Louis Vuittion Complaint

Case 1:12-cv-21778-PAS Document 1 Entered on FLSD Docket 05/10/2012 Page 1 of 33
UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA CASE NO. LOUIS VUITTON MALLETIER, S.A, Plaintiff, v. THE PARTNERSHIPS and UNINCORPORATED ASSOCIATIONS IDENTIFIED ON SCHEDULE A and DOES 1-1000, Defendants. _________________________________________/ COMPLAINT FOR INJUNCTIVE RELIEF Plaintiff, Louis Vuitton Malletier, S.A., (Plaintiff or Louis Vuitton) hereby sues Defendants, the Partnerships and Unincorporated Associations Identified on Schedule A and Does 1-1000 (collectively Defendants). Defendants are promoting, selling, offering for sale and distributing goods bearing counterfeits and confusingly similar imitations of Plaintiffs trademarks within this judicial district through various fully interactive Internet websites and supporting blogs operating under their partnership and/or business association names identified on Schedule A hereto (the Subject Domain Names). In support of its claims, Plaintiff alleges as follows: JURISDICTION AND VENUE 1. This is an action pursuant to 15 U.S.C. 1114, 1116, 1121, and 1125(a) and (d).
Accordingly, this Court has subject matter jurisdiction under 28 U.S.C. 1331 and 1338. 2. Venue is proper in this Court pursuant 28 U.S.C. 1391, and this Court may
properly exercise personal jurisdiction over Defendants since all Defendants directly target business activities towards consumers in Florida and cause harm to Louis Vuittons business
within this District through, at least, various fully interactive Internet websites, including those operating under the Subject Domain Names. Defendants have also advertised and, upon information and belief, made sales and shipped infringing products into this judicial district. THE PLAINTIFF 3. Louis Vuitton is a corporation organized under the laws of the Republic of France
with its principal place of business located in the Paris, France. Louis Vuitton operates boutiques throughout the world, including within this Judicial District. Louis Vuitton is, in part, engaged in the business of manufacturing and distributing throughout the world, including within this Judicial District, a variety of high quality luxury goods, including, but not limited to, handbags, wallets, shoes, belts, sunglasses, watches, and jewelry, under multiple world famous common law and Federally registered trademarks including those identified in Paragraph 13 below. Louis Vuitton offers for sale and sells its trademarked goods within this Judicial District. Defendants sales of counterfeit and infringing Louis Vuitton branded products are causing damage to Louis Vuitton within this Jurisdiction. 4. Like many other famous trademark owners in the luxury goods sector, Louis
Vuitton suffers ongoing daily and sustained violations of its trademark rights at the hands of counterfeiters and infringers, such as the Defendants herein, who wrongfully reproduce and counterfeit Louis Vuittons trademarks for the twin purposes of (i) duping and confusing the consuming public and (ii) earning substantial profits. The natural and intended byproduct of Defendants actions is the erosion and destruction of the overall luxury goods marketplace in which Louis Vuitton operates and the goodwill associated with the Louis Vuitton name and associated trademarks and the destruction of the legitimate market sector in which they operate.
5.
In order to combat the indivisible harm caused by the combined actions of
Defendants and others engaging in similar conduct, each year Louis Vuitton expends millions of dollars in connection with trademark enforcement efforts, including legal fees, investigative fees, and support mechanisms for law enforcement, such as field training guides and seminars. The recent explosion of counterfeiting over the Internet has created an environment which requires Louis Vuitton to file a massive number of lawsuits, often it later turns out, against the same individuals and groups, in order to protect both consumers and itself from the ill effects of confusion and the erosion of the goodwill connected to the Louis Vuitton brand. The financial burden on Louis Vuitton and companies similarly situated is staggering, as is the resulting burden on the Federal court system. THE DEFENDANTS 6. Defendants are partnerships or unincorporated business associations which
operate through domain names registered with registrars in multiple countries and are comprised of individuals and/or business entities of unknown makeup, many of whom likely reside and/or operate in the Peoples Republic of China or other foreign jurisdictions with lax trademark enforcement systems. Defendants have the capacity to be sued pursuant to Federal Rule of Civil Procedure 17(b). Defendants target their business activities towards consumers throughout the United States, including within this Judicial District through the operation of the fully interactive commercial websites operating under the Subject Domain Names identified on Schedule A hereto. Multiple Defendants also operate blog style websites under some of the Subject Domain Names which provide support and direct customer traffic to the fully interactive websites operating under the other Subject Domain Names. Defendants are directly and personally contributing to, inducing and engaging in the sale of counterfeit products as alleged herein, often
times as partners, co-conspirators and/or suppliers. The partnership or unincorporated association names used by Defendants are set forth on Schedule A hereto. Louis Vuitton is presently unaware of the true names of Does 1-1,000, although they are generally identified as the owners, operators, partners, managing agents and/or co-conspirators of the Defendant partnerships or unincorporated associations operating under the Subject Domain Names. Louis Vuitton will move to amend this Complaint upon discovery of the identities of such fictitious Defendants. 7. Defendants are the past and present moving and conscious forces behind the
operation of the commercial Internet websites operating under the Subject Domain Names. 8. Upon information and belief, Defendants engage in unfair competition with Louis
Vuitton and engage in the advertisement, offering for sale and sale of goods bearing counterfeits and infringements of one or more of Louis Vuittons trademarks to consumers within the United States and this judicial district through multiple fully interactive commercial websites operating under the Subject Domain Names. Defendants, upon information and belief, also operate additional websites which promote and offer for sale counterfeit and infringing goods under domain names not yet known to Louis Vuitton. Defendants have purposefully directed their illegal activities towards consumers in the State of Florida through the advertisement, offer to sell, sale and shipment of counterfeit Louis Vuitton branded goods into the State. 9. Upon information and belief, Defendants will continue to register or acquire new
domain names for the purpose of selling goods bearing counterfeits and infringements of Louis Vuittons trademarks unless preliminarily and permanently enjoined. 10. Defendants Internet-based website businesses amount to nothing more than
massive illegal operations, infringing on the intellectual property rights of Louis Vuitton and others.
