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AIMS AND OBJECTIVES

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AIMS AND OBJECTIVES


Study on MPSTCD To study the work culture of the organisation To highlight the fututre plans

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INTRODUCTION

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INTRODUCTION MADHYA PRADESH


"Central Province"; abbreviated MP), often called the Heart Of India, is a state in central India. Its capital is Bhopal and Indore is the largest city. Madhya Pradesh is the second largest state by area and sixth largest state by population. It borders the states of Uttar Pradesh, Chhattisgarh, Maharashtra, Gujarat and Rajasthan.

HISTORY

The Sanchi stupa in Sanchi, Madhya Pradesh built by Emperor Ashoka the Great in the third century BC. Legend has it that Lord Rama bequeathed the fort to his brother Laxmana, hence the name Bandhavgarh (Bandhavgarh National Park) which means "brother's fort". The Bhimbetka rock shelters in Madhya Pradesh exhibit the earliest traces of human life in India; its stone-age rock paintings are approximately 9,000 years old. The city of Ujjain (also known as Avanti) arose as a major center in the second wave of Indian urbanization in the sixth century BC, and served as the chief city of the kingdom of Malwa or Avanti. Further east, the kingdom of Chedi lie in Bundelkhand. Chandragupta Maurya united northern India c. 320 BC, establishing the Maurya Empire (321 to 185 BC), which included all of modern-day Madhya Pradesh. King Ashoka's wife was said to come from Vidisha- a town north of today's Bhopal. The Maurya empire went into decline after the death of Asoka the Great, and Central India was contested among the Sakas, Kushanas, and local dynasties during the 3rd to 1st centuries BCE. Ujjain emerged as the predominant commercial center of western India from the first century BCE located on the trade routes between the Ganges plain and India's Arabian Sea ports. It was also an important Hindu and Buddhist center.

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Western Satraps The Satavahana dynasty of the northern Deccan and the Saka dynasty of the Western Satraps fought for the control of Madhya Pradesh during the 1st to 3rd centuries CE. Northern India was conquered by the Gupta empire in the 4th and 5th centuries, which became known as India's "classical age". The Vakataka dynasty were the southern neighbors of the Guptas, ruling the northern Deccan plateau from the Arabian Sea to the Bay of Bengal. These empires collapsed towards the end of the 5th century.

MEDIEVAL

Khajuraho the cultural capital of Chandela Rajputs

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The attacks of the Hephthalites or White Huns brought about the collapse of the Gupta empire, and India broke up into smaller states. A king Yasodharman of Malwa defeated the Huns in 528, ending their expansion. King Harsha of Thanesar reunited northern India for a few decades before his death in 647. The Medieval period saw the rise of the Rajput clans, including the Paramaras of Malwa and the Chandelas of Bundelkhand. The Paramara king Bhoja (c. 10101060) was a brilliant polymath and prolific writer. The Chandelas created the temple city of Khajuraho between c. 950 and c. 1050. Gond kingdoms emerged in Gondwana and Mahakoshal. Northern Madhya Pradesh was conquered by the Muslim Delhi Sultanate in the 13th century. After the collapse of the Delhi Sultanate at the end of the 14th century, independent regional kingdoms reemerged, including the Tomara Rajput kingdom of Gwalior and the Muslim Sultanate of Malwa, with its capital at Mandu. The Malwa Sultanate was conquered by the Sultanate of Gujarat in 1531. Sher Shah Suri, the Afghan king took the reigns of the area in 1540 after defeating Humanyun. Hemu, the Hindu General of Afghans shifted the capital of Afghans from Delhi to Gwalior in 1552. Islam Shah, the son of Sher shah Suri appointed Hemu, as the Prime Minister-cum-Chief of Army of his regime in the Gwalior Fort and Hemu launched several attacks from Gwalior fort on the Afghan rebels. In all Hemu won 22 battles throughout North India in between 155356. Hemu also launched an attack on Akbar's forces in Agra and Delhi and defeated his army, thus winning Delhi and established native Vedic Sanskriti oriented 'Hindu Raj' in North India. He was bestowed with the title of 'Vikramaditya' king on his victory in Delhi over Akbar at his 'Rajyabhishake' or coronation ceremony in Purana Quila in Delhi. Hemu lost his life in the Second Battle of Panipat in Nov. 1556 to Akbar and most of Madhya Pradesh came under Mughal rule during the reign of the emperor Akbar (15561605). Gondwana and Mahakoshal remained under the control of Gond kings, who acknowledged Mughal supremacy but enjoyed virtual autonomy. After the death of the Mughal emperor Aurangzeb in 1707 Mughal control began to weaken, and the Marathas began to expand from their base in central Maharashtra. Between 1720 and 1760 the Marathas took control of most of Madhya Pradesh, and Maratha clans were established semi-autonomous states under the nominal control of the Maratha Peshwa. The Holkars of Indore ruled much of Malwa, and the Bhonsles of Nagpur dominated Mahakoshal and Gondwana as well as Vidarbha in Maharashtra. Jhansi was founded by a Maratha general. Bhopal was ruled by a Muslim dynasty descended from Dost Mohammed Khan, an Afghan General in the Mughal army. Maratha expansion was checked at the Third Battle of Panipat in 1761.

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MODERN
The British were expanding their Indian dominions from bases in Bengal, Bombay, and Madras, and the three Anglo-Maratha Wars were fought between 1775 and 1818. The Third Anglo-Maratha War left the British supreme in India. Most of Madhya Pradesh, including the large states of Indore, Bhopal, Nagpur, Rewa, and dozens of smaller states, became princely states of British India, and the Mahakoshal region became a British province, the Saugor and Nerbudda Territories. In 1853 the British annexed the state of Nagpur, which included southeastern Madhya Pradesh, eastern Maharashtra and most of Chhattisgarh, which were combined with the Saugor and Nerbudda Territories to form the Central Provinces in 1861. The princely states of northern Madhya Pradesh were governed by the Central India Agency.

AFTER INDIAN INDEPENDENCE


Madhya Pradesh was created in 1950 from the former British Central Provinces and Berar and the princely states of Makrai and Chhattisgarh, with Nagpur as the capital of the state. The new states of Madhya Bharat, Vindhya Pradesh, and Bhopal were formed out of the Central India Agency. In 1956, the states of Madhya Bharat, Vindhya Pradesh, and Bhopal were merged into Madhya Pradesh, and the Marathi-speaking southern region Vidarbha, which included Nagpur, was ceded to Bombay state. Bhopal became the new capital of the state. Madhya Pradesh, in its present form, came into existence on 1 November 2000, following its bifurcation to create a new state of Chhattisgarh. The undivided Madhya Pradesh was founded on 1 November 1956. Madhya Pradesh, because of its central location in India, has remained a crucible of historical currents from North, South, East and West.

GEOGRAPHY

Satpura Range at Pachmarhi Madhya Pradesh in Hindi can be translated to Central Province, and it is located in the geographic heart of India. The state straddles the Narmada River, which runs east and west between the Vindhya and Satpura ranges; these ranges and the Narmada are the traditional boundary between the north and south of India. The

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state is bordered on the west by Gujarat, on the northwest by Rajasthan, on the northeast by Uttar Pradesh, on the east by Chhattisgarh, and on the south by Maharashtra.

RIVERS

The Bansagar Dam on Sone River

View from Sharda Temple Maihar Madhya Pradesh represents great river basins and the watershed of a number of rivers. Catchments of many rivers of India lie in Madhya Pradesh. The Narmada (originating from Amarkantak) and Tapti (originating from Multai of Betul District) rivers and their basins divide the state in two, with the northern part draining largely into the Ganges basin and the southern part into the Godavari and Mahanadi systems. The Vindhyas form the southern boundary of the Ganges basin, with the western part of the Ganges basin draining into the Yamuna and the eastern part directly into the Ganges itself. All the rivers, which drain into the Ganges, flow from south to north, with the Chambal, Shipra, Kali Sindh, Parbati, Kuno, Sind, Betwa, Dhasan and Ken rivers being the main tributaries of the Yamuna. The land drained by these rivers is agriculturally rich, with the natural vegetation largely consisting of grass and dry deciduous forest types, largely thorny. The eastern part of the Ganges basin consists of the Son, the Tons and the Rihand Rivers, with the Son being the major tributary. This is also the junction point of the Satpura and the Vindhya ranges, with the Maikal Hills and Kaimur Hills being the fulcrum. The forests here are much richer than the thorn forests of the northwestern part of Madhya Pradesh. The Son is of great significance in that it is the largest tributary going into the Ganges on the south bank and arising out of the hills of Madhya Pradesh rather than from the Himalayas.

