Private Employee Age:20-40 Male=16-64% Female=9-36%

Male(16)

Interested in investment Expected return Risk

Timely Return

Receive returns Based on

Safe Mode of Investment

Yes: 13 No: 3 <10% 5 10-30% 5 >30% 6 Low:6 Moderate: 9 High: 1 Monthly: 4 Quaterly: 6 Half yearly: 3 Annualy: 3 Dividend pay out2 Dividend reinvestment- 3 Growth in Nav-11 Yes: 14 No: 2 One time: 6 SIP: 10

Out of total males 81.25% 18.75% 31.25% 31.25% 24% 37.5% 56.25% 6.25% 25% 24% 18.75% 18.75% 12.5% 27.28%

Out of total population 52% 12% 20% 20% 24% 24% 36% 4% 16% 24% 12% 12% 8% 12%

Female(9)

68.75% 44% 87.5% 12.5% 37.5% 62.5 56% 8% 24% 40%

yes : 8 No 1 <10%-0 10-30%3 >30%6 Low: 7 Moderate: 2 High: 0 Monthly: 6 Quaterly: 1 Half yearly: 2 Annually: Dividend pay out-0 Dividend reinvestment- 2 Growth in Nav-7 Yes: 8 No: 1 One time: 5 SIP: 4

Out of total Females 88.89% 11.11% 0% 33.34% 66.67% 77.78% 22.23% 66.67% 11.12% 22.23% 0 22.23 77.78 88.89% 11.11% 55.56% 44.45%

Out of total population 32% 4% 0% 12% 24% 28% 8% 0% 24% 4% 8% 0% 0 8% 28% 32% 4% 20% 16%

Analysis: If we observe the above cross tabulation we can analyse that Interested in investment: Males and females Interested in investment are more and if we observe out of total population 84% of the sample are interested in investing. Expected return: When they invest they further see the returns they are getting in the sample if we observe the returns that most of them expecting are more than 30% either in case of both in males and females both are expecting this slab of returns. Mostly in majority of females about 66.67% they are expecting more than 30% returns from MFs. where in case of males some there are equivalent distribution of return slabs.

Risk: When any one invests into any plan the investors sees how risky the plan is here in this case as everyone knows female takes less risky than males, here also the same thing repeated, here in this case also females were not interested in taking any sort of risk in investing, while males are willing to take moderate risk in investments. So while investing in MFs the investors never try to take high risk. But in some cases some of the investors take high risk based upon their returns they are going to get. Timely Return: Majority the sample or investors are willing to get the returns in monthly basis they dont want to wait for more time for their returns.so they want to get regular short term returns. This same in the case of both males and females.so the M.fs should be offered with short term returns to attract investors. Receive returns Based on: Investors sees the growth of NAV based on NAV only investors invest their money in MF,s this is same both in case of males and females. Safe: Most of the investors feel that MF,s are one the safest investment plan they had. Because of this perception for the people towards MFs they can be attracted more by providing more offers. Mode of Investment: The investors who want to invest in MFs wants to go by systematic investment plan because one time investment plan is difficult for small investors , so most of the investors wanted to go for systematic investment plan and if we go for one time investment investors who have enough money to invest will invest at a time to have tax benefit and to have high returns. Both have equivalent share so investors go for both of these plans. Likert scale evaluation: In likert scale I rated each attribute as 1 and totalled all the samples and drawn the results based upon the majority of the samples what the preffered to. I used Likert scale for measuring 4 attributes 1. 2. 3. 4. Factors and sources while investing in MF-5 POINT SCALE Views of investors while investing in MF-3 POINT SCALE Importance of investor on Fund related qualities-5 POINT SCALE Importance of investor related services-5 POINT SCALE

Factors and sources while investing in MF-5 POINT SCALE: scale Extremely Factors/sources Important Important Neutral Unimportant Highly Unimportant

Male Female

45 39

44 22

30 8

10 3

2 4

If we observe the above likert scale about factors and sources while investing in MFs the investor believes that all the majority of the factors are EXTREMELY IMPORTANT. This is same both in the case of Males and Females. Views of investors while investing in MF-3 POINT SCALE Views/scale Yes No Dont Know Male 67 57 21 Female 44 24 13 The views of investors in investing in MFs are mostly YES i.e. the investors know all of the attributes which are listed in the questionnaire Importance of investor on Fund related qualities-5 POINT SCALE Fund Related qualities Male female Highly Important 56 30 Important 57 30 Somewhat Important 35 35 Not very Important 25 6 Not at all important 9 1

The fund related qualities are both HIGHLY IMPORTANT and IMPORTANT because some investors feel that some attributes may not be mostly important. This is also the same in the case of both males and females/.

Investor related services Male Female

Highly Important 38 23

Important 43 15

Somewhat Important 31 24

Notvery Imporatant 9 7

Not at all important 9 2

The services provided for investors are IMPORTANT because investors

Mostly prefer to go for good returns and moderate risk. Even here both HIGHLY IMPORTANT AND IMPORTANT preferred by the investors both have equivalent share.

Interpretation: If we analyse the above analysis it can be interpreted that the investors who provided with more returns and wants to take moderate risk on regular basis te investors will get attracted and

prefer to go to MFs. Because most of them thinks that MFs are one of the safe investment plan. So by providing high returns or some other offers the investors can be get attracted towards MFs. So by observing above data the research hypothesis which I have choosen is proved Hypothesis: Increase in returns attracts the customers in mutual funds. Conclusion: Thereby from this research I conclude that lucrative increase in returns helps in attracting more customers towards investing in MFs