A Project Report On

MARKET SURVEY ABOUT AWARENESS OF JOB PORTAL WITH SPECIAL REFERENCE TO E SOURCE , NAGPUR

SUBMITTED TO

RASHTRASANT TUKDOJI MAHARAJ NAGPUR UNIVERSITY

In the partial fulfillment of the Degree of Masters of Business Administration in the Faculty of Commerce

Submitted by: Abhishek .S.Debnath

Guided By:Mrs. Dharna Padole

G.H Raisoni Institute of Management and Research, Khaparkheda, Nagpur,2010- 2012

Certificate

This is to certify that Mr. Abhishek .S. Debnath completed his project work entitled Market Survey about awareness of Job Portal with Special Reference to E Source , Nagpur Pursuing two years full time course of Masters of Business Administration under the faculty of MBA of RTM Nagpur University. This project work is his own work and of sufficient high standard to submit to the university in partial fulfillment of MBA degree.

Mrs. Dharna Padole Ravindra Aher

Dr.

Guide Name DIRECTOR

UNDERTAKING

I, Abhishek .S. Debnath hereby declare that the Project entitled Market Survey about awareness of Job Portal with Special Reference to E Source , Nagpur is my own work to the best of my knowledge and belief is not submitted to any university for any degree. .

SIGNATURE

ABHISHEK .S. DEBNATH

Acknowledgement

It is my pleasure to place on record my sincere gratitude towards my guide Mrs. Dharna Padole , who spent her precious time providing continuous ideas and expert guidance to my project work. It was her direction and encouragement at every moment and step that motivated me to steer the research work confidently and successfully. I am also grateful to Dr. Ravindra Aher, Director and H.O.D. Mrs. Meena Rajesh for their encouragement, moral support and the valuable guidance. I am indebted to my respected parents because of whose blessings I have been able to carry out this work successfully. I am also thankful to all those who have directly or indirectly helped me for this project work.

(Signature)

Abhishek .S. Debnath

CONTENTS
Sr No

Particulars

Pg No

1) Title of Project 2) Objectives of Study 3) 4) 5) 6) 7) Introduction\Company Profile Research Methodology Data Analysis and Graphical Representation Hypothesis Limitations
6-7 8-18 30-38 43-55 56 57 58 59 60-62 65

8) Conclusion 9) Recommendations

1 Annexure 0)
11 )

Bibliography

List of Graphs and Charts

Sr No

TOPIC

P g N o 4 3 4 4 4 5 4 6 4 7 4 8 4 9 5

1) 2) 3) 4) 5) 6) 7) 8)

Awareness about Job Portal Registration of People with Job Portal Registration of People with Different Job Portals Satisfaction from the Services of Current Job Portal Likeness or Dislikeness about the Current Job Portal Current Job Portal which provides job acc to qualification Current Job Portal which provides job with High Package Improvements in Current Job Portal

0 9) Current Job Portal informs candidates about updating resume 5 1 5 2 5 3 5 4 5 5

10 Job Portals Effectiveness in finding Right ) Job 11 Peoples likeness about becoming member ) of new Job Portal 12 Expectations from a Job Portal ) 13 Recommendation to others to become ) member of new Portal

Objectives To Create awareness about Job Portal and give them basic information about Job portal.

1)

2)

To Conduct a survey taking a sample size of 500 people.

3)

To spread awareness about Job Portal E-Source India.

4)

To analyze and sell scratch cards of E-Source India.

5)

The study is useful to find out various opinions,

views of customers about Job portal.

6) To verify or disapprove certain assumptions about Job Portal. 7) It supplements existing knowledge about market scenario of different Job Portals.

COMPANY PROFILE

E Source India is a division of ESMS INDIA Pvt. Ltd., which is a leading security service providing company, about two decades old. E Source India was previously working as a Placement Firm and got itself established as a Job portal on PAN India level, on 15th Aug. 2010. E Source India is a new age recruitment agency that combines the best traditional placement services (References, Manual data, resumes) supported with a powerful

online Job Portal (Job Portal is an Employment Website).

E Source India portal facilitates the companies to search for their required candidates from the database, using various options and parameters available, strongly backed up with an In-house Placement Assistance Cell (PAC).

They provide 24 x 7 call center assistance to their Franchisees, Candidates and Clients.