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This river and its tributaries contribute the bulk of the monsoon flow into the Ganges, because the north bank tributaries are all snow fed. The major tributary of the Ganges, the Son, arises in one of the most important watersheds in India, the Maikal hills around Amarkantak. Three of the great rivers of India, Narmada, Mahanadi and Son, are given birth to by these hills. This is also one of the few ranges in the State having a north south configuration. The Mahanadi itself, together with its tributaries such as Hasdeo, Mand and Kharun flows southeast into Orissa and converts that State into a green rice bowl. The upper Mahanadi catchment contains some of the finest forests in the State, ranging from mixed deciduous to teak, bamboo and sal. Just as the Mahanadi flows east from the Maikal hills and the Son flows north, the mighty Narmada charts a westerly course from these very hills. The Narmada flows through a rift valley, with the Vindhyas marching along its northern bank and the Satpuras along the southern. Its tributaries include the Banjar, the Tawa, the Machna, the Denwa and the Sonbhardra rivers. Taken in combination with its parallel sister river, the Tapi, which also flows through a rift valley, the NarmadaTapi systems carry and enormous volume of water and provide drainage for almost a quarter of the land area of Madhya Pradesh. The Satpuras (Pansemal), in the Gawilgarh and Mahadeo Hills, also contain a watershed, which is south facing. The Indrawati, the Wainganga, the Wardha, the Pench, the Kanhan and Penganga rivers, discharge an enormous volume of water into the Godavari system. The Godavari is the lifeline of Andhra Pradesh, but the water which feeds it is a gift of the Central India watershed. Some of the finest sub-tropical, semi moist forests in India are to be found in the Godavari basin, mainly in the valley of the Indrawati. There are very few virgin forests left in the country, but very fine examples of these are to be found in Bastar area along the Indrawati and in the Kanger valley in Chhattisgarh. The importance of Central India watershed was first noted by Captain Forsyth and remarked upon in his book, "The Highlands of Central India", first published in 1889. This is what he has to state in the introductory chapter to his book, "Yet in the very center of India there exists a considerable region to which the term highlands is strictly applicable; and in which are enormous peaks and ranges, for which the term mountain would, in any other country, be used. Several of the great rivers of India have their first source in this elevated region. And pour their water into the sea on either side of the peninsula to the north the Son commingling with the Ganges, to the east the Mahanadi, flowing independently to the Bay of Bengal, to the south some of the principal feeders of the Godavari, and to the west the Narmada and the Tapi, Basli Dam Gohad (Bhind) taking parallel courses to the Arabian Sea. There are many important multi-state irrigation projects in development, including Godavari River Basin Irrigation Projects.

CLIMATE
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Madhya Pradesh has a subtropical climate. Like most of north India, it has a hot dry summer(AprilJune) followed by monsoon rains (JulySeptember) and a cool and relatively dry winter. The average rainfall is about 1,370 mm (53.9 in). It decreases from east to west. The south-eastern districts have the heaviest rainfall, some places receiving as much as 2,150 mm (84.6 in), while the western and north-western districts receive 1,000 mm (39.4 in) or less.

FLORA AND FAUNA


Main article: Flora and fauna of Madhya Pradesh

FOREST

Mixed forests at Amarkantak Madhya Pradesh is endowed with rich and diverse forest resources. Lying between lat. 2104'N and long. 7402' and 8249' E, it is a reservoir of biodiversity. The geographical area of the state is 308,144 km2 (118,975 sq mi) which constitutes 9.38% of the land area of the country. The forest area of the state is 95,221 km2 (36,765 sq mi) constituting 31% of the geographical area of the state and 12.44% of the forest area of the country. Legally this area has been classified into "Reserved Forest, Protected Forest and Unclassified Forest", which constitute 61.7%, 37.4% and 0.9% of the forest area respectively. Per capita forest area is 2,400 m2 (0.59 acre) as against the national average of 700 m2 (0.17 acre). Central, eastern and southern parts of the state are rich, whereas northern and western parts are deficient in forest. Variability in climatic and edaphic conditions brings about significant difference in the forest types of the state. There are four important forest types viz. Tropical Moist, Tropical Dry, Tropical Thorn, Subtropical broadleaved Hill forests. The forest area can also be classified based on the composition of forest and terrain of the area. Based on composition, there are three important forest formations namely teak, sal and miscellaneous forests. Bamboo-bearing areas are widely distributed in the state. To obviate pressure on the natural forests, plantations have been undertaken in forest and non forest areas to supplement the availability

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of fuel wood, small timber, fodder, etc. MP lost a good amount of forest recently when Chattisgarh was carved out of it, as that region was the richest reserve of forests in MP. The total growing stock (volume of timber wood) is 50,000,000 m3 valued worth 2.5 lakh Crores.

NATIONAL PARKS

Bandhavgarh National Park Madhya Pradesh is home to 9 National Parks, including Bandhavgarh National Park, Kanha National Park, Satpura National Park, Sanjay National Park, Madhav National Park, Van Vihar National Park, Mandla Plant Fossils National Park, Panna National Park, and Pench National Park. There are also a number of natural preserves, including Amarkantak, Bagh Caves, Balaghat, Bori Natural Reserve, Ken Gharial, Ghatigaon, Kuno Palpur, Narwar, Chambal, Kukdeshwar, Narsinghgarh, Nora Dehi, Pachmarhi, Panpatha, Shikarganj, Patalkot and Tamia.

BIOSPHERE RESERVE
Pachmarhi Biosphere Reserve in Satpura Range and Amarkantak biosphere reserve are two of the 17 Biosphere reserves in India.

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TRANSPORT
Madhya Pradesh, being surrounded by land, has both Land and Air transport facilities. Extensive rail network criss cross the state, with Jabalpur serving as headquarter for West Central Railway Zone of Indian Railways. The state has a total of 20 major railway junctions. Buses and trains cover most of Madhya Pradesh. Extensive road network is also being developed. Madhya Pradesh leads in nation in implementing Gramin Sadak Nirman Pariyojna, a central government aided programme to provide road networks to villages. Jabalpur, Indore and Bhopal have inter-state bus terminus. More than 2000 bus are conducted in a day from these three cities. The state has five domestic airports located at Indore, Bhopal, Jabalpur, Gwalior and Khajuraho. Air strips are located at Ujjain, Khandwa and Satna.

TRIBALS

Bhil tribal girls in Jhabua

A family from Baiga tribal, the third largest tribal in the state. Madhya Pradesh has a substantial Tribal population. The differences in the tribal community, spread over in various parts of the state, is clearly seen not only on the basis of their heredity, lifestyle and cultural traditions, but also from their social, economic structure, religious beliefs and their language and speech. Due to the different linguistic, cultural and geographical environment, and its peculiar complications, the
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diverse tribal world of Madhya Pradesh has been largely cut-off from the mainstream of development. Veteran social activist and freedom fighter Guru Radha Kishan lived between tribals in East Nimar and learned Korku to work between them to improve the conditions of widespread poverty and exploitations by moneylenders and shrewd traders. Being aware of this primarily cultivators community and their concerns with numerous socio-economic challenges in the day-to-day life he encouraged these innocent people to earn their livelihood through agriculture or even as seasonally employed agricultural labourers so that the community can be in the mainstream of the nation..[6] The population of Tribals in Madhya Pradesh is 122.33 lakh constituting 20.27% of the total population of Madhya Pradesh (603.85 Lakh), according to the 2001 census. There were 46 recognized Scheduled Tribes and three of them have been identified as "Special Primitive Tribal Groups" in the State.[7] The main tribal groups in Madhya Pradesh are Gond, Bhil, Baiga, Korku, Bhadia, Halba, Kaul, Mariya, and Sahariya. Dhar, Jhabua and Mandla districts have more than 50 percent tribal population. In Khargone, Chhindwara, Seoni, Sidhi and Shahdol districts 30 to 50 percent population is of tribes. Maximum population is that of Gond tribes.

CULTURE

A man playing flute in Orchha, with a white tilak on his forehead, and holy saffron-coloured clothes.

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HERITAGE AND ARCHITECTURE


Several cities in Madhya Pradesh are extraordinary for their architecture and or scenic beauty. Three sites in Madhya Pradesh have been declared World Heritage Sites by UNESCO: the Khajuraho Group of Monuments (1986) including Devi Jagadambi temple, Buddhist Monuments at Sanchi (1989) and the Rock Shelters of Bhimbetka (2003). Other architecturally significant or scenic sites include Ajaigarh, Amarkantak, Asirgarh, Bandhavgarh, Bawangaja, Bhopal, Chanderi, Chitrakuta, Dhar, Gwalior, Indore, Burhanpur, Maheshwar, Mandleshwar, Mandu, Omkareshwar, Orchha, Pachmarhi, Shivpuri, Sonagiri, Mandla and Ujjain. MP being very large geographically, and the history being spread over several millennia, developing a comprehensive picture of heritage and architecture is a monumental task.

MUSIC
MP is rich in both classical and folk music.

CLASSICAL MUSIC
In Hindustani music, a gharn is a system of social organization linking musicians or dancers by lineage and/or apprenticeship, and by adherence to a particular musical style. A gharana also indicates a comprehensive musicological ideology. This ideology sometimes changes substantially from one gharana to another. It directly affects the thinking, teaching, performance and appreciation of music. Madhya Pradesh has a prominent role in classical music.

GWALIOR GHARANA
The Gwalior Gharana is one of the oldest Khayal Gharanas and one to which most classical Indian musicians can trace the origin of their style. The rise of the Gwalior Gharana started with the reign of the great Mughal emperor Akbar (15421605). The favorite singers of this patron of the arts, such as Miyan Tansen, first amongst the vocalists at the court, came from the town of Gwalior. Gwalior has an important role in the journey of music in India, so that every year Tansen Festival is celebrated at the tomb of Tansen in Gwalior.

DHRUPAD
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Dhrupad is a vocal genre in Hindustani classical music, said to be the oldest still in use in that musical tradition. Its name is derived from the words "dhruva" (fixed) and "pada" (words). The term may denote both the verse form of the poetry and the style in which it is sung. Raja Man Singh Tomar The king of Gwalior [during 1486 A.D.-1516 A.D.]Was patron of Dhrupad.

