The grand project study on a PERCEPTION OF PEOPLE ON NANO CAR IN NCR based on customer survey.

The main objectives of the project are

To know the perception of people about NANO car in NCR.

To know about awareness of products.

To know about factors affecting purchase decision of NANO. To know acceptance level of people in NCR. To know how purchase decision of NANO. varies from different
Income group.

For this project customer research was carried out at various area of NCR. In this customer research, I learnt about different types of customers perception about TATAs NANO in NCR.

INTRODUCTION
TATA GROUP PROFILE:
The Tata Group comprises 98 operating companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals. The Group was founded by Jamsetji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule. Consequently, Jamsetji Tata and those who followed him aligned business opportunities with the objective of nation building. This approach remains enshrined in the Group's ethos to this day. The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the equivalent of about 3.2 per cent of the country's GDP, and a market capitalization of $66.9 billion as on February 21, 2008. Tata companies together employ some 289,500 people. The Group's 27 publicly listed enterprises among them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a combined market capitalization that is the highest among Indian business houses in the private sector, and a shareholder base of over 2.9 million. The Tata Group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. The Tata family of companies shares a set of five core values: integrity, understanding, excellence, unity and responsibility. These values, which have been part of the Group's beliefs and convictions from its earliest days, continue to guide and drive the business decisions of Tata companies. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match.

Values and purpose:

Leadership with trust

Purpose
At the Tata Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business. Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. This heritage is being continuously enriched by the formalisation of the high standards of behavior expected from employees and companies. The Tata name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success.

FIVE CORE VALUES

The Tata Group has always sought to be a value-driven organisation. These values continue to direct the Group's growth and businesses. The five core Tata values underpinning the way we do business are: Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.

Excellence: We must constantly strive to achieve the highest possible standards in our dayto-day work and in the quality of the goods and services we provide. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

A SAGA OF VISION
As much an institution as it is a business conglomerate, the Tata Group is unique in more ways than one. Established by Jamsetji Tata in the second half of the 19th century, the Group has grown into one of India's biggest and most respected business organisations, thanks in no small part to its entrepreneurial vision, its commitment to ideals that put people before profits, and its fortitude in the face of adversity.

Family pride
The Tata family of enterprises comprises 98 companies in seven business sectors. This section lists all these companies under the sectors in which they operate, besides the two promoter companies of the Group. Visitors can, by clicking on the relevant links, get a profile of individual companies, their subsidiaries (if any), their products and services, contact details, etc.

The seven business sectors ENGINEERING (AUTOMOTIVE):

Tata Auto Comp Systems:

Subsidiaries / associates / joint ventures: International Automotive, Knorr Bremse Systems for Commercial Vehicles, Tata Auto Comp GY Batteries, TACO Engineering, TACO Faurecia Design Centre, TACO Hendrickson Suspension Systems, TACO Interiors and Plastics Division, TacoKunststofftechnik, TACO MobiApps Telematics, TACO Supply Chain Management, TACO Tooling, TACO Visteon Engineering Center, Tata Ficosa Automotive Systems, Tata Johnson Controls Automotive, Tata Toyo Radiator, Tata Yazaki Auto Comp, TC Springs, Technical Stampings Automotive

Tata Motors:
Subsidiaries / associates / joint ventures: Concorde Motors, HV Axels, HV Transmissions, Nita Company, TAL Manufacturing Solutions, Tata Cummins, Tata Daewoo Commercial Vehicles Company, Tata Engineering Services, Tata Precision Industries, Tata Technologies, Telco Construction Equipment

ENGINEERING SERVICES
Tata Projects, TCE Consulting Engineers, Voltas

ENGINEERING PRODUCTS
TAL Manufacturing Solutions, Telco Construction Equipment Company, TRF

MATERIALS:

COMPOSITES
Tata Advanced Materials

METALS Tata Steel :

Subsidiaries / associates / joint ventures: Hooghly Met Coke and Power Company, Jamshedpur Injection Powder (Jamipol), Jamshedpur Utility and Service Company Limited (JUSCO), Lanka Special Steel, mjunction services, NatSteel, Sila Eastern Company, Tata Blue Scope Steel, Tata Metallic, Tata Pigments, Tata Refractories Tata Ryerson, Tata Sponge Iron, Tata Steel (Thailand), Tata Steel KZN, Tayo Rolls, The Dhamra Port Company, The Indian Steel and Wire Products, The Tinplate Company of India, TM International Logistics, TRF

ENERGY:

POWER
Tata BP Solar India

Tata Power
Subsidiaries / associates / joint ventures: Tata Ceramics, Tata Power Trading, North Delhi Power Limited

OIL AND GAS

Tata Petrodyne

CHEMICALS:

Rallis India Tata Chemicals Tata Pigments

PHARMA
Advinus Therapeutics

SERVICES:

HOTELS AND REALTY Indian Hotels (Taj group)

Subsidiaries / associates / joint ventures: Taj Air, Roots Corporation (Ginger Hotels)

THDC
Tata Realty and Infrastructure

FINANCIAL SERVICES
Tata AIG General Insurance, Tata AIG Life Insurance, Tata Asset Management Tata Capital, Tata Financial Services, Tata Investment Corporation

OTHER SERVICES
Tata Quality Management Services, Tata Services, Tata Strategic Management Group

CONSUMER PRODUCTS:

Infiniti Retail Tata Tea

Subsidiaries / associates / joint ventures: Tetley Group, Tata Coffee, Tata Tetley, Tata Tea Inc Tata Ceramics Tata McGraw Hill Publishing Company Titan Industries Trent

INFORMATION SYSTEMS AND COMMUNICATIONS:

INFORMATION SYSTEMS Nelito Systems Tata Consultancy Services

Subsidiaries / associates / joint ventures: APONLINE, Airline Financial Support Services, Aviation Software Development Consultancy, CMC, CMC Americas Inc, Conscripti, HOTV, Tata America International Corporation, WTI Advanced Technology.

