A SUMMER PROJECT REPORT ON

A COMPARATIVE STUDY OF RELIANCE LIFE INSURANCE CO. LTD. WITH COMPTITORS

Submitted in Partial fulfillment of Third Semester Curriculum Requirement For the Award of Degree MASTER OF BUSINESS ADMINISTRATION (SESSION 2010-2011)

Internal Guide

Under the Guidance of External Guide

Mr. DEERAJ MITTAL (Executive Sales manager)

Dr. NIDHI SRIVASTAVA (Professor, IPEM)

SUBMITTED BY
Mr. .Vishal Gupta M.B.A. 2ND YEAR ROLL NO. 0911470119 I.P.E.M., GHAZIABAD

INSTITUTE OF PROFESSIONAL EXCELLENCE AND MANAGEMENT A-13/1,S.S.INDUSTRIAL AREA N.H.-24, GHAZIABAD- 201009

PREFACE
As a Part of M.B.A. Program, Student has to pursue a project duly approved by the Faculty of Concerned area. I had the privilege of undertaking the project on A Comparative study of Reliance Life Insurance Co. Ltd. in Reliance Life Insurance Co. Ltd.. Main aim of the Project is to study how to build a long term relationship with the customer and create awareness among the potential customer to make them more efficient and knowledgeable about the Insurance market.

ACKNOWLEDGEMENT
I was privileged to be associated with a reputed group, a company and a Brand, which has a global presence. I would like to express immense gratitude to RELIANCE LIFE INSURANCE CO. LTD. for providing me an opportunity to complete my summer internship. It was an enriching experience, which led to the first interface with the practical field of life insurance analysis. I would like to extend deep sense of gratitude to Mr. DHEERAJ MITTAL (Executive Sales manager), Who guided me with his experience and knowledge throughout my endeavors to do quality work. I would also like to thank Dr. NIDHI SRIVASTAVA (Professor M.B.A.) Who provided me with the important inputs and suggestions?

With Regards Mr. Vishal Gupta M.B.A.-0911470119

DECLARATION
I, Vishal Gupta student of INSTITUTE OF PROFESSIONAL EXELLENCE &

MANAGEMENT , GHAZIABAD MBA III rd Semester, hereby, declare that the summer training Project Report having the title :A COMPRATIVE STUDY OF RELIANCE LIFE INSURANCE CO. LTD.

It is outcome of my own work and the same has not been submitted to any university/College/Institute for the award of my Degree.

Date: - __________ Place:-__________

Vishal Gupta MBA IIIrd Sem. Roll No. 0911470119

TABLE OF CONTANTS

TOPICS

PAGE NO.
2

1. Brief History of the Organization

2. Organizational Structure

12

3.Vision, Mission and Philosophy of the organization

14

4.Products/Services Detail

16

5.SWOT ANALYSIS

28

TABLE OF CONTANTS

TOPIC

PAGE NO.

1. OBJECTIVES

32

2. RESEARCH METHODOLOGY

34

4. INTERPRETATION & ANALYSIS

78

5. FINDINGS

87

6. CONCLUSION

89

7. SUGGESTIONS

92

8. LIMITATION

95

9. BIBILIOGRAPHY

97