11.
Defendants use and have registered, established or purchased and maintained the
Subject Domain Names. Upon information and belief, Defendants have engaged in fraudulent conduct with respect to the registration of the Subject Domain Names by providing false and/or misleading information to their various Registrars during the Registration or maintenance process. Upon information and belief, many of the Defendants have anonymously registered and maintained some of the Subject Domain Names for the sole purpose of engaging in illegal counterfeiting activities. 12. Defendants business names, i.e., the Subject Domain Names and any other
domain names used in connection with the sale of counterfeits bearing Louis Vuittons trademarks, are essential components of Defendants counterfeiting and infringing activities. The Subject Domain Names themselves are a significant part of the means by which Defendants further their counterfeiting and infringing scheme and cause harm to Louis Vuitton. Moreover, Defendants are using Louis Vuittons famous name and trademarks to drive Internet consumer traffic to their websites operating under the Subject Domain Names, thereby creating and increasing the value of the Subject Domain Names and decreasing the size and value of Louis Vuittons legitimate common marketplace at Louis Vuittons expense. COMMON FACTUAL ALLEGATIONS Plaintiffs Trademark Rights 13. Louis Vuitton is the owner of all rights in and to the following trademarks, which
are valid and registered on the Principal Register of the United States Patent and Trademark Office (collectively the Louis Vuitton Marks):
Trademark
Registration Registration Number Date 0,297,594
Class(es) / Relevant Goods
IC 18 - trunks, valises, traveling bags, satchels, September hat boxes and shoe boxes used for luggage, hand 20, 1932 bags, and pocketbooks. August 10, IC 18 - luggage and ladies' handbags. 1976 IC 18 - trunks, valises, traveling bags, satchels, January 10, hat boxes and shoe boxes used for luggage, hand 1989 bags, and pocketbooks. November 28, IC 14 - jewelry, watches, and straps for wrist 1995 watches. IC 14 - watches and straps for wrist watches. IC 16 - catalogues featuring luggage and travel accessories, bags, small leather goods, and garments; notebooks, anthologies, and pamphlets referring to travel; calendars; telephone indexes; fountain pens, ballpoint pens, nibs, covers for pocket and desk diaries, and checkbook holders. IC 18 - trunks; traveling trunks; suitcases; traveling bags; luggage; garment bags for travel; hat boxes for travel; shoe bags for travel; umbrellas; animal carriers; rucksacks; haversacks; leather or textile shopping bags; beach bags; handbags; vanity cases sold empty; attache cases; tote bags, travel satchels; clutch bags; briefcases; wallets; pocket wallets; credit card cases; business card cases; bill and card holders; checkbook holders; key cases; change purses; briefcase-type portfolios. IC 24 - travel blankets IC 25 - shirts; sweatshirts; polo shirts; T-shirts; headwear; jackets; ties; belts; shawls; scarves.
LOUIS VUITTON
1,045,932 1,519,828 1,938,808
LOUIS VUITTON
1,990,760
August 6, 1996
Trademark
Registration Registration Number Date
Class(es) / Relevant Goods IC 14 - goods made of precious metals, namely, shoe ornaments, ornamental pins; jewelry, namely, rings, ear rings, cufflinks, bracelets, charms, necklaces; horological instruments, straps for watches, watches and wrist-watches, and cases for watches. IC 18 - goods made of leather or imitations of leather are not included in other classes, namely, boxes made from leather; trunks, valises, traveling bags, luggage for travel, garment bags for travel, vanity cases sold empty, rucksacks, hand bags, beach bags, shopping bags, shoulder bags, attache cases, briefcases, and fine leather goods, namely, pocket wallets, purses, leather key holders, business card cases, calling card cases, and credit card cases, and umbrellas. IC 25 - clothing and underwear, namely, sweaters, shirts, suits, waistcoats, raincoats, skirts, coats, pullovers, trousers, dresses, jackets, shawls, stoles, sashes for wear, scarves, neckties, pocket squares, gloves, belts, socks, bath robes, shoes, boots, and sandals.
2,177,828
August 4, 1998
Trademark
Class(es) / Relevant Goods IC 014 - goods made of precious metals, namely, shoe ornaments, ornamental pins, jewelry, namely, rings, belt buckles, ear rings, cufflinks, bracelets, charms, necklaces, horological instruments, straps for watches, watches, and wrist-watches, and cases for watches.
2,181,753
IC 18 - goods made of leather or imitations of leather are not included in other classes, namely, boxes made from leather; trunks, valises, traveling bags, luggage for travel, garment bags August 18, for travel, vanity cases sold empty, rucksacks, 1998 hand bags, beach bags, shopping bags, shoulder bags, attache cases, briefcases, and fine leather goods, namely, pocket wallets, purses, leather key holders, business card cases, calling card cases, credit card cases, and umbrellas. IC 25 - clothing and underwear, namely, sweaters, shirts, suits, waistcoats, raincoats, skirts, coats, pullovers, trousers, dresses, jackets, shawls, stoles, sashes for wear, scarves, neckties, pocket squares, gloves, belts, socks, bath robes, shoes, boots, and sandals. IC 18 - goods made of leather or imitations of leather not included in other classes, namely, boxes of leather principally used for travel purposes, trunks, valises, traveling bags, August 22, traveling sets for containing cosmetics and jewelry, rucksacks, handbags, beach bags, 2000 shopping bags, shoulder bags, brief cases, pouches, fine leather goods namely, pocket wallets, purses, key cases, business card cases, credit card cases, and calling card cases. IC 25 - Clothing, namely, sweaters, shirts, sweatshirts, polo shirts, t-shirts, suits, waistcoats, raincoats, skirts, coats, pullovers, trousers, June 27, 2000 dresses, jackets, shawls, stoles, scarves, neckties, pocket squares, pocket handkerchief squares for wear, gloves, ties, belts, bathing suits, shoes, boots and sandals, and hats.
LOUIS VUITTON PARIS
2,378,388
2,361,695
Trademark
Class(es) / Relevant Goods
2,421,618
IC 018 - Goods made of leather or imitations of leather not included in other classes, namely valises, traveling bags, traveling sets for January 16, containing cosmetics, handbags, shopping bags, 2001 shoulder bags, brief cases, pouches; fine leather goods, namely, pocket wallets, purses, key cases, business card cases, credit card cases. IC 14 - Jewelry including rings, belt buckles of precious metals, earrings, cuff links, bracelets, charms, brooches, necklaces, tie pins, ornamental pins, and medallions; horological and chronometric instruments and apparatus, namely, watches, watch cases and clocks; nutcrackers of precious metals; candlesticks of precious metals, jewelry boxes of precious metals. IC 18: Travel bags, travel bags made of leather; luggage trunks and valises, garment bags for travel, vanity-cases sold empty; rucksacks, shoulder bags, handbags; attache-cases, briefcases, drawstring pouches, pocket wallets, October 14, purses, umbrellas, business card cases made of 2003 leather or of imitation leather, credit card cases made of leather or of imitation leather; calling card cases made of leather or of imitation leather; key holders made of leather or of imitation leather. IC 25 - Clothing, namely, underwear, sweaters, shirts, T-shirts, suits, hosiery, belts, scarves, neck ties, shawls, waistcoats, skirts, raincoats, overcoats, suspenders, trousers, jeans, pullovers, frocks, jackets, winter gloves, dress gloves, tights, socks, bathing suits, bath robes, pajamas, night dresses, shorts, pocket squares; highheeled shoes, low-heeled shoes, sandals, boots, and slippers.