Tata Elxsi SerWizSol Tata Interactive Systems Tata Technologies

COMMUNICATIONS
Tata Sky Tata Teleservices Subsidiaries / associates / joint ventures: Tata Teleservices (Maharashtra) Tata Communications Tata net

INDUSTRIAL AUTOMATION
Nelco 9

Subsidiaries / associates / joint ventures: Tatanet

TATA MOTORS PROFILE:

Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's second largest medium and heavy bus manufacturer. The company's 22,000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our value system and ethics." Tata Motors helps its employees realize their potential through innovative HR practices. The company's goal is to empower and provide employees with dynamic career paths in congruence with corporate objectives. All-round potential development and performance improvement is ensured by regular in-house and external training. The company has won several awards recognising its training programs. Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in gujraat to manufacture the company's small car. The nation-wide dealership, sales, services and spare parts network comprises over 2,000 touch points. The company also has a strong auto finance operation, TML Financial Services

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Limited, supporting customers to purchase Tata Motors vehicles.Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. In 2004, it acquired the Daewoo Commercial Vehicles Company, Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispano's presence is being expanded in other markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global leader in Body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. Tata Motors also entered into a joint venture in 2006 with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. In 2006, Tata Motors and Fiat Auto formed an industrial joint venture at Ranjangaon (near Pune in Maharashtra, India) to produce both Fiat and Tata cars and Fiat power trains for the Indian and overseas markets; Tata Motors already distributes and markets Fiat branded cars in India. In 2007, Tata Motors and Fiat Auto entered into an agreement for a Tata license to build a pick-up vehicle bearing the Fiat nameplate at Fiat Group Automobiles' Plant at Cordoba, Argentina. The pick-up will be sold in South and Central America and select European markets. These linkages will further extend Tata Motors' international footprint, established through exports since 1961. While currently about 18% of its revenues are from international business, the company's objective is to expand its international business, both through organic and inorganic growth routes. The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, Australia, South East Asia and South Asia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal. The foundation of the companys growth is a deep understanding of economic stimuli and customer needs, and

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the ability to translate them into customer-desired offerings through leading edge R&D. The R&D establishment includes a team of 1400 scientists and engineers. The company's Engineering Research Centre was established in 1966, and has facilities in Pune, Jamshedpur and Lucknow. The ERC has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. The ERC in Pune, among whose facilities are India's only certified crash-test facility and hemi-anechoic chamber for testing of noise and vibration, has received several awards from the Government of India. Some of the more prominent amongst them are the National Award for Research and Development Efforts in Industry in the Mechanical Engineering Industries sector in 1999, the National Award for Successful Commercialization of Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee Technology Award in 2004. The company set up the Tata Motors European Technical Centre (TMETC) in 2005 in the UK. TMETC is engaged in design engineering and development of products, supporting Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also have R&D establishments at Gunsan in South Korea and Zaragoza in Spain. The pace of new product development has quickened through an organisation-wide structured New Product Introduction (NPI) process. The process with its formal structure for introducing new vehicles in the market brings in greater discipline in project execution. The NPI process helped Tata Motors create a new segment, in 2005, by launching the Tata Ace, Indias first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, R&D is also focusing on environment-friendly technologies in emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations.

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True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labor and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations. .

Milestones since inception:

It has been a long and accelerated journey for Tata Motors, India's leading automobile manufacturer. Some significant milestones in the company's journey towards excellence and leadership 1945 : Tata Engineering and Locomotive Co. Ltd. was established to manufacture locomotives and other engineering products. 1948 : Steam road roller introduced in collaboration with Marshall Sons (UK). 1954 : Collaboration with Daimler Benz AG, West Germany, For manufacture of medium commercial vehicles. The First vehicle rolled out within 6 months of the contract. 1959 : Research and Development Centre set up at Jamshedpur. 1961 : Exports begin with the first truck being shipped to Ceylon, now Sri Lanka. 1966 : Setting up of the Engineering Research Centre at Pune to provide impetus to automobile Research and Development. 1971 : Introduction of DI engines. 1977 : First commercial vehicle manufactured in Pune. 1983 : Manufacture of Heavy Commercial Vehicle commences. 1985 : First hydraulic excavator produced with Hitachi collaboration. 1986 : Production of first light commercial vehicle, Tata 407, indigenously designed, followed by Tata 608. 1989 : Introduction of the Tata mobile 206 - 3rd LCV model. 1991 : Launch of the 1st indigenous passenger car Tata Sierra.TAC 20 crane produced.

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One millionth vehicle rolled out. 1992 : Launch of the Tata Estate. 1993 : Joint venture agreement signed with Cummins Engine Co. Inc. for the manufacture of high horsepower and emission friendly diesel engines. 1994 : Launch of Tata Sumo - the multi utility vehicle. Launch of LPT 709 - a full forward control, light commercial vehicle. Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz For manufacture of Mercedes Benz passenger cars in India. Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing turbochargers to be used on Cummins engines. 1995 : Mercedes Benz car E220 launched. 1996 : Tata Sumo deluxe launched. 1997 : Tata Sierra Turbo launched. 100,000th Tata Sumo rolled out. 1998 : Tata Safari - India's first sports utility vehicle launched. 2 millionth vehicles rolled out. Indica, India's first fully indigenous passenger car launched. 1999 : 115,000 bookings for Indica registered against full payment within a week. Commercial production of Indica commences in full swing. 2000 : First consignment of 160 Indicas shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. Utility vehicles with Bharat 2 (Euro II) compliant engine launched. Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. Launch of CNG buses. Launch of 1109 vehicle - Intermediate commercial vehicle.

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2001 : Indica V2 launched - 2nd generation Indica.

100,000th Indica wheeled out. Launch of CNG Indica. Launch of the Tata Safari EX Indica V2 becomes India's number one car in its segment.

2002 : Unveiling of the Tata Sedan at Auto Expo 2002.

Petrol version of Indica V2 launched. Launch of the EX series in Commercial vehicles. Launch of the Tata 207 DI. 2,00,000th Indica rolled out. 5,00,000th passenger vehicle rolled out. Launch of the Tata Sumo'+' Series Launch of the Tata Indigo. Tata Engineering signed a product agreement with MG Rover of the UK.

2003 : Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show. On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors Limited. 3 millionth vehicles produced. First City Rover rolled out 135 PS Tata Safari EXi Petrol launched Tata SFC 407 EX Turbo launched

2004 : Tata Motors unveils new product range at Auto Expo '04.