E Source has come up with the concept of Franchising. E Source profile format ends the need for a resume and we provide a human touch through our franchisees and placement team. As it is an online portal the access to the profile is throughout the globe.
9

Our Mission & Vision Mission

To provide Quality Jobs to the Deserving Candidates and create better Individuals for the Society. Vision To become the largest Job portal by Creating a match of Talent with Quality Jobs.
Job Seekers Providers E SOURCE Job Pro Job

Back End Support (PAC Team)

Right Candidate at the Right Place.

10

Franchisees Franchisees are those people who act as a connecting link between Candidates and E Source India. They Will reach out to candidates and encourage them to register on our portal by means of scratch cards.

Why E Source India has included the concept

of Franchising?

11

Market Scenario
Major Portals lack penetration beyond metros and Tier 2 cities. Large amount of Indias talent resides in Tier II and Tier III Cities. Thus,

E Source has come up with the concept of Franchising..

In order to have a reach in every corner of a nation.

To support the talent residing in the countrys smaller cities and towns

To Provide Right Candidates at the Right Place.

12

A Person can be E Source Franchisee if he/she is :-

 18 + Age

A Graduate.

Internet savvy.

A Go getter.

Having Zeal to succeed.

Having Good communication.

Having Good Interpersonal Skills.

13

Benefits of being a Franchisee

Branding as a franchisee on E Source Portal. Helps to create your own network .

Self Reliant- Be Your Own Boss.

Share in value added service charges.

Target based Incentives and prizes.

50% profit share on each scratch card.

Your Efforts=Your Money=Your Growth.

14

Product Profile

To become the member of E Source India Job Portal, candidates have to purchase this scratch card.

15

It`s Unique features are:-

Free Video Resume : Candidates can express themselves, their details effectively through Video resume. Free Psychometric Test: Candidates can make use of Psychometric Test as it would be helpful to them to get an idea of what Psychometric test is all about, what type of personality, attitude they have towards their work. GetReccomendation: It feature with the help of can recommend yourself for a job, a feature provided by E Source portal only. is the which you by others which is India) job

16

Compose Mail Box: With the help of this feature, you can inform your friends, relatives about the openings of job. It helps to create your own network.

It`s PAC [Placement Assistance Cell] Team: A Team which works to get a right candidate at a right

place and take care of service part for the clients.

17

USP` s Continued

Professional Networking

Self Marketing Job Alerts

Find them on
18

MEANING OF RESEARCH

Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learners Dictionary of Current English lays down the meaning of research as a careful investigation or inquiry specially through search for new facts in any branch of knowledge. 1) Redman and Mory define research as a systematized effort to gain new knowledge. 2) Some people consider research as a movement, a movement from the known to the unknown.

It is actually a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown confronts us, we wonder and our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge and the method, which man employs for obtaining the knowledge of whatever the unknown, can be termed as research.

19

Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organising and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. D. Slesinger and M.Stephenson in the Encyclopaedia of Social Sciences define research as the manipulation of things, concepts or symbols for the purpose of generalising to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art. Research is, thus, an original contribution to the existing stock of knowledge making for its advancement. It is the persuit of truth with

the help of study, observation, comparison and experiment. In short, the search for knowledge through objective and systematic method of finding solution to a problem is research. The systematic approach concerning generalisation and the formulation of a theory is also research. As such the term research refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalisations for some theoretical formulation.
20

OBJECTIVES OF RESEARCH The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose, we may think of research objectives as falling into a number of following broad groupings: To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in view are termed as exploratory or formulative research studies). To portray accurately the characteristics of a particular individual, situation or a group (studies with this object in view are known as descriptive research studies).

1)

2)

3)

To determine the frequency with which something occurs or with which it is associated with something else (studies with this object in view are known as diagnostic research studies).

4) To test a hypothesis of a causal relationship between Variable (such studies are known as hypothesis-testing Research studies).

21

MOTIVATION IN RESEARCH

What makes people to undertake research? This is a question of fundamental importance. The possible motives for doing research may be either one or more of the following:
1)

Desire to get a research degree along with its consequential benefits. Desire to face the challenge in solving the unsolved problems, i.e., concern over practical problems initiates research. Desire to get intellectual joy of doing some creative work.

2)

3)

4)

Desire to be of service to society.

5) Desire to get respectability.

