INTRODUCTION

INDUSTRY PROFILE

Poultry farming is the practice of raising poultry, such aschickens, for the purpose of farmingmeat or eggs for food. More than 50 billion chickens are reared annually as a source of food, for both their meat and their eggs. Chickensfarmed for meat are calledbroilers, while those farmed for eggs are called egg-laying hens. In total, the UK aloneconsumes over 29 million eggs per day. Some hens can produce over 300 eggs a year. Chickens will naturally live for 6 or more years. After 12 months, the hens productivity will start to decline. This is when most commercial laying hens areslaughtered.The majority of poultry are raised using intensive farming techniques. According to theWorldwatch Institute, 74 percent of the world's poultry meat, and 68 percent of eggs are produced this way. One alternative to intensive poultryfarming isfree rangefarming.Friction between these two main methods has led to long term issues of ethical consumerism. Opponents of intensivefarming argue that it harms the environment and creates health risks, as well as abusing the animals themselves. Advocatesof intensive farming say that their highly efficient systems save land and food resources due to increased productivity,stating that the animals are looked after in state-of-the-art environmentally controlled facilities. A few countries have banned cage system housing, including Sweden and Switzerland. Consumers can still purchase lower cost eggs from other countries' intensive poultry farms.

COMPANY PROFILE

VKS Farms was set out in 2001 as a trading company dealing with agricultural commodities. Soon with their deeprooted commitment and efforts, they were able to attain the status of multi-food product company dealing with eggs,chicken.VKS Farms an inedible name in the Indian Food Processing and exports industry is a

business conglomerate withdiverse business interests in the food processing domain. The superior quality of products, business ethics, impeccableinfrastructure and capacity of VKS is well lauded. Integrated Supply chain across the country that lets VKS bring only the best to its customers. With its presence in both the domestic and international markets, VKS is a name synonymous with the quality products with natural goodness.A passionate enterprising spirit explored in different domains in the industry. Diverse offerings have been well-accepted in the global markets, tickling the taste buds of discerning customers worldwide. They continue to make a mark across the world with superior quality products .Formally known as VKS EXPORTS PVT LTDThe unstinted efforts of Mr.A.Shivakumar (Managing Director) and Mr.Ashwin Subramaniam (Executive Director)have been instrumental in making them what they are today a leading exporter of poultry products and other agro products in India. The Management is ably backed by a team of professionals, enabling well-coordinated and organized practices within the company. With a team of resourceful personnel, they believe that they will be able to pave new pathsto progress. of products

ORGANISATION STUDY

Organizational Study is a tremendous opportunity for the students to undergo and know the practical applications of the organization.Education becomes valid when we properly use it for practical purposes and it can be best achieved only throughthe gateway of Organizational Study.This Organizational Study was undertaken at VKS Farms Pvt ltd situated at Coimbatore for a period of 5 weeksfrom 20.06.2010 to 23.07.2010. The main business of VKS Farms Pvt Ltd concentrates mainly in the production of broilersand eggs.This Organizational Study infers to know about the history of the company, its organizational structure and thevarious departments, their functions and achievements.

AWARDS Testifying to their exemplary performance in the export of Poultry Products, they have been conferred with theAPEDA export award by the Ministry of Commerce. 1)APEDA EXPORT AWARD (Agriculture and Processed food Export Development Authority) 2)Certificate of Merit (2004-05) was received from Sri.Kamal Nath (Honble Minister of Commerce) 3)Bronze Trophy (2005-06) was received from Sri.Kamal Nath (Honble Minister of Commerce) 4)Golden Trophy in Poultry sector as No.1 poultry exporter in our country by APEDA Govt of India for the year 2007-08 & 2008 09. The award was presented to VKS by Mr.Anand Sharma,Union Cabinet Minister for Commerce and Industry in afunction held by Ministry of Commerce Government of India on Delhi on 18th of August 2009.

VISION & MISSIONVISION

VISSION

Bringing opportunities to rural India by "Farming to the World"

MISSION

Providing hygienic and excellent quality products,and continue to expandour markets by discovering new opportunities.

