UNIVERSITI MALAYSIA SABAH

SCHOOL OF BUSINESS AND ECONOMICS

Semester 2, 2011/2012

Name of Course: Course Code: No. of Credit Hours: Class Schedule: Names of academic staff:

Strategic Management BT31303 3 Tuesday, 2.00 4.00 p.m., DKP B2 Julian Paul Sidin Room No. 16, Level 3 E-mail: jpsidin@ums.edu.my Ext. No. 1716 Noor Fzlinda Fabeil Room No. 40, Level 4 E-mail: fzlinda@ums.edu.my Ext. No. 1596

Synopsis: Strategic Management is the capstone course for business administration majors. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations. Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral or written communication. Students recommend strategies for the organizations studied and specify how those strategies could best be implemented. The course is generally expected to take a practical view of how business corporations actually function in the real world. Rationale for the inclusion of the course in the programme To understand the theory and concepts of strategic management as they apply to business. To provide an integrating framework within which students can apply the concepts and tools learned in other courses. To identify the systematic analytical process and the competitive forces in the business systems within which firms operate. To identify an overall corporate synergy that allows the organization to carry out its mission effectively and efficiently. Learning outcomes: At the end of the course, student will be able to: Explain the theory and concepts of strategic management. Describe a comprehensive model of strategic decision-making. Describe how to conduct an external and internal strategic management audit. Discuss the type of business strategies that allow businesses to be a sustainable competitive advantage and when these strategies are most appropriate to pursue.

Mode of Delivery Lecture, Tutorial, Case Study, Group Project, and Presentation Content Week 1 2

Content

Reference Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Covering Chapter 15 Chapter 8

Section A: Introduction and Overview

Leadership, strategy, and Competitive Advantage

Section B: Analyzing the Environment

Opportunities and threats Group Project 1 and 2 will be given Strengths and weaknesses

3 4 5 6 7 8 9

Section C: Strategies
Strategy at functional level Strategy at business level Competing in fragmented market Technology

Mid-term Examination
Global Strategy Presentations for Group Project 1 Submission of Group Project 1 Report Strategy at corporate level Presentations for Group Project 1 Diversification Presentations for Group Project 1

10 11 12

Chapter 9 Chapter 10

Section D: Strategy Implementation

Performance and governance Presentations Group Project 1 Corporate single industry strategy Submission of Group Project 2 Report Strategy at multidivisional structure Chapter 11 Chapter 12 Chapter 13

13 14

Group Project: Case Study Students will be given two assignments and for this, they must form a group of six (6) to seven (7) people to do both assignments. All group members must come from the same tutorial session. Students must form their own group before the end of week two and register the group membership to the tutor. Assessment Methods and Types The assessment for this course will be based on the following. Important: All the assessment components below are compulsory and must be completed before the stipulated deadline. Component Case Study Report and Discussion Group Project and Presentation Mid-Term Exam Final Exam Total Weight 20% 20% 20% 40% 100%

Main Textbooks and references Jones, G. R. and Hill, C. W. L. (2010). Theory of Strategic Management with Cases. 9th. Edition, SouthWestern: Cengage Learning. Additional Reading Material Fred R. David (2009). Strategic Management: Concept and Cases. 12th Edition, Upper Saddle River, New Jersey: Pearson Prentice Hall. Pearce II, John A. and Robinson, Jr., Richard B. (2009). Strategic Management: Formulation, Implementation, and Control. 11th Edition, New York, NY: McGraw-Hill/Irwin. Dess, Gregory G., Lumpkin, G. T., and Eisner, Alan B. (2008). Strategic Management: Text and Cases. 4th Edition, Edition, New York, NY: McGraw-Hill/Irwin.