However, this is not an exhaustive list of factors motivating people to undertake research studies. Many more factors such as directives of government, employment conditions, curiosity about new things, desire to understand causal relationships, social thinking and awakening, and the like may as well motivate (or at times compel) people to perform research operations.
22

TYPES OF RESEARCH The basic types of research are as follows: (1) Descriptive vs. Analytical: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. In social science and business research , we quite often use the term Ex post facto research for descriptive research studies. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. Most ex post factor research projects are used for descriptive studies in which the researcher seeks to measure

such items as, for example, frequency of shopping, preferences of people, or similar data. Ex post facto studies also include attempts by researchers to discover causes even when they cannot control the variables. The methods of research utilized in descriptive research are survey methods of all kinds, including comparative and correlational methods. In analytical research, on the other hand, the researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material. (2) Applied vs. Fundamental: Research can either be applied (or action) research or fundamental (to basic or pure) research. Applied research aims at finding a solution for an immediate problem facing a society or an industrial/business organisation,
23

whereas fundamental research is mainly concerned with generalisations and with the formulation of a theory. Gathering knowledge for knowledges sake is termed pure or basic research. Research concerning some natural phenomenon or relating to pure mathematics are examples of fundamental research. Similarly, research studies, concerning human behaviour carried on with a view to make generalisations about human behaviour, are also examples of fundamental research, but research aimed at certain conclusions (say, a solution) facing a concrete social or business problem is an example of applied research. Research to identify social, economic or political trends that may affect a particular institution or the copy research (research to find out whether certain

communications will be read and understood) or the marketing research or evaluation research are examples of applied research. Thus, the central aim of applied research is to discover a solution for some pressing practical problem, whereas basic research is directed towards finding information that has a broad base of applications and thus, adds to the already existing organized body of scientific knowledge. (3) Quantitative vs. Qualitative: Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. Qualitative research, on the other hand, is concerned with qualitative phenomenon, i.e.,phenomena relating to or involving quality or kind. For instance, when we are interested in investigating the reasons for human behaviour (i.e., why people think or do certain things),we quite often talk of Motivation Research, an important
24

type of qualitative research. This type of research aims at discovering the underlying motives and desires, using in depth interviews for the purpose. Other techniques of such research are word association tests, sentence completion tests, story completion tests and similar other projective techniques. Attitude or opinion research i.e., research designed to find out how people feel or what they think about a particular subject or institution is also qualitative research. Qualitative research is specially important in the behavioural sciences where the aim is to discover the underlying motives of human behaviour. Through such research we can analyse the various factors which motivate people to behave in a particular manner or which make people like or dislike a

particular thing. It may be stated, however, that to apply qualitative research in practice is relatively a difficult job and therefore, while doing such research, one should seek guidance from experimental psychologists. (4) Conceptual vs. Empirical: Conceptual research is that related to some abstract idea(s) or theory. It is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones. On the other hand, empirical research relies on experience or observation alone, often without due regard for system and theory. It is data-based research, coming up with conclusions which are capable of being verified by observation or experiment. We can also call it as experimental type of research. In such a research it is necessary to get at facts firsthand, at their source, and actively to go about doing certain things to stimulate
25

the production of desired information. In such a research, the researcher must first provide himself with a working hypothesis or guess as to the probable results. He then works to get enough facts (data) to prove or disprove his hypothesis. He then sets up experimental designs which he thinks will manipulate the persons or the materials concerned so as to bring forth the desired information. Such research is thus characterised by the experimenters control over the variables under study and his deliberate manipulation of one of them to study its effects. Empirical research is appropriate when proof is sought that certain variables affect other variables in some way. Evidence gathered through experiments or empirical

studies is today considered to be the most powerful support possible for a given hypothesis. (v) Some Other Types of Research: All other types of research are variations of one or more of the above stated approaches, based on either the purpose of research, or the time required to accomplish research, on the environment in which research is done, or on the basis of some other similar factor. From the point of view of time, we can think of research either as one-time research or longitudinal research. In the former case, the research is confined to a single time-period, whereas in the latter case, the research is carried on over several time-periods. Research can be field-setting research or laboratory research or simulation research, depending upon the environment in which it is to be carried out. Research can as well be understood as clinical or diagnostic research. Such research follow case-study methods or in depth approaches to reach the basic causal relations. Such studies
26

usually go deep into the causes of things or events that interest us, using very small samples and very deep probing data gathering devices. The research may be exploratory or it may be formalized. The objective of exploratory research is the development of hypotheses rather than their testing, whereas formalized research studies are those with substantial structure and with specific hypotheses to be tested. Historical research is that which utilizes historical sources like documents, remains, etc. to study events or ideas of the past, including the philosophy of persons and groups at

any remote point of time. Research can also be classified as conclusion-oriented and decision-oriented. While doing conclusion oriented research, a researcher is free to pick up a problem, redesign the enquiry as he proceeds and is prepared to conceptualize as he wishes. Decision-oriented research is always for the need of a decision maker and the researcher in this case is not free to embark upon research according to his own inclination. Operations research is an example of decision oriented research since it is a scientific method of providing executive departments with a quantitative basis for decisions regarding operations under their control.

