DCCC

2012

CAMPAIGN PLAN

THE PATH TO VICTORY

The 2012 campaign is in high gear and Democrats are on offense. Our Drive to 25 Campaign takes the fight directly to the Republicans.

25 75

DRIVE TO 25

There are 435 seats in the House of Representatives. Currently, Republicans have a 25 seat majority.

MAJORITY (218)

242 GOP

193 DEM

BY THE NUMBERS

With 6 months to go, the DCCC is already targeting 75 races, well over the 25 seats we need to win.

www.dccc.org | facebook.com/electdemocrats | @dccc

Paid for by the Democratic Congressional Campaign Committee 430 S. Capitol Street, S.E. Washington, D.C. 20003 (202) 863-1500 Not authorized by any candidate or candidate's committee.

DCCC

2012

CAMPAIGN PLAN

THE PATH TO VICTORY

MAJORITY MAKERS
Majority Makers highlights candidates in newly created strong Democratic districts.

7 23

RED TO BLUE

EMERGING RACES
Emerging Races highlights candidates and districts that are making themselves competitive by running smart campaigns which are becoming increasingly competitive.

75 SEATS IN PLAY

45

The Red to Blue program highlights top Democratic campaigns across the country, and offers them financial, communications, grassroots, and strategic support. This is the earliest the Red to Blue program has been implemented in an election cycle.

www.dccc.org | facebook.com/electdemocrats | @dccc

DCCC

2012

CAMPAIGN PLAN

THE PATH TO VICTORY

1/3
BOEHNERS ODDS THAT REPUBLICANS WILL LOSE MAJORITY IN 2012
In an interview with Fox News, House Speaker John Boehner, admitted there's a "1 in 3" chance that the Republicans will lose their majority in the House of Representatives.

18 50

ORPHAN DISTRICTS

Number of Republican incumbents in orphan districts in Illinois, California and New York that Speaker Boehner singled out as frankly pretty vulnerable.

GOP TOUGH RACES

Speaker Boehner says 50 House Republicans are facing tough races.

64 districts held by Republicans that voted for Obama in 2008

www.dccc.org | facebook.com/electdemocrats | @dccc

DCCC

2012

CAMPAIGN PLAN

FUNDRAISING
Shadowy front groups led by Karl Rove, the billionaire Koch brothers and countless others are spending millions of dollars to support the campaigns of Mitt Romney and Republicans determined to defeat President Obama and expand their House majority.

JUST THE TOP 46

########## ########## ########## ########## ########## ########## #######

$67

SUPER PAC DONORS GAVE MILLION DOLLARS

The top 100 individual Super PAC donors account for more than 80% of the total these Super PACs raised.

- CNN MONEY

www.dccc.org | facebook.com/electdemocrats | @dccc

DCCC

2012

CAMPAIGN PLAN

FUNDRAISING
GRASSROOTS VS. SUPER PACs
When the Republicans took the Speakers gavel, no one expected us to keep pace with their fundraising. Thanks to an outpouring of grassroots support, we are actually leading the National Republican Congressional Committee (NRCC) in fundraising.

TOTAL RAISED - 2012 CYCLE (through March, 2012)

1 GIFT AVERAGE GRASSROOTS

TO DATE IN 2012 CYCLE

$83.6 $73.7
0 20 40 60

DCCC
$50
OR LESS

PERCENT

87

OF GIFTS

NRCC

937,654

80 million

www.dccc.org | facebook.com/electdemocrats | @dccc

DCCC

2012

CAMPAIGN PLAN

ORGANIZE, MOBILIZE, WIN

GRASSROOTS DONATIONS ARE KEY TO OUR SUCCESS
We put contributions to work immediately with targeted advertising, rapid response research, and organizing.

www.dccc.org | facebook.com/electdemocrats | @dccc

******** **

G 795,423 U 57,030

***** ** *

The DCCC online community continues to grow. Our 57,030 twitter followers and 795,423 fans on Facebook help us stand up to dishonest attacks and set the record straight.

36

DISTRICTS WITH FIELD ORGANIZERS

******* *

Building on our state-of-the-art field and mobilization efforts, we will reach over 5 million voters across the country. Weve already knocked on more than 30,000 doors and made over 161,000 phone calls.

****** ** **

DCCC

2012

CAMPAIGN PLAN

OPPOSITION RESEARCH BOOKS

75

26
6 7 11 15 191 0

DISTRICTS WITH
TV TIME RESERVED

Well let no attack go unanswered. Well hold Republicans accountable for their shameful priorities and make sure voters know their hypocritical voting records. Weve already begun running hard-hitting ads in key districts and there will be many more to come.

REPUBLICAN VOTES BY THE NUMBERS

Our research team is gathering facts on the radical Republicans records and their links to powerful special interests and anonymous millionaires who fund their agenda. Our 26 on the ground trackers help hold Republicans accountable.
Votes to end Medicare as we know it Votes to restrict womens access to health care Votes to keep unnecessary subsidies for oil companies Votes to repeal patient health care protections Anti-environment votes Comprehensive jobs bills

www.dccc.org | facebook.com/electdemocrats | @dccc