Structure Analysis

Strict adherence to health safety and environment standard is an integral part of TOTAL Parco's corporate culture. TPPL has functional organizational structure. Authority is centralized. Jobs are properly described. IT department work under voice president of finance & accounts.

CEO

Reporting & Budgeting Manager

Internal Auditor

VP Logistics & Supply Chain

VP Retail & Network Support

VP HSQE

VP Finance & Accounts

Communication

VP Consumer &

VP Administration & HR

Manager Supply

Manager Logistics

Manager Accounts

Manager Finance

Manager IT

Manager ERP

Manager HR

Manager Admin

Executives

Executives

Executives

Executives

Executives

Executives

Executives

Executives

Strategic Vision
Totals strategy, whose implementation relies on expanding the model for sustainable growth combining acceptability of our operations and sustained profitable investment program, aims at:
1.

Growing its hydrocarbon exploration and production activities throughout the world, and strengthening its position as one of the global leaders in the natural gas and LNG markets. Expanding progressively Totals energy offerings and growing new energies business in a context of high hydrocarbon prices.

2.

3.

Developing and adapting its refining system and consolidating its position in the marketing segment in Europe, while expanding its positions in the Mediterranean basin, the African and Asian markets.

4.

Growing its petrochemicals business, particularly in Asia and the Middle East, while improving the competitiveness of its operations in mature areas. Intensifying research and development to develop clean sources of energy and contribute to the moderation of energy demand and the fight against global warming. .

5.

Managerial needs
Implementation of Health, Safety & Environment (HSE) objectives. Currently they have no any system for attendance thats why there is no any punctuality; employees come to office at different timing. For better performance In case of any event or incident regarding IT Department within organization any employee can send his entry in problem log and this entry must be update as it happened and after meeting, problem must be solved as soon as possible and close problem report and log. They have currently blocked the option of receiving email from retailers. Email is one of the fastest ways of communication so this issue is causing a negative effect. Strategic needs An online application page must be created for suggestions regarding current enhancements, better performance and future plans. This page can only be opened by special high level management committee. Discussion form is also available for those who want to discuss their opinions openly with all employees and managers Interconnected system with full managerial controls To conduct R & D for alternative fuel resources. To work with the local bodies to enhance the environmental conditions. To get a share of 30% in the local market.

Growth of Retail Outlets

OMC's PSO SPL COPL APL TOTAL ADMORE HASCOL ASKAR Bosicor 2002 3,823 1,250 484 40 23 2003 3,801 1,197 511 63 50 2004 3,772 1,119 545 93 85 39 2005 3,700 1,081 583 130 116 153 2006 3,633 1,066 622 160 128 256 22 47 2007 3,560 1,090 615 190 166 305 100 130 2008 3,700 879 540 220 202 400 100 200 50

Total

5,620

5,622

5,653

5,763

5,934

6,156

6,291

Information Needs of the Company

Operational needs Online message system for card holder customers satisfaction and safety because in case of Post Paid card stolen customer have to be informed by SMS for the sake of safety of another transaction. After collecting all reports by email (like Bank Statements) in the shape of PDF they use manual system for entering all the data in Excel Sheet for analysis so they must be installed with the software which could directly convert it to spread sheet reports.

SWOT analysis STRENGTHS

International brand and quality Customer loyalty Strength in central region due to support from PARCO Lean structure and low overhead costs through various hospitality arrangements. Collaboration with PARCO In house R & D Facilities New setup of company owned Petroleum Depot

WEAKNESSES
Unfavorable payment terms by refineries Unpredictable demand in different seasons and due to electricity shortage, resulting in supply problems They are not able to manage Supply & Demand Payment issues with the suppliers and External clients Lack in customer support issues No IT Management networking between Retail Points and the Organization Manual Entry Systems at Retail outlets

OPPORTUNITIES
Entering strategic alliance with oil refineries to increase capacity Enter in LPG and LNG business Abruptly increasing number of vehicles Improved margins with increasing oil prices Market penetration opportunity due to product differentiation Governmental support to create awareness for clean & healthy environment which help product differentiation