27

MEANING OF RESEARCH DESIGN The formidable problem that follows the task of defining the research problem is the preparation of the design of the research project, popularly known as the research design. Decisions regarding what, where, when, how much, by what means concerning an inquiry or a research study constitute a research design.

A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. In fact, the research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do from writing the hypothesis and its operational implications to the final analysis of data. More explicitly, the design decisions happen to be in respect of: (a) What is the study about? (b) Why is the study being made? (c) Where will the study be carried out? (d) What type of data is required? (e) Where can the required data be found? (f) What periods of time will the study include? (g) What will be the sample design? (h) What techniques of data collection will be used?
28

(i) How will the data be analysed? (j) In what style will the report be prepared? Keeping in view the above stated design decisions, one may split the overall research design into the following parts:

(a)

the sampling design which deals with the method of selecting items to be observed for the given study. the observational design which relates to the conditions under which the observations are to be made. the statistical design which concerns with the question of how many items are to be observed and how the information and data gathered are to be analysed. the operational design which deals with the techniques by which the procedures specified in the sampling, statistical and observational designs can be carried out.

(b)

(c)

(d)

29

From what has been stated above, we can state the important features of a research design as under: (a) It is a plan that specifies the sources and types of information relevant to the research problem.

(b) It is a strategy specifying which approach will be used for gathering and analysing the data. (c) It also includes the time and cost budgets since most studies are done under two constraints.

In brief, research design must, at least, contain(a) clear statement of the research problem. (b) procedures and techniques to be used for gathering information. (c) the population to be studied. (d) methods to be used in processing and analysing data.
30

RESEARCH METHODOLOGY

Primary data:-

Questionnaires Method

 Observation Method

Secondary data:-

Published Sources Unpublished Sources

Location of Survey:- Nagpur City(Adidas Factory outlet, Gupta house, M.G house, Colleges, Haldiram`s food outlet) .

Sample Size:-

Customers 500

Sample unit:- Customers of all age Group.

31

Primary Data:- Primary data can be collected either through experiment or through survey. If the researcher conducts an experiment, he observes some quantitative measures the data, with the help of which he examines the truth contained in his hypothesis. It is the best source of information method. Always good for survey.

But data can be collected by one or more of the following ways:

1)By observation:

This method implies the collection of

information by way of investigators own observation, without interviewing the respondents. The information obtained relates to what is currently happening and is not complicated by either the past behaviour or future intentions or attitudes of respondents. This method is no doubt an expensive method and the information provided by this method is also very

32

limited . As such this method is not suitable in inquiries where large samples are concerned.

2)Through personal interview: The investigator follows a rigid procedure and seeks answers to a set of pre-conceived questions through personal interviews. This method of collecting data is usually carried out in a structured way where output depends upon the ability of the interviewer to a large extent.

3) Through telephone interviews: This method of collecting information involves contacting the respondents on telephone itself. This is not a very widely used method but it plays an important role in industrial surveys in developed regions, particularly, when the survey has to be accomplished in a very limited time.

33

4) By mailing of questionnaires: The researcher and the respondents do come in contact with each other if this method of survey is adopted. Questionnaires are mailed to the respondents with a request to return after completing the same. It is the most extensively used method in various economic and business surveys. Before applying this method, usually a Pilot Study for testing the questionnaire is conduced which reveals the weaknesses, if any, of the questionnaire. Questionnaire to be used must be prepared very carefully so that it may prove to be effective in collecting the relevant information.

5)Through schedules: Under this method the enumerators are appointed and given training. They are provided with schedules containing relevant questions. These enumerators go to respondents with these schedules. Data are collected by filling up the schedules by enumerators on the basis of replies given by respondents. Much depends upon the capability of
34

enumerators

so

far

as

this

method

is

concerned.

Some occasional field checks on the work of the enumerators may ensure sincere work. The researcher should select one of these methods of collecting the data taking into consideration the nature of investigation, objective and scope of the inquiry, financial resources, available time and the desired degree of accuracy. Though he should pay attention to all these factors but much depends upon the ability and experience of the researcher. In this context Dr A.L. Bowley very aptly remarks that in collection of statistical data commonsense is the chief requisite and experience the chief teacher.

