Ac nowledgement

First of all we than to our almighty Allah for giving us blessings. We wor ed v ery hard and tried to give the best effort to complete our project, because it w as a great challenge for us.

Executive Summary Fresho Ba ery and Coffee shop is a start-up coffee and ba ery retail establishment located in will be located conveniently close to the downtown at Chawmohony expec ts to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong mar et posit ion in the town, due to the partners' industry experience and mild competitive a tmosphere in the area. The Company Fresho Ba ery is incorporated and it is equally owned and managed by its four part ners. The company intends to hire two full-time pastry ba ers and six part-time barist as to handle customer service and day to day operations.

Company Ownership The partners have contributed together for primary expense to purchase the vacan t space for Fresho Ba ery and Coffee shop and other necessary costs such as : * Advertising material. * Ba ery elements. * Insurance. * Ba ery accessories etc. Total capital of partners is 3,50,00,000 Ta a.

Ms. Prian a Borua - 75,00,00 Ta a

We have made our capital from d

loan

Within the last three years there have been significant increases in demand for ba ery products. Fresho Ba ery aims to offer pastry products and high quality coff ee at a competitive price to meet the demand of the middle- to higher-income loc al mar et area residents.

Keys to Success 1. 2. 3. Providing the highest quality product with personal customer service. Competitive pricing. To benefit customers by offering quic excellent services. Company Summary FB is a ba ery and coffee shop managed by four partners. These partners represen t sales/management and finance/administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses

Ms. Faria

- 75,00,00 Ta a

Mr. Zia Uddin

- 1,00,00,000 Ta a

Mr. Rahat Kaiser

- 1,00,00,000 Ta a

25 % personal savings an * 75 % long-term

Mission

and provide a financial cushion for the first months of operation. Products and Services Fresho Ba ery offers a broad range of healthy, delicious ba ed goods, coffee from high quality coffee beans, ca e items. It caters to all of its customers by providing each customer coffee and pastry products made to suit the customer. Our ba ery provides freshly prepared ba ery and pastry products at all times dur ing business operations. Six to eight moderate batches of ba ery and pastry prod ucts are prepared during the day to assure fresh ba ed goods are always availabl e. The Mar et Fresho Ba ery wants to establish a large regular customer base, and will therefore concentrate its business and mar eting on local residents, which will be the do minant target mar et. This will establish a healthy, consistent revenue base to ensure stability of the business.

Mar et Segmentation FB focuses on the middle- and upper-income mar ets. These mar et segments consum e the majority of coffee and pastry products.

Mar et Analysis For analyzing the mar et potential of Fresho Ba ery and Coffee shop products in Ch ittagong town, we collected information from several sources. We also visited a number of small ba ery shops situated in Chittagong area to guess the types and quality of the competitive ba ery products being sold. The retail owners were ab le to give us with information regarding local customer tendency, levels of dema nd and competition.

Target Mar et Segment Strategy The dominant target mar et for FB is a regular stream of local residents. Person al and expedient customer service at a competitive price is the ey to maintaini ng the local mar et share of this target mar et.

Mar et Needs Chawmohony has an atmosphere of downtown area that hot coffee and pastry product s are very much in demand. Much of the day's activity occurs in the morning hour

s before 9 a.m. , with a relatively steady flow for the remainder of the day. FB will position itself as a place where customers can enjoy a cup of delicious co ffee with a fresh pastry in a relaxing environment. Competition and Buying Patterns Competition in the local area is somewhat light and does not provide nearly the level of product quality and customer service as FB. Local customers are loo ing for a high quality product in a relaxing atmosphere. They desire a unique, clas sy experience.

Strategy and Implementation Summary Our strategy focuses on serving a place mar et with quality goods. We are strong -minded to become a part of the community - an establishment that becomes as muc h of the community as a local grocery store. To achieve these goals, we will pro vide the following: *Friendly, neighborhood-feel atmosphere. *Quality ba ed goods for everyone to enjoy at a fair price. *Special diet menu in relation to the advice of local healthcare providers.

Competitive Edge FB's competitive edge is the relatively low level of competition in the local ar ea in this particular position. Also our competitive edge is our quality of good s. We use only organic flours of the highest quality which can't be matched anyw here else in town. The other ba eries in town focus on wheat goods and sometimes , as a late addition, use alternative flours.

Physical Place outline Our partner business has a shop of 5000 square feet. We have also 9000 square fe et store house. We have tried to create a comfortable and satisfying atmosphere for the customers. Our shop is highly decorated. We have 40 employers wor ing wi th us. They are well trained and highly motivated.

Sales project Our sales forecast assumes the following changes : * Bread sales in the summer months will be slightly higher since more pe ople will be having bar-b-ques and picnics requiring items such as hamburger and hotdog buns. * Bread and pastry sales will be higher at various ceremonial, cultural programmes anytime.

* Coffee sales will be higher in winter and rainy seasons

Management Team We have gathered a strong and experienced management team. Zia manages the busin ess as managing director of the business and contributes to all the managerial, mar eting actions. Rahat is the head of sales and mar eting sector. Faria is the head of finance department and maintains accounts related activities and Prian a arranges all documentation wor s. Through a combination of a physically power ful management team, we will quic ly reach our destination.

Structure of Ownership:

SWOT Analysis

We have given below the - Strengths, Wea ness, Opportunities and Threats of our business.

Strengths: * Near to the business areas. * Access to major streets. * Pleasant atmosphere of our shop. * S illed and friendly employers.

Wea ness:

Opportunities: * Get entre in large mar et in Chittagong. * Existing of 3 to 4 competitors. *

Threats: *Increasing price of factors of production.

Financial Plan Income Statement For period ended 1 year Sales Revenue 3,50,00,000

Less: Returns & Allowances Net sales 2,70,00,000 Expenses: Payroll 10,05,000 Sales and Mar eting and Other Expenses Advertising 8,68,000 Rent 25,00,000 Supplies 18,50,000 Utilities 7,30,000 Electric Bill 6,70,000 Telephone 4,07,000 Other Expenses 16,66,000 Total Expenses 1,65,74,000 Net Income Balance Sheet

80,00,000

6,70,000

The following is a projected Balance Sheet for FB. Balance Sheet As at July 30, 2008 Assets: Amounts Current Assets: Cash 70,00,000 Accounts Receivable Total Current Assets

Liabilities and Equity: Current Liabilities: Accounts Payable 45,00,000 Taxes 22,00,000 Salaries Payable 1,00,000 Long-term Liabilities 10,00,000 Partners Equity 17,00,000 Total Liabilities and Equity 95,00,000 Future Services Our strategy focuses on building a customer base by providing good customer expe rience. With the addition of the coffee bar and lunch menu in early spring, we h ope to have customers ma e the ba ery their one-stop destination for brea fast o r lunch. In the next summer, when we open the outdoor bac garden, more and more customers will ma e the ba ery a destination for their lunches more often since the atmosphere will be so pleasing.

1,04,26,000

25,00,000 95,00,000