DATAS

LIST OF TABLES
Table No. 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 Titles Tariff Charges of Airtel Data Cards Tariff Charges of Tata Photon Data Cards Tariff Charges of BSNL Data Cards Tariff Charges of Vodafone Data Cards Tariff Charges of MTS Data Cards Tariff Charges of Tata DoCoMo Tariff Charges of Reliance Net Connect Age-wise Categorization of Respondents Gender-wise Grouping of Respondents The Course in Respondents Respondents Semester Respondents Awareness About Data cards Source of Information About Data Cards Use of Data Cards by Respondents Duration of Usage Brand Preference of Students( Respondents) Source of Purchase of Data Cards Factors Taken in to Consideration for Purchase Decision Academic Usage of Data Card Importance in Course Frequency of Students Connectivity to Data Card Page No 26 30 34 37 39 45 53 55 56 57 58 59 60 62 63 65 67 68 70 72
BRIDAVAN COLLEGE
Page 1
4.14 4.15 4.16
Students Satisfaction on Data Cards Levels of Satisfaction Reason for Dissatisfaction of Students Alternative Choice of Brands if Preferred Brand is not Available Decision of Students if the Tariff Charges Increases by the Current Provider Choice of Students if they Would Shift Important Factors in Purchase Decision Rating of Brands According to the Satisfaction of the Students Based on the Performance and Services
74 75 77
4.17
79
4.18
81
4.19 4.20
83 85
4.21
87
BRIDAVAN COLLEGE
Page 2
LIST OF FIGURES
Fig.No. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 Titles Age-wise Categorization of Respondents Gender-wise Grouping of Respondents The Course in Respondents Respondents Semester Respondents Awareness About Data cards Source of Information About Data Cards Use of Data Cards by Respondents Duration of Usage Brand Preference of Students( Respondents) Source of Purchase of Data Cards Factors Taken in to Consideration for Purchase Decision Academic Usage of Data Card Importance in Course Frequency of Students Connectivity to Data Card Students Satisfaction on Data Cards Levels of Satisfaction Reason for Dissatisfaction of Students Alternative Choice of Brands if Preferred Brand is not Available Decision of Students if the Tariff Charges Increases by the Current Provider Choice of Students if they Would Shift Important Factors in Purchase Decision Rating of Brands According to the Satisfaction of the Students Based on the Performance and Services Page No. 55 56 57 58 59 61 62 64 66 67 69 71 73 74 76 78 80 82 84 86 88
BRIDAVAN COLLEGE
Page 3
CHAPTER-1
INTRODUCTION
BRIDAVAN COLLEGE
Page 4
INTRODUCTION
Internet Data card is a removable computer component having small size like pen drive. Being a wireless device, the data card can be used to access internet even while roaming. It helps to keep stay in touch with internet world, wherever we go. We can access internet from anywhere where there is mobile signal coverage. Downloading speed depends on the networks and strength of networks. Internet Data Card is a very easy to use plug and play device. Everything is inbuilt into this small device. No CD or DVD is required. Just plug the data card into USB drive of laptop or desktop and start using it. As the new latest Data Card comes selfexecution when the customer plug in to USB drive Installation process is pretty simple. Customer gets the user friendly interface and itll guide what to do next. Just follow the steps. No additional software is required. Now days, most of the college students are using internet data cards for their educational purpose because it is a portable device. Many of the data cards brands are available in the market.
Growing businesses in all segments, necessity to access emails and corporate applications during urgent business trips and the urge for some entertainment while on the move are some drivers increasing the demand for data card usage. Many of the corporate, says that faster surfing and higher download speeds, convenience of surfing the Internet while on the move, simple to use, and affordable tariffs are among the key reasons for the data card growth, in both the laptop and desktop segments. Wire line broadband connections are yet to penetrate the vast semi-urban and rural parts of the country where entrepreneurs, officials, students, etc have the need to surf the Internet for various purposes. Though the laptop penetration in these areas has not made a significant mark, desktop penetration is comparatively more. With data cards offering convenient access to the Internet, a number of companies have started to tie up with service providers to avail bulk network connections for their employees on the go and allow them to utilize their time during business travels. Since data cards can be used with desktop also, it cuts down the office infrastructure costs as well. With the data card segment witnessing steady growth, affordability will go up, which, in turn, will drive growth. As the data card growth increases, speed evolves and prices come down, affordability will go up and more users can begin to think of data card as an affordable solution, says an Airtel
BRIDAVAN COLLEGE Page 5
spokesperson. And growth of mobile telephony in India has created users with specific needs like m-commerce that require wireless Internet, driving the wireless data card growth. Once the concept of mobile wallet and its applications hit the market in India in the near future, the wireless data card segment is also expected to witness an exponential growth. The objectives of the study is to gain knowledge about the brand preference of data cards among college students, to study about different data card providers in the market and the growth of the wireless internet sector. The objective of the study is also to understand the students pre, post behaviour during perception of data card and buying behaviour and attitude for data card. To understand the former part, the researcher created a questionnaire and conducted a survey. The researcher analysed the questionnaire and the survey to create an extensive questionnaire understanding the buying behaviour of students of various brands data cards. The researcher had an analysis done on the 150 respondents from various colleges from Bangalore to identify how much of buying intension is due to attributes and how much due to influence by referrals. The research analysis had revealed that 36% of the students are using Tata photon data cards, 19.33% ,BSNL ,16.67% MTS,14%reliance,10.67% airtel,3.33 % Vodafone data cards respectively. Here we can conclude that majority on the of the respondents are using Tata Photo Data Card and they are also satisfied with the brand Tata Photon data card and its attributes. However, no brand has performed well with the students who are considerably concerned about internet connection with its cost and tariff plans. This following detailed analysis is presented in the project report.
BRIDAVAN COLLEGE
Page 6
AN INTRODUCTION TO INTERNET- MARKET

The Internet is transforming the business environment, creating new challenges and opportunities. This chapter provides an overview of the internet and its defining characteristics, highlighting the key developments that have contributed to its explosive growth and its impact on the business environment. The internet is world-wide network of networks. In essence, it is a common technology platform that allows computing devices to communicate with each others. In doing so, it offers a number of alternative channels that enable businesses and people to communicate. The three core channels include e-mail (the most common), news groups and mailing lists, and the World Wide Web (WWW). The World Wide Web (www) is a large network of documents, which contain hypertext and pictures, provides the opportunity for dynamic interaction. Hypertext allows information to be organized in user friendly way that is easily accessible. Information is becoming a major part of the products and services that people buy, and a critical source of added value.
DEFINITION OF INTERNET
The Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked web pages and other resources of the World Wide Web (WWW).
Internet
Main articles: List of Internet users by country and List of countries by number of broadband Internet subscriptions
Typical signboards of STD booths (kiosks from where STD calls can be made) and internet kiosks in India Internet country code: .in Internet Service Providers (ISPs): 180 (2010) Internet hosts: 4,536,000;
BRIDAVAN COLLEGE
Page 7
Internet users: 121 million; Broadband Internet users: 13.35 million (Dec 2011)[30] Internet access in India is largely provided by the private sector and two state-run companies and is available in a variety of forms, using a variety of technologies, at a wide range of speeds and costs. The country has the world's third largest Internet users with over 121 million users (of whom 59% who only access the internet via mobile devices) as of December 2011.[31] However, the Internet penetration in India is one of the lowest in the world and only accounts for 8.4% of the population compared to OECD counties where average penetration rate is over 50%.[2][32] The number of broadband Internet subscribers in India has started to become more significant, having more than doubled in the two-year period to end-2009. DSL, whilst holding slightly more than 75% of the local broadband market, was steadily losing market share to other non-DSL broadband platforms, especially to wireless broadband platforms. The 3G auction was followed by an equally high profile auction of 4G spectrum that set the scene for a competitive and invigorated wireless broadband market. The growth in number of broadband connections in India has accelerated since 2006. As of December 2011, total Internet connections stood at 22.39 million, while the broadband Internet connections in India had reached 13.35 million constituting 1.0% of the population.[30] India has one of the lowest penetrations of broadband connectivity in the world.[33][34] A number of private Internet Service Providers (ISPs) offer services in India, many with their own local loop and gateway infrastructures. BSNL and MTNL have continued to dominate the ISP market because of their existing massive copper infrastructure in the last-mile across the nation. An estimated 60% of Internet users were still regularly accessing the Internet via the country's more than 10,000 cybercafes. According to International Telecommunication Union, the international average broadband speed is at 5.6 Mbps, whereas in India the average speed hoovers at 256 kbit/s which is the minimum speed set by TRAI. The government declared 2007 to be "the year of broadband." Four years later, Indian broadband failed to deliver download speeds of which other developed nations delivers. South Korea led the list with an average of 43 Mbit/s, followed by Japan (10.6 Mbit/s) and United States (4.6 Mbit/s).[35][36]
India broadband growth is hampered by various challenges, including a complicated tariff structure, metered billing, higher charges for right of way and absence of localloop unbundling. Average Internet speed in India is as low as 0.8Mbit/s. Out of the total Internet population 35% are still below 256kbit/s. To compete with international standards of defining broadband speed the Indian Government has taken aggressive step of proposing the $13 billion national broadband network to connect all cities, towns and villages with a population of more than 500 in two phases targeted for completion by 2012 and 2013.The network will be capable of handling speed up to 10Mbit/s in 63 metropolitan areas and 4Mbit/s in additional 352 cities.
GROWTH OF THE INTERNET

The origin of the internet date back to 1969, when the United State Defence Department developed the Arpanet, which was intended to link military networks together. The growth of personal computing technology in the 1980s, largely contributed to the accelerated adoption of the internet and the World-Wide web(WWW) which far outstrips that of previous technologies. The number of Internet user is constantly increasing. By 2000 there are 375 million Internet users world-wide, and by 2002 the figure is 500 million. This boom has been the result of several underlying forces that have come together. The wider availability of the internet, offering inexpensive bandwidth. Easier access to these networks provided by point-and-click web browsers. Multimedia development tools that can be used to create rich content. The emergence of open standards in development tools and at the network Protocol level (eg. TCP/IP), making it more cost effective for software Developers and other technology providers to create interoperable products. The growth in support services (eg: web design, hosting, and gateway Services). The development of critical processes (ordering, billing, payment, etc). A study by the Stanford Institute for the Quantitative Study of Society (2000), reveals the wide range of areas where people are embracing the Internet-from communicating (90% use e-mail) and sourcing information, to interacting (eg: chat rooms, entertainment) and purchasing (37%). These activities highlight the adoption of the internet as an interactive communication and information tool.
USES OF THE INTERNET