FOLK MUSIC
Madhya Pradesh (MP) is also rich in Folk music(Lok gayan). In MP some style of folk singing are still alive which are- Faga, Bhartahari, Sanja geet , Bhopa , kal belia, Bhat/bhand/charan, vasdeva, videsia, Kalgi turra, Nirgunia, Alha , Pandwani gayan , Garba Garbi Govalan,

DANCE
Main folk dances of MP are Badhai, Rai, Saira, Jawara, Sher, Akhara, Shaitan, baredi , karma, kathi, Sua, Saila, Mauni, Dhimrai, kanara, Bhagoria, Dashera, dadariya, Duldul Ghodi, Lehgi ghodi, Fefriya, Mandlya, danda, Ada-khada, dadel, Matki, birha, Ahirai, pardhauni, Vilma, Dadar, kalsa.

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REVIEW OF LITERATURE

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MADHYA PRADESH TOURISM DEVELOPMENT CORPORATION


A state of the art Tourist Reception Center (TRC) cum headquarters of the Madhya Pradesh Tourism is easily the most visible symbol of resurgence in the tourism sector of the state. Buzzing with activity and positive energy on all days of the week, a visitor to this building would appreciate the rapid strides in tourism taken by the state in a very short time frame. In so far as the richness and diversity of tourism destinations is concerned, Madhya Pradesh is easily the best state of the nation. Also known as the Tiger State of India, the state has three world heritage sites namely Sanchi, Bheembetka and Khajuraho. In the last few years, the Government of Madhya Pradesh has initiated a number of measures to position the state as the leading tourism state of the nation. While considerable work has been done and the state is now being recognized as one of the leading tourism states of the nation, much more still needs to be done.

The strategy for achieving the desired objective has been based on the following : a) Revitalizing the state tourism development corporation and running the same on professional lines. All the commercial and non-commercial establishments of the corporation have been renovated and are now being run professionally. The corporation is now a profit making entity. The units of the corporation are divided into the following broad heads. Hotels Restaurants/Way side amenities Boat Clubs Information Counters Sound & Light Shows

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Adventure zones Transport section Marketing Offices, Regional Offices, Head Office b) Improving tourist infrastructure With assistance from the Government of India, Ministry of Tourism tourist infrastructure is rapidly being improved at almost all important tourist destinations. c) Improving connectivity Over the last few years, roads linking almost all important tourist destinations have improved. Air connectivity to the state has also improved considerably with the starting of a number of new flights. d) Aggressive publicity & promotion Creative and aggressive publicity and promotional campaigns in print and electronic media has considerably improved the image of the state. Regular participation in domestic and international events has also helped. e) Inviting private investment Various steps, including creation of a tourism land bank have been taken to attract private investment for building hotels, resorts and entertainment centers.

HEAD OFFICE
Paryatan Bhawan, Bhadbhada Road, Bhopal - 462 003. Website: www.mptourism.com E-mail: info@mptourism.com Fax: +91-755-2779476/2774289 Hotel Booking Tel.: +91-755-2778383 Transport Booking Tel.: +91-755-2775572 Contact Between: 10:00 AM to 5:00 PM (Mon to Sat)*

Online Hotel Booking / Online Bus Seat Booking: olrs.mptourism.com E-mail : sales@mptourism.com Bus Booking Enquiries: +91-755-3295040 (Bhopal), +91-731-2499366 (Indore), +91-755-2429829 (Rainbow Treat) Contact between: 8:00 AM to 8:00 PM

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General Manager (Public Relation) Tel.: +91-755-3294761 Contact Between: 10:00 AM to 5:00 PM (Mon to Sat)* Managing Director Tel.: +91-755-2774450 Contact Between: 10:00 AM to 5:00 PM (Mon to Sat)* Chairman Tel.: +91-755-2778484 Contact Between: 10:00 AM to 5:00 PM (Mon to Sat)*

Vice Chairman Tel.: +91-755-4027100 Contact Between: 10:00 AM to 5:00 PM (Mon to Sat)* * Closed on every Sunday and 2nd & 3rd Saturday of the Month and Government Holidays

REGIONAL OFFICES
Bhopal Regional Office
Palash Residency, Near 45 Bungalow, T.T. Nagar, Bhopal - 462 003. Tel.: (0755) 2766750,2553006/66/76. Fax: (0755) 2577441. E-mail: bhopal@mptourism.com

Bhopal Tourist Office


Railway Station, Bhopal. Tel.: (0755) 2746827 E-mail: tobhopal@mptourism.com

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Indore Regional Office


MPSTDC LTD., 42, Residency Area, Opp.Saint Paul H.S.School,Indore Tel.: (0731) 2499566 Fax: (0731) 2520466 E-Mail: indore@mptourism.com

Jhansi
Railway Station, Jhansi. Tel.: (0510) 2442622. E-mail: tojhansi@mptourism.com

Pachmarhi Regional Office


Amaltas Complex, Near Tehsil, Pachmarhi. Tel.: (07578) 252100. Fax : (07578) 252102. E-mail: pachmarhi@mptourism.com

Pachmarhi
Pachmarhi Tourist Office Bus Stand, Pachmarhi. Tel.: (07578) 252029. Pachmarhi Tourist Office Railway Station, Pipariya. Tel.: (07576) 223499.

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Gwalior Regional Office


Tansen Residency, 6-A, Gandhi Road, Gwalior - 474002 Tel.: (0751) 2234557, 4056726 Fax : (0751) 2340371. E-mail: gwalior@mptourism.com

Gwalior Tourist Office


Railway Station, Gwalior. Tel. No.: (0751) 4040777. E-mail:togwalior@mptourism.com

Jabalpur Regional Office


Railway Station, Jabalpur. Tel.: (0761) 2677690. Telefax: (0761) 2677590. E-mail: jabalpur@mptourism.com

Jabalpur Tourist Office


Khatia (Kanha National Park). Tel.: (07649) 277242. E-mail: mptkhity@sancharnet.in

Khajuraho Regional Office


Tourist Reception Centre, Khajuraho. Tel.: (07686) 274051. Fax: (07686) 272330. E-mail: khajuraho@mptourism.com

Khajuraho Tourist Office


Bus Stand, Khajuraho. Tel.: (07686) 274163. E-mail: tokhajuraho@mptourism.com
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Satna Tourist Office


Railway Station, Satna. Tel.: (07672) 225471. E-mail: tosatna@mptourism.com

MARKETING OFFICES
Ahmedabad
219,'Supermal' IInd Floor, Near Lal Bunglow, C.G. Road, Ahamdabad - 380 006. Tel: 079 - 26462977, 32939000. Telefax: 079 - 26462978. E-mail: ahmedabad@mptourism.com

Hyderabad
Madhya Pradesh State Tourism. Counter No. 6, 1St Floor, Blayogi Paryatak Bhavan, Opp. ITC Kakatiya Hotel, Begumpet Main Road, Hyderabad - 500 016 Ph : 400 34319, Tele Fax : 23407785 E-mail: hyderabad@mptourism.com

Kolkata
Chitrakoot, Room no.7, 6th Flr, 230 A, A. J. C. Bose Road, Kolkata - 700 020. Tel.: (033) 22833526, 32979000. Telefax: (033) 22875855. E-mail: kolkata@mptourism.com

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Lucknow
C/O, Rajarshi Prushottam Das Tandon, Paryatan Bhavan, 1st Floor, C-13 Vipin Khand, Gomti Nagar, Lucknow-226010 Tel.: 0522-2391003, 4021413 E-mail: lucknow@mptourism.com

Mumbai
45, World Trade Centre, Cuffe Parade, Colaba, Mumbai - 400 005. Tel.: (022) 22187603, 32539000. Telefax: (022) 22160614. E-mail: mumbai@mptourism.com

Nagpur
407-A, 4th Floor, Lokmat Bhawan, Wardha Road, Nagpur - 440 012. Tel.: (0712) 2442378, 3259000. Telefax: (0712) 2423374. E-mail: nagpur@mptourism.com

New Delhi
Room No. 12, Hotel Janpath, Ground Floor, Janpath, New Delhi - 110 001. Tel.: (011) 23366528, 32599000, 23341187. Telefax: (011) 23347264 E-mail: delhi@mptourism.com

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Raipur
M I G 2nd/44 Housing Board, Avanti Vihar Main Road, Near Anmol Flats, Avanti Vihar Raipur. Tel: (0771) : 4048810 Telefax : (0771): 4049115 E-mail: raipur@mptourism.com

Pune
Shop No.6, First Floor, Natraj Complex, Bhosle Shinde Arcade, J.M. Road, Deccan Gymkhana, Pune- 411004 Telefax: (020) 25534007 E-mail: pune@mptourism.com

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EVENTS
Madhya Pradesh Tourism Day -24th May World Tourism Day -27th September All India Kalidasa Festival -November Nimar Utsav, Maheshwar -November Tansen Samaroh, Gwalior -December Lokranjan, Khajuraho -December Lokrang, Bhopal -26 to 31 January Alauddin Khan Samaroh, Maihar -16 to 17 February Khajuraho Dance Festival -1 to 7 February Kumar Gandharva Samaroh -Dewas 8 April Bundalkhand Utsav -December Sanchi Utsav -November Sharadoutsav Bhedaghat -October Mandu Utsav -October Pachmarhi Utsav, Pachmarhi -October

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DEPARTMENT OF TOURISM
Honble Minister for Tourism Mr Tukoji Rao Puar Room No 520 Vallabh Bhawan,Bhopal Ph : 0755-2441073 / 2441018

Principal Secretary (Tourism) Mr Deepak Khandekar Room No 507 Vallabh Bhawan Bhopal Ph : 0755-2441314

Honble Chairman Tourism Dr Mohan Yadav Paryatan Bhawan Bhadbhada Road, Bhopal Ph : 0755-2778484