2,773,107
3,023,930 3,051,235
December 6, IC 09 - Spectacles, sunglasses, and spectacle 2005 cases. January 24, IC 09 - Spectacles, sunglasses, and spectacle 2006 cases.
The Louis Vuitton Marks are used in connection with the manufacture and distribution of quality goods in the categories identified above. 14. The Louis Vuitton Marks have been used in interstate commerce to identify and
distinguish Louis Vuitton's high quality goods for an extended period of time. 15. The Louis Vuitton Marks have never been assigned or licensed to any of the
Defendants in this matter. 16. The Louis Vuitton Marks are symbols of Louis Vuittons quality, reputation and
goodwill and have never been abandoned. 17. Further, Louis Vuitton has expended substantial time, money and other resources
developing, advertising and otherwise promoting the Louis Vuitton Marks. The Louis Vuitton Marks qualify as famous marks as that term is used in 15 U.S.C. 1125(c)(1). 18. Louis Vuitton has extensively used, advertised, and promoted the Louis Vuitton
Marks in the United States in association with the sale of high quality luxury goods and has carefully monitored and policed the use of the Louis Vuitton Marks. 19. As a result of Louis Vuittons efforts, members of the consuming public readily
identify merchandise bearing the Louis Vuitton Marks, as being high quality goods sponsored and approved by Louis Vuitton. 20. Accordingly, the Louis Vuitton Marks have achieved secondary meaning as
identifiers of high quality luxury goods. 21. Genuine Louis Vuitton branded goods are widely legitimately advertised and
promoted by Louis Vuitton, its authorized distributors and unrelated third parties via the Internet. Over the course of the past five to seven years, visibility on the Internet, particularly via Internet search engines such as Google, Yahoo! and Bing has become increasingly important to Louis
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Vuittons overall marketing and consumer education efforts. Thus, Louis Vuitton expends significant monetary resources on Internet marketing and consumer education, including search engine optimization (SEO) strategies. Those strategies allow Louis Vuitton and its authorized retailers to fairly and legitimately educate consumers about the value associated with the Louis Vuitton brand and the goods sold thereunder. SEO is a now common marketing process whereby a company or individual designs, supports, structures and phrases Internet website content in order to enhance a websites profile for search engines over a variety of search terms. Defendants Infringing Activities 22. Upon information and belief, at all times relevant hereto, Defendants in this action
have had full knowledge of Louis Vuittons ownership of the Louis Vuitton Marks, including its exclusive right to use and license such intellectual property and the goodwill associated therewith. 23. Louis Vuitton has discovered Defendants are promoting and otherwise
advertising, distributing, selling and/or offering for sale counterfeit products, including, at least, handbags, wallets, shoes, belts, sunglasses, watches, and jewelry, bearing marks which are exact copies or colorable imitations of the Louis Vuitton Marks (the Defendants Goods). Specifically, upon information and belief, Defendants are using the Louis Vuitton Marks for different quality goods. 24. Upon information and belief, Defendants Goods are of a quality substantially
different than that of Louis Vuittons genuine goods. Despite the nature of the Defendants Goods and the knowledge they are without authority to do so, Defendants are actively using, promoting and otherwise advertising, distributing, selling, and/or offering for sale substantial quantities of such goods with the knowledge that such goods will be mistaken for the genuine
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high quality products offered for sale by Louis Vuitton. The net effect of Defendants actions will cause confusion of consumers at the time of initial interest, sale, and in the post-sale setting, who will believe Defendants Goods are genuine goods originating from, associated with, and approved by Louis Vuitton. 25. Defendants advertise their products for sale to the consuming public. In so
advertising these products, Defendants improperly and unlawfully use the Louis Vuitton Marks. Upon information and belief, the misappropriation of the Louis Vuitton Marks has been the proximate cause of harm to Louis Vuitton. 26. As part of their overall infringement and counterfeiting scheme, the Defendants
are, upon information and belief, all employing substantially similar, and often times coordinated, paid advertising and SEO strategies based, in large measure, upon an illegal use of counterfeits and infringements of the Louis Vuitton Marks. Specifically, the Defendants are using counterfeits of Louis Vuittons name and the Louis Vuitton Marks in order to make their websites selling illegal goods appear more relevant and attractive to search engines across an array of search terms. By their actions, the Defendants are causing concurrent and indivisible harm to Louis Vuitton and the consuming public by (i) depriving Louis Vuitton of its right to fairly compete for space within search engine results and reducing the visibility of Louis Vuittons genuine goods on the World Wide Web, (ii) causing an overall degradation of the value of the goodwill associated with the Louis Vuitton Marks and (iii) increasing Louis Vuittons overall cost to market its goods and educate consumers about the brand via the Internet. 27. Upon information and belief, Defendants are concurrently conducting their
counterfeiting and infringing activities, at least, within this Judicial District and elsewhere
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throughout the United States. As a result, Defendants are defrauding Louis Vuitton and the consuming public for Defendants own benefit. 28. Defendants use of the Louis Vuitton Marks, including the promotion and
advertisement, reproduction, distribution, sale, and offering for sale of Defendants Goods, is without Louis Vuittons consent or authorization. 29. Further, Defendants are engaging in the above-described illegal counterfeiting and
infringing activities knowingly and intentionally or with reckless disregard or willful blindness to Louis Vuittons rights for the purpose of trading on the goodwill and reputation of Louis Vuitton. 30. Defendants above-identified infringing activities are likely to cause confusion,
deception and mistake in the minds of consumers, the public and the trade. Moreover, Defendants wrongful use of the Louis Vuitton Marks is likely to create a false impression and deceive customers, the public, and the trade into believing there is a connection or association between Louis Vuitton and Defendants Goods. 31. 32. Louis Vuitton has no adequate remedy at law. Louis Vuitton is suffering irreparable and indivisible injury and damages as a
