INTRODUCTION

NEED FOR THE STUDY

OBJECTIVES OF THE STUDY

INTRODUCTION
Human resource management is the strategic and coherent approach to the management of an organizations most valued assets-the people working there who individually and collectively contribute to the achievement of the objectives of the business. The goal of human resource management is to help an organization to meet strategic goals.

Human resource management is the process which develops and manages the human element of an enterprise i.e., recruit, select, train and develop members of an organization. Human resource management is concerned with integration getting all the members of the organization involved and working together with a sense of common purpose.

NEED FOR THE STUDY

Human resources undoubtedly play the most important role in the functioning of an organization. If an organization can effectively manage its human resources, then these human resources will take care of the rest of the resources. Unless they are satisfied with their job, human resources will not put their best efforts for the accomplishment of organizational goals and objectives.

Employee job satisfaction is one of the Important factors that has drawn in the organization. Various studies have been conducted on recruitment or selection process which determines the growth of the organization.

The Ocean India private limited is one of the leading Textile Industry. Its successes can be attributed to the efforts of dedicated and satisfied work force.

Objectives of the study:

1. To know the recruitment process.. 2. Recruiting the efficient employs 3. To increase the level of qualitative employ in the company. 4. To know the best way of recruiting.

5 To offer necessary suggestions to the organization for enhancing the To know the best way of recruiting.

CONTENTS
CHAPTERS CHAPTER-1

CHAPTER-2

INTRODUCTION NEED FOR THE STUDY SCOPE OF THE STUDY LIMITATIONS OF THE STUDY INDUSTRY PROFILE COMPANY PROFILE

CHAPTER-4

CHAPTER-5

MANAGEMENT PROFILE ACHEIVEMENTS AND MILDSTONES ANALYSIS INTERPRETATION FINDINGS SUGGESTIONS CONCLUSION BIBILIOGRAPHY ANNEXURE

CHAPTERISATION

The first chapter deals with the introduction to the study about employee job satisfaction, need for the study, objectives of the study, methodology, scope of the study, and limitations of the study are also discussed.

 The second chapter deals with the industry profile and company profile, management profile and achievements of the company. The third chapter deals with conceptual frame work concepts of employee job satisfaction. The fourth chapter elicits the opinion and views of respondents of the employee satisfaction. The fifth chapter evaluates the whole report in summary, findings and suggestions and conclusion.

 INTRODUCTION

NEED FOR THE STUDY

OBJECTIVES OF THE STUDY

INTRODUCTION
Human resource management is the strategic and coherent approach to the management of an organizations most valued assets-the people working there who individually and collectively contribute to the achievement of the objectives of the business. The goal of human resource management is to help an organization to meet strategic goals.

Human resource management is the process which develops and manages the human element of an enterprise i.e., recruit, select, train and develop members of an organization. Human resource management is concerned with integration getting all the members of the organization involved and working together with a sense of common purpose.

NEED FOR THE STUDY

Human resources undoubtedly play the most important role in the functioning of an organization. If an organization can effectively manage its human resources, then these human resources will take care of the rest of the resources. Unless they are satisfied with their job, human resources will not put their best efforts for the accomplishment of organizational goals and objectives.

Employee job satisfaction is one of the Important factors that has drawn in the organization. Various studies have been conducted on recruitment or selection process which determines the growth of the organization.

The Ocean India private limited is one of the leading Textile Industry. Its successes can be attributed to the efforts of dedicated and satisfied work force.

Objectives of the study:

5. To know the recruitment process.. 6. Recruiting the efficient employs 7. To increase the level of qualitative employ in the company. 8. To know the best way of recruiting.