Vice Chairman Tourism


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Mr Santosh Jain Paryatan Bhawan Bhadbhada Road, Bhopal Ph : 0755 - 2774343 Ext.202 Managing Director (Tourism) Mr. Pankaj Rag Paryatan Bhawan Bhadbhada Road, Bhopal Ph : 0755 -2774450

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Tourism Map Of Madhya Pradesh

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RIGHT TO INFORMATION

RIGHT TO INFORMATION AND OBLIGATIONS OF PUBLIC AUTHORITIES


Subject to the provisions of this Act, all citizens shall have the right to information. (1) (a) Every public authority shall maintain all its records duly catalogued and indexed in a manner and the form which facilitates the right to information under this Act and ensure that all records that are appropriate to be computerised are, within a reasonable time and subject to availability of resources, computerised and connected through a network all over the country on different systems so that access to such records is facilitated; (b) publish within one hundred and twenty days from the enactment of this Act, (i) the particulars of its organisation, functions and duties; Madhya Pradesh State Tourism Development Corporation Ltd (A Govt.of M.P. Undertaking) Provide Tourist Information, operate Hotels & Transport Units, arranging fair & festivals for promotion of tourism (ii) the powers and duties of its officers and employees; Powers delegated by Board of Directors to Managing Director & MD redelegated to HODs of all sections and Regional head and Marketing (iii) offices. As per DOP placed below. the procedure followed in the decision
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making process, including channels of supervision and accountability; All the matters put up by HODs to MD for sections. (iv) the norms set by it for the discharge of its functions; As per MDs direction and service bylaws. (v) the rules, regulations, instructions, manuals and records, held by it or under its control or used by its employees for discharging its functions; The rules and regulations are as per memorandums of articles and service bylaws. (vi) a statement of the categories of documents that are held by it or under its control; To provide information leaflets and publicity materials on cost and free and advertise to attract Foreign & Domestic tourist. Provide Hotel & (vii) Transport reservations of MPT units. the particulars of any arrangement that exists for consultation with, or representation by, the members of the public in relation to the formulation of its policy or implementation thereof; Appointed Public Information Officer at Head Office and Asstt. Public Information Officer at Regional level at Bhopal, Pachmarhi, Gwalior, Indore, Jabalpur and Khajuraho.

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(viii)

a statement of the boards, councils, committees and other bodies consisting of two or more persons constituted as its part or for the purpose of its advice, and as to whether meetings of those boards, councils, committees and other bodies are open to the public, or the minutes of such meetings are accessible for public; Govt. of Madhya Pradesh has nominated Chairman and Members of the Board. Chairman is from public and directios from various releted departments.

AWARDS
2011 National Tourism Award Best Tourism State National Tourism Award Most Innovative Tourism Product National Tourism Award - Best Civic Management, Khajuraho Nagar Palika Pacific Area Travel Writers Association Award - Best State for Wildlife & Heritage 2010 Hospitality India International Award Best Tourism State Safari India National Tourism & Aviation Award for Promotion & Publicity Today's Travelers Diamond Award- Best Promotion & Publicity

2009 National Tourism Award Most Innovative use of Information Technology National Tourism Award Mandu- Most Tourist Friendly Monument National Tourism Award Pranpur Best Rural Tourism Project
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Hospitality India International Award - Best Tourism State 2008 National Tourism Award Best Tourism Performing State National Tourism Award Sanchi : Best Tourist Friendly Monument National Tourism Award Pench : Best Tourist Friendly National Park National Tourism Award Shan-E-Bhopal Most innovative Tourism Product 2007 South Asia Travel Tourism Exchange Samsung Award - Best Tourism State Indian Association of Tour Operators Award - Most Tourism Friendly State Indian Association of Tour Operators Award - Best Stall Indian Association of Tour Operators Award - Best VCD South Asia Travel Tourism Exchange Samsung Award - Best Display National Tourism Award Panna National Park 2006 Indian Association of Tour Operators Award Best Emerging State Travel Agents Association of India Award Best Creatives for Marketing Hospitality India International Award Best Tourism State Todays Traveler Diamond Award - Best Promotion and Publicity

ADVENTURE TOURISM
The Adventure tourism is becoming tremendously popular all over the world and has been one of the major components in the development of tourism sector especially in Madhya Pradesh which offers ample avenues and abundance of natural resources to propagate and sustain the activity.

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Madhya Pradesh has got many locations which are tremendously suited for promotion of Adventure tourism owing to its landscapes, water bodies, hilly terrain, gorges, Rocky Mountains and abundance of preserved natural beauty. The pollution free environment in these locations is an added boon supported by traditional cultural values and local cuisine. The Adventure tourism activities are conducted without making any dent in the existing ecological balance. Rather, Adventure & Ecotourism will propagate the involvement to the tourist in appreciating and conserving the nature to its highest achievable norms. The activities like trekking, mountain biking, paragliding, boating, mountaineering are the part of natural process which rejuvenates the individual and paves the way for him to be the ambassadors of the conservation which is fighting a losing battle today with the onslaught of uncontrolled modernization and developments. . Eco & adventure tourism (E.T.A.) wing of Madhya Pradesh state tourism Development Corporation performs following activities across the Madhya Pradesh. Operating boat clubs. 1. Upper lake Boat club, Bhopal 2. Tawa resort, tawa. Dist. Hoshangabad. 3. Tigra boat club, tigra dam Gwalior. 4. Boat club, maikal resort bargi. Dist. Jabalpur 5. Boat club, Halali Retreat. Dist. Raisen. 6. Boat Club, tourist village. Dist. Shivpuri. 7. Rafting at Betwa River, Orccha, Dist. Teekamgarh.

Presently operating seven boat clubs with inhouse O.B.M Engine repair workshop at upperlake boat club Bhopal where trained mechanics do repairing of O.B.M Engines for these boat clubs Paddle boat, Motor boat, Speed boat, Mini Cruise boat, Mechanized boat, Shikara boat, Cruise boat and Pontoon/Floating Jetty, Life Jacket and spare parts of water sports equipments are being purchased and maintained by ETA Wing. Helps in purchasing of water sports equipments for different departments of Madhya Pradesh Government on nominal supervision charges. is developing adventure zones in Madhya Pradesh for giving them on lease as per tourism policy 2010. is organizing school education tours for children to gain more knowledge of Environment.

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To promote Adventurous activities in state with the help of local administration we have organized adventure carnival Go Camping in following locations : Atter, Dist. Bhind. Tamiya-Paatalkot, Dist Chhindwara. Pachmarhi, Dist Hoshangabad. Jhinna, Dist Panna. Choral Dam, Dist Indore. Kaliyasot Dam, Dist Bhopal. Amarkantak, Dist Anuppur. Mandu, Dist Dhar. Orchha, Dist Tikamgarh. To promote water sports activities E.T.A wing has conducted following National/International Water Sports activities : International Competition. Asian Kayaking & Canoeing Championship (18 Countries has participated) From 1st October 2003 to 5th October 2003. National Kayaking & Canoeing Championship. 22nd January 1998 to 25th January 1998. 13th January 2000 to 16th January 2000. 3rd February 2005 to 6th February 2005. 22nd November 2005 to 27th November 2005 (National Rowing- Co sponsor). 12th January 2011 to 16th January 2011 (Co sponsor). All India Police Games. 14th November 2005 to 20th November 2005 (Co sponsor). 19th November 2005 to 22nd November 2005 (Co sponsor). Kayaking Canoeing Open Championship, in Bhopal Utsav. 27th January 2003 to 31st January 2003 (Co sponsor). Inter State Kayaking Canoeing Championship. 1st and 2nd March 1997. One of our Employee Shri Mayank Thakur is a Vishwa Mitra, Awardee (M.P. Govt) & nominated coach of Indian Kayaking Canoeing Team also a faculty member of D.S.W Water sports. Summer camp for Youngsters in Water Sports at Upper Lake. Basic Training in Seamanship and boat handling given to employees of eco tourism and forest department at boat club Bhopal. Bargi, Dist Jabalpur.

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Kshir sagar/ Ban sagar,Dist Shadol. To promote water sports activities E.T.A wing has conducted following National/International Water Sports activities : International Competition. Asian Kayaking & Canoeing Championship (18 Countries has participated) From 1st October 2003 to 5th October 2003. National Kayaking & Canoeing Championship. 22nd January 1998 to 25th January 1998. 13th January 2000 to 16th January 2000. 3rd February 2005 to 6th February 2005. 22nd November 2005 to 27th November 2005 (National Rowing- Co sponsor). 12th January 2011 to 16th January 2011 (Co sponsor). All India Police Games. 14th November 2005 to 20th November 2005 (Co sponsor). 19th November 2005 to 22nd November 2005 (Co sponsor). Kayaking Canoeing Open Championship, in Bhopal Utsav. 27th January 2003 to 31st January 2003 (Co sponsor). Inter State Kayaking Canoeing Championship. 1st and 2nd March 1997. One of our Employee Shri Mayank Thakur is a Vishwa Mitra, Awardee (M.P. Govt) & nominated coach of Indian Kayaking Canoeing Team also a faculty member of D.S.W Water sports. Summer camp for Youngsters in Water Sports at Upper Lake. Basic Training in Seamanship and boat handling given to employees of eco tourism and forest department at boat club Bhopal.

