15 Creative Guerrilla Marketing Ideas

Topic: Advertising, Latest Posts

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Email Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25 more that we had posted afterwards? If the answer is yes, then youll definitely love these! Weve collected fifteen more clever examples of guerrilla advertising, so you can think of it as a part III of our creative advertisement series.

Now, Ill be completely uncreative and just quote the wikipedia, but you can skip right to the pictures: The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources (1)

1. Greenpeace: Tree

2. Its a Boy Card

Insert finger and open. Its a boy! A card announcing the arrival of a babyboy.

3. South Africa Tourism: Zebra

Its closer than you think. Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra. (Agency: Contract, Mumbai, India)

4. Hawaiian Tropic: Enjoy The Sun

5. Styx Underwear: Only Time

Styx Underwear for men has a special character offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a mans rear end (buttocks).

6. WWF: Billboard

Save paper, save forests. (Advertising Agency: Saatchi & Saatchi, Paris, France)

7. Comedy Central: Hand

Art Director / Copywriter: Rod Henriques

8. Business card for Dr. Kiprov Cosmetic Surgery

Via the use of two rubber inserts, this business card shows the effect Dr.Kiprovs cosmetic surgery can have. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

9. Chart Business Card

Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise. (Advertising Agency: Rethink, Canada)

10. Bavaria Pilsner Beer: Book

Men are from Bars. Women are from Venus. (Advertising Agency: KesselsKramer, Amsterdam, The Netherlands)

11. Clear: No Dandruff

Clear. No Dandruff. Ad created to show effectiveness of Clear in eliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogot, Colombia)

12. Total Nutrition Corporation, GNC Burn 60: Burn Bag

See more examples of creative bagvertising here. (Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines)

13. Alzheimers New Zealand: Eraser USB Stick

Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: Alzheimers erasers your memories. Save them. On the reverse side was the Alzheimers New Zealand logo and website alzheimers.co.nz. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

14. EIZO: Pin-up Calendar 2010

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-upcalendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)

15. Ballet Classes