THREATS
Due to increase in oil prices, people use other means of energy like CNG, LPG etc. TPPL not did a formal Agreement with Attock Refinery Limited; they can suspend supplies without giving prior notice. Increasing prices of oil. Increase oil prices also increases OMCs margins but this is a threat because people find other alternatives. Consumers changing behavior due to increase in price Increasing competitions as new companies getting into the market Quota system from the supplier/ Refinery

Total Parco's Products and Services

Whatever your needs are, Total Parco has developed for you a whole range of products and services catering to all that you require. We offer you state-of-the-art products that are environment-friendly, secure and of the highest quality. Fuels Total Parco offers a variety of top quality fuels on its service stations to suit the needs of every customer and is at the forefront of taking new initiatives in the oil industry. Bonjour Total Parco has revolutionized the concept of shops on petrol stations in Pakistan, by integrating products and services according to the needs of the average customer. The shop name "Bonjour" derived from our French roots welcomes each customer to an enhanced shopping experience. Products Whatever your needs are, Total Parco has developed for you a whole range of lubricants catering for any type of requirement. Car Wash In line with its corporate slogan of "Total Care, Total Trust", Total Parco is committed to providing its customers with the best in products and services. Not only do we have an extensive network of carwash facilities available on our retails stations, but in keeping with our commitment to uses of alternative energy and environmental conservation we have taken the initiative to develop and install the first solar powered car wash in Pakistan at selected retail stations. Fuel Cards We take pride in introducing to you the first chip based fuel card marketed by Total Parco at its selected retail stations. Oil Change and Biker's Zone Total Parco is committed to setting up state of the art filling stations of an international standard across the country with world class products and services geared to satisfy the needs of its customers. Oil change facilities are present on a large number of our sites offering premium lubricants and oil change services along with comprehensive equivalent information made available for the ease of our customers. Total Parco is a trendsetter in initiating a dedicated oil change and maintenance facility for motorcycle drivers on selected retail stations called Biker's Zone.

Petroleum Industry Supply Chain

Petroleum industry supply chain has three major parts

1. Upstream The upstream sector is the portion of the industry involved in extracting the oil and gas from below the ground until it reaches the surface. This part of the industry incurs the most risk because of the uncertainty in finding gas in commercially producible quantities and the capital intensive methods needed to extract it (drilling). Recent technological advances, including 2-D and 3-D computer modeling, have reduced the uncertainties a great deal 2. Midstream Upstream portion of supply chain provide crude oil to refineries. Refineries are located all over the world and closer to final consumers. The main reason for this fact is the economies of scale of transporting crude oil in big supertankers versus transporting the final product in smaller lots, and the strategic value of the refining assets. This latter fact makes governments prefer having some of the refinery operations in their territories. Pakistan has also many refineries to fulfill their local demand and achieving economies. Major refineries are o o o o o National Refinery Limited (NRL) Attock Refinery Kimited (ARL) PARCO Bosicar Pakistan Refinery Limited (PRL)

3. Downstream The downstream supply chain is usually characterized as a mature, rather competitive, and complex supply chain. Downstream supply chain highly effected with temperature. For this supply chain, logistics pays very vital role in this supply chain. Three transportation mood are used in this stream, namely Rail Tank lorry Pipeline

Petroleum Supply Chain Challenges in Pakistan

TOTAL PARCOs Downstream Supply Chain

- National Refinery Limited (NRL) - Attock Refinery Kimited (ARL) - PARCO - Bosicar - Pakistan Refinery Limited (PRL)

Industry Consumer / Retail consumer

Total Parco Pakistan Limited is in the process of building a world class infrastructure for distribution of petroleum products throughout the country. Every day hundreds of vehicles roll out from the oil installations to travel vast stretches of the Indus valley, deserts in the South and high mountains in the North to reach its customers. We touch the lives of millions of people across the country by meeting their energy needs. Making use of its global experience and local partnerships, Total Parco ensures premium service to its customers. The supply chain ensures that each product is delivered to its customers at the right time in the right quantity and quality, using a state of the art vehicles tracking system. The journey of each vehicle is tracked form the moment it leaves the installation to the customer's doorstep, providing more than just a service but peace of mind and TOTAL confidence that comes therewith.

Supply Chain challenges for TOTAL Parco Pakistan

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