MAP

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LOYALTY PROGRAM
PRIVILEGE CARD

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The more you stay the more you earn! An initiative launched by Madhya Pradesh State Tourism Development Corp. for all our loyal customers. There are no limits on how many privilege points you can earn. So whether youre dreaming of a family vacation, a romantic getaway or anywhere in the Heart of Incredible India, your game begins.

HOW TO BECOME A PRIVILEGE CARD MEMBER


It is as simple as 1, 2, 3. On arrival at our units,ask the Manager to provide you with the Membership Form. Fill in the details and submit the form before departure. And voila! you are now a member of our prestigious Privilege Club.

PRIVILEGES
For every Rs.1000 spent on accommodation, 100 reward points will be credited to your account. Every point earned will be treated as a Rupee and can be redeemed on your next stay with us provided minimum of 2000 points have been accured in your account.

EDUCATION
In order to foster and facilitate professional education and training specific to tourism, travel and hospital industry, Government of Madhya Pradesh has decided to create institutional infrastructure by way of starting Madhya Pradesh Institute of Hospitality Training Management, an autonomous Institute patronized by MP State Tourism Development Corporation and associated with Indira Gandhi National Open University for running National and International accredited courses in Hospitality Management A society with name of M.P State Institute of Hospitality Management has been registered .20 Acres land in Chandanpura Bhopal has already been allotted to the society by the Govt. of MP for this purpose.

TOURISM POLICIES OF MADHYA PRADESH


The State Government declared its TOURISM POLICY in the year 1995. The main thrust of the Policy is the creation of an environment conducive to attracting increased private sector investment on tourism, and a more meaningful role for the govt. The strategy for the development will focus on the following.
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1. Creation and improvement of basic infrastructure. 2. Up gradation and augmentation of tourist facilities. 3. Marketing of destinations. 4. Human Resource Development. 5. Promotion of arts and crafts of the State. The destinations and activities have been categorized into - Cultural Tourism (Heritage sites), Wildlife Adventure Tourism (Wildlife Parks, lakes rivers and hill stations), Leisure and Business tourism (Metros and major tourist centers) and Pilgrim Tourism (Places of religious importance). The policy clearly delineates the role of the State and of Madhya Pradesh State Tourism Development Corporation Limited (MPSTDC) while recognizing the importance of Joint Venture companies. It has presented a package of incentives for the private sector whereby land would be made available to hoteliers along with a set of tax concessions and fiscal benefits.

ECO & ADVENTURE TOURISM POLICY


To create a positioning platform different from other states and to take advantage of its vast natural beauty the Government of Madhya Pradesh has identified Ecological and Adventure Tourism as the unique selling proposition (USP) for the State. The State has announced an investor friendly Eco-Adventure Tourism Policy 2001-02, which facilitates private sector participation in developing MP as a center for Ecotourism. The policy has identified places and areas for the following activities: Camping tracking Elephant safari Water sports Canoeing Safari White water rafting Rock climbing and mountaineering. Para sailing, Para gliding. Hot Air Ballooning

HIGHLIGHTS OF THE TOURISM POLICY


The govt. of Madhya Pradesh declared a tourism policy in 1995 which identifies the thrust areas for tourism and includes a package for incentives for private sector. The main aspects of this policy are:-

TOURISM IN MADHYA PRADESH LOOKING AHEAD


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The Madhya Pradesh Department of Tourism has, to date, sought to develop the tourism potential of the State by involving itself in three major activities: providing decent accommodation in areas of tourist interest, operating a transport fleet of coaches, cars and Gypsys, and organizing package tours. Publicity and marketing of tourist destinations and facilities has also been a major thrust activity. Apart from these efforts undertaken by the Government, the private sector has also contributed by way of investment in hotels, transport, and marketing of some important tourist destinations in the State. However, the efforts of the Government and the private sector have not been dovetailed into common developmental programmes, with the result that there has been over emphasis at certain venues; while some other important places and activities have been neglected. The New Tourism Policy envisages creation of an environment conducive to attracting increased private investment in the tourism sector, and a more meaningful role for the Government. Strategy For Development The Department of Tourism will focus on the following areas: i) Improvement and creation of adequate basic infrastructure land, road, water, electricity etc. ii) Up gradation and augmentation of accommodation, catering and recreational facilities. iii) Augmentation of transport facilities. iv) Marketing of destinations to ensure optimal use of infrastructure. v) Establishing and strengthening institutions for the development of human resources. vi) Evolving suitable policies for increasing foreign exchange earnings. vii) Promotion of the arts and crafts of the State.

DESTINATIONS AND ACTIVITIES

These may be classified in the following categories for setting up various facilities:- Places of importance
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Facilities

Cultural Tourism: Heritage Sites

Gwalior, Datia, Orchha, Khajuraho, Bhopal, Sanchi, Mandu, Burhanpur etc.

Heritage Hotels, Up-market and budget accommodation, Museums, Shilpgrams, Cultural shows, Exhibition facilities, etc. Log huts, Camping grounds, Dormitories, Trekking, Water-Sports, Aero-Sports, Angling, Cruises, Caravans, Tents, etc.

Wildlife & Adventure Tourism: Wildlife parks, lakes, rivers and hill stations

Pachmarhi, Amarkantak, Kanha, Bandhavgarh, Panna, Satpura, and Pench Valley National Parks: Tigra Lake (Gwalior), Upper Lake (Bhopal), Gandhi Sagar (Mandsuar), etc.

TOURIST WEALTH AND DESTINATIONS OF MADHYA PRADESH


Madhya Pradesh has an inherent charm and a place of its own because of its interior location, unmatched beauty and primitiveness. It is a giant state with rich endowments of land, people, history and culture. It also

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has its own share of negative aspects, especially the size and distances that have, in a way, hampered the growth of communication. Even a methodological appraisal of its resources would compare it more favorably with any other region in the country.

LANDSCAPE AND ITS FORMS


Compatibility of the landscape with the usual life style of the tourists is a significant factor in the primary decision making process. The state has an unmatched landscape, both natural and cultivated. The configuration is mainly of a plateau with the Chattishgarh plains (now a separate state) in the east. The plateau is intersected by two major ranges of Vindhyachal and Satpuda and is dotted with soft undulating hills. A well-planned rain fed river system and a string of lakes of different dimensions sustains the entire region. The major rivers are Tapti and Narmada which run east to west, while Chambal, Son and Betwa traverse the region from west to east. This riverine network has given numerous manmade water bodies of various sizes, which could be exploited for recreation, leisure and water sports. The tropical forests, covering approximately a third of the region, are inhabited by a large variety of wildlife. It has often been approximated with the Kipling Country for the naturalists. Because of the sheer wilderness of the countryside, the state offers a few unparalleled offbeat tourism areas Climate The climatic conditions in the region are temperate and congenial during the major part of the year. Except during the summer months, the maximum temperature does not range beyond 30 to 35 degree Celsius, while the minimum remains within the comfortable limits of 10 to 25 degrees. The rainfall in the different regions of the state varies from 76 to 150 cms. Most of the rainfall is received during the months of July to September, when new life is ushered in and the land is clothed with green foliage. People Madhya Pradesh has a composite population of Indo-Aryans and the tribals, the latter are of two main strains, the Gonds and the Bhils. These have different beliefs and customs, which have enlivened the region with rich fabric of folk arts and crafts and the folklores. A few regional and local festivals, celebrated with gaiety and ardour, present a colorful panorama of the life style of the people. At the same time the traditional performing arts, specially the classical music, have not lagged behind in attaining its own heights. Gwalior, Indore and Maihar have their own distinctive Gharanas and styles. Probably this is the only state, which has a national level multi-arts complex, Bharat Bhavan, which has folk and traditional performing arts under one roof. Access Though the state does not have the proximity to gateway cities, which could act as supporting hinterlands, yet its centrality makes it accessible from the major ports of entry and the tourist generating areas of country. The rapid expansion of railway has connected the state with, more or less, every corner by faster trains. The air services, though limited to five places, have also helped in facilitating travel. Major number of roads entering

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the state boundary from different directions are either national highways or well-maintained state highways. Hence, the accessibility by air, rail and road does not pose such grave problems compared to the travel within the state. Railways do not connect all the touristplaces, except a few, as many of them are located in the rural environs. The condition of state highways in general and the roads, between the tourist centers and from the nearest railheads, are at present most unsatisfactory. Coupled with this problem is the erratic and substandard road transport system, slow and tiring with no time sense. The air linkages within the state are next to nothing. Yet, these problems are not insurmountable. Given sincere efforts and deft planning, the travel within the state could well be improved because the basic infrastructure of roads and transport are in existence. Tourist Resource The state is unparalleled in the wealth of history and folk arts. A long and chequered history has bequeathed it a rich heritage. Dating from prehistory, the events of time have left indelible impressions in the form of rock and cave shelters with prehistoric paintings, massive stupas, temples, palaces and mosques with exquisite carvings, sculptures and wall paintings. These conjure up the vision of great empires and kingdoms, warriors and builders, poets and musicians, saints and philosophers of a golden past. The undulating landscape and the network of rivers and water bodies have provided numerous spots of virgin scenic beauty. A few high altitude areas and the mineral water springs have recreational and curative qualities. The forest areas have 9 national parks and 25 game sanctuaries out of which four are important Tiger Reserves. For the devout there are a number of places sanctified by faith. The sacred rivers of Narmada, Tapti, Son and Kshipra have a string of religious places located on their banks. According to a general survey, this mammoth state has more than 379 tourist attractions of different categories. Every district has some attraction to offer to the visitor. As it is not possible to develop all the attractions simultaneously the Govt. initially identified 14 major centers for concentrated development. These were selected on the basis of (a) resource potential and (b) the figures of tourist arrivals. It is a judicious mix of archaeological wealth, scenic beauty, wildlife and pilgrimage. These centers are Khajuraho, BhopalSanchi, Mandu, Ujjain, Gwalior, Shivpuri, Panchmarhi, Marblerocks, Kanha National Park, Bandhavgarh, Amarkantak, Omkareswar-Maheshwar, Orchha and Chitrakoot. For planning purpose the hyphenated centers have been separated. Thus the number has gone upto 16. The classification and brief details about the circuits are as under