ORGANIZATIONAL STRUCTURE

It formally determines the hierarchy within an organization.In other words,who reports to whome. some companies refer to this asorganization chart. Among the numerous type of organizationmanagement structures, VKS Farms is following functional /hierarchical organizational structure. An organization needs a structure for achieving common goals-the functional model is structured hierarchically with astrong concept of sub-ordination.Most companies in the modern era rely upon this functional/hierarchial model. The organizational structure with functional focus tries to allocate the available people according to their roles,forming what is referred to as functional department.Each department usually has a department head with the title of department manager or something similar.

BENEFITS
>Chain of command is linear and sound. >The human resource abilities are constantly nurtured by tutoring, leadership and guidance. >The development of professional expertise attained by clustering specialists in the present function as a single unit. >Provides an easy path for the employees to grow within the organization upwards in the organization tree.

An organization needs a structure for achieving common goals-the functional model is structured hierarchically with a strong concept of sub-ordination. Most companies in the modern era rely upon this functional/hierarchical model. The organizational structure with functional focus tries to allocate the available people according to their roles, forming what is referred to as functional department. Each department usually has a department head with the title of department manager or something similar.

DRAWBACKS

1) The flow of communication and synchronization between functional departments is complicated. 2) The speed of resolving problem is slow and inefficient. 3) Grouping based on functions results in the lack of broader view from employees resulting in narrowed vision of overall objective. In such a model, the purchase department concentrates on purchase, finance department concentrate on finance. Following is the organizational structure which explains in detail various functions carried over by the organization.

DEPARTMENTAL FUNCTIONS
EMPLOYEES There are about 1200 employees led by Mr.A.Shivakumar(Managing Director) and S.Ashwin Subramaniam (ExecutiveDirector) with the support team of Operation ,Sourcing,VeterinarianMeat, technologist,MicrobiologistHealth & Hygiene personals.

Departmental Functional: They have several departments such as: Accounting &finance Marketing It Scm Production Hr

FINANCE DEPARTMENT
VKS has four major divisions in finance. 1. Breeder & Hatcheries accounts. 2. Broiler accounts. 3. Feedmill accounts. 4. General accounts. All the entries are fed into the system through the software, TALLY.

1. BREEDER & HATCHERIES ACCOUNTS BREEDER ACCOUNTS

In each breeder farm there will be line supervisors. They look after the farm and maintain record which includes the number of birds (opening and closing stock),mortality of birds, etc. These supervisors give a detailed report to the breeder accountant daily and they receive the report through mobile phone and finally feed them into the system. The supervisors need to submit the manual report to the accountant weekly once and they do a cross check with it. If the entries in the system and manual report differs they have to find out the valid reasons.

HATCHERIES ACCOUNTS

Similarly the line supervisors maintain a detailed manual report about the no of settled eggs, jumbo eggs, crack eggs etc. They give the report to the accounts section through mobile phone and finally they feed into the system.

The supervisors need to submit the manual report to the accountant weekly once and they do a cross check with it. If the entries in the system and manual report differs then they have to find the valid reason

2.BROILER ACCOUNTS The supervisors maintain the farm report. It consists of: The chicks given to the farmer and the delivery Chelan indicating the no of chicks received by him. No of weeks within which the chicks have to be grown. Once the growth period gets over the grown birds are given to the traders. The way men go along with the traders to dispatch the chicks and the no of chicks dispatched are noted. The weight of the vehicle before and after loading the chicks are noted down known as the weightment slip. It is signed by the farmer, trader and supervisor. Based on the filled details in the farm report the broiler accountant has to feed the entries in the system. The growing charges include: Std GC Recovery/incentive Total growing charges earned Farmer advance Weak birds sales Shortage recoveryBased on the details the net amount payable to the farmer is calculated.

3. FEEDMILL ACCOUNTS As per the requirements given by the farm they give an intent to the purchase department.The purchase department is responsible to give the required amount of feeds within the given time.The feedmill accountant maintains accounts based on the feed given to the

Pre-broiler starter (PBS). Broiler starter (BS). Broiler grower (BG).

Broiler developer (BD).They deal with the material requirement planning. The materials required for about a week are purchased.The opening and closing stock is recorded by the supervisor and they give a daily report to the feed mill accountant andfinally these entries are fed into the system.