Advantages 1. Basic data. 2. Un biased information. 3. Original data. 4. Data from the primary market/ population. 5. Data direct from the population.
35

Disadvantages. 1. Large volume of data. 2. Huge volume of population. 3. Time consuming. 4. Direct and personal intervention has to be there. 5. Raw data.

Secondary Data: Secondary Data is the data which can be collected from secondary sources. Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all. Common sources of secondary data for social science include censuses, surveys, organizational records and data collected through qualitative methodologies or qualitative research.
.

Advantages of Secondary data 1.) It is economical. It saves efforts and expenses.

36

2.) It is time saving. 3.) It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. 4.) It helps to improve the understanding of the problem. 5.) It provides a basis for comparison for the data that is collected by the researcher.

Disadvantages of Secondary Data:

1.)Secondary data is something that seldom fits in the framework of the marketing research factors.

Reasons for its non-fitting are:-

a.) Unit of secondary data collection-Suppose you want information on disposable income, but the data is available on gross income. The information may not be same as we want.

37

b.) Class Boundaries may be different when units are same.

Before 5 Years 2500-5000 5001-7500 7500-10000

.

After 5 Years 5000-6000 6001-7000 7001-10000

c. Thus the data collected earlier is of no use to you.

2.) Accuracy of secondary data is not known. 3.) Data may be outdated.

38

Comparative Study

E Source India Other Portals

No Charges (Hidden or Visible) except Rs.111(incl. taxes) for registration.

Franchisee Network.

Low Recruitment Cost.

Saves Employers and candidates time. Best profile matching.

Tracking interviews record

N O

Free psychometric test & video resume Upload. Professional Networking.

Sharing profile on social networking.

39

Registration Process for E Source Job Portal 7 Basic steps for Candidates Registration Basic info: The Candidate has to give his/ her basic information such as name, address, contact no, E-mail Id etc.

1)

2) Unique Candidate ID: The Candidate has to enter the Unique Candidate ID which is given on Scratch Card on the basis of which registration is done.
40

3) Personal Profile: The Candidate has to give his / her basic information such as name, address , contact no, E-mail Id etc.

4) Write 200 words: The Candidate has to write 200 words about himself/ herself how they will add value to company, what qualities they posses so that it would be beneficial for their Organisation.

5) Video Resume: Candidates can

express themselves , their details effectively through Video resume.

41

6) Psychometric Test: Candidates can make use of Psychometric Test as it would be helpful to them to get an idea of what Psychometric test is all about, what type of personality, attitude they have towards their work. ) Get Reccomendation: feature with It is the

the help recommend

of

which

you

can

yourself by others for a job, a feature which is provided by our job portal only.

42

DATA ANALYSIS AND GRAPHICAL REPRESENTATION

Interpretation: Out of 500 people, 498 people are aware about Job Portal , and 2 people are unaware about it.

43

Interpretation:

Out of 500 people , 60 people are registered with Job Portal and 440 are unregistered.

44

R istration of People w Job Portals eg ith

60.00% 40.00% 56.25% 20.00% 0.00% 21.88% 15.63% 6.25% 46.67% Registration of People with Job Portals

Interpretation:

53.33% of people have registration with individual job portal(Monster, Naukri,Timesjob,Shine.com), while 46.67% have registration with multiple job portal.
45

Interpretation:
Out of 60 people, 30 people are satisfied from the services of Current Job Portal, while 30 are unsatisfied.

Out of 500 people , 60 people are registered with Job Portal and 440 are not registered with any one of the Job Portal. So this question, and the next 5 questions are applicable to those people who are registered with any one of the Job Portal.

46

L or D ike islikeThingabout Current Job Portal

52.00% 51.00% 50.00% 49.00% 48.00% 47.00% 46.00% Like(Regular Resume Dislike(Not satisfied Update Alerts,Give with the services,Latest Information about Jobs Job Alerts doesn't come in Market etc). etc).

51.67% 48.33%
Like or Dislike Thing about Current Job Portal

Interpretation:

Out of 60 people, 29 people have expressed their likeness about the Current Job Portal, while 31 have expressed their dislikeness about it.

47

Interpretation:
Out of 60 people, 29 people said Yes that their current job portal provide job according to their qualification, while 29 have said No, while 2 people have said Partial.