CENTERS
a) HERITAGE

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Khajuraho

Temples of mediaeval period built by Chandela dynasty. It is said to be the hallmark of Indian temple architecture Eastern, and sculpture. 22 temples are divided into Western, Southern groups respectively. One of the most well preserved Buddhist monuments of 3rd century BC. It has stupas and gateways with stone carvings of Jataka Kathas. The place is associated with two of the five disciples of Buddha. Bhopal is the capital of the state and a place of scenic beauty with hills and lakes. It has one of the biggest mosques of Asia and also has the multi-arts center of Bharat Bhavan, Museum of man and other museums. Known as the "City of Joy", it has massive Afghan Monuments of medieval period. The plateau is studded with monuments of different shapes and sizes. It has a towering citadel with mediaeval Rajput monuments and palaces of 14th century AD. It also has two of the World's biggest Chandeliers in the Darbar Hall of Jaivilas palace, crystal mini train in the dining hall and a palace museum. The seat of Bundela Rajput kings of Mughal period. Located in the banks of river Betwa, it has the best specimen of Bundelkhand architecture and painting of later

Sanchi-Bhopal

Mandu

Gwalior

Orchha

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medieval period.

b) WILDLIFE Kanha National Park

Located in the Kipling country, it was one of the 9 parks initially selected for Project Tiger Scheme. This park is known for Central Indian Swamp Deer, the Barasingha, a rare species. Tiger Safari is a high point of the visit to this park. An old forest preserve of Rewa rulers, it is a veritable tiger land. The other wild-life species to be found are bison, sambhar, barking deer, nilgai and a large variety of avifauna. This place was the summer capital and tiger hunting area of rulers of Gwalior. The national park is

Bandhavgarh

Shivpuri

surrounded on one side with a huge lake with a sailing club. The cenotaphs of the former ruler in marble with inlay work, similar to Taj Mahal, is very attractive.

c) SCENIC BEAUTY Pachmarhi

A hill-girdled plateau located on the Satpura Hills, it is 1067 meters high. It has a bracing climate all the year round and has 45 attractive points for nature based tourist activities. A place of extraordinary beauty. It has the river Narmada passing through a gorge with towering rocks of marble on either side. These rocks are of various colors and hues, which reflect on the water.

Marbel Rocks (Bhedaghat)

d) PILGRIM CENTERS
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Ujjain

The city of Mahakal Temple with one of the twelve Jyotirlingas of Shiva. It is a temple town on the banks of river Kshipra. It is also the land of poet laureate Kalidasa who wrote the immortal Meghdootam. Another religious town

Omkareshwar

having

Jyotiralinga, it is located in the confluence of Narmada and Kaveri. It is an Om shaped island having the famous temple of Omkar Mandhata. Maheshwar A town located on the bank of river Narmada, it was the seat of Devi Ahilyabai of Holkar Dynasty. It has a number of temples and sprawling ghats and is also known for the Amarkantak handloom sarees. It is the place of origin of Narmada and Son rivers, it is a holy city and a hill retreat. It has more than dozen Chitrakoot beautiful falls and viewpoints. The land hallowed by the name of Lord Rama, who spent a part of his 14 years exile at Chitrakoot. All the scenic places are associated with Rama, Sita and Laxmana. Saint Tulsidas is supposed to have written a major part of Ramayana here.

TRAVEL CIRCUITS

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The development of tourism is normally focused around travel circuits, which are a collection of tourist spots/locations adjacent to one another, so that once a tourist comes to the starting point of a circuit, it is only natural for him to proceed from one location to the next on the circuit. The following four tourist circuits have been identified in the state of Madhya Pradesh. a. Gwalior Shivpuri - Orchha - Khajuraho b. Indore - Ujjain Maheshwar Omkareshware - Mandu c. Jabalpur Bhedaghat Mandla Kanha - Bandhavgarh d. Sanchi - Bhopal Bhojpur Bhimbetka - Panchmarhi Circuits a. and b. have already been approved by the Department of Tourism, and form a part of the nine national circuits selected by the Government of India for intensive development. Circuits c and d are awaiting approval. The details on the travel circuits indicated above are given below. a) Gwalior-Shivpuri-Orchha-Khajuraho This circuit has a mix of heritage and wildlife. The take-off point for this circuit is Gwalior, which is connected by air and has very convenient rail and road connections. The tourist train Taj Express and the Shatabdi Express are popular with the tourists coming from Delhi and Agra. Gwalior- Gwalior is a historic town having one of the impregnable forts of India. It was also called "the pearl in the necklace of castles of Hind" by the Mughal chroniclers. It is also associated with the romantic episode of Raja Mansingh and Gujari, a village belle. The fort precincts have Manmandir Palace, Gujari Mahal, Sas-Bahu temple, Teli temple and the colossal statues of Jain Trithankaras. The other attractions are the royal heritage of Jaivilas Palace, a Durbar hall having two of the biggest chandeliers, dinning hall with crystal mini train for service and the Palace museum. Shivpuri- Shivpuri was the summer capital and shikar preserve of Scindias, the rulers of Gwalior. Madhav National Park has a variety of wildlife and avifauna. It is surrounded on one side by Sakhya Sagar lake with a stately sailing club. The cenotaphs of Scindia rulers in marble with inlay work, on the pattern of Taj Mahal, are the other attractions. Some of the excursions near about Shivpuri are Narwar Fort, Kuno Lion Safari park and the ruins of ancient temples of Surwaya. Shivpuri is well located on national Highway No. 3. Orchha-Located100kms from Shivpuri, it is a medieval laid back town on the banks of river Betwa. It was the seat of warrior Bundela king Bir Singdeo. It is probably the only place, which represents the best of Bundela architecture and paintings. Jehangir Mahal, Laxmi Mandir, Rai Praveen Mahal, Chaturbhuj temple, Ram Raja Mandir and Chhatris (Cenatophs) of Bundela kings on the banks of the river are a few of the monuments. The star attraction of Orchha is Ram Raja Mandir where the idol of Rama was brought from Ayodhya for installation by one of the queens. This palace is located 20 kms away from Jhansi,

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which is an important railway station and also the alighting point for Khajuraho. By road Orcha is connected to Gwalior and Khajuraho. Khajuraho- Khajuraho is a famous medieval temple town of Central India. It has 22 temples divided in western, eastern, and southern groups built by the kings of Chandela Dynasty. The western group has the largest number of temples, which include the towering Kandaria Mahadev temple, Laxman temple and Devi Jagadamba temple. The plastic art and finesse of the medieval temple architecture are at their pinnacle in these temples. The eastern group has the Jain temples, named because of the Thirthankara statues installed in the sanctum sanctorum. The southern group, which is at a little distance, has two temples, Dulahdeo and Chaturbhuj. Though both eastern and southern groups of temples are later constructions, yet the architectural lines are superb. The ancillary attractions around Khajuraho are Panna Tiger Reserve, the sanctuary for tiger and crocodiles and the Gharial (of alligator family) sanctuary at Raneh falls. Khajuraho is connected by air from Delhi, Agra and Varanasi and by road from Jhansi. b) Indore-Ujjain-Maheswar-Omkareswar-Mandu Indore- Indore is the take-off point for this travel circuit. It is a bustling commercial town, which was the seat of Holkar rulers. It is well connected by air, rail and road from Delhi and Mumbai. It has a few interesting features, the Rajwada, Palace and the cenotaphs of Holkar rulers. It is called the " Mini Mumbai" because of its importance of commercial activities. Ujjain- Ujjain is said to be the second holiest town after Varanasi. A Sinhasta mela is also organized every 12 years on the lines of Kumbha mela. The town has a number of temples and ashrams, the most famous being the Mahakal temple having one of the 12 Jyotirlingas. The other temples are Chintamani Ganesh, Gopal Mandir, Kal bhairav and Mangalnath. It is said that Sudama, the childhood friend of lord Krishna, stayed in Sandipani Ashram. Ujjain is 54 kms from Indore and is well connected by rail. Maheswar- Located on the bank of river Narmada, it was the seat of the Holkar dynesty, prior to Indore. It has temples and ghats which have stone carvings. The prime deity worshiped by the Rani Ahilyabai Holkar, the religious and the serving utensils made of pure gold are displayed in the temple. Boating on river Narmada is a pleasant experience. It is located 85 kms from Indore on the National Highway No3. Mandu-A small town bordering the plains of Nimar has the massive Afgan monuments of various shapes and sizes, e.g. the Jahaz Mahal (the Ship Palace). The romantic tales of Bazbahadur, the last Afgan king, and Roopmati, a Rajput princess, are still sung by balladeers of Mandu. The Mughal monarch Jaghangir was fascinated by this place and named it the " City of Joy". It is 100 kms from Indore by road.

