dealt with disease outbreaks and also uses other often-used tools to create discussion among community members and effectively garner their insight. Case Study of the MARAM Community Grantees: Improving the Health of Palestinian Families
Authors: Renata Seidel, Malek Qutteina, Anne Roberts

The MARAM Project (Improving Village and Community Health) was a USAID-funded project operating in the West Bank and Gaza Strip from 2001 to 2005. It included a smallgrants program to improve service delivery as well as activities aimed at improving key family health practices. This case study relates the process, lessons, and achievements of community grantees as part of the behavior change communications component of the program. The publication is available in English and Arabic. Drawing Attention to Pandemic Influenza through Advocacy
Authors: AI.COMM Project

Focusing on pandemic influenza, this guide provides an overview of the advocacy process and its components from planning and information gathering to evaluating the success of a project's advocacy efforts and suggests strategic activities and messages that can be used to reach different audiences. It can be used regardless of the issue, the size of an organization, or the resources available. The guide is intended for use with the Humanitarian Pandemic Preparedness (H2P) Pandemic Influenza Advocacy Packet, a collection of fact sheets and other useful information that will help you to undertake advocacy activities in your country, district, or community. Effective Ways to Survive the New Flu: Pandemic Influenza Management Booklet for the Household
Authors: AI.COMM

This booklet is a tool that is distributed to families in pandemic-afflicted areas. It contains essential information for household members on how to reduce transmission of the flu as well as how to care for household members who have the flu, focusing on specific household behaviors. Emergency Communication Workshop: Generic Facilitator's Guide
Authors: AI.COMM

One of the most important factors in ensuring a successful response to any disaster or emergency is effective and timely communication between responders, decision-makers, and the public, from the national level to the community level. This guide is used for facilitation of emergency communication workshops in which the issue of communications preparedness at the field level (the point closest to the emergency impact) in the event of

a major emergency is addressed and an appropriate communications plan in response to the community emergency can be developed. Extra Time Youth Peer Education and HIV Prevention Workbook
Authors: Ian Oliver, Kirk Friedrich (Grassroot Soccer Inc.)

Extra Time is a youth peer education workbook that uses the game of soccer and its global stars to convey critical HIV prevention and life skills messages to young people and prompt them to share what theyve learned with friends and family. Extra Time has been adapted for various sports-based HIV prevention programs and for diverse target audiences in countries across Africa. Currently available in English and French. Guidelines for Developing Home-Based Reminder Materials: Helping Families Save Sick Children
Authors: Michael Favin, Lonna Shafritz, Juan Carlos Alegre, Kim Cervantes (Social Change Group)

This publication provides program managers with a step-by-step process in planning, researching, designing, producing, and evaluating print materials. These materials specifically address reminding families of when to seek immediate medical care for a sick child. Humanitarian Pandemic Preparedness (H2P) Initiative Information Sheets
Authors: AI.COMM

Prevention and care during a pandemic influenza are divided into two areas: NonPharmaceutical Interventions (NPI) and Pharmaceutical Interventions.The overarching goal of both these interventions is to reduce the opportunities for the spread of the virus and reduce the number of cases. Each page of these information sheets contains a variety of communication, training, and advocacy tools that can be adapted to address their communities needs. Also included are counseling cards that health workers and volunteers can use to share information with community members. Humanitarian Pandemic Preparedness (H2P) Pandemic Influenza Advocacy Packet
Authors: AI.COMM

This packet is a collection of documents that promote pandemic influenza awareness, specifically oriented toward national leaders, district/local governments, and advocacy organizations. The primary purpose of the materials is to inform advocates on how to engage leaders and partners in preparedness and response. They include fact sheets, role descriptions, information about community approaches and non-pharmaceutical interventions, and communication and Frequently-Asked-Question sections. Information and Communication Technologies for the Developing World
Authors: Andrew Maxfield

This paper highlights the ways in which projects can identify and adapt communication technologies, such as the Internet, personal digital assistants, and cellular phones, in developing health communications programs.