result of Defendants unauthorized and wrongful use of the Louis Vuitton Marks. If Defendants counterfeiting, infringing, and unfairly competitive activities are not preliminarily and permanently enjoined by this Court, Louis Vuitton and the consuming public will continue to be harmed. 33. The injuries and damages sustained by Louis Vuitton have been directly and
proximately caused by Defendants wrongful reproduction, use, advertisement, promotion, offering to sell, and sale of the Defendants Goods.
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34.
Louis Vuitton has retained the undersigned counsel to represent it in this matter
and is obligated to pay said counsel a reasonable fee for such representation. COUNT I - TRADEMARK COUNTERFEITING AND INFRINGEMENT 35. Louis Vuitton hereby adopts and re-alleges the allegations set forth in Paragraphs
1 through 34 above. 36. This is an action for trademark counterfeiting and infringement against
Defendants based on their use of counterfeits, copies, and/or colorable imitations of the Louis Vuitton Marks in commerce in connection with the promotion, advertisement, distribution, sale and offering for sale of the Defendants Goods. 37. Specifically, Defendants are promoting and otherwise advertising, selling,
offering for sale and distributing products bearing the Louis Vuitton Marks. Defendants are continuously infringing and inducing others to infringe the Louis Vuitton Marks by using them to advertise, promote and sell such goods. 38. Defendants coordinated, concurrent counterfeiting, infringing, and unfairly
competitive activities are likely to cause and, upon information and belief, actually are causing confusion, mistake and deception among members of the trade and the general consuming public as to the origin and quality of Defendants Goods bearing or sold using the Louis Vuitton Marks. 39. Defendants unlawful actions have individually and jointly caused and are
continuing to cause unquantifiable and irreparable harm to Louis Vuitton. 40. Defendants above-described illegal actions constitute counterfeiting and
infringement of the Louis Vuitton Marks in violation of Louis Vuittons rights under 32 of the Lanham Act, 15 U.S.C. 1114.
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41.
Louis Vuitton has suffered and will continue to suffer irreparable injury due to the
above described activities of Defendants if Defendants are not preliminarily and permanently enjoined. COUNT II - FALSE DESIGNATION OF ORIGIN PURSUANT TO 43(a) OF THE LANHAM ACT 42. Louis Vuitton hereby adopts and re-alleges the allegations set forth in Paragraphs
1 through 34 above. 43. Defendants Goods bearing and sold under the Louis Vuitton Marks have been
widely advertised and distributed throughout the United States. 44. Defendants Goods bearing and sold under the Louis Vuitton Marks are virtually
identical in appearance to each of Louis Vuittons genuine goods. However, the Defendants Goods are different in quality. Accordingly, Defendants activities are likely to cause confusion in the trade and among the general public as to at least the origin or sponsorship of the Defendants Goods. 45. Defendants, upon information and belief, have used in connection with their
advertisement and sale of products, false designations of origins and false descriptions and representations, including words or other symbols and trade dress which tend to falsely describe or represent such goods and have caused such goods to enter into commerce with full knowledge of the falsity of such designations of origin and such descriptions and representations, all to the detriment of Louis Vuitton. 46. Specifically, Defendants have authorized an infringing use of the Louis Vuitton
Marks, in Defendants advertisement and promotion of their counterfeit and infringing products. Defendants have also misrepresented to members of the consuming public that the products being advertised and sold by them are genuine, non-infringing products.
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47.
Additionally, Defendants are using counterfeits and infringements of the Louis
Vuitton Marks in order to unfairly compete with Louis Vuitton and others for space within search engine organic results, thereby jointly depriving Louis Vuitton of a valuable marketing and educational tool which would otherwise be available to Louis Vuitton, and reducing the visibility of Louis Vuittons genuine goods on the World Wide Web. 48. Defendants above-described actions are in violation of Section 43(a) of the
Lanham Act, 15 U.S.C. 1125(a). 49. Louis Vuitton has sustained indivisible injury and harm caused by Defendants
concurrent conduct, and absent an entry of an injunction by this Court, Louis Vuitton will continue to suffer irreparable injury to its goodwill and business reputation as well as monetary damages. COUNT III - CLAIM FOR RELIEF FOR CYBERSQUATTING UNDER 43(d) OF THE LANHAM ACT, 15 U.S.C. 1125(d) 50. Louis Vuitton hereby adopts and re-alleges the allegations set forth in Paragraphs
1 through 34 above. 51. At all times relevant hereto, Louis Vuitton has been and still is the owner of the
rights, title and interest in and to the Louis Vuitton Marks. 52. Upon information and belief, Defendants have acted with the bad faith intent to
profit from the Louis Vuitton Marks and the goodwill associated with the Louis Vuitton Marks by registering various domain names which are identical or confusingly similar to or dilutive of the Louis Vuitton Marks. 53. 54. Defendants have no intellectual property rights in or to the Louis Vuitton Marks. Defendants actions constitute cybersquatting in violation of 43(d) of the
Lanham Act, 15 U.S.C. 1125(d).
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55.
Defendants conduct is done with knowledge and constitutes a willful violation of
Louis Vuittons rights in the Marks. At a minimum, Defendants conduct constitutes reckless disregard for and willful blindness to Louis Vuittons rights. 56. The aforesaid conduct is causing Louis Vuitton damages and immediate and
irreparable injury. Louis Vuitton has no adequate remedy at law. COUNT IV - COMMON LAW UNFAIR COMPETITION 57. Louis Vuitton hereby adopts and re-alleges the allegations set forth in Paragraphs
1 through 34 above. 58. This is an action against Defendants based on their manufacture, promotion,
advertisement, distribution, sale and/or offering for sale of goods bearing marks which are virtually identical, both visually and phonetically, to the Louis Vuitton Marks in violation of Floridas common law of unfair competition. 59. Specifically, the Defendants are promoting and otherwise advertising, selling,
offering for sale and distributing infringing and counterfeit Louis Vuitton branded products. The Defendants are also using counterfeits and infringements of the Louis Vuitton Marks to unfairly compete with Louis Vuitton and others for (1) space in search engine results across an array of search terms and (2) visibility on the World Wide Web. 60. Defendants infringing activities are likely to cause and actually are causing