New Tata Indica V2 launched Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement Indigo Advent unveiled at Geneva Motor Show Tata Motors completes acquisition of Daewoo Commercial Vehicle Company Tata LPT 909 EX launched Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck 'NOVUS' , in Korea Sumo Victa launched

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Indigo Marina launched. Tata Motors lists on the NYSE

2005 : Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in Pune.

The Tata Xover unveiled at the 75th Geneva Motor Show Branded buses and coaches - Starbus and Globus - launched Tata Motors acquires 21% stake in Hispano Carrocera SA. Tata Ace, India's first mini truck launched Tata Motors wins JRD QV award for business excellence. The power packed Safari Dicor is launched Introduction of Indigo SX series - luxury variant of Tata Indigo Tata Motors launches Indica V2 Turbo Diesel. One millionth passenger car produced and sold Inauguration of new factory at Jamshedpur for Novus Tata TL 4X4, India's first Sports Utility Truck(SUT) is launched Launch of Tata Novus Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial Vehicle Co. (TDCV)

2006 : Tata Motors vehicle sales in India cross four million mark

Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006 Indica V2 Xeta launched Passenger Vehicle sales in India cross one-million mark Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses & coaches for India & markets abroad Tata Motors first plant for small car to come up in West Bengal Tata Motors extends CNG options on its hatchback and estate range TDCV develops South Korea's first LNG-Powered Tractor- Trailer Tata Motors and Fiat Group announce three additional cooperation agreements Tata Motors introduces a new Indigo range

2007 : Tata Motors launches the long wheel base Indigo XL, India's first stretch limousine

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Mr. Ratan N Tata (Chairman)

Heading the Tata Group since 1991, Ratan N Tata is the Chairman of Tata Sons, holding company of the Tata Group, and major Group companies including, Tata Motors, Tata Steel, Tata Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian Hotels, Tata Teleservices and Tata Auto Comp. He is also Chairman of two of the largest private sector promoted philanthropic trusts in India. During his tenure, the Group has further expanded its global reach, with its revenues growing over six fold to Rs 97,000 crore ($21.9 billion). Mr. Tata joined the Tata Group in December 1962. After serving in various companies, he was appointed the Director-in-Charge of The National Radio & Heading the Tata Group since 1991, Ratan N Tata is the Chairman of Tata Sons, holding company of the Tata Group, and major Group companies including, Tata Motors, Tata Steel, Tata Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian Hotels, Tata Teleservices and Tata Auto Comp. He is also Chairman of two of the largest private sector promoted philanthropic trusts in India. During his tenure, the Group has further expanded its global reach, with its revenues growing over six fold to Rs. 97,000 crore ($21.9 billion). Mr. Tata joined the Tata Group in December 1962. After serving in various companies, he was appointed the Director-in-Charge of the National Radio & Electronics Company Limited (Nelco) in 1971. In 1981, he was named Chairman of Tata Industries, the Group's

other holding company, where he was responsible for transforming it into the Group's strategy think-tank and a promoter of new ventures in high-technology businesses.

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He is associated with various organizations in India and abroad in varying capacities, some of which are:

Chairman, government of India's Investment Commission Member, Prime Minister's Council on Trade and Industry Member, National Hydrogen Energy Board Competitiveness Council Serving on the International Investment Council set up by the president of the Republic of South Africa Serving the International Business Advisory Council of the British government to advise the chancellor of the exchequer Member, International Advisory Council of Singapore's Economic Development Board Member, Asia-Pacific Advisory Committee to the board of directors of the New York Stock Exchange

Member, National Manufacturing Competitiveness

Member, international advisory boards of the Mitsubishi Corporation, the American International

Group and JP Morgan Chase President, court of the Indian Institute of Science, Bangalore Chairman, council of management, Tata Institute of Fundamental Research, Mumbai Member, board of trustees of the Rand Corporation, Cornell University and University of Southern California, and the Foundation Board of the Ohio State University Chair, advisory board of RAND's Center for Asia Pacific Policy Member, Global Business Council on HIV / AIDS and the programme board of the Bill & Melinda Gates Foundation's India AIDS initiative

Mr. Tata received a Bachelor of Science degree in architecture from Cornell University in 1962. He worked briefly with Jones and Emmons in Los Angeles, California, before returning to India in late 1962. He completed the Advanced Management Program at Harvard Business School in 1975. The government of India honored Mr. Tata with one of its highest civilian awards, the Padma Bhushan, on Republic Day, January 26, 2000. He has also been conferred an honorary doctorate in business administration by the Ohio State University, an honorary doctorate in

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technology by the Asian Institute of Technology, Bangkok, and and honorary doctorate in science by the University of Warwick.

Manufacturing:
Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenisation. This focus has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Every stage of product evolution-design, development, manufacturing, assembly and quality control, is carried out meticulously. Our manufacturing plants are situated at Jamshedpur in the East, Pune in the West and Lucknow in the North.

Jamshedpur:
Established in1945, the Jamshedpur unit was the company's first unit and is spread over an area of 822 acres. It consists of 4 major divisions - Truck Factory, Engine Factory, Cab & Cowl Factories, and the Novus. Engineering Division, which has one of the most versatile tool making facilities in the Indian sub-continent.

Lucknow:
Tata Motors Lucknow is one of the youngest production facilities among all the Tata Motors locations and was established in 1992 to meet the demand for Commercial Vehicles in the Indian market.

Uttarakhand
The company has set up a plant for its mini-truck, Ace, at Pant Nagar in Uttarakhand. The plant will begin commercial production during the course of the year.

Research & Development:

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Research provides the much-needed inspiration for the birth of new ideas, which in turn breathes new life into products. World-class automotive research and development are key factors that contribute to the leadership of the Company.

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Engineering Research Centre (ERC):

The Research Centre at Jamshedpur regularly upgrades components and aggregates. A wellequipped torture track enables rigorous and exhaustive testing of modifications before they are used as regular fitments.

Safety
For Tata Motors, safety is of paramount importance. This avenue provides no room for the slightest margin of error. Tata Motors ERC is the only high-tech facility in India to evaluate the degree of passenger safety in the event of any high-speed impact. Through a special crash test facility. Different types of accidents are simulated; the results analyzed, and put to use in the development of a vehicle that satisfies stringent international safety norms. Special high-speed cameras record test crashes at the rate of 1000 frames per second. An accident, for instance, at the speed of 50 kilometers per hour, lasts one eighth of a second. Thus, 125 frames recorded by these cameras are available for study with the completion of each individual test.

