MARKET STRATEGIES FOR ART

GALLERY

NAMES

REGISTRATION NO AMNA SAGHIR AYESHA ARIF MEHRUNISA NADEEM SUMAILA ASHFAQ AIMAN SHAMS HASSAN MIR

INTRODUCTION
Art gallery is the business of providing sales of artists pieces developed and established by new artists. With the culturally rich and energetic art scene, Pakistani art is now accepted and regarded as creative and highly animated all around the world, where ever art is appreciated and known with its expatriation.

VISION

Not to win but to excel.

MISSION

To acquire , collect and present to public the finest work of art available with special emphasis on the artistic tradition of Pakistan to explore and inspire through our collection and exhibition.

COMPETITORS There are a lot of art galleries in the major cities of Pakistan displaying the works of internationally famous Pakistani artists as well as the budding lot of Pakistani artists. Here is a list of some of the famous art galleries in Pakistan where one can have a piece of real Pakistani art on display and for sale.

Native Art Gallery Hijaz Art Gallery Vogue Art Gallery Hamail Art Gallery Collectors Art Gallery Nairung Art Gallery Minhas Art Gallery Old Twintal Market Alhamra Art Gallery Zohurul ikhlaq Art Gallery Shakir Art Gallery Driang Room Art Gallery Sim Sim Art Gallery

Business Model of art gallery

The business model is based on a customer-centric philosophy, ensuring that customer's expectations are not only met but exceeded.

Competitive Edge Our competitive edge is the 3D technology to have possibility to present art in a non standard way as though they have been placed on an art gallery walls. The 3D technology used by us meets the most requirements of our gallery. Market Strategy Market strategies are those ways to enter the market with the help of product itself, price, placement, promotion, process, physical evidence and people.

PRODUCT PROMOTION PRICE PLACEMENT PEOPLE PROCESS PHYSICAL EVIDENCE

Product

Our product is actively engaged in retailing sales including artists pieces including paintings made by the upcoming and prevailing artists. We offer the following paintings:
Water color paintings Landscape paintings Abstract paintings Flower paintings Modernism paintings Surrealism paintings Acrylic paintings Painting on cardboard Oil painting Canvas painting Paper paintings Pastel paintings Portrait Religious themes Space themes Animals Fantastic art Figurative Seas scape City scape & Others

Price:
We are introducing psychological price strategy because it is more of the psyche of the people. Profit resources: Within company head quarter the business will sell number of specialized pieces and we are requiring 30% of the sales profit We are also charging a fee for displaying customer products in our gallery. Software for price determination: A software to avoid auction bidding and to facilitate the customer is used in determining the price of product Software is based to score the product on these bases Medium Subject Quality Function of software: Scored number*smaller painting area/larger painting area How it works: The software which we are using scans the worldwide data base and get 25 years information of similar artists and their price of product. Benefit of the software: To simplify the time consuming reports Not to over charge the customer Enhace customer loyalty

Promotion
For promotion these tools are used by our gallery Print Media especially English newspaper which is read by beauraucrates etc For establishing Public Relations we use art calendars that are an effective medium to showcase art, convey information, promote a gallery and serve a pragmatic purpose. We send them as gifts to customers which strengthens personal relationships and customer relations. Calendar prints are easy to design and print with custom or standard options offered by print companies. Catalogues are also used by us that only serve as a means for transmitting information but it is visually stimulating as well. We give art catalogs as gifts to our loyal customers because for first time artists and dealers, they can serve as nice gifts that may increase recall or referral rates. Each catalog can showcase the gallery's most successful shows, priciest collections, art sales, or we kept it at the gallery for customer reference on art prizes, specifications, artists and availability Postcards are also one of our promoting material because these handy are highly artistic promotional mediums and these can be well-received and appreciated, particularly when they feature famous art. Each postcard design can be unique and we will not go beyond budget on materials like this because online print services today offer cheap postcards printing for bulk orders. So the design; such as post card dimensions, orientation, finish even paper stock can be customized according to our gallery's image or concept. We can mail postcards as a birthday, anniversary, or thank you gift. Websites are also used by us for promotion. Stalls are also arranged in certain schools for painting completion.
Another marketing strategy will be a word-of-mouth referral system. This system can be started through networking efforts based on personal relationships

Branding will not help us to buy our art but branding will help us and our artwork to stand out in the crowd. Because it is a promise that is carried through in order to promote to our market and a clear and consistent brand will deliver our message clearly and consistently to our target market.

Process:
Our gallery itself and the software which we are using is our basic
asset. In HR recruitment we hire skilled staff qualified from specialized art institutes. We also hire art professionals from the local market We focused on relationship, marketing for image building and for customer feedback.

Before Sales

To intimate the customers

Facilitate them at best level

During Sales

After Sales

Obtain customers feed back with relationship marketing

People:
Internal employees:
Saadqain as CRO Qualified staff I.T professionals

TARGET MARKET Out of all of the steps in the marketing process, defining the target market is the most important of all. Our target market is the elite class and upper middle so we look for their wants and expectations that depend on our very approachable location and contact. So we will approach them through print media, catalogues, networking and public relations. Our target market focused groups are Bureaucratese Politicians Foreigners Tourists

Physical Evidence:
Physical evidence is of crucial importance for an organization.