6 To offer necessary suggestions to the organization for enhancing the To know the best way of recruiting.

Importance of Human Resource Management

The importance of human resources management can be discussed under the following three standpoints:

SOCIAL SIGNIFICANCE Maintaining a balance between the jobs available and the job seekers, according to the qualifications and needs Making effective utilization of the resources and paying the employee a reasonable compensation BY helping people make their own decisions

PROFESSIONAL SIGNIFICANCE Maintaining the dignity of the employee as a human being Opportunities for personal development Improving the employees working skill and capacity

SIGNIFICANCE FOR THE INDUSTRIAL ENTERPRISES Creating the right attitude employees through effective motivation Securing willing co-operation of the employees for achieving goals of the enterprise To develop team spirit of an individual and the department

Conclusion In conclusion it may be said that the future of personnel managers should strive hard towards excellence-individually and collectively, so that as a body they may occupy a right place in the hierarchy of management along with the other coprofessionals. If they could do it, they would prove worthy to the motto TO LEARN TO SERVE

AN OVERVIEW OF THE ORGANISATION

BRIEF PROFILE OF THE ORGANIZATION

INTRODUCTION OF INDIAN TEXTILE INDUSTRY:

India Textiles industry is none of the leading textile industries in the world. Through was predominantly unorganized industry even a few years back, but the scenario started changing after the economic liberalization of Indian economy in 1991. Indian textile industry largely depends upon the textile manufacturing and export. It also plays a major role in the economy of the country. India earns about 27% of its total foreign exchange through textile exports. Further, the textiles industry of India also contributes nearly 145 of the total industry industrial production of the country. It also contributes around 3% to the GDP of the country. India textile is also largest in the country in terms of employment

generation. It not only generates jobs in its own industry, but also opens up scopes for the other ancillary sectors. Indian textiles industry currently generates employment to more than 35 million people. It is also estimated that, the industry will generate 14 million new jobs by the year 2013. This unique industry structure is primarily a legacy of government policies that have promoted labor intensive. Currently it is estimated to be around to be US$ 52 billion and is also projected to be around US$ 115 billion by the year 2012. The share of exports is also expected to increase from 4% within 2013. The inevitable problems faced by the industry are to make the industry technologically up-to-date rather than expand capacity as such. However, the problem not been fully tackled and it is of utmost importance that the whole industry is technologically updated. India has become the outsourcing capital of the world and this has created its own set of HR challenges. Indias biggest problem is that qualified graduates are becoming scarce. Despite the large population, the supply of engineers cannot keep up with the sharply increased demand.

Recent business factors, such as increasing competition and the shortage of talented workers, have encouraged organization to focus on the results of the full talent acquisition life cycle. As a result, the scope of the process has grown to include a greater emphasis on planning staff requirements, attracting a pool of talented candidates, using new techniques for sourcing and screening candidate greater emphasis on assessing candidate skills and verifying backgrounds, and ensuring an effective on-boarding process. By expanding the

scope of the talent acquisition and focusing on measuring the end result of the full process, organization are better meeting their talent acquisition goals.

TEXTILE INDUSTRY OVERVIEW: Textile Industry is one of the largest and oldest industries in India. It has a significant role in India as it fulfills the essential and basic need of people. Textile Industry in India stands at unique place and has maintained a sustainable growth over the years. This is a self-reliant and independent industry and has great diversification and versatility. Textile Industry in India provides great contribution for the development of economy. It is the second largest textile industry in the world after China. It provides ample employment opportunities to people belonging to all classes. After agriculture this industry provides employment to maximum number of people in India employing 35 million people. Textile Industry represents the rich culture, tradition, heritage & economic wellbeing of country with diversified range and versatility. At the same time industry is competitive enough to fulfill different demand patterns of domestic and global markets. Indian Textile Industry plays vital role in country's economic development and contributes 14% to industrial production in the country. Textile Industry contributes around 4% of GDP, 9% of excise collections, 18% of employment in industrial sector, and 16% share in countrys export.

Indian Textile Industry is valued at US $36 bn. The development of Indian Textile Industry started in 1985. This was the year, for the first time Textile sector was considered as an important industry and a separate policy was formulated for sectors development. In the year 2000, National Textile Policy was announced. With further development Textile Industry came out of Quota Regime of Import Restrictions under the Multi Fiber Arrangement (MFA). This development came on 1st January 2005 under the World Trade Organization (WTO) Agreement on Textiles and Clothing. Because of the elimination of quota restrictions, most of the developing countries now can develop the potential market at both domestic and international level. These countries can develop the industry expertise and can have competitive advantage through implementing new technology, more skilled labor will improved distribution channel, cost effective operation and production with greater value addition in each step of value chain. Moreover it will help for Foreign Direct Investment in industry that will create great opportunity to strengthen the sector. Some of the strengths of Indian Textile Industry are large and potential domestic and international market, large pool of skilled and cheap labor, well-established industry, promising export potential etc.