Minimizing Noise (ANECHOIC CHAMBER):

Anechoic chamber is a highly sophisticated noise and vibration laboratory, the nerve centre of which is a vast chamber lined with 88,000 cones projecting at various angles from the walls and ceiling. It is one of its kinds in India and is developed completely with in-house facilities.

Designing and Styling (CAD CENTRE):

The CAD centre is equipped with 53 state-of-the-art CAD stations and the latest software. The CAD centre is a vital organ of ERC's Cab Design Section. CAD designing involves development of vehicle specifications, styling interiors and exteriors, reviewing the

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styling from the engineering and aesthetic points of view, virtual prototyping to check for design acceptability and feasibility of manufacture.

THE NEXT PEOPLE'S CAR:

Tata Motors' plans would produce, in real terms, by far the cheapest car ever made. An Indian car may soon earn a parking place in history alongside Ford's Model T, Volkswagen's Beetle and the British Motor Corp.'s Mini, all of which put a set of wheels within reach of millions of customers after they rolled onto the scene. Tata Motors is developing a car it aims to sell for about $2,500 the cheapest, by far ever made. ."

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TATA NANO - THE LITTLE CAR THAT MIGHT CHANGE THE WORLD

TECH SPECS:
Length Width Height To seat Engine Power Position Boot Fuel Fuel injection Fuel consumption AC Passenger side mirror Power steering Price Tyres Body Safety features Suspension : 3.1 m : 1.5 m : 1.6 m :4 : 643cc, 2-cylinder, all-aluminum : 33 BHP : Engine, battery at rear end : In front : Petrol : MPFI : 20 kmpl. : Only in deluxe version : No : No : $2500 at dealer + VAT + transport cost. Base version approximate on-road price: $3000 : Tubeless tyres. : All-steel : Crumple zones, intrusion-resistant doors, seat belts, 2 A-Pillars : Independent front and rear

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Seldom do we see cars that rewrite the history books even before they are seen running around on the roads. And hardly ever do we see cars that vow to put the nation on four wheels. The Tata Nano is one such car a car that has been in the news for quite a few years, for reasons good and evil. Nano is a car which has breathed into life due to one man. Give credit to Mr. Ratan Tata for his determination to build a low cost family car that has come true, finally! Took long it did, but the Nano came in a beautiful form. Touted as worlds cheapest car by a far cry, Nano has been the talk of the town around the globe. Head honchos of big organizations have been pouring in by numbers to have a look at this engineering masterpiece. We bring you some interesting bits.

Looks:
Numbers Length Width Height Wheelbase Ground Clearance 180mm You will be wondering why I am talking about the dimensions of the Nano, since all of you know that it is a rather compact and tiny machine. It is because I have good reason to talk about the dimensions. You see, the Nano is going to be faced with Maruti 800 as its main rival. But you could throw in the Alto and Zen Estilo to mark out some design and packaging aspects. Just to get things in perspective, Nano is over 230mm shorter than 800 in overall length but the wheelbase advantage of 155mm over the offering from Maruti makes sure that the Nano is more accommodating than the 800. Tata has managed to squeeze out a 60mm advantage in width and Maruti 800 falls short of about 100mm in height. So in essence, you get more legroom, better shoulder room and room more than enough for a turban, if you wear one! But before you enter inside, you are bound to gape in admiration at the beautifully crafted curves of this micro car. I personally feel that the front has a lot of Zen Estilo written on it, but manages to look really funky and cool. The mono-volume design establishes a sea of change from the two-box layout of the 800. What it ensures the Nano with is extremely short overhangs and tight packaging. For a car of this size and image, the Nano is an extremely sexy looking car with futuristic design cues. The 2230mm. first. 3100mm 1500mm 1600mm

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bonnet line is steep and unites together with the bumper in a seamless way. Though there is no grille per se, the front has a smiling look which accentuates the happy feeling. The fog lamps are incorporated in the bumper which has a distinct air dam running across in between them. In profile, the Nano resembles Mitsubishis latest small car i. The rear of the Nano is somewhat recognizable. The tail lamps are inspired from elder sister, Indica. So this is a very compact hatchback, yes? No my friend, you are massively wrong. Even I was dumbfounded when I discovered that the Nano cannot be called a hatchback a word so true to the way the small cars are. The reason for this is because it does not have a hatch! The tail gate cannot be opened owing to it being joined together with the boot sill. This makes accessing the engine a pain in the bottom. But a hatchback it will be called still. The back side of the Nano is made attractive by the mid mounted exhaust pipe which peeps out of the aggressively designed bumper.

The Nano is disruptive tech - make no mistake. The world's car manufacturers have expressed all shades of opinion in the run-up to the Tata Nano. Suzuki has said that it is impossible V W said it is not what they want to do. DaimlerChrysler said they think it is an important market Tata is trying to tap. There was no way Tata could design a car the conventional way. So went at it on a clean slate. And seems to have pulled it off. The rear engined car will have a small boot for luggage storage in the front. In the process of developing the Nano, Tata Motors has added 40 patents to its kitty.

Environmental Impact
In India, a car like this can crowd the streets, forcing the government to improve infrastructure - and as the evolution of the Western industrial society demonstrates, affordable cars can be a major force for change. But till that happens, this is a car that can seriously crowd the streets and make life a bit tougher in the short-term.