4.GENERAL ACCOUNTS

They maintain a general account of the number of farms and their respective transactions.They have either debit/credit note for all the farms.The mode of payment may be direct cash/cheque.The transactions are carried through the banks such as ICICI, AXIS,IDBI,SBI etc.

PRODUCTION SUPPLY CHAIN MANAGEMENT At VKS their aim to provide quality products is a constant driver of all their processes. With this focus comes the challenge of identifying and recruiting the best-in-class suppliers for all requirements. A dedicated Supply Chain Management (SCM) team works round the clock to identify potential suppliers and procure the required high quality raw materials in a timely manner. With stringent quality specifications and measures,SCM division is driven to optimize cost and productivity by sourcing the quality raw materials at the best possible price.VKS provides a lot of support to its chosen suppliers, from training small manufacturers in know-how to match the high standards, and by making prompt payments in a transparent manner. According to the intent received from various departments, the purchase department plays a main role here and prepares quotation for the raw materials.T4.4

The feed mill gives maximum amount of profit to the organization. It is the risk of the supplier until it is unloaded. After that it is the risk of the management. Only limited amount of raw materials are purchased according to the intent given by respective departments.

QUALITY Being an integral part of the food processing industry, they understand the enormous significance attached to quality. Therefore, they ensure a series of stringent quality control measures to maintain healthy & hygienic products. Qualified personnel and state-of-the-art labs are available at all factories to make sure that the quality standards are adhered to.

EXTENT OF MECHANISATION The processing unit is fully bio-secured. It has sensors which check the quality of processed chicken. Based on the quality the processed chicks are classified into Grade A and Grade B chicken. Grade A chicken are exported whereas Grade B are used for commercial purpose. It has a rendering plant which
converts the unwanted parts of chicken into dog biscuits. This brings huge amount of profit to the organization .The profit is nearly about one and half lakhs per day.

BENEFITS

1.Manual work is reduced. 2. Time is consumed. 3. Very efficient and effective. 4. Quality of the products is improved.

PRODUCTS
Just as variety is the spice of life, they believed that they need to diversify their ventures and exploit the immense potential that the food processing industry offers. At the moment, their expertise extends across the following products:

1.EGG Egg division was started in 2002, in the Namakkal District of Tamilnadu. Within a short span, they have tremendouslydeveloped as the largest exporter of chicken eggs from India and hold 70% of the market share of egg exports from India.This has largely been made possible by their well-established supply chain and committed efforts to deliver highquality farm produce.Farm fresh eggs and customer service have won the patronage of customers from as far as the MiddleEast, Africa and Asia. In fact, they were among the first to explore new territories across Africa and Asia.They have the full in-house infrastructure to handle egg exports of any volume. They also produce paper cartons andmoulded paper pulp trays, which are the primary packing materials and the full logistics cold chain to deliver top qualityfresh eggs to all their customers. PACKING 30 eggs laid on paper pulp moulded trays. 12 trays packed in 5 ply strong export cartons.

SHIPPING 1312 cartons in 40 feet high cube container. 472,320 eggs per 40 ft high cube container.

EGG DETAILS Colour : White and brown eggs. Size : 50 55 gms. Egg yolks are one of the few foods that naturally contain Vitamin D. The greatest number of yolks found in one chicken egg is nine. The largest ever recorded chicken egg weighed nearly 12 ounces,and measured 12.25 inches around. It takes about 4 1/2 pounds of feed for a chicken to produce a dozen eggs.

The colour of the egg shell is not related to quality, nutrients, flavour, or cooking characteristics. White shelled eggsare produced by hens with white feathers and white ear lobes. Brown shelled eggs are produced by hens with redfeathers and red ear lobes. Brown egg layers usually are slightly larger and require more food, thus brown eggsusually cost more than white eggs.

2.CHICKEN VKS boasts their strong presence into the broiler integration business. The venture was started primarily to cater to therising demands of the domestic and international market. The integration model of growing chicken is a widely successfulone. They own full value chain from parent breeders, hatcheries, and commercial broiler farms, feed mills, chicken processing plant and retail chain outlets.They are one of the largest exporters of poultry from India. Chicken exports being their main area of growth focus,they are planning to extend the reach of Indian Chicken throughout the globe.The processing plant for exports and domestic market is set up on par with international standards near Coimbatore,equipped with the best machines in the world to produce highest quality of processed chicken.