confusion, mistake and deception among members of the trade and the general consuming public as to the origin and quality of Defendants products by their use of the Louis Vuitton Marks. 61. Louis Vuitton has no adequate remedy at law and is suffering irreparable injury as
a result of Defendants' actions.
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PRAYER FOR RELIEF 62. WHEREFORE, Louis Vuitton demands judgment on all Counts of this Complaint
and entry of an award of equitable relief against Defendants as follows: a. Entry of preliminary and permanent injunction enjoining Defendants, their
agents, representatives, servants, employees, and all those acting in concert or participation therewith, from manufacturing or causing to be manufactured, importing, advertising or promoting, distributing, selling or offering to sell the Defendants Goods; from infringing, counterfeiting, or diluting the Louis Vuitton Marks; from using the Louis Vuitton Marks, or any mark or trade dress similar thereto, in connection with the sale of any unauthorized goods; from using any logo, trade name or trademark or trade dress which may be calculated to falsely advertise the services or products of Defendants as being sponsored by, authorized by, endorsed by, or in any way associated with Louis Vuitton; from falsely representing themselves as being connected with Louis Vuitton, through sponsorship or association, or engaging in any act which is likely to falsely cause members of the trade and/or of the purchasing public to believe any goods or services of Defendants, or in any way endorsed by, approved by, and/or associated with Louis Vuitton; from using any reproduction, counterfeit, infringement, copy, or colorable imitation of the Louis Vuitton Marks in connection with the publicity, promotion, sale, or advertising of any goods sold by Defendants, without limitation; from affixing, applying, annexing or using in connection with the sale of any goods, a false description or representation, including words or other symbols tending to falsely describe or represent Defendants goods as being those of Louis Vuitton, or in any way endorsed by Louis Vuitton and from offering such goods in commerce; from engaging in search engine optimization strategies using colorable
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imitations of the Louis Vuitton name or Marks; and from otherwise unfairly competing with Louis Vuitton. b. Entry of an order requiring the Subject Domain Names, and any other
domain names being used by Defendants to engage in the business of marketing, offering to sell and/or selling goods bearing counterfeits and infringements of the Louis Vuitton Marks to be disabled and/or immediately transferred by Defendants, their Registrars and/or the Registries to Louis Vuittons control so they may no longer be used for illegal purposes. c. Entry of an Order that, upon Louis Vuittons request, the top level domain
(TLD) Registries for the Subject Domain Names and their administrators place the Subject Domain Names on Registry Hold status, thus removing them from the TLD zone files maintained by the Registries which link the Subject Domain Names to the IP addresses where the associated websites are hosted. d. Entry of an Order that, upon Louis Vuittons request, those in privity with
Defendants and those with notice of the injunction, including any Internet search engines, Web hosts, domain-name registrars and domain-name registries or their administrators that are provided with notice of the injunction, cease facilitating access to any or all domain names and websites through which Defendants engage in the sale of counterfeit and infringing goods using the Louis Vuitton Marks. e. Entry of an order that, upon Louis Vuittons request, the Internet
Corporation for Assigned Names and Numbers (ICANN) shall take all actions necessary to ensure that the Registrars and the top level domain Registries or their administrators responsible for the Subject Domain Names transfer, change the Registrar of Record, and/or disable the Subject Domain Names as directed by the Court.
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f.
Entry of an award of Louis Vuittons costs and reasonable attorneys fees
and investigative fees associated with bringing this action. g. Entry of further relief as the Court may deem just and proper. Respectfully submitted, STEPHEN M. GAFFIGAN, P.A. By: ____s:/smgaffigan/__________ Stephen M. Gaffigan (Fla. Bar No. 025844) Virgilio Gigante (Fla. Bar No. 082635) 401 East Las Olas Blvd., #130-453 Ft. Lauderdale, Florida 33301 Telephone: (954) 767-4819 Facsimile: (954) 767-4821 E-mail: stephen@smgpa.net E-mail: leo@smgpa.net Attorneys for Plaintiff LOUIS VUITTON MALLETIER, S.A.
DATED: May 10, 2012.
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SCHEDULE A DEFENDANTS BY DEFENDANT NUMBER AND SUBJECT DOMAIN NAMES Defendant Number Defendant 1 Defendant 2 Defendant 3 Defendant 4 Defendant 5 Defendant 6 Defendant 7 Defendant 8 Defendant 9 Defendant 10 Defendant 11 Defendant 12 Defendant 13 Defendant 14 Defendant 15 Defendant 16 Defendant 17 Defendant 18 Defendant 19 Defendant 20 Defendant 21 Defendant 22 Defendant 23 Defendant 24 Defendant 25 Defendant 26 Defendant 27 Defendant 28 Domain Name 100wholesale.com 2012fashionhandbags.com 2012-louisvuittonbags.com 2012louisvuittonhandbags.net 2012louisvuittonoutlets.com 2012ltwalletsale.info 36shopping.com 3a-wholesale.com 4ureplicahandbagss.com 51cheaphandbags.com 88pascher.com accessoiressoldes.com achatdestockage.com acheterdestockageprix.com achetezpaschere.com alittlefashion.com allcheapbags.com amorebag.com armanigowholesale.com aureplicahandbags.com authenticlouisvuitton2012.com authenticlouisvuittonbagse.com authenticlouisvuittonbelt.com authentic-louisvuittondiscounts.com authenticlouisvuitton-handbags.com authenticlousivuittonsale.net bagbay.biz bagoutletuk.com
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Defendant 29 Defendant 30 Defendant 31 Defendant 32 Defendant 33 Defendant 34 Defendant 35 Defendant 36 Defendant 37 Defendant 38 Defendant 39 Defendant 40 Defendant 41 Defendant 42 Defendant 43 Defendant 44 Defendant 45 Defendant 46 Defendant 47 Defendant 48 Defendant 49 Defendant 50 Defendant 51 Defendant 52 Defendant 53 Defendant 54 Defendant 55 Defendant 56 Defendant 57 Defendant 58 Defendant 59
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Defendant 370 Defendant 371 Defendant 372 Defendant 373 Defendant 374 Defendant 375 Defendant 376 Defendant 377 Defendant 378 Defendant 379 Defendant 380 Defendant 381
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O JS 44 (R ev. 2/08)
Case 1:12-cv-21778-PAS Document 1-1 Entered on FLSD Docket 05/10/2012 Page 1 of 2 CIVIL COVER SHEET
The JS 44 civil cover sheet and the information contained herein neither replace nor supplement the filing and service of pleadings or other papers as required by law, except as provided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, is required for the use of the Clerk of Court for the purpose of initiating the civil docket sheet. (SEE IN STR U C TIO N S O N THE R EV ER SE O F T HE FO R M .) NOTICE: Attorneys MUST Indicate All Re-filed Cases Below.
I. (a) PLAINTIFFS
DEFENDANTS
LOUIS VUITTON MALLETIER, S.A., a foreign business entity

