Marketing MSc View tabbed content | View all content (for printing) Degree awarded: MSc Duration: 12 months

full-time. Entry requirements: We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent in any discipline. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. We particularly welcome applications from institutions of high ranking and repute. Course fees: For entry in the academic year beginning September 2011, the tuition fees are as follows:

MSc (full-time) UK/EU students (per annum): 8,930 International students (per annum): 15,900

There is a non-refundable application fee of 50, which you can pay using the secure online payment facility on the MBS website. We cannot consider applications until you have paid the application fee: http://www.mbs.ac.uk/cgi/payments/masters/fees/ Scholarships/sponsorships: The Peter Roberts Scholarship offers a scholarship worth 6,000 Canadian dollars to support one student. The award is open only to UK nationals. Contact us for further information on scholarships available.

Marketing MBS Scholarship Peter Roberts Marketing Scholarship

Related website: www.mbs.ac.uk/programmes/masters/courses/marketing/ Academic department: Manchester Business School

Contact email: pg@mbs.ac.uk Contact telephone: +44 (0)161 306 1339 How to apply: Apply online Course options Fulltime MSc Y Part- Full-time distance Part-time distance time learning learning N N N

Course description Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work. Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for. The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice. We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing. MSc Marketing (Business to Business) MSc Marketing (Consumer Behaviour) MSc Marketing (International)

MSc Marketing (Retailing) MSc Marketing (Services) The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing. Module details The course consists of both compulsory and optional taught units. Compulsory course units include: Marketing Fundamentals; Marketing Implementation; Marketing Strategy and New Product Development; and Marketing and Communications Professional Analytics. Optional course units include: Advertising; Business-toBusiness Marketing; Consumer Behaviour; Corporate Social Responsibility; Crisis Management; Digital Technologies for Marketing; International Marketing; Marketing Communications and Branding; Relationship Marketing; Retail Marketing; and Services Marketing. There may also be an opportunity to study for one semester in an Exchange Institution (details can be found here). This will need to be discussed on an individual basis with the programme director. Course content for year 1 See here for further details about the course structure. Accrediting organisations The course conforms to the present ESRC guidelines for Masters degrees and has ESRC recognition as a postgraduate training year in preparation for undertaking a PhD. The course has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing. Full entry requirements

Academic entry qualification overview: We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent in any discipline. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. We particularly welcome applications from institutions of high ranking and repute. English language: For the latest information on English language requirements for those whose first language is not English, please check the website. Other international entry requirements: We accept a range of qualifications from different countries. For these and general requirements including English language see entry requirements from your country. Advice to applicants Please note: there is a non-refundable application fee of 50 which you can pay using the secure online payment facility on the MBS website. Applications will not be considered until the application fee has been paid: http://www.mbs.ac.uk/programmes/masters/what-next/application-fees.aspx. Statement of Purpose An interesting and well-written statement of purpose showing strong motivation for the programme you have chosen can influence the final decision. This should be concise (no more than one page) and concentrate on why you are interested in the subject you have applied for and why you consider yourself to be a suitable applicant. You should express why you are interested in this particular MSc, how the modules on the course will help you to develop your career and why you want to come to Manchester Business School. The statement of purpose helps us to assess how well you are able to articulate goals, motivations and values, and your writing and reasoning abilities. Try to make your statement of purpose interesting and reflect your personality, we have to read a lot of them! Additional Requirements

We also require a CV/resum. How your application is considered Applications cannot be processed without the following:

50 non-refundable application fee payment up-to-date English language score outlining individual element scores (where applicable) up-to-date transcript up-to-date CV two academic references (at least one will be required at the time of application) a strong statement of purpose

Scanned copies will be accepted at the time of application. Deferrals To defer your offer to the following year, you must contact your admission officer to get a copy of the deferral form. You can only defer your offer for one year. Re-applications If you have applied to us before, any subsequent application should provide updated information on your suitability for the course. We reserve the right to draw on any information from previous applications. Progression and assessment Assessment across the course units varies, but includes a combination of examinations, essay style and other forms of coursework and, in some cases, assessed presentations. A 12,000-25,000 word dissertation is also normally undertaken. Disability support Practical support and advice for current students and applicants is available from the Disability Support Office. Email: disability@manchester.ac.uk Career opportunities Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip

companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services. Click here for information on our Careers Service. For international graduates it may be useful to note that the UK Immigration system changed in 2008. Please click here for details. Academic department Manchester Business School Academic department overview We're ranked first in the UK for business research but world-class research alone is not enough. Our original thinking is applied for impact across business and management, government and communities. Find out more. Subject areas

Business and Management

Contact details Contact name: Specialist Masters Admissions Office Telephone: +44 (0)161 306 1339 Facsimile: +44 (0)161 275 6556 Email: pg@mbs.ac.uk Website: www.mbs.ac.uk/programmes/masters/courses/marketing/