CARAT MEDIA WEEKLY NEWSLETTER

No. 634

 Media Report
2012

Image: ddpavumba / FreeDigitalPhotos.net

2012

20120.36%

20112012

()20121
108.362-3

2010-2012()

11.24

3.52

81.26

0.36

12-Mar

12-Feb

12-Jan

11-Dec

11-Nov

11-Oct

12Q4 (f)

12Q3 (f)

(2012/04/30)
(a)(f)

11-Sep

103

12Q2 (f)

12Q1 (a)

11Q4

11Q3

11Q2

11Q1

10Q4

10Q3

10Q2

105
104

80

11-Aug

1.89

4.48

106

90

70

10Q1

0.00

3.45

5.97

108

107

11-Jul

5.00

4.52

109
106.99

11-Jun

6.50 6.62

100

11-May

10.00

110

12.90 12.96

11-Apr

(%)

15.00

&()

102

(2012/04/05) Note: 2006100

(2012/03/27)

2012

20121132011
1.9%

1-23
5.4%

12,427

2004-2012

2011/2012

30.9%
11,896
10,852

10,558

11,277

11,569

11,354

2011

10,450

-2.7%

3,347

4,315
3,551

2.6%
-1.0%

3,902

4,105
8,616

-4.3%

2012

5.4%
3,704

-1.9%

-4.9%

-8.8%

-5.7%

-17.6%
2004

2005

2006

2007

2008

2009

2010

2011

2012

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011/20120.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0

2012

14%
6.4%
5.7%-17.9%1-2

2011

2011/2012

1,169
1,243 6.4
4,966 0.5

2,417

2,278 - 5.7 %

11.0%

7.6%

4,940

2012

7.5%

(6.5%)

(10.9%)

1,257
1,160 - 7.8 %
1,031
847 - 17.9 %
754

43.7%
2011
2012

(42.7%)

20.1%

(20.9%)

860 14.0

(10.1%)

(8.9%)

10.2%

+:
54.7
(52.8%)

2011

AIS (Advertisement Information Service)

201220

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2012

1,190.3
10.5%
1,021.9
9.0%
899.6
7.9%
750.8
6.6%
740.9
6.5%
729.7
6.4%
710.2
6.3%
649.7
5.7%
602.9
5.3%
475.6
4.2%
430.5
3.8%
416.7
3.7%
407.0
3.6%
354.8
3.1%
353.3
3.1%
349.6
3.1%
274.7
2.4%
250.6
2.2%
245.5
2.2%
205.3
1.8%
7,771.4
68.4%
11,059.3
97.4%
11,354.2
100%

-29.6%
-4.5%
26.5%
70.1%
-1.5%
-5.8%
7.5%
-8.8%
-14.2%
14.1%
11.7%
0.3%
-3.9%
-23.9%
-1.6%
-11.0%
19.3%
1.1%
16.7%
-2.0%
-2.0%
-1.9%
-1.9%

2011

1,690.0
14.6%
1,070.5
9.3%
711.3
6.1%
441.3
3.8%
751.8
6.5%
774.8
6.7%
660.6
5.7%
712.6
6.2%
702.9
6.1%
416.6
3.6%
385.2
3.3%
415.6
3.6%
423.7
3.7%
466.3
4.0%
359.2
3.1%
392.7
3.4%
230.2
2.0%
247.9
2.1%
210.4
1.8%
209.5
1.8%
7,932.4
68.6%
11,273.0
97.4%
11,569.3
100%

1
2
6
10
4
3
8
5
7
12
15
13
11
9
16
14
18
17
19
20
-

///8
AIS (Advertisement Information Service)

201220

201268.4%(70.1%)
(26.5%)
29.6%

20121e
/
7

11-20(19.3%)(16.7%)
23.9%

2012

20112012

201220

6
/
7

10

11
/
12

13

14

15

16

17

18
//
19

20
Top 20

2012

952.9
8.4%
386.6
3.4%
339.0
3.0%
277.0
2.4%
235.9
2.1%
211.8
1.9%
210.6
1.9%
200.8
1.8%
181.4
1.6%
174.0
1.5%
170.7
1.5%
165.6
1.5%
152.8
1.3%
133.7
1.2%
119.2
1.1%
118.9
1.0%
116.3
1.0%
113.6
1.0%
106.9
0.9%
105.5
0.9%
4,473.2
39.4%
11,354.2
100%

-31.8%
13.2%
7.2%
55.4%
3.2%
2.6%
-16.9%
-9.1%
6.5%
28.6%
21.4%
1028.6%
-17.1%
-33.0%
14.5%
86.7%
3.0%
45.3%
9.1%
-15.5%
-2.1%
-1.9%

2011

1,396.5
12.1%
341.5
3.0%
316.2
2.7%
178.2
1.5%
228.7
2.0%
206.4
1.8%
253.3
2.2%
220.9
1.9%
170.3
1.5%
135.3
1.2%
140.6
1.2%
14.7
0.1%
184.4
1.6%
199.6
1.7%
104.2
0.9%
63.7
0.6%
112.9
1.0%
78.2
0.7%
98.0
0.8%
124.9
1.1%
4,568.3
39.5%
11,569.3
100%