(b) County of Residence of First Listed Plaintiff
(EX C EPT IN U .S. PLAIN TIFF C ASES)
THE PARTNERSHIPS AND UNINCORPORATED ASSOCIATIONS IDENTIFIED ON SCHEDULE A, et al.

County of Residence of First Listed Defendant
(IN U .S. PLAIN TIFF C ASES O N LY ) N O TE: IN LAN D C O N D EM N ATIO N C ASES, U SE THE LO C ATIO N O F THE TR AC T LAN D IN V O LV ED .
(c) Attorneys (Firm N ame, Address, and Telephone N umber)
Stephen M. Gaffigan/STEPHEN M. GAFFIGAN, P.A. 401 East Las Olas Blvd., Suite 130-453, Ft. Lauderdale, Florida 33301 (954) 767-4819
(d)
Attorneys (If Know n)
Check County Where Action Arose:
M IAM I- D AD E
MONROE
BR O W AR D
P ALM B EA C H
M AR TIN
ST. LU C IE
IN D IAN R IV ER
O KEEC HO BEE HIG HLAN D S
II. BASIS OF JURISDICTION

1 U .S. G overnment Plaintiff
(Place an X in O ne Box O nly)
III. CITIZENSHIP OF PRINCIPAL PARTIES (Place an X in O ne Box for Plaintiff

(For D iversity C ases O nly) C itizen of This State PTF 1 DEF 1 and O ne Box for D efendant) PTF DEF Incorporated or Principal Place 4 4 of Business In This State Incorporated and Principal Place of Business In A nother State Foreign N ation 5 5
Federal Q uestion (U .S. G overnment N ot a Party)
U .S. G overnment D efendant
D iversity (Indicate C itizenship of Parties in Item III)
C itizen of Another State
C itizen or Subject of a Foreign C ountry
IV. NATURE OF SUIT