1. 2. 3. 4. 5. 6. 7. E-mail World Wide Web Remote Access Collaboration Streaming Media File Sharing Voice Telephony
1. E-mail: Electronic mail, commonly called email or e-mail, is a method of

exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the same time. Today's email systems are based on a store-and-forward model. 2. World Wide Web: The World Wide Web, abbreviated as WWW or W3 and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them via hyperlinks.
3. Remote Access: The ability to log onto a network from a distant location. Generally, this implies a computer, a modem, and some remote access software to connect to the network. Whereas remote control refers to taking control of another computer, remote access means that the remote computer actually becomes a fullfledged host on the network.
4. Collaboration: Collaboration is working together to achieve a goal, but in its negative sense it is working as a traitor. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) .
BRIDAVAN COLLEGE
Page 10
5. Streaming Media: Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider. The name refers to the delivery method of the medium rather than to the medium itself. The distinction is usually applied to media that are distributed over telecommunications networks, as most other delivery systems are either inherently streaming (e.g., radio, television) or inherently non-streaming (e.g., books, video cassettes, audio CDs).
6. File Sharing: File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multimedia (audio, images, and video), documents, or electronic books. It may be implemented through a variety of ways.
7. Voice Telephony : Voice over Internet Protocol (Voice over IP, VoIP) is one of a family of internet technologies, communication protocols, and transmission technologies for delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms frequently encountered and often used synonymously with VoIP are IP telephony, Internet telephony, and voice over broadband, broadband telephony, and broadband phone.
A data card is any removable computer component, approximately the size of a credit card, that contains data, or that contains non-volatile memory to which data can be written and from which data can be recovered. The term is a synonym for smart card. Some data cards are portable devices and include such components as flash memory modules and proprietary memory sticks. They are useful for the transfer of files among computers and for short-term data backup. Still other data cards are used with notebook computers to provide mobile wireless Internet access. The USB Data Cards market for wide area communications over 3G networks is growing rapidly. During 2008 alone over dozens of million units of broadband 3G modems have been shipped around the world, either as external USB modems or integrated note book/laptop, Mobile Internet Devices and Smartphone applications.
BRIDAVAN COLLEGE
Page 11
The common PC connectivity for such devices is the USB standard that enables high-speed data transfer rates, and is compatible with every common desktop operating system. Together with mobile PCs' emerging demand for longer battery life and better host OS support, the need for high-performance quality communication drivers becomes critical. Driver Core for Data Cards accommodates these industry requirements by supporting the advanced mobile networking standards and meeting the rigid data card driver needs. Now days, most of the college students are using internet data cards for their educational. The reason behind the students preference of data card is its portability. They can carry the device where ever they are going. Even in college also they can use it. Many of the data cards brands are available in the market. Students preferring brands based on availability of network and price package.
FACTORS AFFECTING BUYING INTERNET DATA CARDS Price Speed Connectivity Discount or Offers Easy handling Availability in store
BROAD BAND INTERNET V/S DATA CARD

A few years ago, even the dial-up connection was regarded as the latest innovation in the world of Internet connectivity. Things, however, started to change for the delight of the Internet users from the time, Broadband made its entry. From that very time, it has been able to make a niche for itself in this ever-growing market segment. The greatest advantage of a broadband connection is its high speed apart from reliability of the Internet solutions. If you are a prospective broadband user and looking for an affordable broadband deal then you can search for numerous options in the traditional as well as the online market. This will help you to compare broadband deals and select the best deal to serve your needs. One thing is for sure,
getting a good deal without you getting into deals' comparison is too much to ask from destiny. Wire line broadband connections are yet to penetrate the vast semiurban and rural parts of the country where entrepreneurs, officials, students, etc have the need to surf the Internet for various purposes. Though the laptop penetration in these areas has not made a significant mark, desktop penetration is comparatively more.
With data cards offering convenient access to the Internet, a number of companies have started to tie up with service providers to avail bulk network connections for their employees on the go and allow them to utilize their time during business travels. Since data cards can be used with desktop also, it cuts down the office infrastructure costs as well. With the data card segment witnessing steady growth, affordability will go up, which, in turn, will drive growth. As the data card growth increases, speed evolves and prices come down, affordability will go up and more users can begin to think of data card as an affordable solution, says an Airtel spokesperson. And growth of mobile telephony in India has created users with specific needs like m-commerce that require wireless Internet, driving the wireless data card growth. Once the concept of mobile wallet and its applications hit the market in India in the near future, the wireless data card segment is also expected to witness an exponential growth. Apart from this, Internet charges in costly hotels are very high. With the availability of data cards and USB modems, frequent business travellers who stay in costly star hotels can access the Internet and corporate applications on their laptops and avoid using the Internet facility at hotels, saving on high Internet charges.
BUYING PROCESS OF INTERNET DATA CARDS 1. 2. 3. 4. 5. Need Recognition Information Search Evaluation of alternatives Purchase decision Post purchase behaviour
BRIDAVAN COLLEGE
Page 13
1. Need Recognition: As a result of either cognitive activity or some environmental stimulus, the buyer recognizes a need which is capable of being satisfied by a product or service. In other words, the need is often triggered by internal or external stimuli. Some authors also take this need recognition stage as the entry point. The potential consumer will not implement any of the other steps in the buying process until need recognition has happened.
2. Information Search: This stage represents all search of the external environment for alternative solutions as well as for information helpful in evaluating these alternatives. The search for information occurs on an internal and external basis. The internal search for information from previous experience might be relevant to the present purchase situation. The extent and nature of external search for information likely in any given purchase has been the subject of a great deal of research. When searching for information in the external environment (e.g., friends and family), consumers focus on those relevant attributes that are available and are diagnostic.
3. Evaluation of Alternatives: This stage consists of the physical and cognitive activities involved in comparing alternatives on the basis of information gathered from external search above. According to Kotler (2000), the consumer arrives at attitudes toward the various brands through an attribute evaluation procedure and most buyers consider several attributes in their purchase decision. These attributes used by consumers for evaluation are also called choice criteria. In fact, consumers attempt to optimize the trade-off between product benefits, product costs, the desired personal utilities and other variables.
4. Purchase Activity: Purchase activity involves the actual final decision and physical activities involved in making (or not making) the purchase. This stage includes the actual transaction. However, as suggested by Kotler (2000), perceived risks of a consumer can heavily influence his decision to modify, postpone, or avoid a purchase decision. Therefore it is necessary for marketers to understand factors that might provoke perceived risk in consumers and work out solutions to reduce that.
BRIDAVAN COLLEGE
Page 14
5. Post Purchase Behaviour: This step is concerned primarily with the buyers use of the product purchased. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction which will influence a consumers subsequent behaviour. Dissatisfied consumers may abandon or return the product, they may even complain to the other group (Kotler, 2000). It is clear that satisfactions and dissatisfactions created by product performance will be important determinants of attitudes and information stored as inputs to future purchase decisions.
BRIDAVAN COLLEGE
Page 15
CHAPTER-2
REVIEW OF LITERATURE &DESIGN OF THE STUDY
BRIDAVAN COLLEGE
Page 16
INTRODUCTION
Internet Data card is a removable computer component having small size like pen drive. Being a wireless device, the data card can be used to access internet even while roaming. It helps to keep stay in touch with internet world, wherever we go. We can access internet from anywhere where there is mobile signal coverage. Downloading speed depends on the networks and strength of networks. Internet Data Card is a very easy to use plug and play device. Everything is inbuilt into this small device. No CD or DVD is required. Just plug the data card into USB drive of laptop or desktop and start using it. As the new latest Data Card comes selfexecution when the customer plug in to USB drive Installation process is pretty simple. Customer gets the user friendly interface and itll guide what to do next. Just follow the steps. No additional software is required. Now days, most of the college students are using internet data cards for their educational purpose because it is a portable device. Many of the data cards brands are available in the market.
Growing businesses in all segments, necessity to access emails and corporate applications during urgent business trips and the urge for some entertainment while on the move are some drivers increasing the demand for data card usage. Many of the corporate, says that faster surfing and higher download speeds, convenience of surfing the Internet while on the move, simple to use, and affordable tariffs are among the key reasons for the data card growth, in both the laptop and desktop segments. Wire line broadband connections are yet to penetrate the vast semi-urban and rural parts of the country where entrepreneurs, officials, students, etc have the need to surf the Internet for various purposes. Though the laptop penetration in these areas has not made a significant mark, desktop penetration is comparatively more. With data cards offering convenient access to the Internet, a number of companies have started to tie up with service providers to avail bulk network connections for their employees on the go and allow them to utilize their time during business travels. Since data cards can be used with desktop also, it cuts down the office infrastructure costs as well. With the data card segment witnessing steady growth, affordability will go up, which, in turn, will drive growth. As the data card growth increases, speed evolves and prices come down, affordability will go up and more
users can begin to think of data card as an affordable solution, says an Airtel spokesperson. And growth of mobile telephony in India has created users with specific needs like m-commerce that require wireless Internet, driving the wireless data card growth. Once the concept of mobile wallet and its applications hit the market in India in the near future, the wireless data card segment is also expected to witness an exponential growth. The objectives of the study is to gain knowledge about the brand preference of data cards among college students, to study about different data card providers in the market and the growth of the wireless internet sector. The objective of the study is also to understand the students pre, post behaviour during perception of data card and buying behaviour and attitude for data card. To understand the former part, the researcher created a questionnaire and conducted a survey. The researcher analysed the questionnaire and the survey to create an extensive questionnaire understanding the buying behaviour of students of various brands data cards. The researcher had an analysis done on the 150 respondents from various colleges from Bangalore to identify how much of buying intension is due to attributes and how much due to influence by referrals. The research analysis had revealed that 36% of the students are using Tata photon data cards, 19.33% ,BSNL ,16.67% MTS,14%reliance,10.67% airtel,3.33 % Vodafone data cards respectively. Here we can conclude that majority on the of the respondents are using Tata Photo Data Card and they are also satisfied with the brand Tata Photon data card and its attributes. However, no brand has performed well with the students who are considerably concerned about internet connection with its cost and tariff plans. This following detailed analysis is presented in the project report.
REVIEW OF LITERATURE
Data Card from MTS communications This is an EDGE technology enabled data card with maximum speeds up to 236. This is good option for people who want to surf the internet on the go. The downside is slow downloading speed and connectivity problems in rural areas. You can use it if you access internet in Rajasthan and Mumbai. Network is not available throughout India.
BRIDAVAN COLLEGE
Page 18
Airtel Data card Airtel is the largest operator in India with more than 1.8 billion subscribers. It has a strong network amongst all the areas both urban and rural and network strength is reliable. Go for it if you want a complete roaming solution for emailing needs. The downside to Airtel is that it does not offers 3G support. C.D.M.A. Data Card by Reliance and TATA CDMA companies have offered network type data cards, these are by far the best solution for people who want broadband speeds on the move.The network is available all over India. The downside is that you cannot change the service provide if you are not satisfied. India Communications Limited Is the government undertaking company with the best network available in the country. The downside with this network provider is the poor customer service as reported by users in the forums and media.
Conclusion Internet data card is an important tool in the part of students education. The students are using internet for getting various information related to their part of study. It helps the students for improve their performance and knowledge level. The students are preferring data cards than other internet options because of its comfort ability and ease of access. The students are giving preference to speed of the network over the price. (Article Source: http://EzineArticles.com/2997365 Priyankeshu Parihar Basic PLUS Author | 14 Articles
Joined: May 24, 2008)
STATEMENT OF THE PROBLEM

A lot of brands of internet data cards are available in the market. But the students prefer a particular brand of data cards. In the modern business world, due to the development of science and technology, many new brands have been introduced in the market every year. Why students select a particular brand? What factors will
BRIDAVAN COLLEGE
Page 19
he/she consider before buying internet data card? The study seeks answers and questions like these.
SCOPE OF THE STUDY