AIS (Advertisement Information Service)

1
2
3
10
5
7
4
6
11
16
14
162
9
8
22
41
19
28
23
18
-

201220

2012(86.7%)
(45.3%)(21.4%)

201216(201141)8

20
(-17.1%)/(-16.9%)(-15.5%)

/2011
2012

2011

2012
201220111.6%

32.7%
(8.0%)

/
/

300
250

26.9%

2011/2012

2011/2012
2011

-15.3%
4.0% 5.9%

2012

-32.7%
12.8%

116.2%
6.3% 44.1%

200

-6.5.%

150

8.0

6.4%

-1.3

-1.3

-5.7

-7.9

100

50

9.5
- 10.9

- 5.4

2011

- 4.4

2012

- 1.3
0

200

400

600

800

1,000 1,200 1,400 1,600 1,800 2,000

AIS (Advertisement Information Service)

2012

201120125.7%(-18%)

/2012
201130/5.4%68.4%

3C(-5.7%)

(-21.8%)

1,200
1,000

2011/2012

-18.1%

2011

2012

2012

800

600

123.4

105. 0

400

14.7%

200

7.8%

3C

-0.1%

3,170.2%
16.1%

5.4%

68.4%

49.0%

22.3%

2, 049. 9

2,278.3

90. 0% -5. 7%
5. 4% -21. 8%
4. 6%

22. 0%
-5.7%

2011

2, 173. 1

89. 9% 1

157.7

6. 5%

86. 0

3. 6%

2,416.9

- (9)

- (2)
- (1)()
AIS (Advertisement Information Service)

2012

2012
7.8%

2012

UV40%/

140
120

2011

9.3%

2012

-61.9%

100
80

23.8%

60

26.4%

40

26.8%

-6.7%
26.1%
17.5%

20
0

2011/2012

7.7%

-31.7%

2012

2011

317. 7

27. 4%

2. 8%

309. 0

24. 6%

261. 0

22. 5%

-19. 6%

324. 7

25. 8%

218.2

18.8%

-8.3%

237.9

18.9%

//

114.2

9.8%

-9.8%

126.6

10.1%

76.7

6.6%

-0.4%

77.0

6.1%

69.8

6.0%

-5.5%

73.8

5.9%

60.5

5.2%

-1.6%

61.5

4.9%

22. 0

1. 9%

-16. 7%

26. 5

2. 1%

12.6

1.1%

-0.8%

12.7

1.0%

10

7.1
0.6%
1,159.8

-9.5%

7.8

0.6%
1,257.4

10

-7.8%

AIS (Advertisement Information Service)

2012
201220115

2012

2012201117.9%68.2%

2017/

300

2011/2012

-68.2%

2011

2012

2012

2011

406.8

48.1% -16.1%

484.7

200

344.2

40.7% -20.0%

430.2

41.7%

150

95.6

11.3% -18.0%

116.6

11.3%

846.6

-17.9%

250

-24.7% -22.9% 1,481.0% -0.8%

-20.7%
-28.4%
135.6%
-0.4%
49.6%

100
50
0

47.0% 1

1,031.4

- (7)989(i like radio)ICRT

- (6)POP Radioi radioHIT FM

KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2012
201214.0%
(
)(/)
70%

2011/2012

2012
201110

428

182

191 5.0%
91

5.0%

16.5%

517 20.7%

2011

106 16.5%

2012

54
46

-14.1%

200

400

600

(-14.1%)

2012

32.7

-6.7%

20.6

2,472.6%

16.4

185.9%

9.8

347.4%

25.2

125.1%

18.6

-50.3%

10.8

NA

3.5

238.7%

23.7

1,061.1%

16.8

66%

9.8

264.6%

3.5

-65.8%

21.9

93.7%

15.0

25.8%

9.1

-31.6%

3.4

335.5%

17.8

-22.7%

12.1

-28.5%

5.4

3.9%

3.2

350.1%

17.6

240.6%

9.6

0.1%

5.1

181.9%

2.9

-25.0%

17.0

264.2%

7.9

NA

4.5

NA

2.0

NA

16.8

96.4%

7.8

63.6%

4.4

NA

1.9

NA

14.7

-18.4%

7.6

45.9%

4.0

79.7%

1.2

312.2%

10

35.5%

7.5
64.5%

341.2%

4.0
69.5%

65.3%

1.1
70.8%

144.8%

Top 10

13.1
38.8%

2012/2011
AIS (Advertisement Information Service)

2012

2012113(1.6%)(14.0%)

2012
6.4%

32012

2012

GTVGTV
TVBSGJET
MUCHGTVK

TVBS-NTVBS

AXN

LS Time

ESPNZ

ANIMXDisneyCartoon NetworkMOMO

MTV

GTV

Discovery

2012

/30CHEERS
CareerSMART
Money **

ELLEBAZAARCOSMOPOLITANVOGUEBRAND
With efViViGIRLJASMINEBeauty()
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TVBS()()()()()()()
**

//

ARCHDECOLa Vie
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WE PEOPLEBANG!

*Taipei Walker7-WATCHTOGOAZ
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