CONTRACT 110 Insurance 120 M arine 130 M iller Act 140 N egotiable Instrument 150 R ecovery of O verpayment & Enforcement of Judgment 151 M edicare Act 152 R ecovery of D efaulted Student Loans (Excl. V eterans) 153 R ecovery of O verpayment of V eterans Benefits 160 Stockholders Suits 190 O ther C ontract 195 C ontract Product Liability 196 Franchise R E A L P R O PE R T Y 210 Land C ondemnation 220 Foreclosure 230 R ent Lease & Ejectment 240 Torts to Land 245 Tort Product Liability
(Place an X in O ne B ox O nly) TORTS P E R SO N A L IN JU R Y P E R SO N A L IN JU R Y 310 Airplane 362 Personal Injury 315 Airplane Product M ed. M alpractice Liability 365 Personal Injury 320 Assault, Libel & Product Liability Slander 368 Asbestos Personal 330 Federal Employers Injury P roduct Liability Liability 340 M arine P E R SO N A L P R O P E R T Y 345 M arine Product 370 O ther Fraud Liability 371 Truth in Lending 350 M otor V ehicle 380 O ther Personal 355 M otor V ehicle Property D amage Product Liability 385 Property D amage 360 O ther Personal Product Liability Injury C IV IL R IG H T S P R ISO N E R PE T IT IO N S 441 V oting 510 M otions to V acate 442 Employment Sentence 443 Housing/ H abeas C orpus: Accommodations 530 G eneral 444 W elfare 535 D eath Penalty 445 Amer. w /D isabilities 540 M andamus & O ther Employment 446 Amer. w /D isabilities 550 C ivil R ights O ther 555 Prison C ondition F O R FE IT U R E /P E N A L T Y 610 Agriculture 620 O ther Food & D rug 625 D rug R elated Seizure of Property 21 U SC 881 630 Liquor Law s 640 R .R . & Truck 650 Airline R egs. 660 O ccupational Safety/Health 690 O ther LABOR 710 Fair Labor Standards Act 720 Labor/M gmt. R elations 730 Labor/M gmt.R eporting & D isclosure Act 740 R ailw ay Labor Act 790 O ther Labor Litigation 791 E m pl. R et. Inc . Security Act IM M IG R A T IO N 462 N aturalization Application 463 Habeas C orpus-Alien D etainee 465 O ther Immigration Actions B A N K R U PT C Y 422 Appeal 28 U SC 158 423 W ithdraw al 28 U SC 157 P R O PE R T Y R IG H T S 820 C opyrights 830 Patent 840 Trademark O T H E R ST A T U T E S 400 State R eapportionment 410 Antitrust 430 Banks and Banking 450 C ommerce 460 D eportation 470 R acketeer Influenced and C orrupt O rganizations 480 C onsumer C redit 490 Cable/Sat TV 810 Selective Service
SO C IA L SE C U R IT Y 861 HIA (1395ff) 862 Black Lung (923) 863 D IW C /D IW W (405(g)) 864 SSID Title X V I 865 R SI (405(g)) F E D E R A L T A X SU IT S 870 Taxes (U .S. Plaintiff or D efendant) 871 IR S Third Party 26 U SC 7609
850 Securities/C ommodities/ Exchange 875 C ustomer C hallenge 12 U SC 3410 890 O ther Statutory Actions 891 Agricultural Acts 892 Economic Stabilization Act 893 Environmental M atters 894 Energy Allocation Act 895 Freedom of Information Act
290 All O ther R eal Property
900 Appeal of Fee D etermination U nder Equal Access to Justice
440 O ther C ivil R ights
950 C onstitutionality of State Statutes
V. ORIGIN 1 Original
(Place an X in O ne B ox O nly)
Proceeding
2 Removed from
State Court
3 Re-filed-
(see VI below)
4 Reinstated or 5 another district

Reopened (specify)
Transferred from
Appeal to District
6 Multidistrict
Litigation
7 Judge from Magistrate

Judgment
VI. RELATED/RE-FILED CASE(S).
a) Re-filed Case YES NO

(See instructions second page):
b) Related Cases YES NO

DOCKET NUMBER
JUDGE
Cite the U.S. Civil Statute under which you are filing and Write a Brief Statement of Cause (Do not cite jurisdictional statutes unless diversity):
VII. CAUSE OF ACTION Trademark infringement and counterfeiting pursuant to 15 USC 1114
LENGTH OF TRIAL via ______ days estimated (for both sides to try entire case) 5
VIII. REQUESTED IN COM PLAINT:
CHECK IF THIS IS A CLASS ACTION

UNDER F.R.C.P. 23
DEMAND $
CHECK YES only if demanded in complaint: Yes No JURY DEMAND:

D ATE
ABOVE INFORMATION IS TRUE & CORRECT TO THE BEST OF MY KNOWLEDGE
SIG N ATU R E O F ATTO R N EY O F R EC O R D
May 10, 2012

F O R O F F IC E U SE O N L Y AM O U N T R EC EIPT # IFP
JS 44 R everse (R ev. 02/08)
Case 1:12-cv-21778-PAS Document 1-1 Entered on FLSD Docket 05/10/2012 Page 2 of 2