Pencegahan HIV / AIDS dan Kontrol untuk pekerja Kemanusiaan - catatan Kursus Pengantar Komunikasi Perubahan Perilaku (BCC) Istilah BCC dan IEC yang umum digunakan. Apa sebenarnya yang dimaksud dan apa perbedaan antara BCC dan IEC? Informasi, Pendidikan dan Komunikasi: IEC adalah suatu proses bekerja dengan individu, komunitas dan masyarakat untuk: - Mengembangkan strategi komunikasi untuk mempromosikan perilaku positif yang sesuai dengan pengaturan mereka. Perubahan Perilaku Komunikasi " BCC adalah suatu proses bekerja dengan individu, komunitas dan masyarakat untuk: - Mengembangkan strategi komunikasi untuk mempromosikan perilaku positif yang sesuai dengan pengaturan mereka; DAN - Menyediakan lingkungan yang mendukung yang akan memungkinkan orang untuk memulai dan mempertahankan perilaku positif. Apa perbedaan antara BCC dan IEC? Pengalaman menunjukkan bahwa menyediakan orang dengan informasi dan memberitahu mereka bagaimana mereka harus berperilaku ("mengajar" mereka) tidak cukup untuk membawa perubahan perilaku. Sambil memberikan informasi untuk membantu orang untuk membuat keputusan pribadi adalah bagian penting dari perubahan perilaku, BCC mengakui perilaku yang tidak hanya masalah memiliki informasi dan membuat pilihan pribadi. Perubahan perilaku juga membutuhkan lingkungan yang mendukung. Mengingat model intervensi, kita belajar bahwa "perubahan perilaku komunikasi" dipengaruhi oleh "pembangunan" dan "kesehatan penyediaan layanan" dan bahwa individu dipengaruhi oleh komunitas dan masyarakat.Komunitas dan masyarakat menyediakan lingkungan yang mendukung yang diperlukan untuk perubahan perilaku. IEC dengan demikian bagian dari BCC BCC sementara dibangun di IEC. Pengantar program BCC Sebelum merancang intervensi BCC, penting untuk menjadi jelas tentang apa yang perilakunya adalah untuk dipengaruhi dan yang aspek perilaku mereka harus menjadi fokus untuk perubahan. Masyarakat terdiri dari kelompok yang berbeda dengan risiko yang berbeda dan faktor kerentanan. Bahkan di dalam kelompok luas yang sama, mungkin ada sub kelompok dengan karakteristik yang berbeda. Kelompok sasaran yang berbeda akan memerlukan pendekatan yang berbeda. Oleh karena itu, ketika membuat keputusan tentang sasaran kelompok dan faktor-faktor untuk mengatasi, perlu untuk dipertimbangkan:

kelompok sasaran yang paling rentan; mana risiko / faktor kerentanan yang paling penting; faktor yang mungkin terkait dengan dampak konflik dan pengungsian; yang menargetkan kelompok dan risiko / kerentanan faktor masyarakat ingin mengatasi; apa yang bisa menjadi motivator untuk perubahan perilaku; apa yang bisa menjadi halangan terhadap perubahan perilaku; jenis pesan akan bermakna untuk setiap kelompok sasaran; media komunikasi yang terbaik akan mencapai kelompok sasaran; yang layanan / sumber daya dapat diakses oleh kelompok sasaran; yang menargetkan kelompok dan risiko / faktor kerentanan layak dari sisi keahlian, sumber daya dan waktu. Sebuah program BCC yang sukses membutuhkan penelitian yang cermat dan menyeluruh pra-pengujian bahan komunikasi. Adalah penting untuk tidak meremehkan usaha yang diperlukan untuk melakukan penelitian perilaku baik kualitas, yang menghasilkan temuan yang akurat dan berguna. Sebuah analisis terbaru oleh UNHCR studi perilaku di sejumlah kamp pengungsi menemukan bahwa metodologi sering dibutuhkan perbaikan. "... Penelitian dan bentuk perencanaan yang tepat dasar dari kampanye komunikasi yang efektif. Mengetahui kebutuhan penduduk dan cara terbaik untuk mencapai audiens yang sangat penting dalam mencapai tujuan meningkatkan kesadaran dan, akhirnya, mengubah sikap dan perilaku ... Kuncinya adalah untuk menentukan kebutuhan dan keinginan penonton, kemudian menyampaikan pesan dan produk yang menawarkan manfaat nyata. Banyak kampanye perubahan sosial gagal karena pesan tidak berarti atau relevan dan karenanya tidak memotivasi kepada anggota audiens target ... "(AIDSCAP / FHI Pengendalian Penyakit Menular Seksual Bab 4:... Sebuah pendekatan untuk komunikasi yang efektif Undated: AIDSCAP Elektronik perpustakaan .)