Brand name..

Health Juice

VISION Rise and shine to life only through Health Mission statement
Put together recognized food business to look up quality of life by offering freshness, Energy, tasty and health care

Competitive Set
Competitor analysis in marketing and strategically management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sourcesof competitor analysis into one framework in the support of efficient and effectivestrategy formulation, implementation, monitoring and adjustmentIn order to evaluate the competitive position we have to take a look on the competitors of Barby in JUICE CATEGORY.Competitors in market Nestle Shezan Malee Nestle is the main competitor of Health juices Health juices compete their customer on quality ,freshness, Energy, tasty and health care

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External Environment
Social Political Financial Product Quality Distribution Channels Promotional Channels Manufacturing Employee Leadership

Product Life Cycle

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Barriers to Entry
Economies of scale Simply put, bigger corporations have the means to produce products cheaper than smaller companies. To stay cost-competitive, small companies have to work twice as hard to get their products out to the market. legal barrier It may make entry more difficult or impossible if the products are illlegal or unethical so we have to offer the Halal products in Pakistan Regulatory Barrier: It may make entry more difficult or impossible. In the extreme case, a government may make competition illegal and establish a statutory monopoly. Requirements: licenses permits

competitive barriers. There are high level of competition in juice industry but There are three ways in which you can differentiate your product: By style Type Location Quality

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Market Analysis
Target Market Although our juice is for all ages and for all kinds of people. But the childern is our main target. As this segment is maximum in number in population in Pakistan and it is more fun loving and excitement seeking so it is our best target market. Psychographic Profile o Customer Behaviors o Target Market Opportunity

Marketing Plan
All the components, which we have incorporated, are carefully selected with consulting of medical experts and nothing in it is harmful for any body of any age. So every one should use it with out any fear. Six Flavors We are launching six very popular flavors: Apple Juice Pine apple Juice Orange Juice Red grape Juice Mango Juice Mix Juice

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Place Strategy
PRODUCTION POINTS IN PUNJAB

Here we are dealing with PUNJAB only. We have three production plants to cover all the area in Punjab. Following are the points.
LAHORE FAISALABAD MULTAN

Promotion Strategy
Different marketing strategies are adopted for selling, advertising and promotion of products. We will adopt different strategies regarding this. As we are introducing a product which will have to compete international brands so we have to be very conscious as how we will compete these international and national giants. We will be going for Aggressive marketing Aggressive selling Hard launch Trade sales promotion Advertising

AGGRESSIVE MARKETING We will adopt this strategy in order to get market share. As aggressive marketing involves full bombardment of resources in market in order to increase sales and get market share. We have huge budgets and capable marketing staff, which will ensure the maximum achievement of our marketing goals.

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RALTIONSHIP BUILDING

In modern marketing approaches relationship building is very important. Now customers are not satisfies only with products but they are also concerned with many other issues related with product production, consumption and dispose of.
CUSTOMER SERVICES

Customer service is not limited to services only. Now all producers have to manage their customers as long as services are concerned. We will completely taking care of our customers regarding their problems, which they will be coming across regarding our products. We will ensure best quality and customer relations centers in different offices and in different regions.
AGGRESSIVE SELLING

Aggressive selling simply means that utilize all your resources to sell your product and to get revenue. We will utilize best of our efforts in this regard. We will be in the whole Pakistan right from the inception of our product. Our distribution system will make it possible the availability of product in whole Pakistan on time with quality standard.
HARD SELLING

Hard selling means to launch your product on a large scale with full range of resources. As we will introduce our product in all Pakistan with full advertising on all medias so we will be going for hard launch
TRADE SALES PROMOTIONS

Retailers are the ultimate person who will be in direct contact with ultimate consumers. Retailers deserve certain benefits besides enough commission on sales. We have allocated 15 million rupees for this purpose. We will be giving refrigerators to those retailers who will be showing good sales.
SOCIAL IMAGE BUILDING

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Social image of a company play vital role in the success of products. Companies taking part in social development are perceived as friendly and get good place in market. Our group has already working in this regard as we are promoting education, health awareness, sports and other positive activities in the society. As long as Health Juices are concerned it will be in introductory stage in this year So we have to focus on brand awareness and other strategies related with introductory stage of products. Later on when we will have strong roots in the market we will be devoting 5% profit in this regard.
ADVERTISING

Advertising plays most vital role in product success. Effective advertising makes it possible for the producer to increase brand equity and other value added features in the products. We have got enough budget for advertising and we will be running effective advertising campaigns in all possible medias to peruse the customers to use our Juices. ADVERTISING BUDGET Our advertising budget is 30,000,000. It woud be 20% of our total budget for initial investment.

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PRICING STRATEGY
Pricing is very important regarding every product while pricing we also have to consider consumers buying power, competitors price and cost of production as well. Here is price analysis of different brands and prices of our brands. Unit Regular 250 ml 500 ml 1000 ml Nestle 25 -120 Shezan 15 _ 75-80 Health juice 15 30 60

Cost analysis Manufacturing cost = 40% Administrative cost = 12% Marketing expenses = 20% Selling expenses = 8% Profit margin = 10%

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