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Iesse kodr|guez C n I
1racy V|se||| AC1|on A|exandr|a

Cody Sw|tzer !"#$%"&'()*+#$',$-")+.(/"&'01$

!,#./2&)(3
Max|m|ze our Web S|te:
Attract More Supporters and ka|se More Money
Apr|| 19, 2012
!"#$%&$'()!*+
Max|m|ze our Web S|te

! ! 4#5)(.&$6'7/8$
Cody Sw|tzer
Web Ld|tor
!"#$%"&'()*+#$',$-")+.(/"&'01$

2
|ease subm|t a quest|on at any t|me
dur|ng the presentat|on, us|ng the box
|n the |ower-|eft corner of your screen.

I
anonymous|y, p|ease |nd|cate that at
the beg|nn|ng of your query.
!We We|come our uest|ons
3
2
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1 W
next week.

Look for an e-ma|| from !"#$%"&'()*+#$|n three to f|ve
bus|ness days, not|fy|ng you that |t |s ready.
ou can watch as often as you ||ke for
s|x months and permanent|y
down|oad the s||des.

! ! -.(#+)7/8$
1racy V|se|||
Commun|ty Manager
AC1|on A|exandr|a$

S

! ! !
$ $ $$-.(#+)7/8$
Iesse kodr|guez
Creat|ve Coord|nator
C nunger Iund
$

6
8|ackbaud, !"#$9:;;$<(+)(#$=)>)(3$?#0'&/$$
I 2011, on||ne g|v|ng was up 13 percent on a year-over-year
bas|s when |arge |nternat|ona|-affa|rs organ|zat|ons are removed
from the ana|ys|s
1 |mpact of on||ne fundra|s|ng cont|nues w|th the med|an
growth rate at 1S.8 percent
!"#$%'(>)'$<(+)(#$@.&A#/)(3$B'(0&',)/$C#(*"D.&A$E(F#G$H/2F1$
M+k Strateg|c Serv|ces, 1he Nonprof|t 1echno|ogy Network
9:;9$#B'(0&',)/$C#(*"D.&A7$H/2F1$
Cvera|| on||ne fundra|s|ng revenue |ncreased by 19 percent
from 2010 to 2011, the number of g|fts |ncreased by 20
percent as we||.
7
8
In December 2011,
211.9 m||||on Amer|cans used the Internet.

In that month, the average U.S. Internet user:

Source: N|e|sen
V|s|ted 94 doma|ns
V|s|ted 2,803 pages
Spent about 28 hours on||ne
Spent 1 m|nute on each page
v|ewed
A81? lMACL 1k
hoto: Dav|d 8arr|e, v|a I||ckr
9
10
11
12
13
14
Good des|gn . . .

|s |nnovat|ve
makes a product usefu|
|s aesthet|c
makes a product easy to understand
|s unobtrus|ve
|s honest
|s |ong-|ast|ng
|s thorough
|s env|ronmenta||y fr|end|y
|s as ||tt|e des|gn as poss|b|e

S D k 10 r|nc|p|es of Good W D
1S
Las|er ls
beLLer Lhan

smash|ngmagaz|ne.com
November 2011
16
Concepts Goa|s
17

! ! -.(#+)7/8$
1racy V|se|||
Commun|ty Manager
AC1|on A|exandr|a$

18
AC1 A A
for commun|ty change, connect|ng ne|ghbors and
|oca| organ|zat|ons to share |deas, create act|on,
and make an |mpact.
19
C|t|zens share the|r
|deas for creat|ng a
better commun|ty
Ideas are turned |nto
act|ons c|t|zens can take
or |mp|ement.

C|t|zen |deas and
act|ons turn |nto
resu|ts.
C|t|zen
Ideas
C|t|zen
Act|on
Commun|ty
Impact
AC1 A I
20
21
1ake the t|me to deve|op a c|ear v|s|on
Wr|te a VLk deta||ed request
Ask for recommendat|ons from trusted
co||eagues
Get recommendat|ons from Web s|tes you |ove

Gett|ng Started
kequest for roposa|]ua||f|cat|ons rocess
22
Se|ect|ng a Content-Management System
9 Commun|ty
9 Sca|ab|||ty
9 Iunct|ona||ty
9 Lase of use
23

! ! !
$ $ $$-.(#+)7/8$
Iesse kodr|guez
C nunger Iund
$

24
2S
26
27
Search CHF HOME CONTACT VIDEO
NAVIGATE
DONATE
EDUCATE
RELATE
VOLUNTEER
LOGIN
Hi Allan Luciano,
Log out
My Profile