The car will have a two-cylinder 624-cc petrol engine with 33 bhp of power.
It will also have a 30-litre fuel tank and four-speed manual gearshift. The car will come with air conditioning in the deluxe version, but will have no power steering. I know, that's pathetic power by American and Western standards. But Indian maximum legal speeds are way lower

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than them - and Tata Motors anyway claims that the car is as fast as the Maruti 800, India's original People's Car that changed things a couple decades back. And there are a million or more of them on the streets of India already. The car will have front disk and rear drum brakes. The company claims mileage of 22 kmpl in city and 26 kmpl on highway. The $ 2500 is the dealer price - the actual price on the road might be approx Rs. $3000. The car would be commercially launched in the second half of 2008 and would be produced at the Singur plant in West Bengal. The car launched is being avidly watched by the auto industry around the world. As attractive as the Nano is on the outside, the same cannot be said for the interior. The plastics feel cheap and it is here that you begin to feel the concern towards the price that Tata was aiming at. The rudimentary knobs and switches point towards the use of materials which would be better off in tractors twenty years old! Dreary and uninspiring by any measure, thats what one can say about the interior quality and looks. What impressed me though was the layout. Spacious and functional, the dashboard has a curved look which can prove beneficial when it comes to storing items. The Chevy Spark started it for the small cars and the Nano continues on what seems to be the current trend. The instrument binnacle is mid-mounted and the centre console has a swooping form which houses all the important knobs and air con vents. Speakers for the audio system have been incorporated on the rear bench just under the seat area. The speedo is calibrated to a top whack of 120kmph though we shall reserve our statements on that till we test the car thoroughly. Cash saving activity has gone a bit too far with the sun visor, theres only one! Please Tata, please, have mercy on the people who will sit on the passenger seat, only to find no sun visor to protect their skin from sun or no vanity mirror for women (men too, going by the current fashion!) to put the make-up on. The centre console, forming a crest in the middle of the dash, can be worrisome if you happen to be as tall as Rajpal Yadav. The seats have integrated head restraints, like in the hugely popular, Hyundai i10. Yes the Nano will be deprived of a lot of creature comforts but to satisfy your salivating mouth, Tata will offer the top end version with air con, power windows and power steering. This car is destined to be exported too, so provision for ABS and airbags will also be there for sure. The floor mounted four-speed gearbox wasnt smooth as silk but would give the 800 something to take inspiration from. Roominess is what this compact car from Tata is all about. Four average sized Indians will find themselves enjoying their ride.

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SAFETY
Passes crash tests. Side impact test yet to be done, but Tata is confident about it. It has 2 Apillars on one side to better meet safety norms. No airbags. Airbags are still not a required feature in India. But you have crumple zones, intrusion-resistant doors, seatbelts and anchorages. A four wheeler is safe than a scooter. So to begin with, the huge two wheeler population of India gains a safety benefit. But will it pass the safety requirements of a large car or even a high technology compact? Unlikely. But that is not the objective - it is to improve the safety of four-member families like this one that rides scooters and at risk every day. And so here it is. If Tata Motors is right, we could be witnessing a serious disruptive force and one that might kick-start India on to a high growth path. Successful mass market mobility does that to a country.

MECHANICALS:
Everyone, and it does not discount the motoring journos, expected the One Lakh Car to have a plastic body. But boy did Tata play it big there! Contrary to everyones belief, the Nano is a metal-bodied car with four full-blown doors to ease the ingress and egress. This is a uni-body construction but makes use of a sub-frame which adds to the strength in addition to providing support for drive train and suspension units. The suspension has a story of its own altogether! Well, Tata engineers said that since the rear-biased weight distribution led to some scary moments while testing the car, they had to optimize the suspension setup and add a fair amount of other eccentric but equally helpful technical add-ons like fatter rear tyre while the battery box and fuel tank are placed right underneath the arse of front occupants. The engine is what has been the buzz word around the car. It is an all-aluminum two cylinder engine displacing 624cc with two valves per cylinder driven by a single overhead camshaft. The bore and stroke are nearly similar giving it a square form. Making the Nano move will be the power of 33 horses which will peak out at 5500rpm while 48Nm of turning force will be supplied at a meager 2500rpm which should help the drivability of the car. The Nano will transmit its small amount of power via a 4-speed cable operated gearbox with the fourth being an overdriven ratio. Tata is working on developing an automatic gearbox as well but that will

28

not be available when the car gets launched later this year. In addition to the 624cc petrol engine, the Indian auto giant might also bring out a common-rail diesel engine (700cc) which might be of the same architecture as the one seen on Tata Ace. As it was famous, Tatas One Lakh Car will not exactly be that. Not a one lakh rupee car it will be. The base version, when it will come to a parking halt will see you shed close to 1.2lakh while the one which will sit in between with some necessary creature comforts will be priced in the vicinity of 1.5lakh. The top end might retail for close to 2.0lakh, we speculate.

Quick Specs:
Price Engine Power Torque Gearbox Top Speed Fuel Efficiency: Length Width Height Wheelbase Ground Clearance Fuel Tank Capacity Kerb Weight : : : : : : : 15lt. 600kg. : : : : : : 1.2lakh onwards 624cc, in-line, twin-cylinder 34PS@5500rpm 48Nm@2500rpm 4-speed manual, Cable operated 95-100kmph (Speculated) 20kmpl (claimed) 3100mm 1500mm 1600mm 2230mm 180mm

29

Marketing Research Problem :

To find out the consumer perception on NANO car in NCR.

Scope of the Study :

This study would be useful for companies to know what people perceive and thinking about Small Fight that is NANO. This study would be useful to other students as a secondary data.

This study would be useful to form strategies according to perception of people about NANO.

Objective of the Study :

To know the consumer perception on NANO car. To find out the Acceptance level of people. To find out the awareness level about NANO car. To know about factors affecting purchase decision of NANO. To know how purchase decision of NANO.varies from different Income group.

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SOURCES OF DATA COLLECTION

PRIMARY:
For my survey primary data have been used as a questionnaire to collect the data.

SECONDARY : The secondary date has been collected from the following modes:

Magazines Data through internet sources

RESEARCH DESIGN
Research Design is the arrangement for conditioned for data collection & analysis of data in a manner that aims to combined relevance to research purpose with economy in procedure. A research design is a master plan or model for the conduct of formal investigation. It is blue print that is followed in completing study. THE research conducted by me Is a descriptive research. This is descriptive in nature because study is focused on fact finding investigation in a well structured form and is based on primary data.

RESEARCH PLAN

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Type of study: For completing my study I have gone for sample study because looking at the size of population & the time limitation it was not convenient for me to cover entire population. Hence I have gone for sample study rather than census study.

SAMPLING PLAN
A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure that researcher would adopt in selecting items from sample. Sampling plan may as well lay down the member of items to be inched in the sample i.e. the size of sample. Sampling plan is determined before data are collected.

STEPS IN SAMPLING PLAN

Sampling frame :
The list of sampling units from which sample is taken is called sampling frame. NCR map was studied thoroughly and samples were selected from the places in a scattered manner to get effective result.