The present study focus on knowing the factors considered while selecting a internet data card among college students in Bangalore. Therefore, the study
excludes other data cards and other people preference towards data cards.
OBJECTIVES OF THE STUDY

1. To study about different data cards providers in the market. 2. To study the importance of branding and its influence on students buying behaviour. 3. To study the factors influencing the brand preference of data cards. 4. To understand the brand preference of students. 5. To understand about the source of information related to data card. 6. To analyse the satisfaction rate of the student about the data card. 7. To analyse the rating of students about the different brands of data cards available in the market.
HYPOTHESIS SAMPLE DESIGN

Population to the study comprises of all those students MBA& MCA with the use of convenient sampling the researcher selects 150 students for the study
OPERATIONAL DEFINITIONS OF CONCEPT PLAN OF ANALYSIS

The study is analysed with the help of percentages, average, graphs and diagrams.
METHODOLOGY
The study is based on survey.
SOURCES OF DATA
The data required for the study is collected from primary as well as secondary data.
Primary Data Primary data are collected from college students through distribution of structured questionnaire. The questionnaire was designed to obtain necessary information that can help to fulfil the study.
Secondary Data Secondary data are obtained from sources like, Telecom companies websites, text books, journals and magazines. These sources help get information about internet data cards.
LIMITATIONS OF THE STUDY

The study was restricted on students only.. The information given by the respondent may or may not be accurate because in some cases the respondents were very busy. The size of the sample is limited to time and resources. The result is assumed that respondents have given accurate information. The results of the study are based on the present conditions. Limited time period for the study. Most of the numerical data are of approximate value.
CHAPTER SCHEME Chapter 1: Introduction to the Topic. Chapter 2: Design of the Study. Chapter 3: Industry Analysis. Chapter 4: Data Analysis and Interpretation. Chapter 5: Summary of findings, Conclusion and Suggestions.
BRIDAVAN COLLEGE
Page 21
BRIDAVAN COLLEGE
Page 22
CHAPTER-3
PROFILE OF THE SYSTEM
BRIDAVAN COLLEGE
Page 23
INDUSTRY ANALYSIS
TELECOMMUNICATION
It is the transmission of information, over significant distances, to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded drumbeats, lung-blown horns, or sent by loud whistles, for example. In the modern age of electricity and electronics, telecommunications now also includes the use of electrical devices such as telegraphs, telephones, and teletypes, the use of radio and microwave communications, as well as fibre optics and their associated electronics, plus the use of the orbiting satellites and the Internet. The first breakthrough into modern electrical telecommunications came with the push to fully develop the telegraph starting in the 1830s. The use of these electrical means of communications exploded into use on all of the continents of the world during the 19th century, and these also connected the continents via cables on the floors of the ocean. The use of the first three popular systems of electrical telecommunications, the telegraph, telephone and teletype, all required the use of conducting metal wires. A revolution in wireless telecommunications began in the first decade of the 20th century, with Guglielmo Marconi winning the Nobel Prize in Physics in 1909 for his pioneering developments in radio communications. Other highly notable pioneering inventors and developers in the field of electrical and electronic telecommunications include Charles Wheatstone and Samuel Morse (telegraph), Alexander Graham Bell (telephone), Nikola Tesla, Edwin Armstrong, and Lee de Forest (radio), as well as John Logie Baird and Philo Farnsworth (television). Telecommunications play an important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008. The service revenue of the global telecommunications industry was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013.
BRIDAVAN COLLEGE
Page 24
Telephones Communications in India

Television broadcast stations (2009) 1,400 Radio broadcast stations (1997) Fixed lines (2011) 33.19 million 881.40 million 800
Mobile phones (2011) Internet access
Percent household access (total), 2011 Percent broadband household access Internet Service Providers (2010)
8.5% of households (121 million) 1.0% of households (13 million)
The primary regulator of telecommunications in India is the Telecom Regulatory Authority of India (TRAI). It closely regulates all of the industries mentioned below with the exception of newspapers and the Internet service provider industry. The telecommunications industry in India is dominated by private-sector and two state-run businesses. Most companies were formed by a recent revolution and restructuring launched within a decade, directed by Ministry of Communications and IT, Department of Telecommunications and Minister of Finance. Since then, most companies gained 2G, 3G and 4G licenses and engaged fixed-line, mobile and internet business in India. On landlines, intra-circle calls are considered local calls while inter-circle are considered long distance calls. Foreign Direct Investment policy which increased the foreign ownership cap from 49% to 74%. Currently Government is working to integrate the whole country in one telecom circle. For long distance calls, the area code prefixed with a zero is dialled first which is then followed by the number (i.e. To call Delhi, 011 would be dialled first followed by the phone number). For international calls, "00" must be dialled first followed by the country code, area code and local phone number. The country code for India is 91. Several international fibre-optic links include those to Japan, South Korea, Hong Kong, Russia, and Germany. Some major telecom operators in India include Airtel,
Vodafone, Idea, Aircel, BSNL, MTNL, Reliance Communications, TATA Teleservices, Infotel, MTS, Uninor, TATA DoCoMo, Videocon, Augere, Tikona Digital. Telephone Subscribers (Wireless and Landline): 914.59 million (October 2011) Land Lines: 33.19 million (October 2011) Cell phones: 881.40 million (October 2011) Monthly Cell phone Addition: 7.79 million (October 2011) Teledensity: 76.03 % (October 2011) Projected Teledensity: 1 billion, 84% of population by 2012.[25]
WIRELESS NETWORK Wireless network refer to any type of computer network that is not connected by cables of any kind. It is a method by which telecommunications networks and enterprise (business), installations avoid the costly process of introducing cables into to a building, or as a connection between various equipment locations. Wireless telecommunications networks are generally implemented and administered using a transmission system called radio waves. This implementation takes place at the physical level, (layer), of the network structure. Wireless LAN a wireless local area network (WLAN) links two or more devices using a wireless distribution method, providing a connection through an access point to the wider internet. The use of spread-spectrum or OFDM technologies also gives users the mobility to move around within a local coverage area, and still remain connected to the network. Wi-Fi: "Wi-Fi" is a term used to describe 802.11 WLANs, although it is technically a declared standard of interoperability between 802.11 devices. Fixed Wireless Data: This implements point to point links between computers or networks at two distant locations, often using dedicated microwave or modulated
BRIDAVAN COLLEGE
Page 26
laser light beams over line of sight paths. It is often used in cities to connect networks in two or more buildings without installing a wired link.
BROADBAND
The term broadband refers to a telecommunications signal of greater bandwidth, in some sense, than another standard or usual signal (and the broader the band, the greater the capacity for traffic). Different criteria for "broad" have been applied in different contexts and at different times. Its origin is in radio systems engineering, but became popularized after Media One adopted it as part of a marketing campaign in 1996 to sell their high speed data access. The slogan was "This is Broadband. This is the Way". The term has never been formally defined, even though it is used widely and has been the subject of many policy debates, and the FCC "National Broadband Plan". Broadband Internet users: 13.35 million (Dec 2011) [30] Internet access in India is largely provided by the private sector and two state-run companies and is available in a variety of forms, using a variety of technologies, at a wide range of speeds and costs. The country has the world's third largest Internet users with over 121 million users (of whom 59% who only access the internet via mobile devices) as of December 2011.[31] However, the Internet penetration in India is one of the lowest in the world and only accounts for 8.4% of the population compared to OECD counties where average penetration rate is over 50%.[2][32] The number of broadband Internet subscribers in India has started to become more significant, having more than doubled in the two-year period to end2009. DSL, whilst holding slightly more than 75% of the local broadband market, was steadily losing market share to other non-DSL broadband platforms, especially to wireless broadband platforms. The 3G auction was followed by an equally high profile auction of 4G spectrum that set the scene for a competitive and invigorated wireless broadband market. The growth in number of broadband connections in India has accelerated since 2006. As of December 2011, total Internet connections stood at 22.39 million, while the broadband Internet connections in India had reached 13.35 million constituting 1.0% of the population.[30] India has one of the lowest penetrations of broadband connectivity in the world.[33][34]
A number of private Internet Service Providers (ISPs) offer services in India, many with their own local loop and gateway infrastructures. BSNL and MTNL have continued to dominate the ISP market because of their existing massive copper infrastructure in the last-mile across the nation. An estimated 60% of Internet users were still regularly accessing the Internet via the country's more than 10,000 cybercafs. According to International Telecommunication Union, the international average broadband speed is at 5.6 Mbps, whereas in India the average speed Hoovers at 256 kbit/s which is the minimum speed set by TRAI. The government declared 2007 to be "the year of broadband." Four years later, Indian broadband failed to deliver a download speed of which other developed nations delivers. South Korea led the list with an average of 43 Mbit/s, followed by Japan (10.6 Mbit/s) and United States (4.6 Mbit/s).[35][36] India broadband growth is hampered by various challenges, including a complicated tariff structure, metered billing, higher charges for right of way and absence of local-loop unbundling. Average Internet speed in India is as low as 0.8Mbit/s. Out of the total Internet population 35% is still below 256kbit/s. To compete with international standards of defining broadband speed the Indian Government has taken aggressive step of proposing the $13 billion national broadband network to connect all cities, towns and villages with a population of more than 500 in two phases targeted for completion by 2012 and 2013.The network will be capable of handling speed up to 10Mbit/s in 63 metropolitan areas and 4Mbit/s in additional 352 cities.
INDIAN TELECOM INDUSTRY The Indian telecommunication industry is the world's fastest growing industry with 811.59 million mobile phone subscribers as of March 2011. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. See List of countries by number of mobile phones in use. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013. Furthermore, projections by several leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the China by 2013. The
industry is expected to reach a size of 344,921 crore (US$76.57 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period. According to analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. In 200809 the overall telecom equipments revenue in India stood at 136,833 crore
(US$30.38 billion) during the fiscal, as against 115,382 crore (US$25.61 billion) a year before.
Social impact
Telecommunication has played a significant role in social relationships. Nevertheless devices like the telephone system were originally advertised with an emphasis on the practical dimensions of the device (such as the ability to conduct business or order home services) as opposed to the social dimensions. It was not until the late 1920s and 1930s that the social dimensions of the device became a prominent theme in telephone advertisements. New promotions started appealing to consumers' emotions, stressing the importance of social conversations and staying connected to family and friends.[39] Since then the role that telecommunications has played in social relations has become increasingly important. In recent years, the popularity of social networking sites has increased dramatically. These sites allow users to communicate with each other as well as post photographs, events and profiles for others to see. The profiles can list a person's age, interests, sexual preference and relationship status. In this way, these sites can play important role in everything from organising social engagements to courtship.[40] Prior to social networking sites, technologies like short message service(SMS) and the telephone also had a significant impact on social interactions. In 2000, market research group IPOs MORI reported that 81% of 15 to 24 year-old SMS users in the United Kingdom had used the service to coordinate social arrangements and 42% to flirt.[41]
BRIDAVAN COLLEGE
Page 29
Other Impacts
In cultural terms, telecommunication has increased the public's ability to access to music and film. With television, people can watch films they have not seen before in their own home without having to travel to the video store or cinema. With radio and the Internet, people can listen to music they have not heard before without having to travel to the music store. Telecommunication has also transformed the way people receive their news. A survey led in 2006 by the non-profit Pew Internet and American Life Project found that when just over 3,000 people living in the United States were asked where they got their news "yesterday", more people said television or radio than newspapers. The results are summarised in the following table (the percentages add up to more than 100% because people were able to specify more than one source)
BRIDAVAN COLLEGE
Page 30
MAIN KEY PLAYERS IN THE INDUSTRY
1. BHARTI AIRTEL LIMITED
Commonly known as Airtel, is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India, with over 152.5 million subscribers at the end of 2010. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel also offers fixed line services and broadband services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Bharti Airtel is Indias leading provider of telecommunication service. Airtel Data Card is the superior PC Data Card solution which delivers wireless internet capabilities to laptops and notebooks, by providing EDGE and GPRS technologies in a single PC Card package. On an EDGE network, Airtel Data Card enables connection to the Internet using EGPRS. In areas where EDGE services are not
available, the Airtel Data Card still enables reliable and secure data connections over GPRS. The tariff charges of Airtel data cards are shown below:
Table-1 Tariffs of Airtel Data Card Standard Plan Airtel Data Rs. 49 Card Rental Free Bundled NIL Usage Additional Re. 0.10p/10 Data Usage KB (Per MB) Free SMS Per NA Month Voice plan Additional Any plan Plan 1 Rs. 350 500 MB Rs. 5/Plan 2 Rs. 599 1 GB Rs.3/Surf Unlimited Rs. 999 Unlimited NA
Nil
100
100
Voice Rental Voice Rental Voice Rental Inclusive* Inclusive* Inclusive*
One Time cost Rs. 4,999/*Rental- 149/Local Rs. 1.99/min STD- Rs. 2.99/min SMS Rs. 1.99/ Rs. 2.99/ Rs. 5 (Local, National, International) ISD & Roaming As existing Standard Plan Airtel Data Card Rental - Rs.49 Free Bundled Usage - NIL Additional Data Usage (per MB) - Re.0.10p/10 KB Free SMS per Month - NA Voice Plan - Additional Any Plan
BRIDAVAN COLLEGE
Page 32
Plan I Airtel Data Card Rental - Rs. 350 Free Bundled Usage - 500 MB Additional Data Usage (per MB) - Rs. 5/Free SMS per Month - Nil Voice Plan - Voice Rental Inclusive*
Plan II Airtel Data Card Rental - Rs. 599 Free Bundled Usage - 500 MB Additional Data Usage (per MB) - Rs. 5/Free SMS per Month - Nil Voice Plan - Voice Rental Inclusive*
Surf Unlimited Airtel Data Card Rental - Rs. 999 Free Bundled Usage - Unlimited Additional Data Usage (per MB) - NA Free SMS per Month - 100 Voice Plan - Voice Rental Inclusive*
Source: www.airtel.in
BRIDAVAN COLLEGE
Page 33
2. TATA PHOTON
Tata Teleservices Limited (TTSL) is a subsidiary of the Tata Group headquartered in Navy Mumbai, an Indian conglomerate. It operates under the brand name Tata Indicom in various telecom circles of India. In Nov 2008, Japanese telecom giant NTT DoCoMo picked up a 26 per cent equity stake in Tata Teleservices for about Rs 13,070 crore ($2.7 billion) or an enterprise value of Rs 50,269 crore ($10.38 billion).[1]In Feb 2008, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in association with the Virgin Group on a Franchisee model basis.
Tata Photon is currently at leading position in wireless data card market in India. Tata Indicom in April 2009 crossed the 35 million subscribers mark in the wireless category with an overall subscriber base of over 36 million. Tata Teleservices is no. 2 slot in terms of Market Share in Delhi NCR region with a subscriber base of 5 million. TTSL also maintains a distribution network across villages , where in people are appointed and trained by TTSL who visit villages on a bicycle or a two-wheeler at defined times on defined days of the week, selling recharge vouchers and servicing equipment; each runner covers between 200 to 300 customers. The company joined hands with Tata Chemicals, Tata Kisaan Sansar network, disseminating information through these centres and using them as local distributors. The company's retail business has around 3,000 outlets nationally; comprising 600 TTSL owned stores and around 2,500 stores in the Franchisee format. Tata Indicom already covers the top 700 towns in India in terms of population through Tata Indicom Exclusive Stores .Tata Indicom also maintains an online portal for its customers i-choose where the customers can buy Tata Indicom
post-paid connections and prepaid recharge vouchers with an upfront commitment of activation and delivery of the handset within 72 hours. Tata Photon Data Card is a removable computer component having small size like pen drive. Being a wireless device, the Tata photon card can be used to access internet even while roaming. It helps you keep stay in touch with your internet world, wherever you go. Tata has launched this new Tata Photon Data Card which is a wireless USB based Broadband Service named as Tata Photon+. Tata Photon+ is having a speed of Up to 3.1 Mbps and we can access internet from anywhere where there is mobile signal coverage. networks. Tata Photon+ USB Data Card is a very easy to use plug and play device. Everything is inbuilt into this small device. No cd or DVD is required. Just plug the data card into USB drive of your laptop or desktop and start using it. As Tata Photon Data Card comes with Inbuilt software that executes itself once you plug in to USB drive Installation process is pretty simple and if you can just click Next then you can install it by yourself. Youll get the user friendly interface and itll guide you what to do next. Just follow the steps. No additional software is required. You can use the same Photon+ USB data card in any computer you need. Look wise, the Tata Photon Data Card is sleek and stylish. It also comes with with Micro SD card slot so that you can store data in it. It can support Up to 4GB of data storage. So, if you have this device there is no need to carry extra pen drive to carry personal stuff. You can use Tata Photon+ USB Data card for that. Speed of this device is excellent. Its 20 times faster than normal internet connection. The Photon+ provides faster access to e-mail, audio and video streaming without any break. It supports both laptops and desktop computers. Its compatible with Windows 2000, XP, Vista, windows7, Mac OS, Linux. It means no need to worry which operating system you are using. Tata Photon Data card is having 1 year limited warranty also. Tata Photon+ Data Card is having a Price of Rs.1499 but currently its available at Rs.1199/- (Inclusive of Taxes). You also have options to chose from different tata photon tariff plans - starting from Rs.500/Month to Rs.1,500/Month. Recently, Tata Photon+ also introduced an unlimited download plan. Connectivity of Tata Photon Data card is pretty good across India and they also provide Free National Roaming. It means you can use same device anywhere in India without
Downloading speed depends on the networks and strength of
paying any extra roaming charges. Photon+ is having great high speed network presence all over India. Till now Tata Photon+ network is available in 21 states. If you need to buy Tata photon for delivery anywhere in India
Tata Teleservices Provides mobile services under 3 Brand names:

Tata Indicom (CDMA Mobile operator) Tata DoCoMo (GSM Mobile operator) Virgin Mobile (CDMA Mobile operator) Virgin Mobile (GSM Mobile operator)
Table-2: Tariff Rates of Tata Photon
Plan name
Monthly rental
free usage
Additional usage charges Re. 0.50/MB Re. 0.50/MB Re. 0.50/MB Re. 0.50/MB
Photon+ Life Photon+ 1 GB Photon+ 2 GB Photon+ Mega 5 GB Photon+ Power Surf Photon+ Super Surf Photon+ Use n Pay Photon+ Daily 60
500 650 750 950
0.5 GB 1 GB 2 GB 5GB
1100
10 GB
Re. 0.50/MB
1500 250
15 GB 0 Min
Re. 0.50/MB Re. 1/Min
500
1800 Min
Re. 1/Min
Photon=+ Daily 120
750
3600 Min
Re. 1/Min
www.tataphoton.in
BRIDAVAN COLLEGE
Page 36
3. BHARAT SANCHAR NIGAM LIMITED (BSNL)
BSNL Broadband is a broadband internet service from state owned BSNL in India since 14 January 2005. Until September 30, 2007 it was known as Data One. The USP of BSNL Broadband over all other Broadband services is its high-speed, fairly stable connection, cheap rate, no-hidden cost and transparency in terms of charging. BSNL has decided to launch its Data Services on CDMA 2000 IX by using BSNL Internet Connect Card (ICC) based on broadband connection for laptop users in India. The CDMA IX ICC will provide Internet Service @144kbps to computer users on their laptops as well as on desktops. This service will be available in all those locations wherever CDMA IX MSC based coverage is there. However, during roaming the said Internet connectivity will not work at present. The following two types of data Cards will be available for BSNL customers: (A) Network Interface Card (NIC): For internet speed up to 144 Kbps. (B) EVDO Card: Internet speed up to 2.4 Mbps. The Tariff of this service is around 550Rs/month for speeds up to 2.4Mbps in most cities in India. Though there are reports that the pricing differs based on cities and starts at 400Rs/month to 550Rs/month. BSNL is commissioning of a multi-gigabit, multi-protocol, convergent IP infrastructure through Internet backbone-II (NIB-II), that will provide convergent services through the same backbone and broadband access network. The Broadband
BRIDAVAN COLLEGE
Page 37
service will be available on DSL technology (on the same copper wire that is used for connecting telephone), on a countrywide basis spanning 198 cities. In terms of infrastructure for broadband services NIB-II would put India at par with more advanced nations. The services that would be supported includes always-on broadband access to the Internet for residential and business customers, Content based services, Video multicasting, Video-on-demand and Interactive gaming, Audio and Video conferencing, IP Telephony, Distance learning, Messaging: plain and feature-rich, Multi-site MPLSVPNs with Quality of Service (Q o S) guarantees. The subscribers will be able to access the above services through Subscriber Service Selection System (SSSS) portal. The Service will be given through the state of the art Multi Protocol Label Switching (MPLS) based IP Infrastructure, which is designed to provide reliable routes to cover all possible destinations within and outside the country. Layer 1 of the network will consist of a high speed Backbone composed of 24 powerful Core Routers connected with high speed 2.0 Gbit/s(STM-16) links. BSNL Data One previously had a poor Customer Support service. Some of the helpline numbers remained inactive for long periods. Besides, their support team was inefficiently trained. Hence users were forced to take third party help in resolving errors. This has improved, and the 24 hour toll-free fault booking number (1800424-1600) works pretty effectively. Both the IVRS and Call Centre agents have stepped up in quality of service delivered.
About BSNL : Bharat Sanchar Nigam Ltd. was incorporated on the year 2000 to provide the telecom services across the length and breadth of India including both urban and rural areas.
The achievements of BSNL are: Ranked 7th in the telecommunications industry worldwide. Provides wide range of telecom services like Wire line, GSM Mobile, CDMA mobile, Internet, Broadband, MPLS-VPN, Carrier service, VoIP services, VSAT, IN Services etc. A customer base of many million satisfied users. Turnover of the company has crossed US $ 8 billion mark.
An infrastructure worth US $ 14.37 billion. BSNL Broadband services: BSNL has developed a world class broadband network services to serve its customers. The highlights of the broadband services are: Developed using the National Internet Backbone-II (NIB-II) Provides convergent services to its customers Uses DSL technology so that fixed line customers can use the broadband service seamlessly over their telephone networks BSNL Data card for 3G service: To avail the BSNL 3G service over mobile, customers can buy bsnl data card enabled 3G services or can use the existing bsnl data card that are 2G enabled. The important points that customers should note while subscribing to BSNL 3G services are: The 3G enabled BSNL data card cost is Rs. 59/-. In case a user already has a bsnl data card enabled for 2G and he want to migrate to 3G, he need not buy 3G enabled bsnl data card as he can use his existing bsnl data card for accessing 3G. This saves the customer from the additional BSNL data card cost. In case a user finds a newly 3G enabled bsnl data card damaged, the damaged one will be replaced and user not be levied with BSNL data card cost of the new data card. In case, the damage has been done due to the negligence of the customer, user will be charged Rs. 59/- as the BSNL data card cost for a new data card. In case a user has paid BSNL data card cost for a new 3G enabled set, he will get a free data usage for about 6 months, with 1 GB day, and 5 GB night usage. How to Submit BSNL data card application form: The users can get the bsnl data card application form from BSNL offices. The bsnl data card application forms are also available in the distribution centers. User need to fill the whole form putting in the required details of the type of 3G service he want to avail. Once the bsnl data card application form has been filled it can be submitted at the BSNL offices or any of the distribution centers. It usually takes at least a weeks time to process applicants bsnl data card application form.
BRIDAVAN COLLEGE
Page 39
Table-3: Tariff Rates of BSNL