48

Current Job Portal provide Job with H h ig Packag e

80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Yes No
26.67% 73.33%

Current Job Portal provideJob with High Package

Interpretation:

Out of 60 people, 16 people have said Yes that their Current job portal provides job with high packages, while 44 have said No.
49

Interpretation:
Out of 60 people, 25 people have said Yes that they want Improvements in Current Job Portal, while 35 have said No.

50

CurrentJob Portal informtheir candidatesabout updatingtheir resum e

60% 50% 40% 30% 20% 10% 0% Yes No
60% 40%

Current Job Portal informtheir candidates about updating their resume

Interpretation:
Out of 60 people, 36 people have said Yes that their Current Job portal informs them about updating their resume, while 24 have said No.

51

Interpretation:

Out of 500 people, 452 people said Yes that Job portal is Effective in finding right job to them, 34 said No, while 14 Said May Be.

52

Interpretation:

Out of 500 people, 456 people have said Yes that they are Ready to become member of newly launched Job Portal, which promised them to provide fast and consistent services at reasonable prices, while 44 have said No.

53

Interpretation: 33% of people want Good Job, 13% people want High package, 10.60% people want Profile Related Job, 3.20%people want Good Company and 40.20 % have Other Expectations from Job Portal .(Job Security, Govt Job, Job With Suitable Timings).

54

Interpretation: Out of 500 people, 498 people have said Yes that they would recommend others to become member of new job Portal, if It gives

them job according to their profile, while 2 people have said No.

55

HYPOTHESIS
Job Portal awareness will provide specific market information that will permit the company to select the target market segment and optimally the position offering within that segment. This will increase the sales volume.

Customer awareness about various Job Portal and E-Source India to enhance their level of expectations, satisfaction and to meet their requirements completely.

People and competitors are the two most important factors of market. So their analysis will provide us to understand them and make essential steps to overcome competition.

56

LIMITATIONS

There were certain limitations faced during the study:-

Some people were not willing to disclose the

personal information.

As the sample size is of 500 people, it is a time consuming process to complete the survey.

The Data Analysis and Graphic Representation of this study is very complex and time consuming, as it takes a lot of time to record the views, opinions of each person to make interpretation of data analysis.

57

CONCLUSION
This project examines the Job Portal awareness and perception of people about Job portal (including expectations from a new Job Portal, Resume updation, Job portal Satisfaction etc).

This study provides a detailed information about ESource Job Portal and their focussed product Scratch Card.

This project is useful to find out various opinions, views of customers about Job portal.

58

RECOMMENDATIONS

Focussing on a particular type of market segment especially in students where curiosity about Job portal is much more.

Information about E-Source Job Portal should be given in colleges (especially Engineering ,Polytechnic, MBA Colleges) to increase sales volume from company`s point of view and enhance the carrier prospects for students.

Much more unique features should be included in Job Portal so that it will add value to the company and value to the customers.

Job Portal should provide fidelity certificate to bonafide person so that it would be helpful to create his own brand value.

59

Questionnaire

1) Are you aware about Job Portal ?

Yes

No

2) Do you have registration with any one of the Job Portals Given below ?

Naukri

Shine

Esource India

 Times Job

Monster

Other

3) Are you satisfied with the services of current Job Portal?

Yes

No

(4) Which thing you like or dislike most about the current Job Portal ?

------------------------------------------------------------------------------------------------------------------------

60

(5) Does your current Job Portal provide you job according to your qualification/ resume?

 Yes

No

(6) Does the current Job Portal provides you job with high packages ?

Yes

No

(7) Would you like to make any improvements in current Job Portal ?

Yes

No

If yes, suggest some:

___________________________________________________

(8) Do you think job portal is going to be effective in finding You right job ?

 Yes

No
61

(9) Suppose, a new job portal is launched in the market and they are promising to provide you fast and consistent services at reasonable prices. So would you like to become of that newly launched job portal ?

Yes

No

(10) What are your expectations from a new job portal ?

________________________________________________

(11) Does your current Job Portal always inform about updating your resume ?

 Yes

No

(12) If you become member of new job portal that gives you job according to your profile, would you recommend others to become member of that job portal ?

Yes

No
62

Following are the Clients associated with E Source India are:-

63

And more.

64

BIBLIOGRAPHY

www.esourceindia.in E Source India Candidate Presentation E Source India Franchisees Presentation Marketing Management(Analysis, Planning, Implementation and Control) by Philip Kotler.

Marketing Management by Ramaswamy.

Research Methodology: Methods and Techniques by C.R. Kothari.

65