ASSIGNMENT

NAME: RAHEEL WAQAS(163), SANA SARWAR AWAN(123), USMAN LIAQUAT(143). SUBJECT: E.O.P SUBMITTED TO : KASHIF MEHMOOD.

UFONE PRODUCT,BUSINESS AND BRAND PORTFOLIO

Brand Portfolio:
At Ufone we understand the value of words and the need to communicate effectively andefficiently at all levels of society, which is why our primary focus is on U, our valued customersbring strength to our company.With a fresher look than is accepted and appreciated across the board by people of all ages, weaim to connect with you and provide you state of the art services. No matter who you are, whereyou are, what you want to say, how you want to say it or how you feel, you are our focus.Because at Ufone, its all about U! PTML working with brand name of Ufone so the company have only one brand which calledUfone. Under this brand ufone have product brand strategies prepaid product, and post pay product main revenue generating point tin ufone is prepaid customer so ufone work a lot onprepaid, recently ufone introduce brand under prepaid category brand name is Prepay Life itsfull-fledged brand have line extension of this brand , life standard , life value , life plus , ucirclelife plus.

BUSINESS PORTFOLIO OF UFONE:

BRANDS: TARGET MARKET Corporate class Youth TARGET MARKET Lower class/Rural youth Lower/socio REASON FOR TARGETTING High usage for business & working people Night dwellers REASON FOR TARGETTING High usage High usage

BRANDS

PostPay

Life

PACKAGES Public Demand UWON

economic class Ladies intention of 5 min chat usually exceeds to 15 min or more Call conferencing

5 ka 15

Ladies

Walkie talkie

Working class/ business class Lower/socio economic class

Uth Pakage

High usage

SERVICES:
Ufone is providing these all services to its cosumer: Internet excess Online billing payment Power sim Wap International roaming Voice mail Call management Messaging Moblie product: Ufone is offering the following moblies products: Utalk Missed call notifiction Phonebook Trivia quiz Ushare Uloan Voice bucket Utunes Awaz sms Uchat ugames

PRODUCT PORTFOLIO:
Ufone understands the value of words and the need to communicatee f f e c t i v e l y a n d e f f i c i e n t l y a t a l l l e v e l s o f s o c i e t y , w h i c h i s w h y companys primary focus is on U. Ufone offers, Prepay&Postpay services in the Telecom sector. Ufone Prepay U f o n e p r e p a y i s t h e p r o d u c t s e g m e n t e d f o r t h e youngsters. They are segmented on the basis of their age and status. They recharge through theprepaid cards whenever they feel comfortable to load the cards. Ufone Postpay Ufone Postpay is created for the executives andbusiness class people, who require making callsw i t h i n t h e c o u n t r y o r i n t e r n a t i o n a l l y f o r t h e business purposes. Business executives enjoy thebenefits and value added services connected with Postpay product of Ufone Ufone For Everyone T h e t e l e c o m m a r k e t s g r o w i n g r a t e i n P a k i s t a n i s higher than any Asian country. Ufone offers lower r a t e s a n d b e t t e r n e t w o r k t h e n o t h e r a l r e a d y established cellular companies. All living standardshave been captured by Ufone, like Students, Labor and Businessmen,etc.Ufone aims to provide with wider coverage, superior connectivity, clearsignals & voice quality to their valued customers. U-Circle Prepay provides an easy way to call Friends & Family. Ufone is makingit easy for its consumers to call friends & family with U Circle. Now theconsumers can talk more for less with the most economical rates tocall their Circle. U Share Ufone Prepay customers can now share their balance witheach other through a simple SMS in 3 easy steps. Mobile Number Portability Ufone welcomes consumers to bring their mobile number to the bests e r v i c e . T h r o u g h M o b i l e N u m b e r P o r t a b i l i t y ( M N P ) , m o b i l e p h o n e subscribers can retain their mobile phone numbers when they changemobile

operators. Therefore a 0300-xxxxxx or 0345-xxxxxxx can be aUfone customer in the MNP regime.

Product,Business and Brand PortfolioWarid:

In 2004, Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network, (WLL) and long distance international (LDI) for $291 million US dollars and was the first venture of Warid Telecom International LLC. The licence was bid for and acquired by a team led by Bashir Tahir the former CEO of Dhabi Group, which is the parent company of all Warid operations Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million. users. On June 30, 2007, Singapore Telecommunications Limited (SingTel) and Warid Telecom announced that they have entered into a definitive agreement subsequent to which SingTel will acquire a 30 per cent equity stake in Warid Telecom for an estimated $758 million valuing the company at an enterprise value of $2.9 billion. Network Technology Network Status Date GSM900/1800 Live/Active May, 2005 Zahi and Zem Warid Pakistan provides both post-paid and pre-paid connection plans. The postpaid plan is branded and marketed across the country under the name Zahi Postpaid, which means leader or royalty. The pre-paid segment is branded and marketed as Zem Pre-Paid. Zahi-Post-paid and Zem Pre-paid user enjoy various value added services(VAS), such as SMS, MMS, GPRS, 64K SIM, Dual SIM product, Corporate packages for product advertising via SMS, and a host of other features. However International Roaming is available to its Zahi(post-paid) users as of March 2007. For pre-paid customers, International Roaming is also available. (Selected Countries)

Warid has been one of the highest contributor in development work carried out in the quake hit areas of Pakistan after the devastating event of 8 October 2005, furthering their stance of 'We Care'. 4b Azadi package with waridtel 4b (trend) telecom has announced a bundle pack promotion with Warid telecom keeping in view the low end post paid segment . press release & press adds are published in leading news paper of Pakistan.

Glow Glow is a new innovative brand by Warid Pakistan mainly intended for youth. It offers competitive tariffs and free online content via its portal, which was set up in collaboration with Arvato The brand ambassador of Glow is Pakistani Singer Atif Aslam Glow was launched by Warid International's Group CCO, Ali Tahir, the strategic and project lead for the initiative.It is regarded as an innovative package which challenged the existing offerings and opened up a lucrative segment for Warid. It was launched within three months and rapidly acquired more than a million subscribers in a short period of time .Today it accounts for a significant portion of Warid's prepaid revenues and customer base.