BSNL Broadband Fixed Any time monthly usage charges in Rs.(service tax extra) Rs.299 0.50GB Rs.399 1GB Rs.549 1GB Rs.649 2GB Rs.999 10GB Rs.1359 Unlimited 3G Prepaid Data Plans: Data RCV in Rs.(inclusiv e service tax) Any time usage Night usage Total bundled free usage Data charges in Rs./10 kb( except APN bsnistream) 0.01 0.01 0.01 0.01 0.01 Data charges in Rs/mb(for APN bsnl stream 0.25 0.25 0.25 0.25 0.25 -
5GB Unlimited
0.50GB 1GB 6GB 2GB 10GB Unlimited
Night usage
Total bundled free usage
Validit y
Data charges in Rs./10 kb( except APN bsnistream ) 0.01 0.01 0.01 0.01 0.01 -
Rs.275 Rs.440 Rs.606 Rs.716 Rs.1102 Rs.1499
0.50GB 0.50GB 1GB 1GB 1GB 5GB 6GB 2GB 2GB 10GB 10GB Unlimite Unlimite Unlimite d d d Note : night plans- 11.00 pm to 07.00 am
30 days 30 days 30 days 30 days 30 days 30 days
Data charges in Rs/mb(fo r APN bsnl stream 0.25 0.25 0.25 0.25 0.25 -
Sale price of USB and PCMCIA type HSDPA data cards:Sl. No 1 Name of the vendor M/S. TERACOM LTD(USB Type) M/S. TERACOM LTD(USB Type) Make/ model Linktop / LW272 Data speed 3.6 MBPS Frequency Brand Single Brand MRP Rs. 2000
Linktop / LW273
7.2 MBPS
Tri Band
Rs. 2500
BRIDAVAN COLLEGE
Page 40
M/S Capitel Wireless Pvt. Ltd (PCMCIA Type)
Option /GTMAX having Qualcom chipset 7200 Globe Trotter HSUPA Option /GTMAX having Qualcom chipset 7200 Globe Trotter HSUPA
3.6 MBPS
Single Brand
Rs. 4000
7.2 MBPS
Tri Band
Rs. 4500
www.bsnl.co.in
BRIDAVAN COLLEGE
Page 41
4. VODAFONE
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 22 circles with over65.92 million customers. The company is a joint venture of Essar Communication on Holdings Ltd and the UK-based Vodafone Group. Vodafone has partnered with the Essar Group as their principal joint venture partner for the Indian market. They are in the business of cellular telephony. Over the years, Vodafone Essar, under the Hutch brand, has been named the Most Respected Telecom Company, the Best Mobile Service in the country and the Most Creative and Most Effective Advertiser of the Year. Vodafone is the worlds leading international mobile communications company. It currently has equity interests in 27 countries across 5continents and 40 partner networks with over 303 million proportionate customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. The group has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia and employs 30,000 people worldwide. Vodafone Essar Ltd provides services like 3G, which are based on 1800 MHz and 900MhzGSM digital technology. They offers voice and data services. In addition, they offers post paid
connections activation, prepaid SIM cards and recharge coupon sale, service activation/deactivation, post paid tariff plan change, customer query resolution, prepaid/post paid SIM card replacement and up gradation, mobile number change, and information on and subscription of value added services through stores. The Essar Group is Vodafones principle partner in India. VODAFONE ust choose your plan with the 3G USB stick and get started.

Postpaid Offers Prepaid Offers Benefit 1GB 3GB 5GB 1 GB every month for 6 months 3 GB every month for 6 months 5 GB every month for 6 months Extra Usage 2p/10Kb 2p/10Kb 2p/10Kb 2p/10Kb
MRP (Rs) Rs 650 Rs 850 Rs 1250 Rs 3250
Rs 4250
2p/10Kb
Rs 6250
2p/10Kb
Table-4: Tariff Rates of Vodafone
1 Month 2 GB Plan 398 Unlimited Plan 599 Rate Post Free Usage 10p/10KB
3 Month 1099 1599 10p/10KB
6 Month 2099 2999 10p/10KB
12 Month 4099 5599 10p/10KB
Post paid Plans (Without Hardware) 1 Month 398 599 6 Month 2099 2099 12 Months 4099 5599
2 GB Plan Unlimited Plan
BRIDAVAN COLLEGE
Page 43
Rate Post Free Usage www.vodafone.in
10p/10 KB
10p/10 KB
10p/10 KB
5. MTS
MTS India (formally SistemaShyam Tele Services Limited), referred to simply as MTS, is an Indian telecom service provider. Shyam holds the Unified Service Access License for the Rajasthan circle and operates Basic Telephony, mobile telephony (CDMA) and broadband services in the province. Shyam Tele link is the end-to-end service provider in Rajasthan with more than 269,000 subscribers as on August 2008 and a strong brand - Rainbow. The largest public diversified corporation in Russia and the CIS - Sistema acquired a 10% stake in Shyam Tele link for a total cash consideration of US$ 11.4 million at the end of September 2007. In October 2007, Sistema signed a share purchase agreement for the acquisition of an additional 41% stake in Shyam Tele link and a call option agreement, which gives Sistema the right to increase its stake in Shyam Tele link from 51% up to a maximum of 74%. Later in December 2007, Sistema received an approval for the acquisition of the blocking stake in Shyam Tele link from the Foreign Investment Promotion Board (FIPB) of India. As a result of the acquisition of the additional 41% stake, the overall purchase price totalled US$ 58.1 million. Shyam Telecom along with their partner Sistema had applied for UASL license in 21 telecom circles of India. In August 2008, they became the first new mobile operator to get a pan-India start-up spectrum to start their mobile service operations in the country. They would be providing mobile services based on CDMA technology under the brand name MTS India. Shyam Telecom given Project to ZTE and Huawei for network expansion. As of 15 march, 2011 the total subscriber base of MTS India is over 10 million present in 15 circles, just launched in UP East and
West. MTS launched EVDO Rev A based high-speed mobile broadband service, MBlaze, in November 2009 and has seen tremendous market acceptance with over 5,00,000 (As per February 2011 Data) customers in a short span of time. In April 2010, MTS launched MTS TV for MBlaze customers. MTS MBlaze have its coverage in 100+ cities as of February 2011. MTS has also announced pan-India roaming for its MBlaze users in AprilMay 2010. MTS also provides MBrowse which is CDMA-1x technology based internet service. MTS, the mobile telephony brand of Sistema-Shyam Teleservices (SSTL) has been conferred National Telecom Award for being the fastest growing data operator in India. Mr.Vsevolod Rozanov, CEO, SistemaShyam Tele Services Ltd. received the award on behalf of the company from Mr J S Sarma, Chairman, Telecom Regulatory Authority of India and Mr P J Thomas, Secretary, Department of Telecom, Government of India. The award is recognition of MTS establishing itself as a fastest growing data operator in the market. MTS has close to one lakh mobile broadband subscribers in less than six months, for its high speed mobile broadband service, MBlaze. Within a short span time, the company has launched its services in 15 telecom circles (UP East and West is the latest circle) across the country and has already achieved a overall subscriber base of 8 million customers.
Table-5: Tariff Rates of MTS POST PAID First recharge plans MBlaze Tariff Plan Name Upfront Rental Free usage MBlazer Plan 1 Rs. 800 2 GB 1 GB / Month Validity Extra Usage Charge 60 Days 40 p /MB MBlazer Plan 2 Rs .1000 4 BG 2GB / Month 60 Days 40 p /MB MBlazer Plan 3 Rs. 1500 15 GB 5 GB / Month 90 Days 40 p /MB
BRIDAVAN COLLEGE
Page 45
Monthly recharge plans MBlaze Tariff Plan Name Monthly rental Free usage Validity Extra Usage Charge MBlazer Plan 1 Rs. 500 1.5 GB 30 Days 40 p /MB MBlazer Plan 2 Rs. 550 2.5 GB 30 Days 40 p /MB MBlazer Plan 3 Rs. 625 5 GB 30 Days 40 p /MB MBlazer Plan 4 Rs. 900 10 GB 30 Days 40 p /MB MBlazer Plan 5 Rs. 1200 15 GB 30 Days 40 p /MB
PREPAID First recharge plans MBlaze Tariff Plan Name MBlazer Plan 1 Upfront rental Rs.1000 2 GB Free usage
1 GB/ Month
MBlazer Plan 2 Rs. 1500 15 GB