HISTORY OF TEXTILE: No one knows when exactly the spinning and weaving of textile began. It has been said that people knew how to weave even 27000 years ago. This was even before humans were able to domesticate animals. The oldest actual fragment of cloth found was in southern Turkey.

People used fibers found in nature and hand processes to make fibers into cloth. Even though high technology was not available, skilled weavers created a wide variety of fabrics. Dyeing of fabrics was done to satisfy the universal human need for beauty. Within time, more complex social and political organization of people evolved. With the growth of cities and nations, improvements in technology came into place and there was a substantial development in the international trade, both of which involved textiles. Chinese textile was considered to be the most significant in international trade. Historians have claimed that silk from China has reached ancient Greece and Rome along a trade route called the Silk Road in the latter part of the second century B.C. and Egypt in 1000 B.C. The Romans also imported cotton from nearby Egypt and from India. Archeologists have found facilities for dyeing and finishing cotton fabrics in settlements throughout the Roman world. During the middle ages, the production and trading of the plant called woad, an important source of dye, was a highly developed industry. During the fifteenth century, Trade Fairs in southern France provided a place for the active exchange of wools from England and silks from the Middle East. The economic activities surrounding these events gave rise to the first international banking arrangements. Even the discovery of America was a result of the desire of Europeans to find a faster route not only to the spices but also to the textiles of the Orient.

Textile trade quickly took root in America, as colonists sold native dyes such as indigo and cochineal to Europe and bought cottons from India. Although advances were being made in the technology of textile production, the manufacture of cloth in Western Europe in 1700 was still essentially a hand process. Yarns were spun on a spinning wheel and fabrics were woven by hand-operated looms. A major reorganization of manufacturing of a variety of goods occurred during the latter half of the 1700s in Western Europe. These changes, known as the Industrial Revolution, altered not only technology, but also social, economic, and cultural life. The production of textiles was the first area to undergo industrialization during the seventeenth and eighteenth centuries as the result of an economic crisis. Good quality textile products, produced inexpensively in India and the Far East, were gradually replacing European goods in the international market. In Britain, it became imperative that some means be found to increase domestic production, to lower costs, and to improve the quality of textiles. The solution was found in the substitution of machine or nonhuman power for hand processes and human power. Many important inventions, most importantly spinning machines, automatic looms, and the cotton gin, improved the output and quality of fabrics. These inventions provided the technological base for the industrialization of the textile industry. Each invention improved one step of the process. For example, an improvement that increased the speed of spinning meant that looms were needed that consumed yarn more rapidly. More rapid yarn production required greater quantities of fiber. The growth of the textile industry was further hastened by the use of machines that were driven first by waterpower, then by

steam, and finally by electricity. The textile industry was fully mechanized by the early part of the nineteenth century. The next major developments in the field were to take place in the chemists laboratory. Experimentation with the synthesis of dyestuffs in the laboratory rather than from natural plant materials led to the development and use of synthetic dyes in the latter half of the nineteenth century. Other experiments proved that certain natural materials could be dissolved in chemical solvents and re-formed into fibrous form. By 1910, the first plant for manufacturing rayon had been established in the United States. The manufacture of rayon marked the beginning of the manufactured textile fibers industry. Since that time, enormous advances have been made in the technology for every field in the textile industry. Today, the textile industry utilizes a complex technology based on scientific processes and vast economic organizations. With the application of advanced technology to the textile field, textile use has expanded from the traditional areas of clothing and home furnishings into the fields of construction, medicine, aerospace, sporting goods, and industry. These applications have been made possible by the ability of textile scientists to utilize textile fibers, yarns, and fabrics for specific uses. At the same time that textile technology is making strides in new directions, the fabrics that consumers buy for clothing and household use also benefit from the development of new fibers, new methods of yarn and fabric construction, and new finishes for existing fibers and fabrics. Today, a huge international industrial complex encompasses the production of fiber, spinning of yarns, fabrication of cloth, dyeing, finishing,

printing, and manufacture of goods for purchase. Consumers purchase many different products made of textiles. The story of the journey that these products make as they progress from fiber to yarn to fabric to finished