SAMPLING SIZE:
Total sample size is 300 .The following sample size according to area wise is as follows: Bani park, C-scheme Rajapark Vaishali Nagar Chandpole Pratap Nagar Bapu Nagar Tilak Nagar

SAMPLING PROCEDURE :

32

The selection of respondents were accordingly to be in a right place at a right time and so the sampling were quite easy to measure, evaluate and co-operative. It was a randomly area sampling method that attempts to obtain the sample of convenient elements.

FIELD WORK:
I have collected the data through medium called questionaire collecting the responses from 300 people in all. I had done my field work in the following area. Bani park,Cscheme,Rajapark,Vaishali Nagar,,Chandpole,Pratap Nagar,Bapu Nagar,Tilak Nagar I started my project very first educating the respondents about my entire project, and ask them to co-operate with me. Mostly all the respondent were aware of this type of surveys. So I didnt face any type of difficulty during my project in the process of explaining and taking there responses on the questionnaire.

33

INTERPRETATION AND ANALYSIS

This has been classified in to two sections: Section 1 Table : 1 GENDERWISE BI-FURCATION
NO. MALE FEMALE FREQUENCY 245 55 300 PERCENTAGE 81.67 18.33

TOTAL Graph : 1

100%

34

250 200 150 100 50 0

245

81.67 55 18.33

MALE FEMALE

FREQUENCY

PERCENTAGE

The above mention graph which clearly states that out of 300 respondents , 245 are Male and 55 respondents are Female .

Table : 2 AGE DISTRIBUTION

NO. 18-30 30-50 Above 50 FREQUENCY 100 150 50 PERCENTAGE 33.00 50.00 17.00

Graph : 2

35

AGE
150 160 140 120 100 80 60 40 20 0 100 18--30 30--50 Above 50

50 33

50 17

FREQUENCY

PERCENTAGE

There are more customers in the age group of 30-50 and 18-30 covered under this study. Percentage wise graph has given here.

Table : 3 INCOME PER MONTH:

NO. 5,000 10,000 10,000 15,000 15,000 20,000 Above 20,000 FREQUENCY 80 119 66 35 PERCENTAGE 17.50 45.00 20.00 10.00

36

TOTAL

300

100%

Graph : 3
119 80 66 35 39.66 29.66 22 5000-10000 10000-15000 15000-20000 Above 20000

120 100 80 60 40 20 0

11.66

FREQUENCY

PERCENTAGE

INCOME PER MONTH

The above graph shows the different Income Group of respondents.

Table : 4 OCCUPATION :
NO. Govt. Employee Pvt. Employee Business man Professional FREQUENCY 95 80 39 51 37 PERCENTAGE 31.66 26.66 13.00 17.00

House Wife Student Retired TOTAL

09 16 11 300

3.0 5.0 3.66 100%

Graph : 4

100 90 80 70 60 50 40 30 20 10 0

95 80 51 31.66 9 16 11 FREQUENCY 26.66

13

39

17 3 5 3.66

PERCENTAGE

Govt. Employee Pvt. Employee Business Man Professional House Wife Student Retired

OCCUPATION
I have tried to cover all the people from different sectors. Here in my study there are more no of Govt. and Pvt. sector Employee covered than other sector.

SECTION 2

Table : 5
Showing Ratio of Respondents having Two Wheeler. No. Yes FREQUENCY 275 38 PERCENTAGE 91.66

No TOTAL

25 300

8.33 100%

Graph : 5

300 250 200 150 100 50 0

275

91.66 25 8.33 PERCENTAGE

Yes No

FREQUENCY

Do you have any vehicle ?

From the above I analyze the No. of people having vehicle. There are about 92% of people having vehicle and only 8.33% of respondents do not having any vehicle.

If yes than specify. Type of Vehicle Two Wheeler Four Wheeler Any other TOTAL FREQUENCY 210 54 11 275 PERCENTAGE 76.36 19.63 4.0 100%

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250 210 200 150 100 54 50 0 Frequency Percentage 11 76.36 19.63

Two Wheeler Four Wheeler Any other

The above graph shows that mostly respondents who covers under my study having Two Wheeler with 76.36% and it is followed by respondents whore having Four Wheeler with 19.63% and lastly with 4% of respondents who are having vehicle other than two wheeler or Four Wheeler.

Table : 6
Showing willingness of respondents to purchase of Rs. 1 Lakh car.

No Yes No

FREQUENCY 225 75 40

PERCENTAGE 75.0 25.0

TOTAL

300

100%

Graph : 6

225 250 200 150 100 50 0 FREQUENCY PERCENTAGE

Would you like to go for Rs. 1 lakh car ?

75

75 25 YES NO

The above graph shows that out of 300 respondents 225 respondents with 75% like to purchase Rs. 1 Lakh car and only 75 respondents with 25% do not want to purchase Rs. 1 Lakh car.

Table : 7
Showing Awareness level of NANO.

FREQUENCY Yes 300 41

PERCENTAGE 100

No TOTAL

0 300

100%

Graph : 7

300 250 200 150 100 50 0

300

100 0 FREQUENCY 0 PERCENTAGE

YES NO

Are you aware of Tatas NANO car ?

The above graph shows that out of 300 respondents all the respondents are aware about the NANO.

Table : 8
Showing the perception of respondents about NANO

No

FREQUENCY

PERCENTAGE

42

Yes No TOTAL

272 28 300

90.66 9.33 100%

Graph : 8

300 250 200 150 100 50 0

272

90.66 28 9.33 PERCENTAGE

YES NO

FREQUENCY

Do you like the TATAs Rs 1 Lakh car The NANO ?

From the above graph we can see that there are 90.66% respondents like Tatas NANO car. in that respondents who do not want to go for NANO but even they like NANO are also covered, very few respondents with 9.33% has given negative response to the NANO and it is very less compare to overall sample size.

HYPOTHESES
Ho: Preference for The NANO is independent to income. H1: Preference for The NANO is dependent on income.