5 GB/ Month
Validity Extra Usage Charge
60 Days 50 p / MB
90 Days 50 p / MB
# Extra usage charges are valid for 30 days only Service tax at applicable rates and any other applicable government levies will be charged extra Credit limit will be decided as per the payment record of first 3 months from activation Unutilised data limit will get lapsed with the end of validity period MBlazer Night usage of 10 GB is valid only between 11PM to 7AM *11 PM to 7 AM: In case the web connection is carried forward beyond the specified period, charges will be levied from the night pack free usage or as per additional usage charges, throughout the web session
BRIDAVAN COLLEGE
Page 46
**11 PM: Friday till 7 AM, Monday:In case the web connection is initiated before and is carried forward to the specified period, charges will not be levied from the weekend pack free usage or as per additional usage charges, throughout the web session Charges Beyond Limit Rs. 0.40 per MB will be charged after free usage limit To know more about Demo and Device details please visit your nearest MTS store.
Monthly recharge plans MBlaze Tariff Plan Name Monthly rental Free usage Validity Extra Usage Charge MBlazer Plan 1 Rs. 575 1.5 GB 30 Days 50 p / MB MBlazer Plan 2 Rs. 625 2.5 GB 30 Days 50 p / MB MBlazer Plan 3 Rs. 700 5 GB 30 Days 50 p / MB MBlazer Plan 4 Rs. 999 Unlimited 30 Days 50 p / MB
www.mts.india.in
BRIDAVAN COLLEGE
Page 47
6. TATA DOCOMO
TATA DoCoMo, usually referred to as DoCoMo (not to be confused with NTT Docomo), is a Tata Teleservices Limited (TTSL) owned cellular service provider on the GSM platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in South India and currently operates in 18 of 22 telecom circles. It has licence to operate in Delhi but has not been allocated spectrum from the Government. Tata Teleservices is the country's fifth largest operator in terms of wireless subscribers (including both CDMA and GSM), after Bharti Airtel, Reliance Communications and Vodafone and state run player BSNL. Tata DOCOMO offers both prepaid and post paid GSM cellular phone network in 18 circles. It has become very popular with its one second pulse especially in semi-urban and rural areas. On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India . Tata DOCOMO had about 42.34 million users at the end of December 2010. 3G On 19 May 2010, the 3G spectrum auction in India ended. Tata DoCoMo paid 5864.29 crores for spectrum in 9 circles. The circles it will provide 3G in are Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra& Goa, Punjab, Rajasthan and Uttar Pradesh (West).
BRIDAVAN COLLEGE
Page 48
On 5 November 2010, Tata DOCOMO became the first private sector telecom company (third overall) to launch 3G services in India, with a 20 city launch. The company will be investing USD 500 million in network roll out nationally. On January 9, 2011, it was reported by an industry source that Docomo and Aircel agreed to jointly roll out 3G networks in the areas where they both have spectrum. This would be one of the first deals of network sharing in the Indian market. Nokia Siemens Networks is carrying out a pilot for Tata Docomo and Aircel in the state of Punjab. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India's 22 circles (service areas), while Tata was awarded 3G licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. The will not have coverage on 3 circles - Delhi, Himachal Pradesh and Mumbai. The companies have three circles in common - Karnataka, Kerala and Punjab. Tata Docomo's HSPA+ 3G network, set up with the assistance of NTT Docomo, supports high-speed internet access with speeds of up to 21.1 Mbps. The network also supports high definition voice for superior quality voice calls.
COMPETITORS
Tata Docomo competes with several other mobile operators throughout India. They are Aircel, Airtel, Cheers Mobile, BSNL, Idea, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, S Tel, Uninor, Videocon and Vodafone. Tata Docomo's parent company also operates 2 other networks - Tata Indicom (CDMA) and Virgin Mobile (GSM & CDMA). Rs 6250 5 GB every month for 6 months 2p/10Kb
Tata Docomo HSDPA USB Modem Price: Rs. 1,999/ Download Speed: 3.6Mbps Upload Speed: 384Kbps
Tata Docomo 3G HSDPA Data Card Price: Rs. 2,600/ Download: 7.2 Mbps
Page 49
BRIDAVAN COLLEGE
Upload: 5.76 Mbps
Tata Docomo HSPA+ USB Modem Price: Rs. 3,500/ Speed: 21.6 Mbps Upload: 5.76 Mbps
Tata Docomo 3G Data Card Tariff Plans: Rs. 1000 5GB 3.6 Mbps Rs. 1,250/- 10 GB 3.6 Mbps Rs. 1,275/- 5GB 7.2 Mbps Rs. 1,500/- 10GB 7.2 Mbps Rs. 2,000/- 15GB 21.1 Mbps
1 Month Validity with above plans and post data usage @ 128 Kbps. All the Data Cards enabling you to make & receive calls & SMS/text messages when plugged into your laptop or desktop. Anytime, anywhere instant High Speed Internet connectivity up to 21.1 Mbps **All above plans will be available with effect from 10 November 2010 Special offer Free 18 GB for 3 Months @ just Rs. 1000
BRIDAVAN COLLEGE
Page 50
Table-6: Tariff Rates of Tata Docomo
Data Card Type Tata Docomo HSDPA Tata Docomo 3G HSDPA Tata Docomo HSPA+USB Tariff Plans:
Price Rs. 1999/Rs. 2600/Rs. 3,500/-
Download Speed 3.6Mbps 7.2 Mbps 21.6 Mbps
Upload Speed 384Kbps 5.76 Mbps 5.76 Mbps
Rs. 1000/- 5GB 3.6 Mbps Rs. 1250/- 10 GB 3.6 Mbps Rs. 1275/- 5 GB - 7.2 Mbps Rs. 1500/- 10 GB 7.2 Mbps Rs. 2000/- 15 GB 21.1 Mbps Pre Paid: MRP (Rs) 2600 Speed (Mbps) 7.2 Devices HSUPA
Enjoy Flexible Plan and More with Tata DOCOMO Small Screen 3G Plans.
MRP (RS) 350 500 750 1000 2000
Local+ National +Roaming (Mins) 700 1000 1500 2000 5000
Data 200 MB 500 MB 750 MB 1.25 2 GB
Bonus Data 0 0 0 0 0
wwwtatadocomo.com
BRIDAVAN COLLEGE
Page 51
7. RELIANCE NET CONNECT
Reliance Communications Limited (commonly called RCOM) is a major Indian telecommunication company headquartered in Navi Mumbai, India. It is the 16th largest operator in the world with more than 128 million subscribers. RCOM, founded by Dhirubhai H Ambani (19322002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion). The
Equity Shares of RCOM are listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. The Global Depository Receipts and Foreign Currency Convertible Bonds are listed on Luxembourg Stock Exchange and Singapore Stock Exchange respectively.
BACKGROUND
It ranks among the top 5 telecommunications companies. Retrieved 2010-0414. In the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, next-generation, integrated (wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting
services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the nextgeneration IP-enabled connectivity infrastructure, comprising over 190,000
kilometres of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
MAIN SUBSIDIARIES RELIANCE TELECOMMUNICATION LIMITED (RTL)

In July 2007, the company announced it was buying US-based managed Ethernet and application delivery services company Yipes Enterprise Services for a cash amount of 1200 crore (the equivalent of US$300 million). The deal was
announced of the overseas acquisition, the Reliance group has amalgamated the United States-based Flag Telecom for $210 million (roughly 950 crore). RTL
operates in Madhya Pradesh, West Bengal, Himachal Pradesh, Orissa, Bihar, Assam, Kolkata and Northeast, offering GSM services.
RELIANCE GLOBALCOM
RGL owns the worlds largest private undersea cable system, spanning 65,000 km seamlessly integrated with Reliance Communications. Over 110,000 km of domestic optic fibre provides a robust Global Service Delivery Platform, connecting 40 key business markets in India, the Middle East, Asia, Europe, and the U.S.
RELIANCE INTERNET DATA CENTER (RIDC)

RIDC provides Internet Data Center (IDC) services located in Mumbai, Bangalore, Hyderabad and Chennai. Spread across 650,000 sq ft (60,000 m2) of hosting space, it offers IT infrastructure management services to large, medium and small enterprises. It is one of the leading data center service providers in India and provides services like collocation, managed server hosting, virtual private server and data security. It has launched cloud computing services, offering product under its infrastructure as a server (Iaas) and software as a service (Saas) portfolio, which
enables enterprises, mainly small and medium, a cost-effective IT infrastructure and application on pay-per-user model.
3G AND BWA
On 19 May 2010, the 3G spectrum auction in India ended. Reliance Communications paid 5864.29 crores for spectrum in 13 circles. The circles it will provide 3G in are Assam, Bihar, Delhi, Himachal Pradesh, Jammu & Kashmir, Kolkata, Madhya Pradesh, Mumbai, North East, Orissa, Punjab, Rajasthan and West Bengal. On 5 November 2010, RCom became the second private sector telecom company (fourth overall) to launch 3G services in India, with a 4 city launch in Chandigarh, Delhi, Kolkata and Mumbai. On 11 June, 2010, the broadband wireless access (BWA) spectrum auction in India ended. However, RCom said that it exited the broadband wireless access (BWA) auction a week before, after auction prices significantly exceeded its business case estimates. They are planning to focus on broadband wireless through 3G-ready pan India CDMA. RCOM has 3G spectrum for 13 circles. RCOM also said that they prefer LTE standard offering a single evolution path for both, CDMA & GSM networks, and that the WiMAX ecosystem has weakened after WiMAX operators like Clearwire and Yota moved to LTE.
BRIDAVAN COLLEGE
Page 54
Speed Based Plans: Free Usage Bundled/Month Anytime/Day Usage Night Usage
Tariff Plan
Monthly Rental
Extra Usage
Roaming
BrdBnd15GDy20GNgt750 Rs. 750/-
15 GB
20 GB
50 p / Nationwide MB 50 p / Nationwide MB 50 p / Nationwide MB
BrdBnd8GDy15GNgt500
Rs. 500/-
8 GB
15 GB
BrdBnd5GDy10GNgt400
Rs. 400/-
5 GB
10 GB
Nationwide coverage will ensure Reliance Netconnect Broadband+ coverage in 100 major cities and seamless integration with High Speed 1x for National coverage. Please note that day/night classification of a particular session will be done on basis of session start time i.e. If the session starts in Peak time/Day Usage (6 AM to 10 PM), it would be classified as a day session and if the session starts in Off-peak time/Night Usage (between 10 PM to 6 AM), it would be classified as night session. Minimum guaranteed speed on Netconnect Broadband+ is 256 Kbps subject to technical feasibility. Netconnect High Speed 1X - Postpaid tariff Plans Just Pay Rs 1049/- and get Reliance Netconnect High Speed 1X Data card. Tariff Plan Monthly Rental Rs. Free Usage Usage Charges Beyond Free Usage 60p/Min in day Pay as you go 174 NA 30p/Min in Night
BRIDAVAN COLLEGE
Page 55
15 hrs Day Swift 30 300 30 hrs Night Freedom @ night Freedom 500 Freedom Platinum 20GB Platinum 400 500 650 699 1500 Night Unlimited 1 GB 1.5 GB 20 GB Unlimited 50 p/ Min in Day Rs. 2.00/ MB Rs. 2.00/ MB Rs. 2.00/ MB NA 50 p/ Min
1 month free rental is configured on Swift 30, Swift 40+, Freedom500, Freedom & Platinum 20GB plan. Now get Rs 250 off on your monthly bills for 6 months with the Platinum 20 GB plan. Day/Peak hours : 6 AM to 10PM ; Night/Off-peak hrs : 10PM to 6 AM
Special Postpaid Offer

Tariff Plan Monthly Rental Rs. Free Usage Usage Charges Beyond Free Usage
Freedom Special
650
1GB
Rs. 2.00/ MB
Get 50% off on first 2 months bills and save Rs. 650/- on Freedom Special plan. Voice calls and SMS on Reliance Netconnect as per NJ149 plan of Reliance Mobile with zero rental for voice & SMS services.100 sms free for all plans except Pay as you go, Swift 30, Swift 40 and Freedom @ Night Terms and Conditions for Free Data Card with 12/24 Months Subscription