BRIEF PROFILE OF THE ORGANISATION:

INTRODUCTION:

Ocean India Private Limited (OI) is a joint venture between Leading Investment Holdings Limited ( LIHL) (93.6%) and Ocean Lanka Limited (OL) (6.4%), One of the largest manufacturers of knit fabric in Sri Lanka and a subsidiary of Fountain Set, the largest circular knitted fabric manufacturer in the world. Ocean Lanka, as a joint venture partner will provide the technical expertise to establish Ocean India operationally.

Ocean India is located on a 75 acre plot of land, with a factory building extending 400,000 Sq. ft. having both Knitting & dyeing facilities, within Brandix India Apparel City SEZ, a vertically integrated supply chain city for the Apparel manufacturing sector.

FOUNDATION OF OCEAN INDIA:

Ocean India laid the foundation stone for the construction of its state-of-the-art knit fabric manufacturing unit at Brandix India Apparel City [BIAC] in Vizag. Mrs. HA Chung Fong, Wife of Chairman Fountain Set Ltd, along with other distinguished guests graced the colorful ceremony. The event marks yet another historical milestone in the progress of Brandix India Apparel City.

Ocean India is a joint venture partnership between Fountain Set *Holdings+ Limited *Hong Kong+, one of the worlds largest knit fabric manufacturers, Brandix Lanka and Hirdramani Group. Fountain Set [Holdings] are recognized in the industry as a global player supplying to over 40 countries to internationally renowned brands and has long been a driving force in the global market through its vertically integrated operations.

This new venture with its world-class manufacturing unit will not only serve the needs of apparel manufacturing units in BIAC, but will also cater to India. The 75-acre facility, situated within the 1000-acre Brandix Apparel City in the Special Economic Zone [SEZ] in Vizag, is projected to be one of the largest textile-manufacturing units in the region. The unit is expected to be ready for commercial production by the second quarter of 2008Based on an innovative fiber-to-store concept, BIAC is a the first of its kind in the world, with capabilities in spinning, fabric, accessory and apparel manufacture supported by services such

as centralized logistics, training facilities, laboratories and other ancillary requirements all under one roof, making it a fully integrated one-stop shop for end-to-end apparel solutions.

OCEAN INDIA - TODAY:

Ocean India, backed by fabric giant, Fountain Set Holdings of Hong Kong has already set up the largest knit fabric mill in the region. The company incontestably the largest manufacturer of Weft Knitted Fabrics mainly caters to the needs of a prestigious customer base comprising Victorias Secret, Tommy Hilfiger, Marks & Spencer, Nike, Next and Gap etc. Ocean India plans to produce close to 37,000 meters of knitted grey fabric in the Phase 1 and another 18,500 meters of solid dyed fabric under Phase II Fabrics such as Single Jersey, Rib, Fleece, Lycra Single Jersey, Lycra Rib & Interlock would be produced for which yarn would be brought in from Hyderabad and Pakistan Brandix Apparel India, the Indian manufacturing arm of Brandix Sri Lanka, has already commenced commercial production for export. It has systematically increased its local workforce, and today has a combined strength of 2,800 associates, with world-class apparel being exported to top customers such as Victorias Secret (USA) & Hanes (USA). Plans are also underway to source out to other global customers as well.

This state of the art apparel park is expected to employ over 60,000 employees at full capacity. With infrastructure development in full swing, BIAC will provide Real Time Connectivity and Seamless Integration combined with economies of scale to supply chain partners, bringing in a total combined investment of USD 1 Billion to Visakhapatnam. Once fully operational, BIAC will export apparel worth more than USD 1.4 billion per annum.