VARIETIES

Whole Chicken (with or without giblets),Boneless Breast, Boneless Legs,Drumstick with Skin,Drumstick Skinless,Whole Leg with Skin, Whole Wingsetc.,

DETAILS

Chickens are descendants of the red jungle fowl (gallus spadiceus) that lives in Asia. 4,000 years ago, the Egyptians built brick incubators which could hold 10,000 chicks at a time. More than half of all chicken entrees ordered in restaurants are for fried chicken. The first Poultry Exhibition was held in the United States on November 14, 1849. There were 219 exhibitors, 1023 birds, and over

10,000 visitors It is against the law to eat chicken with a fork in Gainesville, Georgia, the 'Chicken Capital of the World.'

3.Frozen Halal Buffalo Meat:

Renowned for its quality and richness, the Indian buffalo meat is fast gaining preference all over the world. Westarted our buffalo meat operation in the year 2006. The meat is slaughtered in the best slaughterhouses and packed fromthe best-maintained pack houses in Uttar Pradesh. Care is taken to see the best food safety is ensured and packing measuresare followed. We produce de-boned and de-glanded frozen buffalo meat, which is exported to Middle East and Africandestinations. Buffalo meat is hygienically packed in different cuts with visual lean of 98%, frozen @ -40C for exports in production facilities which are on par with international standards.

4.SALT: We started trading salt from the year 2000 to African and Middle Eastern countries. In 2006, we set up our own saltrefinery at Tuticorin, Tamil Nadu with a capacity of 3000 tons per month and now expanding to 6000 tons per month . The plant manufactures refined iodized and non-iodized salt. Trusalt has gained prominence as a renowned salt brand in India.Besides this, we also serve a variety of export and local market requirements.The raw salt is procured from well-maintained salt pans in Tuticorin through a strong procurement programme. The plantis installed with the most contemporary machinery to produce the best quality iodized and non-iodized salt. An experiencedand professionally qualified team oversees the operations. Packing: 1kg, 2lb, 500gms, 1lb,5kg, 25kg and 50 kg. Product Iodized refined free flow salt (table Salt) Non iodized refined free flow salt Brand : Trusalt Trusalt is a naturally free flowing iodized salt. Trusalt is treated and packed at the most hygienic state-of-art and sophisticated salt refinery. Trusalt is a terrific flavor enhancer, helping to reduce bitterness and acidity. Trusalt brings out the true flavor in the food. Add Trusalt to your food to stay healthy naturally.

We have recently forayed into the broiler integration business. The venture was started primarily to cater to therising demands of the domestic and international market. The integration model of growing chicken is a widely successfulone. We own full value chain from parent breeders, hatcheries, and commercial broiler farms, feed mills, chicken processing plant and retail chain outlets. We are one of the largest exporters of poultry from India. Chicken exports being our main area of growth focus, weare planning to extend the reach of Indian Chicken throughout the globe. The processing plant for exports and domestic market is set up on par with international standards near Coimbatore,equipped with the best machines in the world to produce highest quality of processed chicken.

OPERATIONS

GRANT PARENTS(GP)&PARENTS LINES: Vks makes a purchase of day old Grand Parent chicks from other companies .Parent lines are reared by experts withscientific management processes in a bio-secure environment.With a keen understanding and insight of requirements,Parent lines are reared to deliver improved feed conversionrate (FCR), increased productivity, better performance and adaptability of the chicken to Indian environmental conditions.The experts add further value to help achieve better quality chicken meat and eggs. BREEDER They raise generations of birds, selecting the best chickens and breeding them with other great chickens, in order

todevelop lines of chickens that have the best attributes.They know that when they breed two chickens together that both have white feathers, then they will most likely getoffspring that also have white feathers. By selecting the best chickens in each generation, they eventually develop of wholegroup of chickens that have those important traits. They use only natural methods and never use genetic modifiers, likecloning.The Breed varieties include:

COBB 400 HUBBARD C& M CLASSIC ROSS HATCHERY It has leased hatcheries to ensure continuous supply of chicks to the farmers in specific regions. This consistent focushelps in improving the hatching capacity significantly. The state-of-the-art hatcheries help produce and deliver thehealthiest chicks with maximum potential for growth and optimum feed conversion rate (FCR). Further ,uniformity in bird size is taken care along with adaptability and liviability. Team of experts ensure that the eggs are hatched fully computerized temparature and humidity controlled state of the art setters. FEED MILL Poultry feed being the major input in the poultry production accounts for 70% - 80% of the total production cost. Withthe poultry industry in India ready for a rapid growth, availability and cost can become critical influencing the productioncosts and the overall quality of the product. With this keen understanding and foresight, it ensures highest quality of feed ina timely manner and in adequate quantities.

VKS has three feedmills. Feedmills are automated with inbuilt facility to store maize and soya in steel silos. Thefinished product and other ingredients are further safely stored in the godowns. The feed produced meets the highesthygiene and environmental standards. The feed ingredients include Soya,Corn,Soya oil,dry fish, Premix and various other items. Nearly 30 type of ingredients are used and the proportion mix and feed varieties for chicks at various stages. The stages include: Pre-broiler starter Broiler starter Broiler grower Broiler developer The quality parameters for Soya are, The Maximum allowed moisture content is 10% The silica and sand in the supplies cannot exceed 2% The expected protein content is 48% The damage to the supplies cannot be more than 2% The maximum allowed immature seeds in the supply is 2%The quality parameters for Soya Meal are, The silica and sand in the supplies cannot exceed 1% The maximum allowed fiber is 6% The maximum allowed Urease activity is 0.2 units Accepted protein solubility is 75% The supply should be free from Citrinin, Afllatoxin B1, Ochratoxin

BROILER FARMS

Poultry farming in India has changed dramatically over the past two decades. With independent poultry farmingconcepts, the sector has moved into a well organized network of integrated farming also known as contract farming.TheIndian poultry farmers today find great relief and satisfaction in this model. The integrated / contract farming model is gaining significant amount of popularity and acceptance among poultryfarmers. This model protects and retains the interests of both the farmer and the integrator. The popularity of this model isinfluenced by the fact that the integrator takes most of the risks as opposed to an independent farmer. The integrator takesfull responsibility of providing day old chicks, feed, medicines and supervision to the farmers.In addition, the integrator brings yield to the independent farmer. Last but not the least, farmers are assured of considerable earnings Good Manufacturing Practice (GMP), and technical know-how which leads to higher productivity.The farm is automatically controlled through advanced climate control systems. Optimal temperatures and humiditylevels are programmed into the system and it maintains the conditions round the clock. In addition, the entire feeding andwatering systems are fully automated. PROCESSING UNIT Vks farms boasts of integrated processing infrastructure on par with the integrated processing units.With its owngrand parents and parent breeders,hatcheries and feedmill that supplies to the commercial broiler farms,vks has exceptionalcontrol over the entire chain of process.The chicken from entire broiler farms is then processed in the central processingunit. The processing unit also includes semi-automated packing facility that ensures proper packaging of the product withthe large storage capacity that is suited for various types of storage.VKS could leverage on the bulk dispatch seamlessly.The processing hygiene and quality are the buzzwords that are achieved by various meticulous process and methodsfollowed. The chicken is slaughtered as per the halal rates. RENDERING PLANT Rendering is a process that converts waste animal tissue into stable, value-added materials. Rendering can refer to any processing of animal byproducts into more useful materials, or more narrowly to the rendering of whole animal fatty tissueinto purified fats likelardor tallow. Rendering can be carried out on an industrial, farm, scale. The majority of tissue processed comes