* Gift Amount $10 To Help With Tents In Haiti
$65 To provide a tent, water filter & Bible to a family
(Please note "Haiti Tents" in comments section below)
$24 Could provide Food Pakservices to a family for a month
$100 Could resource a Mercy Network church with food & aid
$500 Could further CHF's mission
Other: $ 0
* Gift Type One Time
Monthly
Comments
Tribute Type None
In Honor Of
In Memory Of
Tributee's Name
GIVE ONLINE
Select Donation
Personalize
HAITI: For general Haiti relief, please note "Haiti Earthquake" in the comments field.
Cont i nue
Please Note: Your choices above designate your donation amount. Unless assigned a designation in the following field,
donations will be used to support CHF's ongoing programs to needy children.
Copyright 008 Children's Hunger Fund. All Rights Reserved. Privacy Policy
Children's Hunger Fund https://www.chfus.org/en/component/donation/
1 of 1 5/14/10 3:18 PM
28
29
30
31
Cont|nue w|thout
s|gn|ng |n
32
Cont|nue w|thout
s|gn|ng |n
33
Cont|nue w|thout
s|gn|ng |n
34
Cont|nue w|thout
s|gn|ng |n
3S
Cont|nue w|thout
s|gn|ng |n
36
37
Content Deve|opment
38

! ! -.(#+)7/8$
1racy V|se|||
Commun|ty Manager
AC1|on A|exandr|a$

39
Act|on on AC1|on
40

41
Act|on age

42
Ideas on AC1|on

43
44

4S
46
47
A A C
48
2
Use c|tyw|de p|ay-space assessment to
ra|se awareness for us|ng p|ay to reduce
ch||dhood obes|ty

Campa|gn: ro[ect |ay Spruce-Up Grants
Idea Cha||enge
Cffered 51S,000 |n grants
four p|aygrounds
22 |deas for p|aygrounds subm|tted by commun|ty

W|nners chosen by ro[ect |ay 1ask Iorce
Ieas|b|||ty
ke|evancy
Need
Cn||ne vot|ng

4,44S votes were cast, 1,000 new members
ro[ect |ay Spruce-Up Grants
Idea Cha||enge
S0
2
Successfu| soc|a| med|a to promote
kece|ved |oca| med|a coverage
ka|sed awareness about the |ssue
Lxpanded the ro[ect |ay 1ask Iorce
ro[ect |ay Spruce-Up Grants
Idea Cha||enge
New act|ons and
p|ayground pro[ects
|n the works
Meet urgent need for ed|a|yte to prevent
|nfant dehydrat|on and hosp|ta| v|s|ts
Goa| = 160 s|ng|e-serv|ng un|ts
Act|on: 8uy |n store & de||ver to c||n|c or
through Amazon W|sh L|st
I|na| resu|t: 21 peop|e took act|on, donated
320 s|ng|e-serv|ng un|ts to the c||n|c
Campa|gn: Ar|andr|a ed|atr|c C||n|c
Act|on
S2
artner w|th nonprof|t to craft urgent act|on
Nonprof|t and AC1|on cross promote on ||sts
Use soc|a| med|a, commun|ty ema|| ||sts, and
|oca| med|a to promote
Ga|n for both nonprof|t and AC1|on
More donors and do||ars
Grow ||sts

Ar|andr|a ed|atr|c C||n|c
Act|on
S3
Iocus c|t|zens on |ncreas|ng |oca| g|v|ng
Increase awareness for |oca| nonprof|ts.
8u||d nonprof|t capac|ty for soc|a| med|a
and on||ne fundra|s|ng
Campa|gn: Spr|ng2AC1|on
Annua| Cn||ne G|v|ng Day
S4
1ra|ned 47 nonprof|t part|c|pants
ka|sed 5104,000
1,26S un|que donors
8u||d nonprof|t capac|ty for soc|a| med|a
and on||ne fundra|s|ng
1h|s year our goa| |s 5200,000
We have 70 nonprof|t part|c|pants
SS

! ! !
$ $ $$-.(#+)7/8$
Iesse kodr|guez
C nunger Iund
$

S6
Survey Samp|e
S7
S8
S9
60
61
62
63
64
6S
66
67
68
69
70
71
Search CHF HOME CONTACT VIDEO
NAVIGATE
DONATE
EDUCATE
RELATE
VOLUNTEER
LOGIN
Hi Allan Luciano,
Log out
My Profile