Customer will get a USB data card as the free bundle Customer has to make full payment for 12/24 months in advance Customer cannot migrate to any other tariff plan during the period of 12/24 months for which he has made an advance payment
BRIDAVAN COLLEGE
Page 56
After a period of 3 months, customer has the option to exit and get a refund for the monthly rental, for the balance months after deducting Rs. 2490/- for USB modem.
Netconnect High Speed 1X - Prepaid tariff Plans Pay Rs. 1049/- and get a Netconnect High Speed 1X data card with life time validity Tariff Plan Monthly Rental Rs. As per recharge voucher Free Usage Usage Charges Beyond Free Usage 60 p/min day Nil 30 p/ min night
Prepaid
Off-Peak hours 10 pm to 6 am
Prepaid on Reliance Netconnect is applicable on all Reliance Mobile prepaid recharge vouchers. Also available, Netconnect Prepaid Data Vouchers 5 Hour Pack Prepaid Data RCV (in Rs.) Prepaid Data RCV (in Rs.) Rs. 111/Rs. 111/10 Hour Pack Rs. 202/Rs. 202/25 Hour Pack Rs. 404/Rs. 404/Unlimited Pack Unlimited Pack Valid in Circles
Rs. 801/-
Rs. 1499/-
All Except Punjab Only for Punjab Only for Bihar and Jharkhand
Rs. 701/-
Rs. 1499/-
Prepaid Data RCV (in Rs.)
Rs. 111/-
Rs. 202/-
Rs. 404/-
Rs. 449/-
Rs. 1099/-
Validity (in Days)
30
30
90
All
All Free SMS 50 100 300 300 300
BRIDAVAN COLLEGE
Page 57
Minutes of usage (If entire usage is in Peak Hours) Minutes of usage (If entire usage is in Off Peak Hours)
300
600
1500
Unlimited
Unlimited
All
600
1200
3000
Unlimited
Unlimited
All
Peak Hours - 6 AM to 10 PM Off Peak hours - 10 PM to 6 AM International Datacard Roaming Charges (International datacard roaming services currently available in USA) Data Charges INR 5.37 per 10KB.
Data Cables - Postpaid Tariff Tariff Plan Monthly Rental Rs. Free Usage Usage Charges Beyond Free Usage 60 p/Min in Day Pay as you go 174 NA 30 p/Min in Night 200MB Data Pack 250 200MB 15 hrs Day Swift 30 300 30 hrs Night 40 hrs Day Swift 40 Plus 400 40 hrs Night Freedom @ night Freedom
BRIDAVAN COLLEGE
Rs.2/MB
50 p/ min
50 p/ min
400 650
Night unlimited 1 GB
50 p/ min Rs. 2 / MB
Page 58
Platinum
1500
Unlimited
NA
Day/Peak hours : 6 AM to 10PM ; Night/Off-peak hrs : 10PM to 6 AM
Table-7: Tariff Rates of Reliance Netconnect

Pack 300MB Pack 700MBPack 1GB Pack 3GB Pack 5GBPack 10GBPack 15GBPack 1GB Pack 6GBPack 18GB Pack Price(Rs) 250 500 715 935 1210 1379 1925 200 1500 3000 Validity 30 Days 30 Days 30 Days 30 Days 30 Days 30 Days 30 Days 1 Week 3 Months 6 Months
BRIDAVAN COLLEGE
Page 59
CHAPTER-4 RESULTS, ANALYSIS AND DISCUSSION
BRIDAVAN COLLEGE
Page 60
Table 1: Age-wise Categorization of Respondents
Age 21-22 23-24 25-26 Total
No: of Respondents 40 93 17 150
Percentage (%) 26.67 62 11.33 100
Source: primary data- questionnaire
11% 27% 26.67% 62% 11.33% 62%
Chart- 1: Age-wise Categorization of Respondents

From the Table 1 we can say that 62 percent of students are belongs to age group 2324, 26.67 percent students are belongs to age group 21-22 and followed by age group 25-26. Therefore, majority of respondents were of the age between 23-24 and commonly using internet data card
BRIDAVAN COLLEGE
Page 61
Table-2: Gender-wise Grouping of Respondents.
Sex Male Female Total
No: of Respondents 100 50 150
Percentage(%) 66.67 33.33 100
SEX
33%
Male
67%
Female
Chart -2 : Gender-wise Grouping of Respondents.
Most of the (66.67 percent) respondents are boys followed by female students with 33.33 percent. It indicates that male domination in studies.
BRIDAVAN COLLEGE
Page 62
Table-3: The Course is Respondents Studying.
Course MBA MCA Total
Percentage (%) 66 34 100
Chart-3 : The Course is Respondents Studying.
When researcher randomly selected PG students, he found that 66 percent of them are from MBA and rest studying MCA.
BRIDAVAN COLLEGE
Page 63
Table-4: Respondents Semester

Semester No: of Respondents Percentage (%)
2 4 Total
59 91 150
39.33 60.67 100
Chart-4: Respondents Semester
From the table 4, 60.67 percent of the students are from the fourth semester followed by second semester students. Therefore, the majority of the the students are from fourth semester i.e. fourth sem. Students are more depending data cards for their education.
BRIDAVAN COLLEGE
Page 64
Table-5: Respondents Awareness about Data Cards
Awareness of students Yes No Total
No : of Respondents 150 0 150
No : of Respondents (%)
100 80 60 40 20 0 YES
Awareness
NO
Chart-5: Respondents Awareness about Data Cards
All the respondents are aware about data cards, and are using data cards.
BRIDAVAN COLLEGE
Page 65
Table-6: Source of Information about Data Cards.
Source Friends Family Retailer Advertisement Magazines or News paper Cyber Caf Others Total
No. of Respondents 31 8 9 76 19 7 Nil 150
Percentage (%) 20.67 5.33 6 50.67 12.66 4.67 0.00 100
Source: Primary data- Questionnaire
BRIDAVAN COLLEGE
Page 66
Chart-6: Source of Information about Data Cards
Half of the (50.67 percent) students using data card have come to know about data card through advertisement from companies, followed by friends, magazines, news papers, and family and cyber caf.
BRIDAVAN COLLEGE
Page 67
Table-7: Use of Data Cards by Respondents

Usage Yes No Total No. of Respondents 150 Nil 150 Percentage(%) 100 Nil 100
Chart-7: Use of Data Cards by Respondents
All the 150 respondents or students are using data cards.
BRIDAVAN COLLEGE
Page 68
Table-8: Duration of Usage
Duration
No: of Respondents
Percentage (%)
Less than 1 year
42
28
1-2 years
64
42.67
2-3 years
33
22
Above 3 years
11
7.33
Total
150
100
BRIDAVAN COLLEGE
Page 69
Chart-8: Duration of usage

Data cards availability came from past three years. 42.67 percent of the respondents have been using data cards from two years, followed by less than one year. It is quite interestly to see that 7.33 percent students have been using data cards above three years.
BRIDAVAN COLLEGE
Page 70
Table-9: Brand Preference of Students (Respondents)
Brand
No: of Respondents
Percentage (%)
Reliance
21
14
Tata Photon
54
36
Vodafone
3.33
Airtel
16
10.67
BSNL
29
19.33
MTS
25
16.67
Others
Nil
Nil
Total
150
100
BRIDAVAN COLLEGE
Page 71
Chart-9: Brand Preference of Students (Respondents) Though all most all telecom companies offering data cards, we have found that six companies cards are use among students. They are Reliance, Tata, Vodafone, Airtel, BSNL, MTS. 36 percent of respondents using Tata photon card followed by BSNL, MTS, Reliance, and only five students are using Vodafone card.
BRIDAVAN COLLEGE
Page 72
Table-10: Source of Purchase of Data Card.
Source Company outlets Other Places Total Exclusive
Chart-10: Source of Purchase of data card. Table 10, clearly shows that 58 percent of student purchased data card from company exclusive showrooms.
BRIDAVAN COLLEGE
Page 73
Table-11: Factors taken in to consideration for Purchase Decision.
Factors
No: of Respondents
Percentage(%)
Price of the Data Card Speed
21 82
14 54.67
Connectivity Total
47 150
31.33 100
BRIDAVAN COLLEGE
Page 74
Chart-11: Factors taken in to consideration for Purchase Decision.

Though the purpose of buying data card is mobility, students said they bought data card on the basis of speed (54.67 percent) followed by connectivity, and price. Price is the least factor considered.
BRIDAVAN COLLEGE
Page 75
Table-12: Academic Usage of Data Card Importance in Course
Academic Usage (%)
No :of respondents
Percentage (%)
MBA 40 60 37 48
MCA 4 1O
MBA 36.63 48.14
MCA 7.84 19.61
80
13
23
13.13
45.10
100
14
1.10
27.45
Total
99
51
100
100
BRIDAVAN COLLEGE
Page 76
Chart-12: Academic Usage of Data Card Importance in Course

Internet connectivity is useful for surfing mail, playing games, obtaining information, online purchase, etc. 48.14 percent of MBA, and 45.10 percent of MCA use data card for academic purpose with 60 percent and 80 percent of interest respectively.
BRIDAVAN COLLEGE
Page 77
Table-13: Frequency of Students Connectivity to Data Card
Time Intervals
No :of respondents
Percentage (%)
At irregular intervals
68
45.33
Once a day
15
10
Regular
67
44.67
Total
150
100
BRIDAVAN COLLEGE
Page 78
Chart-13: Frequency of Students Connectivity to Data Card
From the Table 13, 45.33 percent of the students are getting internet at irregular intervals, followed by 44.67 percent of the students are getting regularly and 10 percent of the students use data card once a day.
BRIDAVAN COLLEGE
Page 79
Table-14: Students Satisfaction on Data Cards

Height of Satisfaction Yes No Total No: of Respondents 124 26 100 Percentages (%) 82.67 17.33 100
Source: primary data- questionnaire.
Chart-14: Students Satisfaction on Data Cards Table 14, clearly shows that 83 percent of the sample students are satisfied with their data card, and the rest not satisfied, level of satisfaction is given in Table 16
BRIDAVAN COLLEGE
Page 80
Table-15: Levels of satisfaction
Satisfaction level
No: of Respondents
Percentages (%)
Highly Satisfied Moderately satisfied Neither satisfied dissatisfied Total nor
31 83 10 124
25 67 8 100
BRIDAVAN COLLEGE
Page 81
Chart-15: Levels of satisfaction.
At the 124 respondents satisfied (out of 150), but 67 percent are moderately satisfied, followed by 25 percent highly satisfied (table 15). 8 percent respondents (students) are neither satisfied nor dissatisfied.
BRIDAVAN COLLEGE
Page 82
Table-16: Reason for Dissatisfaction of Students.
Reasons
No: of Respondents
Percentage (%)
Network Failure Connectivity Problems Other Problems Total
12 8 6 26
46.15 30.78 23.07 100
BRIDAVAN COLLEGE
Page 83
Chart- 16: Reason for Dissatisfaction of Students.
17.33 percent respondents (Table 14) are not satisfied with their data cards. The primary reason for their dissatisfaction is network failure (46 percent) followed by connectivity problem.
BRIDAVAN COLLEGE
Page 84
Table-17: Alternative choice of brand if preferred brand is not available
Alternatives
No: of Respondents
Percentage (%)
Purchase some other brand from the same shop Purchase the same brand from the some other store Total
99
66
51
34
150
100%
BRIDAVAN COLLEGE
Page 85
Chart-17: Alternative choice of brand if preferred brand is not available
66 percent of respondents say that they will buy another brand, if the preferred brand is not available. It indicates that loyalty level is very less among students. But 34 percent students say that they buy their preferred brand from other shop.
BRIDAVAN COLLEGE
Page 86
Table-18: Decision of Students if the Tariff Charge Increases by the Current Provider
Decisions
No: of Respondents
Percentage (%)
Shift to another option
122
81.33
Will be same brand Total
28 150
18.67 100%
BRIDAVAN COLLEGE
Page 87
Chart- 18: Decision of Students if the Tariff Charge Increases by the Current Provider
From the Table 18, we can understand that 81.33 percent of the students are ready to shift to another brand when data cards price increases and 18.67 percent of the students will be using the same brand. It indicates that customers (respondents) are price sensitive.
BRIDAVAN COLLEGE
Page 88
Table-19: Choice of Students if they would Shift
Choices
No: of Respondents
Percentage (%)
Reliance
11
7.33
Tata Photon
50
33.33
Vodafone
Nil
Airtel
21
14
BSNL
25
16.67
MTS
43
28.67
Others
Nil
Total
150
100
BRIDAVAN COLLEGE
Page 89
Chart-19: Choice of Students if they would Shift.
From the Table 19, we can say that Tata photon (33.33 percent) is the first preferred brand, followed by MTS (28.67 percent), BSNL (16.67 percent), Airtel (14 percent), and Reliance (7.33 percent). No one is going to switch to Vodafone.
BRIDAVAN COLLEGE
Page 90
Table-20: Important Factors in Purchase Decision
Factors
No :of respondents
Total
Rank- 1 5 Points Price 17
Rank-2 4 Points 88
Rank-3 3 Points 42
Rank-4 2 Points 1
Rank-5 1 Point 2 150
Easy handling
nil
27
79
43
150
Net speed
127
20
nil
150
Availability in store
38
106
150
Offers / discounts
41
79
28
nil
150
Total
150
150
150
150
150
150
*5 points= Most Important=Rank 1, 1 points=Least Important= Rank5
Source: primary data- questionnaire.
BRIDAVAN COLLEGE
Page 91
Chart- 20: Important Factors in Purchase Decision.