fromslaughterhouses, but also includes restaurant grease and butcher shoptrimmings, expired meat from grocery stores, the carcasses of euthanized and dead animals from animal shelters. Thismaterial can include thefattytissue, bones, and offal, as well as entire carcasses of animals condemned at slaughterhouses, and those that have died on farms (dead stock), in transit, etc. The most common animal sources are beef, sheep, and poultry. The rendering process simultaneously dries the material and separates the fat from the bone and protein. A rendering process yields a fatcommodity(yellow grease, choice white grease, bleachable fancytallow, etc.) and a protein meal (meat & bone meal, poultry byproduct meal, etc.).Rendering plants often also handle other materials, such as slaughterhouse blood,feathersandhair , but do so using processes distinct from true rendering.Edible rendering processes are basically processing operations and producelardor edible tallow for use in food products. Edible rendering is generally carried out in a continuous process at low temperature (less than the boiling point of water). The process usually consists of finely chopping the edible fat materials (generally fat trimmings), heating them withor without added steam, and then carrying out two or more stages of centrifugal separation. The first stage separates theliquid water and fat mixture from the solids.The second stage further separates fat from the water.the solids may be used in food products,pet foods etc.,depending on the original material. Alternative process cooks slaughterhouse offal to produce a thick lumpy stew which is then sold to the pet foodindustry to be used principally as tinnedcat anddog foods. Such plants are notable for the offensive odour that they can produce and are often located well away from human habitation. Rendering Process The processed and whole chicken are sold in the retail shops.They have ventured into retailing through their retailoutlets VKS Farms Pvt Ltd..Having incepted it in Coimbatore, today they are in the process of setting up an entire chain of poultry integration from poultry bird to retail outlets.VKS has several retail outlets situated at various places such asCoimbatore an POULTRY OPERATION FLOW: Grand Parent day old chick purchase Grand Parent BroodingParent Brooding Broiler The poultry operation has to undergo all these stages to produce broiler chicken and enlarge its market .The broiler issent to both the processing and also retail

units.During the Grand Parent brooding and parent brooding feed is supplied from the feedmill.They undergo growing,layingand hatching.Brooding is for 6 weeks,growing from 6 to 10 weeks and laying from 17 to 68 weeks.25

MARKETING It focuses primarily on the selling or promotion of a product,and not determining new customer desires assuch.Consequently,this entails simply selling an already existing product,and using promotion techniques to attain thehighest sales possible.This orientation may suit scenarios in which a firm holds dead stock,or otherwise sells a good that is in highdemand,with little likelihood of changes in consumer tastes diminishing demand. DETAILS Sales is done through traders. SUGUNA,SHANTHI,VENCOFF are considered to be the greatest competitors to the organization. Advertisements are done through newspapers and television.

The products are marketed in the Middle East,African countries and far Eastern countries.

HUMAN RESOURCE MANAGEMENT & IT HUMAN RESOURCE MANAGEMENT To maximize the return on investment from the organizations human capital and minimize financial risk.It is theresponsibility of the human resource managers in a corporate context to conduct these activities in an effective,legal,fair and consistent manner. FUNCTIONS It maintains all the details of the employees working in the organization.It involves various functions such as, Recruitment & selection. Training. Performance evaluation. Promotions/transfer. Industrial & employee relations. Record keeping of all personal data. Compensation, bonuses, etc.

ACTIVITIES Experienced candidates are recruited.If any fresh candidates are recruited they are trained by their respective higher authorities. Working hours-9.00 A.M to 6.00 P.M.Transport facilities are provided for all the employees incase if they go for any official work.A special allowance is provided in the organization for the mobile phones.Performance appraisal is done for the effective work of the employees.Increment is given based on the achievements done by the employees.

HRIS The HR function consists of tracking existing employee data which traditionally includes personal histories, skills,capabilities, accomplishments and salary. To reduce the manual workload of these administrative activities, organizations began to electronically automate many of these processes by introducing specialized Human Resource ManagementSystems. HR executives rely on internal or external IT professionals to develop and maintain an integrated HRIS.Currently Human Resource Management Systems encompass: Payroll Work Time Benefits Administration HR management Information system Recruiting Training/Learning Management System Performance Record