c) Jabalpur-Bhedaghat-Kanha-Bandhavgarh

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Jabalpur- Situated on the Howrah-Mumbai line (via Allahabad) of Central Railways, it is the take-off point for this travel circuit. Jabalpur has the palace of Gond kings, the Madan Mahal and a museum of archeological finds in the vicinity. Bhedaghat- Here the river Narmada passes through a gorge of towering marble rocks on both sides. The rocks are of different shades and hues, which are reflected on the water. Boating on the river during moonlit nights is an unfogettable experience. A little distance away Narmada falls in the gorge, with foaming waters creating a mist. Hence, the falls are known as Dhuandhar. The other attraction is Chausathyogini temple, housing 64 idols of the goddesses. Kanha National Park- In the heart of 'kipling country', it is one of the first National Parks selected for Project Tiger for conservation and intensive breeding of Tigers. It is also known for the Central Indian Swamp Deer, the Barasingha. The other species are a variety of hebivors and avifauna. It is 185 kms from Jabalpur via Narmada. Bandhavgarh- The forest preserve of the former rulers of Rewa where the first white tiger was found. It is now a Project Tiger are and is the ideal place for viewing tigers in their natural habitat. The park area has a backdrop of the fort of Bandhavesh, which has a few archeological remains. Along with the tiger it abounds in herbivore species and bird life. d) Bhopal-Sanchi-Bhojpur-Bhimbaithka Bhopal- The capital of Madhya Pradesh, is well connected by air, rail and road. It has tremendous scenic wealth with lakes and hillocks. It has one of the biggest mosques in Asia, the Tajul Masajid, Van Vihar National Park,the museum of Man, multiart center of Bharat Bhawan and archaeological museums. Boating and water sports in the Upper Lake are a pleasant evening activities Sanchi- The Buddhist Stupas at Sanchi, date back to 3rd centuary B.C. The gateways around the stupas have stone carvings of Jataka Kathas. The relics of two of the disciples of Buddha were found in one of the stupas. From here Emperor Ashoka deputed his son to Srilanka to propogate Buddhism. The archeological museum houses the finds collected from the area around. The ancient town of Vidisha is only 10 kms where the 5th Century caves with rock cut sculptures can be seen in Udaigiri caves. Bhojpur- Raja Bhoja, the king and architect, built a colossal temple dedicated to Lord Shiva. Due to onslaughts in other parts of his kingdom, the temple was left half built but the design, drawings and stone sections are still visible around the temple. It has a massive shiva linga at the center. It is 17 kms from Bhopal by road in way to Hoshangabad. Bhimbetka- The rock shelters of Bhimbetka have prehistoric paintings on the walls, which date back to 10,000 years. The conglomerate has 640 shelters where the paintings of different ages of prehistoric man can be seen. It is 50 kms by road from Bhopal.

ECO & ADVENTURE TOURISM

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The State has also identified areas suitable for promotion of eco and adventure tourism. The activities included in these forms of tourism and the areas identified are:Camping & trekking and Elephant Safari Areas adjacent to 1. Satupura National Park - Pachmarhi 2. Panna National Park Panna. 3. Pench National Park - Seoni Water Sports:- Sailing, Kayaking, Water skiing, regatta 1 Tawa Project, District Hoshangabad 2 Kaliasot Project, District Bhopal 3 Halali Project, District Raisen 4 Barna Project, District Raisen 5 Gandhi Sagar Project, District Mandour 6 Tigra Project, District Gwalior. 7 Harsi Project, District Gwalior. 8 Mohini Sagar Project, District Shivpuri 9 Kolar Project, District Sehore. 10 Avanti Bai Project, Distt Jabalpur. Canoeing Safari / White Water Rafting 1. River Narmada 2 River Chambal 3 River Ken 4 River Son Rock Climbing & Mountaineering 1 Pachmarhi Escarpment, District Hoshangabad. 2 Raisen Fort 3 Gwalior Fort 4 Narwar Fort 5 Asirgarh Fort

Para Sailing / Para Gliding / Hot Air Balloning. 1. Pachmarhi Escarpment, District Hoshangabad.

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2 Tamia to Patalkot, District Chhindwara. 3 Mandu, District Dhar 4 Wanchu Point, District Indore 5 Raisen Fort, District Raisen According to the policy guideline these areas would be open for private sector to take on long lease and build necessary infrastructure and facilities.

TOURIST FESTIVALS
The rich cultural heritage and the variety of folk and performing arts are displayed in a series of Tourist Festivals organized annually at Khajuraho, Orchha, Pachmarhi, Indore-Ujjain (Malwa) and Bhopal. Among these Khajuraho and Bhopal have made a mark in the tourist markets and have become important supplements to the tourists resource. In short Madhya Pradesh has all the resources, except snow and surf, to ensure its place as a major tourist region in the country. Its product profile is mainly heritage oriented with pilgrim and wildlife tourism as important ad-ons. It also has more than adequate potential for development of sports, adventure, youth and eco tourism.

STRATEGY FOR DEVELOPMENT OF TOURISM IN MADHYA PRADESH


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THE CURRENT STATUS


The current status of MP Tourism, as explained in the earlier part of the report, can be summarized as follows: a) The Foreign tourist traffic of Madhya Pradesh has been growing at a healthy 7% p.a. over the last decade, although in overall terms the numbers are small. Khajuraho is one of the main destinations of the foreign tourists and accounts for nearly 50% of the foreign tourist traffic. b) The domestic tourism has been growing at a much slower pace of less than 1%, with many destinations showing a negative growth. This is a cause of concern and is indicative of a negative image of Madhya Pradesh in the mind of the Domestic Tourist. Rectifying this situation has to be one of the main tasks of the Tourism Mangers of Madhya Pradesh. c) Heritage sites such as Khajuraho, Orcha, Mandu, Omkareshwar etc. are the main tourist attractions of Madhya Pradesh and account for a substantial number of Domestic and Foreign tourists. d) The State announced a new tourism policy with a thrust on Eco-Adventure Tourism, but the same has yet to take off. Further, the success of this policy is largely dependant upon investments by the private sector, which looking at the poor growth figures of domestic tourism so far, is likely to shy away from such investments. e) Poor connectivity and time required to reach destinations, inadequate infrastructure coupled with poor state of many roads in MP are the major disincentives to the growth of tourism. This is amply brought out by the opinion survey. f) Since tourists have to make choices of destinations, the adjacent states are the competitors of Madhya Pradesh for the tourist traffic. It would appear that many of the adjoining states notably Rajasthan has been more successful and their tourist traffic has been growing at a much faster pace. An aggressive marketing thrust and a vibrant tourism development corporation are the need of the hour and form the cornerstones of the strategy that follows.

KEY ELEMENTS OF THE 20-YEAR TOURISM PLAN


In order to alter the somewhat static and slow growth of tourism in the last decade and for the state to get full economic benefit from tourism activity, the key elements of the proposed tourism plan are as follows:
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a) Building a tourism friendly image: This would draw tourists to the attractions of the state and also make the host population aware of the benefits of tourism. This is a key step in starting the change process, as it requires a change in the perception of tourism related stakeholders both within MP and outside MP, and to the priority and encouragement accorded to tourism. b) Increasing the number of tourist arrivals per year: Increase the number of yearly tourist arrivals by better connectivity and developing the product and its environs. This element is self-explanatory and a result of the various steps to be taken to stimulate tourism. The strategy should clearly identify methods and steps to be taken to achieve a maximum increase in the number of tourists coming to MP in a year. c) Increasing the average stay of the tourist (days/tourist): This is also important because the greater the time spent by a tourist in MP, the greater his spending and greater the economic benefit to the state. Presently the average stay of foreign tourist is one day and the domestic tourist is two days. These stay duration have to increase by one more day by organizing excursion tours to adjoining attractions and creating additional activities of the center. Hence tourism plan should take into account ancillary places around the main place so that a tourist is tempted to spend more time at a place. d) Increasing the average spending of tourists (Rs/day): Along with the increase in tourist spending because of extension of stay by one day, the spending of the tourist can be increased by creating attractions at tourist centers, where the tourist has more avenues to spend money, either by way of entertainment or by way of shopping or by offering exotic cuisine etc.

TWENTY YEAR OBJECTIVE


The consultants have tried to define the target of tourist arrivals over the next twenty years, split over the short tem, the medium term and the long term. These are based on what is considered achievable objectives if the strategy outlined below is adopted and actioned.
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This study has revealed that the tourist arrivals increased in the last decade from10 lac tourists to 11.5 lac tourists i.e. an increase of just 1.5 lac tourists in ten years. The consultants recommend fixing of the following targets for the next twenty years: a) Long term target: The tourist arrivals to increase threefold to 33 lac tourists in 2021 from the figure of 11 lac tourists in 2001 b) Medium term target: In the medium term, the tourist arrivals to nearly double from 11 lac tourists to 20 lac tourists by 2111. c) Short term target: In the next five years the tourist arrivals to increase to 15 lac tourists from the current 11 lac tourists. Strategy for Achieving the above Objectives a) Focus: In order to achieve good results with limited financial resources, we should focus on a few locations for development. b) Improving the product: Currently the tourist products in MP are not very attractive. It is desirable to increase the potential of the tourist centers by providing quality standard facilities. c) Improving the environs: The environment around the current places of tourist attraction is not very good. It is desirable to have lots of well-manicured parks, lawns, fountains and other beautification and also by providing evening activities. d) Focus on increasing domestic tourist: The maximum growth is possible by tapping the growing domestic tourists. This can be done by building facilities of different categories and improving the infrastructure. This will help in attracting domestic tourists in future. e) Increase private sector participation: Because of meager financial resources and also because the tourism activities are best undertaken by private operators, it is desirable ot have good private sector participation. However, the private sector participation so far is low. It is advisable to enhance this by attracting private sector through building of a tourism friendly image, by provision of attractive incentives and by giving subsidies.