From the table 20,17 students are giving most important factor is price, one student is giving most important factor is easy handling, 127 students are giving net speed, one student giving availability in store, 4 students are giving offers or discounts and 88 students are giving second most important factor is price, 20 students are giving net speed, 4 students are giving availability in store, 41 students are giving offers or discounts and 42 students are giving most important third factor is price, 27 students are giving easy handling, 1 student is giving availability in the store, 79 students are giving offers or discounts and one student is giving fourth most important factor is price, 79 students are giving easy handling, 2 students are giving net speed, 38 students are giving availability in the store, 28 students are giving offers or discounts and 2 students are giving least important factor is price, 43 students are giving easy handling, 1 student is giving net speed, 106 students are giving availability in the store.
BRIDAVAN COLLEGE
Page 92
Table-21: Rating of Brands According to the Satisfaction of the Students Based on the Performance and Services.
Brands
No :of respondents
Rank-1 5 Points Rank-2 4 Points Rank-3 3 Points Rank-4 2 Points Rank-5 1 Point
Total
Tata Photon Vodafone Reliance Airtel BSNL MTS Total
68
61
16
Nil 8 17 43 43 150
Nil 16 32 20 48 150
1 18 52 59 34 150
31 65 42 25 23 150
118 43 7 3 2 150
150 150 150 150 150
BRIDAVAN COLLEGE
Page 93
Chart-21: Rating of Brands According to the Satisfaction of the Students Based on the Performance and Services.
From the above table, 68% of the students are giving TATA photon is the most satisfied brand , 43% 0f the students are giving BSNL is the most satisfied brand ,
43% of the students are giving MTS is the most satisfied brand. 17% of the students are giving Airtel is the most satisfied brand. 8% 0f the students are giving reliance is the most satisfied brand.
BRIDAVAN COLLEGE
Page 94
CHAPTER-5
SUMMARY OF FINDINGS, CONCLUSION AND SUGGESTIONS
BRIDAVAN COLLEGE
Page 95
FINDINGS
The internet data card industry is a fastest growing sector. It is one of the high competitive sector in the internet industry. Advertisement has an important influence in the students awareness about the products. The students are giving preference to services than the price of the data cards. Tata Photon has the most leading brand of internet data card among the students. Many of the students facing problems with regular connectivity. Most of the students are preferring Tata Photon if they are shifting provider. Most of the students are purchasing data cards from company own out lets. Most of the students are satisfied with data cards. Most of the Fourth sem students are using data cards. Most of the students aware about data cards through advertisement.
BRIDAVAN COLLEGE
Page 96
CONCLUSION
Internet data card is an important tool in the part of students education. The students are using internet for getting various information related to their part of study. It helps the students for improve their performance and knowledge level. The students are preferring data cards than other internet options because of its comfort ability and ease of access. The students are giving preference to speed of the network over the price.
BRIDAVAN COLLEGE
Page 97
SUGGESTIONS Because of tight competition, companies should concentrate on

providing better service for surviving in the market.
Companies should widen their area of services to rural areas. Better advertisement helps the companies for increasing their
customers.
Providing better offers helps the companies for retaining and attracting
the customers.
Companies should improve their signal strengths and connectivity. Companies should always analyse their position in the market.
Companies should always try to keep their brand in the minds of customer.
Companies should provide better services with low cost. Companies should always try to improve their performance based on
the customers feedback.
Company should be offered their products in to different segments of

customers.
BRIDAVAN COLLEGE
Page 98
BIBLIOGRAPHY
BRIDAVAN COLLEGE
Page 99
BIBLIOGRAPHY
BOOKS: Marketing Management - PhilipKotler, the Millennium Edition. Principles of Marketing - S. A. Sherlekar, K. Nirmala Prasad, Fundamentals of Marketing - William.K.Stanton & Charles Futrell. Marketing management- Dr. k. karunakaran
WEBSITES www.airtel.in www.mtsIndia.in www.bsnl.co.in www.tataphoton.in www.vodafone.in www.rcom.co.in www.tatadocomo.com
BRIDAVAN COLLEGE
Page 100
ANNEXRE
BRIDAVAN COLLEGE
Page 101
Questionnaire
Age : Sex : Course: MBA MCA SEM:
1. Are you aware of data cards?

a. Yes a. Friends d. Advertisement f. Cyber cafe b. No
2. If yes through which source?

b. Family c. Retailer e. Magazines or newspapers g. Any Other
3. Are you using data cards?

a. Yes b. No
4. Since how long you are using?

a.
5. Which data card you are using? a. Reliance d. Airtel

g. Others b. Tata photon e. BSNL c. Vodafone f. MTS
6. From where did you buy your data card?

a. Company own outlets b. Other place
7. What are the main factors considered while buying data cards?
a. Price of the data card c. Connectivity of the data card b. Speed of the data card
BRIDAVAN COLLEGE
Page 102
8. What is the importance of data card in your course?

MBA a. 100% MCA a. 100% b. 80 % c. 60 % d. 40 %
b. 80%
c. 60%
d. 40 %
9. How often do you get connected to Internet?

a. At irregular intervals c. Regular b. Once a day
10. Are you satisfied with data card?

a. Yes b. No
11. If yes how satisfied are you with Data card?

a. Highly Satisfied c. Neither satisfied nor dissatisfied e. Highly dissatisfied b. Moderately Satisfied d. Moderately Dissatisfied
12.If no give the reasons?

a.
13. If your first preference is not available then what do you do? a. Purchase some other brand from the same shop/ store. b. Purchase the same brand from some other store.
14. If the price of your most preferred data card as well as tariff charges increases what would you do?
a. Shift to another options or different brands of data card b. Will be using the same brand
15. If you choose to shift then which Brand will you prefer?
b. Reliance e. Airtel
g. Others
b. Tata photon e. BSNL
c. Vodafone f. MTS
BRIDAVAN COLLEGE
Page 103
16. Please rate the factors given below on scale of 1 5 based on the s Importance they hold for you in purchase decision of Data card. (1 least important to 5 most important) a. Price c. Net Speed g. Offer/Discounts b. Easy handling c. Availability in store
17. Please rate the following brands on the scale of 1-5 for the attributes Mentioned below i.e. write 5 if you feel the attribute is good enough To fully satisfy you and mark 1 if you feel the attribute could not Satisfy you. (1 fully dissatisfied to 5 fully satisfied Show cards with the ratings On them)
a. Tata-photon c. Reliance e. BSNL
b. Vodafone d. Airtel f. MTS
BRIDAVAN COLLEGE
Page 104

DATAS

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

DATAS

Uploaded by

Copyright:

Available Formats

LIST OF TABLES

4.14 4.15 4.16

AN INTRODUCTION TO INTERNET- MARKET

GROWTH OF THE INTERNET

USES OF THE INTERNET

1. E-mail: Electronic mail, commonly called email or e-mail, is a method of

BROAD BAND INTERNET V/S DATA CARD

REVIEW OF LITERATURE &DESIGN OF THE STUDY

Joined: May 24, 2008)

STATEMENT OF THE PROBLEM

SCOPE OF THE STUDY

OBJECTIVES OF THE STUDY

HYPOTHESIS SAMPLE DESIGN

OPERATIONAL DEFINITIONS OF CONCEPT PLAN OF ANALYSIS

LIMITATIONS OF THE STUDY

PROFILE OF THE SYSTEM

Telephones Communications in India

Mobile phones (2011) Internet access

8.5% of households (121 million) 1.0% of households (13 million)

MAIN KEY PLAYERS IN THE INDUSTRY

1. BHARTI AIRTEL LIMITED

Voice Rental Voice Rental Voice Rental Inclusive* Inclusive* Inclusive*

Downloading speed depends on the networks and strength of

Tata Teleservices Provides mobile services under 3 Brand names:

Table-2: Tariff Rates of Tata Photon

500 650 750 950

Re. 0.50/MB Re. 1/Min

Photon=+ Daily 120

3. BHARAT SANCHAR NIGAM LIMITED (BSNL)

Table-3: Tariff Rates of BSNL

0.50GB 1GB 6GB 2GB 10GB Unlimited

Total bundled free usage

Rs.275 Rs.440 Rs.606 Rs.716 Rs.1102 Rs.1499

30 days 30 days 30 days 30 days 30 days 30 days

M/S Capitel Wireless Pvt. Ltd (PCMCIA Type)

MRP (Rs) Rs 650 Rs 850 Rs 1250 Rs 3250

Table-4: Tariff Rates of Vodafone

3 Month 1099 1599 10p/10KB

6 Month 2099 2999 10p/10KB

12 Month 4099 5599 10p/10KB

2 GB Plan Unlimited Plan

Rate Post Free Usage www.vodafone.in

MBlazer Plan 2 Rs. 1500 15 GB

Validity Extra Usage Charge

Upload: 5.76 Mbps

Table-6: Tariff Rates of Tata Docomo

Price Rs. 1999/Rs. 2600/Rs. 3,500/-

Download Speed 3.6Mbps 7.2 Mbps 21.6 Mbps

Upload Speed 384Kbps 5.76 Mbps 5.76 Mbps

MRP (RS) 350 500 750 1000 2000

Local+ National +Roaming (Mins) 700 1000 1500 2000 5000

Data 200 MB 500 MB 750 MB 1.25 2 GB

7. RELIANCE NET CONNECT

MAIN SUBSIDIARIES RELIANCE TELECOMMUNICATION LIMITED (RTL)

RELIANCE INTERNET DATA CENTER (RIDC)

BrdBnd15GDy20GNgt750 Rs. 750/-

50 p / Nationwide MB 50 p / Nationwide MB 50 p / Nationwide MB

Special Postpaid Offer

Prepaid Data RCV (in Rs.)

Validity (in Days)

All Free SMS 50 100 300 300 300

Day/Peak hours : 6 AM to 10PM ; Night/Off-peak hrs : 10PM to 6 AM

Table-7: Tariff Rates of Reliance Netconnect