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 = 5%

PREFERENCE YES NO

5,000-10,000 O : 39 E : (35.23) O : 31 E : (34.77) 70

10,000-15,000 O : 76 E : 59.90 O : 43 E : (59.10) 119

15,000-20,000 O : 23 E : 35.23 O : 47 E : (34.77) 70

Above 20,000 O : 13 E : (20.64) O : 28 E : (20.36) 41

TOTAL

X2 = (O- E)2 E X2 = 23.7

O= Observed frequency E=Expected frequency

Rejection criteria =
Ho is rejected if calculated X2cal is > X2 tab Here calculated X2 = 23.7 & X2 tab (3,0.05) = 7.815 So, Ho is rejected. So here I can conclude that preference for NANO is dependent on income of respondents.

Table : 9
Showing respondents perception to purchase NANO within 1 to 2 year.

No

FREQUENCY

PERCENTAGE

44

Yes No Cant Say TOTAL

213 77 10 300

71.0 25.66 3.33 100%

Graph : 9
250 200 150 100 50 0 77 10 FREQUENCY 71 25.66 3.33 PERCENTAGE YES NO CAN'T SAY 213

Do you plan to buy a NANO in the next 1 to 2 year ?

The above graph shows the respondents ratio who want and who do not want to buy NANO in the next 1 to 2 year. There are 213 respondents with 71% are planning to buy NANO in the next 1 to 2 year. Where as 77 respondents with 25.66% like to buy NANO after 2 year period. There are less no. of respondents are still not think to buy NANO in the next 1 to 2 year with 3.33%.

Table : 10
Perception of Respondents about model of NANO.

FREQUENCY Standard (Without AC) 163

PERCENTAGE 54.33

45

Deluxe (With AC) TOTAL

137 300

45.66 100%

Graph : 10
180 160 140 120 100 80 60 40 20 0 163 137

54.33

45.66

Standard Deluxe

FREQUENCY

PERCENTAGE

Which Model would you go for ?

The above graph shows the preference of the respondents regarding two different model of NANO car while purchasing. Here from the above graph we can see that the No. of respondents whos given their preference for car model are equally for each model. Respondents who are like to go with Standard Model are 163 with 54.33% and respondents who prefers Deluxe Model are 137 out of 300 with 45.66%

Table : 11
Perception of respondents regarding mileage (21 kmph) of NANO

FREQUENCY Very good reason to buy 46 187

PERCENTAGE 62.33

Good Enough for Small Town Not Enough TOTAL

92 21 300

30.66 07.00 100%

Graph : 11

200 150 100 50 0

187

92 62.33 21 30.66 7 PERCENTAGE

Very Good Reason Good Enough Not Enough

FREQUENCY

What do you think of its Mileage of 21 KM/Liter ?

The above graph shows that the out of 300 respondents mostly respondents like the mileage of NANO car. Here, out of 300 respondents 187 select Mileage as a Very Good Reason with 62.33% , 92 respondents think that this mileage of the car is Good Enough for small town with 30.66% and at last very few respondents believe that this mileage is Not Enough with 7%.

Ranking of attributes about NANO in order to preference given by respondents , while buying NANO

Table : 12.1 (BRAND NAME)

BRAND RANK 1 2 3 FREQUENCY 70 149 56 PERCENTAGE 23.33 49.66 18.66

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4 TOTAL

25 300

8.33 100

Graph : 12.1
ATTRIBUTES RANKING BRAND RANK, 4, 8.33%

BRAND RANK, 1, 23.33% BRAND RANK, 2, 49.66%

BRAND RANK, 3, 18.66%

Table : 12.2 (AFFORDABILITY)

RANK 1 2 3 TOTAL FREQUENCY 159 95 46 300 PERCENTAGE 53.00 31.66 15.33 100

48

Graph : 12.2
ATTRIBUTES RANKING

RANK, 1, 53% RANK, 3, 15.33% 1 2 3

RANK, 2, 31.66%

Table : 12.3 (SHAPE/DESIGN) RANK 1 2 3 4 5 FREQUENCY 31 27 10 44 188 PERCENTAGE 10.33 9.0 3.33 14.66 62.66

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TOTAL

300

100

Graph 12.3

ATTRIBUTES RANKING

RANK, 5, 62.66%

RANK, 1, 10.33%

RANK, 2, 9%

RANK, 4, 14.66%

RANK, 3, 3.33%

1 2 3 4 5

Table : 12.4 (SAFETY)

RANK 1 2 3 4 5 FREQUENCY 25 17 132 79 47 PERCENTAGE 8.33 5.66 44.00 26.33 15.66

50

TOTAL

300

100

Graph : 12.4

ATTRIBUTES RANKING
RANK, 1, 8.33% RANK, 2, 5.66% RANK, 3, 44%

RANK, 5, 15.66%

1 2 3 4 5

RANK, 4, 26.33%

Table : 12.5 (COMFORT)

RANK 1 2 3 4 FREQUENCY 15 12 56 152 PERCENTAGE 5.0 4.0 18.66 50.66

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5 TOTAL

65 300

21.66 100

Graph 12.5
ATTRIBUTES RANKING

RANK, 5, 21.66%

RANK, 1, RANK, 2, 5% 4% RANK, 3, 18.66%

1 2 3 4 5

RANK, 4, 50.66%

Table : 12
Perception about NANO on Second hand car No Yes FREQUENCY 267 PERCENTAGE 89.00

52

No TOTAL

33 300

11.00 100%

Graph : 12

300 250 200 150 100 50 0

267

89 33 11 PERCENTAGE

YES NO

FREQUENCY

Would you like to buy Second hand car instead of NANO ?

The above graph shows the respondents preference when they think for NANO over second hand car. Here, graph shows that out of 300 respondents 267 respondents would like to purchase NANO instead of any second hand car with 89%, and respondent who would like to go for second hand car instead of Tatas NANO are very few, there are only 33 respondents prefers these with 11%.

Table : 13
Showing Reason to like NANO on second hand car

FREQUENCY Its new/ New Entry 144 53

PERCENTAGE 48.00

Mileage Running cost Good looks TOTAL

96 45 15 300

32.00 15.00 5.0 100%

Graph : 13

160 140 120 100 80 60 40 20 0

144 96 45 15 48
Its New Mileage Running cost Good Looks

32 15 5

FREQUENCY PERCENTAGE
Why do you prefer a NANO to a second hand car ?