ACTION PLAN
Based on the strategy and objectives defined above, a perspective plan can be drawn up. The plan can be divided into three parts viz: Short term plan for the next five years (2001-02 to 2006-07)
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Medium term plan covering the next ten years i.e. (2010-02 to 2011-12) Long term plan: Covering the period for the next 20 years (2000-01 to 2021-22)

TOURIST INFLOW ANALYSIS


Projection figures location wise in the short, medium and long term 2000-01 PLACES Domestic Circuit 1 Chitrakoo 54,130 t Gwalior Shivpuri Orchha Khajurah o Sub total Circuit 2 Maheswa r Mandu Omkaresa r Sub total Circuit 3 Bandhavg rh Bhedagha t Kanha Sub total Circuit 4 Panchma rhi Sanchi Sub total Others Amarkant ak Sub total Grand total
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2005-2006

2010-11

2020-21

Foreign 59 13,975 150 22,545 49,825 86,554 1,063 2,457 5,614 9,134 1,169 2,440 1,344 4,953 321 7,053 7,374 22 22 1,08,037

Domestic 56,892 1,36,243 12,412 63,330 2,54,298 5,23,175 3,915 1,91,359 1,59,450 3,54,724 11,704 27,067 48,535 87,306 47,775 99,986 1,47,761 1,35,475 1,35,475 12,48,441

Foreign 79 17,003 174 37,990 80,244 1,35,490 1,293 3,136 9,041 13,470 1,492 2,993 1,484 5,969 566 11,359 11,925 26 26 1,66,880

Domestic 64,368 1,91,087 13,372 77,051 3,56,666 7,02,544 4,115 2,68,391 1,80,403 4,52,909 12,301 29,884 54,913 97,098 65,455 1,21,649 1,87,104 1,49,576 1,49,576 15,89,231

Foreign 116 24,983 212 73,146 1,23,465 2,21,922 1,612 4,398 15,235 21,245 2,044 4,398 1,679 8,121 870 17,477 18,347 31 31 2,69,666

Domestic 86,505 3,42,208 16,300 1,25,508 7,01,616 12,72,137 5,016 4,80,647 2,42,447 7,28,110 14,276 36,429 73,799 1,24,504 1,28,761 1,98,153 3,26,914 1,82,332 1,82,332 26,33,997

Foreign 275 49,145 313 2,71,168 2,92,286 6,13,187 2,625 7,876 47,318 57,819 4,021 8,652 2,256 14,929 1,879 37,732 39,611 46 46 7,25,592

1,17,524 11,810 57,360 1,73,071 4,13,895 3,819 1,57,283 1,44,419 3,05,521 11,136 23,348 43,960 78,444 35,700 78,342 1,14,042 1,28,900 1,28,900 10,40,802

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SUMMARY AND CONCLUSION

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SUMMARY AND CONCLUSION STRENGHTS


1. Madhya Pradesh is centrally located and is accessible from different parts of the country. 2. It has long and rich history dating back from the prehistoric period. The currents and cross currents of history have left indelible and landmark evidences in the entire terra firma of the state. 3. It has a rich inventory of natural and manmade tourism resources which could be well compared with top tourist destinations. These include: i) Picturesque landscape, major mountain ranges (Satpura and Vindhyachal) dotted with soft undulating hills and a network of major rivers (Narmada, Chambal, Tapti, Son and Betwa). ii) The string of rivers have given numerous man made water bodies which are tranquil and sprawling, suitable for adventure and sports. iii) Heritage monuments dating back from prehistory. The prehistoric rock shelters, Buddhist stupas, temples, palaces and mosques have exquisite drawings, sculptures and paintings. The temples of Khajuraho a World Heritage Site, is the third most important tourist attraction in the country. The most well preserved Buddhist stupas at Sanchi is another World Heritage Site. While Mandu has one of the earliest Marble monuments which was visited by the architects of Shahjehan before designing the Taj. iv) Pilgrim canters of national importance, Ujjain, Chitrakoot and Amarkantak, which are thronged by millions of devotees every year. v) Wildlife national parks and sanctuaries, especially, Kanha, Bandhavgarh and Pench, which are Tiger Reserves with a variety of fauna and avifauna. vi) Vast untrammeled areas of wilderness and forests, which are still unpolluted and virgin, waiting to be exploited for nature and adventure tours. vii) Composite population of Indo-Aryans and tribals, who are colorful, peace loving and hospitable. viii) Rich socio-religious fabric of fairs, festivals, folk and tribal arts and craft. The religious festivals of Hindus, Muslims, Christians and Sikhs give a multiple hue to the society. ix) Pleasant and temperate climate for most part of the year with sunny winters and rainfall bubbling with life and green foliage. 4. A network of well located 40 units of tourist accommodation having 1117 beds of budget/economy class, managed by MP State Tourism Development Corporation. 5. An attractive package of tourist publicity literature with colorful print material, CD, Films and an informative website. 6. The Tourist Information cum Reservation Offices within the state and Satellite Offices at important locations in the country. 7. Computerized reservation system for booking of accommodation, transport and package tours.
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WEAKNESSES
1. A vast state with long distances between the tourist centers, making travel time consuming and costly. 2. MP is a developing state, requiring more attention towards development of priority sectors and general welfare activities. Hence tourism did not get the required priority. 3. MP is not located near the major ports of tourist entry such as Rajasthan or Goa. Hence, it does not receive the hinterland benefits. 4. Poor connectivity and infrastructure facilities for the tourist centers. 5. Lack of comprehensive plan for long-term development despite its economic potential. 6. Absence of cooperation from concerning development departments of govt. for provision of basic infrastructure. Lack of coordination with private sector and absence of level playing field, which has resulted into poor participation in hotel, transport and travel agency business. 8. The incentive to private sector built into the Tourism Policy and declaration of tourism as an Industry are yet to show signs of efficacy. 9. Inadequate marketing of tourism product and lack of a comprehensive marketing plan. 10. The awareness of economic social and cultural benefits of tourism is lacking among the local residents. Host population is indifferent to tourism activity. 11. Lack of adequate professional training facilities for human resource development and quality of service.

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SUGGESTION AND RECOMMENDATIONS

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SUGGESTION AND RECOMMENDATIONS

OPPORTUNITIES
Given the variety of identified tourist resources, the virgin wildernesses, rivers and sporting water bodies, peaceful and serene areas, Madhya Pradesh has tremendous opportunities for development of following types of tourism: a) Heritage tourism i) The long history has given the state a variety of monuments of different ages and faiths. The tourists are already attracted towards these monuments. A well-planned product development could further enhance these attractions and draw a larger number of arrivals. Here, the Heritage Development Trust set up, as per the new policy thrust, could play effective role by supplementing the efforts of ASI and State Archaeology. It can identify and protect those monuments, which are not under the conservation of these two departments. ii) A substantial area of the state had princely states, prior to independence, which have palaces forts and fortresses, mansions, hunting lodges etc. These could be renovated and opened up for tourism. iii) The star attraction, Khajuraho is the probably the only heritage center in India, which has Panna Natural Park cum Tiger reserve in its vicinity. A Temple Tiger Trail could be an attractive product for international market. b) Wildlife Tourism National parks and sanctuaries abound in the state. Better connectivity and tourist facilities would make these more popular in foreign and domestic markets c) Pilgrim Tourism Nearly half a dozen pilgrim centers of the state are of national repute, drawing devotees from far and near. The religious fairs and rituals related to these centers, such as, Sinhastha fair and Bhasma Arti at Ujjain, could be marketed after providing tourist facilities in high class tented accommodation and good coaches. d) Nature/Eco-tourism The sprawling virgin wilderness and the forest areas provide abundant scope for nature based tourism and eco-tourism, the latter should not be restricted to wildlife areas only. e) Adventure/Sports Tourism The rivers, lakes, manmade water bodies, mountain ranges and undulating hills should have due share of adventure and sports tourism, as per the new policy. f) Resort tourism

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Madhya Pradesh does not have snow and surf, but has quite a few mega water bodies. One or two of these could be identified for development of lake resorts which could be popular in both national and international markets. g) Health tourism The warm water natural springs in the districts of Chhindwara and Hoshangabad could be developed as minihealth resorts. This could be supplemented by the herbal treatment of medicinal plants grown in Pachmarhi and adjoining areas. h) Cultural/Festival tourism A few important folk and tribal festivals/fairs, such as Bhagoria in Jhabna, could be identified and a festival travel circuit could be developed. i) Business tourism Conference and convention centers, with modern facilities, could be set up at Bhopal and Gwalior because of their easy connectivity and available infrastructure. The national level conventions of various branches of medical science, social service organisations like Rotary Club, Lions Club; etc., all India working Journalists, National Women Association etc. could be attracted to these places.

THREATS
1. Madhya Pradesh is already facing stiff competition from the neighboring states & Rajasthan, Uttar Pradesh and eastern part of Maharastra. It has to take steps for faster positioning and aggressive marketing to lare the tourists from identified markets. 2. It will need planned and careful handling to negotiate the present adverse image and bring it upto a positive positioning. 3. Infrastructure, if not improved within a time frame, might create problems in future. 4. Cleanliness of the areas improved sanitation, elimination of beggers and touts should be given priority.

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BIBLIOGRAPHY

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BIBLIOGRAPHY
www.mptourism.com www.mptdctourism.com nagpur@mptourism.com Google Image Search (Website) Wikipedia (Website) Cultural heritage of India (Booklet) Principle and practices of Tourism.

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