ABOUT OCEAN LANKA: Ocean Lanka is Sri Lanka's largest weft knitted fabric manufacturer, producing core products such as jersey, lycra, fleece, terry and others to world class standards in quality and design. Its discerning client base includes Victoria's Secret, Tommy Hilfiger, Marks & Spencer, Nike, Next and Gap etc. The company's strong research and development capabilities enable it to pioneer development textile technologies to give it an industry edge, as well as execute customer-driven developments. Highly skilled product development teams, in both Sri Lanka and Hong Kong, are an integral part of this process and ensure excellence in manufacturing and quality. Continuous innovation, exceptional response times, competitive pricing and customer centricity had contributed to its enormous success in a relatively short period of time. Key points of focus are customer centricity, time to market, quality compliance and assurance, and superior expertise and infrastructure.

The utmost importance is attached to in particular all waste, emission and by products in the manufacture of weft knitted fabrics to promote environmental sustainability. Ocean Lanka aims to minimise the environmental impact of operations by compliance with all environmental legislation. This is augmented by reducing waste generation, contamination of water, air and land and raising awareness of this policy among all employees. Ocean Lanka (Pvt) Ltd is a BOI approved company situated in the Biyagama Export Processing Zone (BEPZ), of Sri Lanka. It was established in 1994 with ownership shared between Fountain Set (Holdings) Limited, Brandix Lanka Limited and Hiradramani Group. The company incontestably the largest manufacturer of Weft Knitted Fabrics in the island mainly caters to the needs of a prestigious customer base comprising Victoria s Secret, Tommy Hilfiger, Marks & Spencer, Nike, Next and Gap etc. The company product range is of world class standard and the collaboration with the global textile giant Fountain Set (Holdings) Ltd of Hong Kong has given the company an edge over its competitors in pioneering development of new textile technology. Its continuous innovations through research and development, excellent after sale customer service and exceptional response time in meeting customer needs have already contributed to the tremendous success that Ocean Lanka has achieved which had made it to triple its production capacity within just half a decade years of commencement of commercial operations. The production process of the company is fully backed by the technical and material support of vertically integrated textile giant Fountain Set

(Holdings) limited which has given a cost advantage to Ocean Lanka enabling it to offer high quality knitted fabric at extremely competitive prices.

CULTURE AT OCEAN INDIA: Ocean Indias Way of Life is our culture and permeates the whole organization. Ocean Indias corporate 'personality' is determined by three overlapping areas: values, work culture and social responsibility. The way of working is all about accepting and embracing our values, and acting with social responsibility. It's also about a young and dynamic entity which supports its personalities to blossom in a vibrant environment. The Ocean India culture not only aligns associates with corporate goals, it moulds their philosophy of work and therefore life. Changing mindsets positively takes great care and time but its value is inestimable. As well as encouraging associates to becoming customer-focused, incorporating speed, flexibility, innovation and passion into their work allows them to think more productively and perform for results. Accommodating change and embracing openness and transparency leads to the appreciation of others and the progressive development of the individual, at work and elsewhere. The culture of internal appreciation and recognition includes the Kaizen awards for innovative thinking, merit awards for work and attendance, 'I value you' cards and gifts. The 'Pat on the back' initiative promotes instant appreciation of behavior and performance

among colleagues. Our new program GLOW (Great Lift Off Work) enables social interaction. These practices are designed to infuse the values into the work ethic and motivate and empower our associates to extend themselves in their work on all planes. With appreciation and recognition being key elements in developing inspired people Group-wide, and believe it will nurture innovation at all levels. We are proud of our social responsibility record and highest compliance standards. It's about improving lives within the Ocean India sphere and those others that it touches in our neighborhoods. Ocean India also believes that such positive changes promotes a better work-life balance and encourages its people to enjoy their work experience, all in all, making Ocean India a great place to work.