Out of 300 respondents 144 respondent would like to purchase NANO instead of second hand car because its New and of course due to its new entry in to the market with 48%, where as 96 respondent prefer mileage is the main reason while selecting between second hand car and NANO with 32% it is followed by 45 respondents with 15% would like to with prefer NANO instead of second hand car due to its better Running cost, finally 15 respondents would like to go for NANO due to its Good looks with 5%.

Limitation of the study :

I will have to rely upon the information given by respondents, which may not be fully true

This study will be limited to only some areas of NCR It is only for short period of time.

54

Lack of professional approach since researcher is a student.

RESULTS
I have found in my study that most of the respondents who like to go for TATAs NANO belongs to income group of 5000 to 15000, so it can be said that NANO will be most welcome by this income group of people.

Most of the respondents who belongs to the Private Sector or Govt. Sector having greater acceptancy level for NANO in NCR and they would also like to go for NANO.

I have found that all the respondents of NCR which covered under my study are well aware about TATAs NANO.

In my study I have found that above 90% of respondents like the TATAs NANO car. Those respondents who would not like to go for NANO , they are also like the TATAs NANO for various reason like affordability, brand name, shape/design this shows the preference of the respondents in NCR.

More than half of the respondents would like to buy NANO in next 1 to 2 year. Respondents who like to buy NANO are curiously waiting for its launching, respondents like to go for NANO as its most affordable cost and of course due to its Brand Name that is TATA.

Respondents also prefer NANO due to its promise of good mileage about 21KM/Litre so, if TATA will fulfill the promise and if continuously maintain the mileage of its car the NANO than itll surely helpful to attract more customer.

Respondents who are preferring the second hand car , after the launching of TATAs Rs. 1lakh car the NANO, they would also like to go for NANO due to its low cost and of course due to its attractive shape and design , its newness as compare to second hand car.

55

More than half of the respondents believe that NANO is their Dream Car, so it shows TATAs NANO car will be warmly welcome by the people of NCR.

56

During my study I done a project on perception of people on NANO car in NCR. I had learn a lot and get opportunity to know what consumer actually thinks and what they perceive about TATAs NANO because I had done field work and I was in between the people only. I gain a practical knowledge which I havent get any where. I had used a Questionnaire as a tool through which I had gathered a lot of information. I fill up 300 questionnaire from the 9 areas of NCR, under my study I have covered different class of people to know their perception and acceptance level for NANO. I analyze from my questionnaire that 100% respondents aware from the TATAs upcoming NANO car, and out of 300 respondents 90% respondents like the NANO. I also found that 71% of respondents would like to buy NANO in next 1 to 2 year, It shows the acceptance level of the people of NCR and its good sign TATA. Respondents who like the NANO or want to buy are preferring the NANO due to its Affordability and Brand Name. All this information will be benefited to know the Perception and Acceptance level of people in NCR. It can be also benefited to the TATA MOTERS as I had mention all the likes and dislikes of the respondents in my Study.

57

BOOKS :
1) Philip kotler & hiller (2008) marketing management 8th edition: pearson 2)Berman , Berry and Joel r Evans(Oct-1997)Retail management: A strategic approach 8th edition Englewood cliffs NJ printicehall 3) Art kleiner George Roth, How to Make experience your companys best teacher Harward business review, 4) Boris Groysberg, Aashish Nanda ,and Nitin Nuhria ( may2004) the risky business of hiring stars , Harward business review . 5) Country analysis 1997 A framework to identify and evaluate the national business environment Harward business review. 6) Benson P Shapiro V Kasturi Rangan , john J. svioula , (Aug. 2004 ) staple your self to an order Harward business unit review , July Aug. 2004 7) Derrel k. Rigby, Fredrick f reichheld, Philip schefter,(Feb - 2002) avoid the four perils of CRM Harward business review.

1. MAGAZINES A) OUTLOOK BUSINESS (9TH FEB, 2008) B) BUSINESS STANDART (18TH FEB, 2008) C) 4PS OF BUSINESS AND MARKETING (28TH MARCH, 2008) INTERNET :
http://www.tatamotors.com

58

QUESTIONNAIRE

Questionnaire

This questionnaire is a part of grand project, the study of PERCEPTION OF PEOPLE ON NANO CAR (NCR), by Surendra kr. kumawat, a final year student of PGDM. (BLS Institute of Management GZB)

SECTION I
PERSONAL DETAIL Name:______________________________________________________________________ Sex : Age : Male 18 30 30 - 50 Female Above 50

Profession:

Govt. Employee
Pvt. Sector Employee

Businessman Professional Any other _______________ 10,000 Rs. 15000 Rs. Above 20,000 Rs.

Student Monthly Income : 5,000 - 10,000 Rs. 15,000 20,000 Rs. Family Members:___________________

59

SECTION II
(1) Do you have any Vehicle? Yes If Yes than Specify, Two Wheeler Any other_____________ Four Wheeler No

(2) Would you like to go for Rs. 1lakh car ? Yes (3) Would You like to buy TATA nano? Yes (4) Are you aware of Tatas NANO car? Yes No No No

(5) Do You like the Tatas Rs. 1 Lakh car The NANO ? Yes No

(6) Do you plan to buy a NANO in the next 1 to 2 year ? Yes Cant say (7)Which model would you go for ? Deluxe (with AC) Standard (without AC) No

(8) What do you think of its mileage of 21KM/Litre ? Very Good & reason to buy Not enough

60

Good enough for small town (9) Rank following attributes of in order to preference given by you, while buying NANO Brand Name Shape/Design Safety Affordability Comfort (10) Would you like to buy a second hand car instead of NANO? Yes No

(11) Why do you prefer a NANO to a second hand car? Its new Running Costs Mileage Good looks

(12) Do you think that it is suitable for long drive? Yes No (13) Do you think that Purchase decision of NANO will affects your status? Yes No

(14) Do you believe that NANO is a dream car of yours? Yes No

(15)Do you think that it will get overwhelming response from Indian people? Yes No

61

(16) Do you really think that it is a right time to roll out nano in Indian Market? Yes No

(17) Do you think nano was victim of dirty Indian politics? Yes No (18) Do you think that nano issue will be put up in coming lok sabha election? Yes No (19) Do you think that nano will cause traffic jam? Yes No

(20) Your opinion about TATA nano?

Place.. Date...

Sign..

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