* Gift Amount $10 To Help With Tents In Haiti
$65 To provide a tent, water filter & Bible to a family
(Please note "Haiti Tents" in comments section below)
$24 Could provide Food Pakservices to a family for a month
$100 Could resource a Mercy Network church with food & aid
$500 Could further CHF's mission
Other: $ 0
* Gift Type One Time
Monthly
Comments
Tribute Type None
In Honor Of
In Memory Of
Tributee's Name
GIVE ONLINE
Select Donation
Personalize
HAITI: For general Haiti relief, please note "Haiti Earthquake" in the comments field.
Cont i nue
Please Note: Your choices above designate your donation amount. Unless assigned a designation in the following field,
donations will be used to support CHF's ongoing programs to needy children.
Copyright 008 Children's Hunger Fund. All Rights Reserved. Privacy Policy
Children's Hunger Fund https://www.chfus.org/en/component/donation/
1 of 1 5/14/10 3:18 PM
72
73
74
7S
76
77
78
79
80
81
82
83

! ! 4#5)(.&$6'7/8$
Cody Sw|tzer
Web Ld|tor
!"#$%"&'()*+#$',$-")+.(/"&'01$

84
8S
A 10.2-percent
lmprovemenL
ln dollars per
page vlew,
whlch meanL
an addlLlonal
51-m||||on over
Lhe followlng
monLh.
86
Search-Lng|ne Cpt|m|zat|on (SLC)
Use descr|pt|ve page t|t|es and meta tags
keep your UkLs readab|e
Use text nav|gat|on
nave a s|te map
A
nave a usefu| 404 page
Use descr|pt|ve anchor text
8|ock search eng|nes from fo||ow|ng ||nks |n comments
Wr|te |nterest|ng content that peop|e want to share
S G S-Lng|ne Cpt|m|zat|on Starter Gu|de
87
Meta
1ags
88
Use Descr|pt|ve UkLs
http:]]www.dosometh|ng.org]whatsyourth|ng]An|ma|+We|fare]Iactory+Iarms
8e descr|pt|ve
Use words
nave a c|ear h|erarchy
Words h|gh||ghted |n search
I G A W I I
89
Wr|te Great Anchor 1ext
Use descr|pt|ve, concrete words
keep ||nks short
Make them easy to f|nd
D

90
Measur|ng kesu|ts
91
Measur|ng |n kea| 1|me
92
Measur|ng Commun|ty
93
95200,018 |nvested |n commun|ty

91.6 part|c|pat|on rate (2,300 members)

9380 |nd|v|dua| act|ons taken
Measur|ng Soc|a| Impact
94
9S Idea Cha||enges

9197 |deas shared

9S,440 votes cast
Measur|ng Soc|a| Impact
9S
Shar|ng kesu|ts
96

! ! !
$ $ $$-.(#+)7/8$
Iesse kodr|guez
C nunger Iund
$

97
98
99
100
101
1h|s work |s never done
(because |t never has to be)
102
Iuture
103
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Mob||e as a ercentage of A|| Web 1raff|c
S|nce Ianuary 2011
Source: w3schoo|s.com 104
10S
106
Max|m|ze our Web S|te Source: A8C News]Wash|ngton ost po|| 107
2
uest|ons?
Send us your quest|ons, us|ng the box |n the
|ower |eft-hand corner of your screen. We w|||
answer as many as t|me perm|ts.

2
!A 1 W
1 W
next week.

Look for an e-ma|| from !"#$%"&'()*+#$|n three to f|ve
bus|ness days, not|fy|ng you that |t |s ready.
ou can watch as often as you ||ke for
s|x months and permanent|y
down|oad the s||des.
L C C LI
Cur speakers w||| be ava||ab|e, and [o|n|ng |s easy
1 - Look for our e-ma|| |nv|tat|on to [o|n.
2 - Io||ow the ||nk and make a request to [o|n.
uest|ons?
Contact Marg|e I|em|ng G|ennon
Web|nar Content Manager
marg|e.g|ennonQph||anthropy.com
110
|ease Io|n Cur Next Web|nar
Learn now to Attract
the Next Generat|on of Donors
V|s|t h||anthropy.com]Web|nars
,#./2&)(3$
Derr|ck Ie|dmann
Ch|ef Lxecut|ve Cff|cer
Ach|eve
Dvor|t Mausner
Assoc|ate D|rector
1he enn Iund
May 17
111

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