VALUES: Integrity Team work Customer service Learning & growth Ownership & Commitment

VISION STATEMENT:

To be the inspired solution for branded clothing.. MISSION STATEMENT: To be the preferred supplier of Weft Knitted Fabric in the region, and to have a highly motivated effective & efficient work force to ensure that we surpass all expectations of our customers with the best value & service; thereby providing optimum returns to society and the environment. ENVIRONMENTAL POLICY: Ocean India's activities interact with the environment, since our raw materials come from nature. At Ocean India attach utmost importance to environmental protection and in particular all waste, emission and by products in the manufacture of weft knitted fabrics. Our activities would not be possible with out the support of the surrounding in which we operate. Our main interest is to preserve this environment, which is necessary for long term business viability. In order to minimize the environment impacts of our operations, we are committed to prevention of pollution through the following.

Comply with all applicable laws, regulations, environmental legislation and with other requirements aimed at protecting natural resources, and the environment.

Reduce resource consumption to minimum requirement Reduce waste generation and contamination of air, water and land. We will also ensure that unavoidable waste is disposed of in a safe, environmental friendly way.

Adopt new technologies, where possible, which enable us to fulfill these objectives.

Make all employees aware of the environmental impacts of their activities and the requirements of this policy.

The policy is documented and maintained and provides the framework for setting and reviewing Ocean Lanka environmental objectives and targets.

Undertake to ensure continual improvement in environmental performance. With the active participation of all employees, who are

individually and collectively responsible for our performance, and through the commitment of continual improvement of the environmental performance, We will incorporate environmental protection within our business strategy.

To evidence such commitments, we will publish this policy together with the detail of our environmental performance. These will be available to any interested party or member of the public upon request. CURRENT STATUS:

Knitting production commenced in January 2009, & fabric Dyeing operations commenced in December 2009. The company has invoiced sale of INR 254 Million, comprising of 1,904.014 Lbs as at 30th September for the FY 2010/2011.

FUTURE INVESTMENT:

Investment & commitment to growth from all partners Production capacity increased and upgraded Product diversification & enhanced product flexibility Yarn-dye facilities

OPERATIONAL HIGHLIGHTS:

At present Ocean India is supported with an installed capacity of 65 knitting machines capable of doing Single Jersey, Double Jersey & Ribbed knitted fabric, with an averaging daily output 30,000 lbs per day.

The dyeing operation is synchronized to deliver the same level of output.

Qtr1 April- June Sales Lbs % of Capacity utilized 780,000 26%

Qtr2 July- Sept 950,500 32%

Qtr3 Oct- Dec 1360,000

Qtr4 Jan- Mar

Revenue is expected to grow from INR 277 Million in FY 2009/10 to INR. 562.5 Million in FY 2010/11

PRINTING OPERATIONS:

In the end August 2010, Ocean India on partnership with Quenby Lanka Prints installed an in-house printing facility with a printing capacity of 10,000 meters of printed fabric per day.

This is expected to create the rise in sales Lbs for the next two quarters with a wider product range for offer including a variety of prints pigment prints, reactive, boldge etc.

CUSTOMER BASE:

Ocean India has secured customers in India, Sri Lanka & Bangladesh, catering to both the Brandix group & outsiders. Our end buyers comprise of

Victorias Secret

H&M

 Marks & Spencer

Tema

Next

Levis

Primark INITIATIVES/ ACHIVEMENTS THIS YEAR:

Savings on utilities:

Water:

The dyeing process has been changed to dye fabric at an MLR 1:6, previously done at 1:8, hence the water consumption will fall by 20%

It is attempted to reduce the water consumption through reusing the water where possible from the dyeing process.

 Lab Accredited by Victorias Secret

Factory being approved as a Tier 2 Factory by Victorias Secret.

CREATING VALUE IN INDIA:

Ocean India brings state of art technology to India. This new venture with its world-class manufacturing unit will not only serve the needs of apparel manufacturing units in BIAC, but will also cater to India.The company incontestably the largest manufacturer of Weft Knitted Fabrics in the island mainly caters to the needs of a prestigious customer base comprising Victoria s Secret, Tommy Hilfiger, Marks & Spencer, Nike, Next and Gap etc.

The company product range is of world class standard and the collaboration with the global textile giant Fountain Set (Holdings) Ltd of Hong Kong has given the company an edge over its competitors in pioneering development of new textile technology.

In just three years it has established a good standard of product and strong presence in India.