INSTRUCTIONS FOR ATTORNEYS COMPLETING CIVIL COVER SHEET FORM JS 44
Authority For Civil Cover Sheet
The JS 44 civil cover sheet and the information contained herein neither replaces nor supplements the filings and service of pleading or other papers as required by law, except as provided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, is required for the use of the Clerk of Court for the purpose of initiating the civil docket sheet. Consequently, a civil cover sheet is submitted to the Clerk of Court for each civil complaint filed. The attorney filing a case should complete the form as follows: I. (a) Plaintiffs-Defendants. Enter names (last, first, middle initial) of plaintiff and defendant. If the plaintiff or defendant is a government agency, use only the full name or standard abbreviations. If the plaintiff or defendant is an official within a government agency, identify first the agency and then the official, giving both name and title. (b) County of Residence. For each civil case filed, except U.S. plaintiff cases, enter the name of the county where the first listed plaintiff resides at the time of filing. In U.S. plaintiff cases, enter the name of the county in which the first listed defendant resides at the time of filing. (NOTE: In land condemnation cases, the county of residence of the defendant is the location of the tract of land involved.) (c) Attorneys. Enter the firm name, address, telephone number, and attorney of record. If there are several attorneys, list them on an attachment, noting in this section (see attachment). (d) Choose one County where Action Arose. II. Jurisdiction. The basis of jurisdiction is set forth under Rule 8(a), F.R.C.P., which requires that jurisdictions be shown in pleadings. Place an X in one of the boxes. If there is more than one basis of jurisdiction, precedence is given in the order shown below. United States plaintiff. (1) Jurisdiction based on 28 U.S.C. 1345 and 1348. Suits by agencies and officers of the United States are included here. United States defendant. (2) When the plaintiff is suing the United States, its officers or agencies, place an X in this box. Federal question. (3) This refers to suits under 28 U.S.C. 1331, where jurisdiction arises under the Constitution of the United States, an amendment to the Constitution, an act of Congress or a treaty of the United States. In cases where the U.S. is a party, the U.S. plaintiff or defendant code takes precedence, and box 1 or 2 should be marked. Diversity of citizenship. (4) This refers to suits under 28 U.S.C. 1332, where parties are citizens of different states. When Box 4 is checked, the citizenship of the different parties must be checked. (See Section III below; federal question actions take precedence over diversity cases.) III. Residence (citizenship) of Principal Parties. This section of the JS 44 is to be completed if diversity of citizenship was indicated above. Mark this section for each principal party. IV. Nature of Suit. Place an X in the appropriate box. If the nature of suit cannot be determined, be sure the cause of action, in Section VI below, is sufficient to enable the deputy clerk or the statistical clerks in the Administrative Office to determine the nature of suit. If the cause fits more than one nature of suit, select the most definitive. V. Origin. Place an X in one of the seven boxes. Original Proceedings. (1) Cases which originate in the United States District Courts. Removed from State Court. (2) Proceedings initiated in state courts may be removed to the district courts under Title 28 U.S.C., Section 1441. When the petition for removal is granted, check this box. Refiled (3) Attach copy of Order for Dismissal of Previous case. Also complete VI. Reinstated or Reopened. (4) Check this box for cases reinstated or reopened in the district court. Use the reopening date as the filing date. Transferred from Another District. (5) For cases transferred under Title 28 U.S.C. Section 1404(a). Do not use this for within district transfers or multidistrict litigation transfers. Multidistrict Litigation. (6) Check this box when a multidistrict case is transferred into the district under authority of Title 28 U.S.C. Section 1407. When this box is checked, do not check (5) above. Appeal to District Judge from Magistrate Judgment. (7) Check this box for an appeal from a magistrate judges decision. VI. Related/Refiled Cases. This section of the JS 44 is used to reference related pending cases or re-filed cases. Insert the docket numbers and the corresponding judges name for such cases. VII. Cause of Action. Report the civil statute directly related to the cause of action and give a brief description of the cause. Do not cite jurisdictional statutes unless diversity. Example: U.S. Civil Statute: 47 USC 553 Brief Description: Unauthorized reception of cable service VIII. Requested in Complaint. Class Action. Place an X in this box if you are filing a class action under Rule 23, F.R.Cv.P. Demand. In this space enter the dollar amount (in thousands of dollars) being demanded or indicate other demand such as a preliminary injunction. Jury Demand. Check the appropriate box to indicate whether or not a jury is being demanded. Date and Attorney Signature. Date and sign the civil cover sheet.

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Case 1:12-cv-21778-PAS Document 1 Entered on FLSD Docket 05/10/2012 Page 1 of 33

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In order to combat the indivisible harm caused by the combined actions of

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Registration Registration Number Date 0,297,594

Class(es) / Relevant Goods

1,045,932 1,519,828 1,938,808

Case 1:12-cv-21778-PAS Document 1 Entered on FLSD Docket 05/10/2012 Page 7 of 33

Registration Registration Number Date

Case 1:12-cv-21778-PAS Document 1 Entered on FLSD Docket 05/10/2012 Page 8 of 33

Registration Registration Number Date

LOUIS VUITTON PARIS

Case 1:12-cv-21778-PAS Document 1 Entered on FLSD Docket 05/10/2012 Page 9 of 33

Registration Registration Number Date

Class(es) / Relevant Goods

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Additionally, Defendants are using counterfeits and infringements of the Louis

Lanham Act, 15 U.S.C. 1125(d).

Case 1:12-cv-21778-PAS Document 1 Entered on FLSD Docket 05/10/2012 Page 17 of 33

Defendants conduct is done with knowledge and constitutes a willful violation of

a result of Defendants' actions.

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Entry of an award of Louis Vuittons costs and reasonable attorneys fees

DATED: May 10, 2012.

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LOUIS VUITTON MALLETIER, S.A., a foreign business entity

THE PARTNERSHIPS AND UNINCORPORATED ASSOCIATIONS IDENTIFIED ON SCHEDULE A, et al.

(c) Attorneys (Firm N ame, Address, and Telephone N umber)

Attorneys (If Know n)

Check County Where Action Arose:

O KEEC HO BEE HIG HLAN D S

II. BASIS OF JURISDICTION

(Place an X in O ne Box O nly)

III. CITIZENSHIP OF PRINCIPAL PARTIES (Place an X in O ne Box for Plaintiff

Federal Q uestion (U .S. G overnment N ot a Party)

U .S. G overnment D efendant

D iversity (Indicate C itizenship of Parties in Item III)

C itizen of Another State

C itizen or Subject of a Foreign C ountry

IV. NATURE OF SUIT