Employee Self-Service

VEHICLE INSURANCE Vehicle insurance provides financial cover against damage caused to an insured automobile that occurs due toaccident,fire or theft.It also covers financial liability against damage caused to another persons property in the event of ana INFORMATION TECHNOLOGY The term Electronic Data Processing is one that is infrequently used in modern computing.Originally coined in an erain which the idea of storing and processing data on computers could be entertained by only the largest of businesses,EDP isnow a reality of daily life for the vast majority of businesses, around the globe. Infact,the term has since been updatedvariously to the better known terms IT(Information Technology) and IS (Information Systems).While the EDP itself may be regarded by many as quaint in todays electronic world,the issues and problems involved in electronic data processing are faced by businesses large and small everyday.Most businesses use computers,and the vast majority engage in electronic data processing of some variety-usually in processing data inorder to provide goods and services in a timely manner.Being time intensive,electronic data processing can present a major drain on the resources of an enterprise. ENTERPRISE RESOURCE PLANNING(ERP) The programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. On the whole, these ERP systems have their origin on software that integrates information fromdifferent applications into one universal database.The linkage of its financial and human resource modules through one database is the most important distinction to theindividually and proprietary developed predecessors, which makes this software application both rigid and flexible.Customized ERP is maintained with separate module and softwares for each department.Softwares are designed usingVISUAL BASIC & SQL SERVER.ERP delivers a single database that contains all data for the software modules,which would include:

FINANCIALS General ledger,cash management,accounts payable,accounts receivable. PROJECT MANAGEMENT

Costing,billing,time and expense,performance units,activity management. HUMAN RESOURCES Human resources,payroll,training,time and attendance,benefits.

CUSTOMER RELATIONSHIP MANAGEMENT Sales and Marketing,commissions,service,customer contact.The entire control is with the IT department.They give Access control to various departments as per the authoritylevels for process execution.They have the main server and they have the rights to access or deny any process. APPLICATION OF R& D The development of R & D division is in process.They have the on-field trial units. The main focus of this is to bring outthe best performance in the broiler, broiler breeder and layer birds with particular focus on improving feed conversion rate(FCR). Feed conversion rates are aimed for an optimum economic feeding regime and developing appropriate & pre-eminent management practices from time to time.In addition, they achieved standardization of nutritional specification for the breed for different seasons, build updressing and bre Broiler chickens may often get joint disorders because their legs cannot bear the heavy bodies.It is generally not suited tosmall free range homestead flocks which results in mortality.Inorder to avoid this various proportion mix of medicines and feed are identified which resulted in the reduction of mortality birds.

FUTURE PLANS GP OPERATIONS Brooding capacity-6200 sq.feet of cage shed in bio-secured area.

Growing shed-10600 sq.feet of cage shed in bio-secured area. Laying shed-3 nos each shed 10000 sq.feet. PELLET FEEDMILL Broiler feed capacity-400 MT per day. Breede

10. SWOT ANALYSIS STRENGTH

1) Largest exporter of table eggs. 2) Holds 70% of the egg export share. 3) Recipient of best exporter of poultry products from Government for three consecutive years. 4) Technological skills of the employees 5) Production Quality. 6) Development of variety of brands. WEAKNESS 1) Large amount of investment in the project which results in the late payment to the suppliers. 2) The IT sector is not much advanced. THREATS

1) Changing customer preferences. 2) Threat of new entrants into the market 3) Change in Government policies. 4) Increase in Tax.

OPPORTUNITIES

1) Globalisation as a wide opportunity to enlarge the company as a whole. 2) Frequent introduction of new products.

FINDINGS,SUGGESTIONS & CONCLUSIONS FINDINGS: 1.They are motivating the employees by giving higher allowances. 2. There is a good relationship between management and employees. 3.VKS produces and exports high quality products. 4.Provides excellent service to the customers. 5.The company does not have canteen facility within the campus.

SUGGESTIONS

1.Punch card can be followed to record the attendance. 2.Canteen facilty can be improved.

3.To make more advertisements.

CONCLUSION
Thus the organizational study highly helped me in knowing the practical aspects of management and the companies technical knowledge gained in these processes will be helpful to me when an industry is set up. Also various control techniques. Each department activity will be helpful in managing the organization, product and customers effectively. I came to know about the service rendered by the company to their customers and also I came to know about the selection process of the employees in the organization. Moreover I came to know about that how performance of the employees is measured. Hence the study gives a birds eye view of how an industry should be maintained to achieve it.