CORE COMPETENCIES OF CELCOM Oldest Telecommunication Company 1988 witnessed the dynamic birth of Celcom, a leading mobile telecommunications

provider in Malaysia. Since its inception, Celcom has steadily made its presence felt in the Malaysian market. It has, always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry. Celcom is the first mobile company in Malaysia and in the region to offer Easy GPRS to its customers. Easy GPRS is an automatic and seamless activation of GPRS settings with just one simple SMS. Another first is the SIMcard Rescue, a service that enables customers to back up their contacts in the SIMcard without worrying about losing their valuable contacts during cases of phone/SIMcard damage, handset lost, etc. Currently, this company serves around 8.8 million customers around the world. Being the oldest and most experienced amongst the three, celcom has many competitive advantages against its major rivals Digi and Maxis. They currently posses the highest trend in the market share, giving the highest coverage, many products features and having the highest customer size in the Malaysian market. They are applying many future strategies to maintain their position as the market leader in the Malaysian market like niche marketing, business package development, intercontinental and international service expansion Services Provider Celcom is the country's most experienced and premier mobile telecommunications company and offers the widest coverage in the country covering 98.8% of the populated areas. Celcom has ongoing investments in network coverage, capacity and performance, and intends to maintain its technology leadership and position as the country's best mobile service provider. Celcom's core business is in providing prepaid and postpaid mobile voice services. Its strong growth has been further supplemented by the growing data services segment and mobile broadband business, making it Malaysia's leading mobile broadband provider. Celcom is also achieving significant growth in other areas of business namely m-commerce, enterprise solutions and wholesale services. Celcom is also proud to have successfully partnered with four increasingly prominent mobile virtual network operators (MVNO) in the Malaysian telecommunications industry. Via an extensive roaming partner network, Celcom offers international roaming services in 156 countries and over 414 networks worldwide. As a Vodafone Partner Network, Celcom is an integral part of a global alliance spanning 67 Vodafone operating companies and affiliates worldwide. This partnership provides Celcom's customers with unrivalled global coverage, the lowest IDD and roaming rates and the latest mobile technologies, whilst giving Celcom access to Vodafone's global purchasing and economies of scale.

Larger Asian Telecommunication Company Economic slowdown in 2008 give huge impact to business, hence joint venture with Axiata to operate in other countries is a good opportunity to recognize Celcom.This solution proven when Celcom Axiata enjoyed one of its greatest years historically having grown revenues and subscribers by close to 13 percent and 16 percent year-on-year and higher than industry average. Now Celcom is part of Axiata Group, one of the largest Asian telecommunication companies, focused on high growth low penetration emerging markets. Apart from Celcom, Axiata has controlling interests in mobile operators in Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore, Pakistan and Thailand through its various subsidiaries and affiliates. In addition, the Malaysian grown holding company has states in non mobile telecommunication operations in Thailand and Pakistan

CELCOM CLINCHES MOBILE SERVICE PROVIDER OF THE YEAR AWARD Posted on April 18, 2012, Wednesday

TOP HONOURS: Manoj hands over the Mobile Service Of The Year Award to Shazalli (right). KUCHING: Celcom Axiata Bhd (Celcom), the first and foremost mobile telecommunications provider in the country was honoured again with the much coveted Mobile Service Provider of the Year Award for the third time at the 2012 Frost & Sullivan Malaysia Excellence Awards. According to a press statement by Celcom, The award, received by Celcom chief executive officer Datuk Seri Shazalli Ramly and presented by Frost & Sullivan partner & Asia Pacific managing director Manoj Menon, was in recognition of Celcoms notable performance in various areas such as revenue growth, market share, capabilities, and overall contribution to the industry. This recognition tonight honours us as a telecommunications provider who puts its customers at the forefront, said Shazalli. He added that, Our belief that this industry is not solely about the technology, but addressing the customers needs and experience under our unmatched network is of far more importance. This award is a testament to all our hard work and dedication to our customers. The win also marked the third time Celcom had been honoured with this prestigious award since winning it twice in 2009 and 2010 Frost & Sullivan Malaysia Telecoms Awards. Held for the eighth consecutive year, the Malaysian Awards programme formerly known as the Malaysia Telecoms Awards is now known as the Malaysia Excellence Awards. The Malaysia Excellence Awards not only recognises companies in Telecommunications, but also the best in Malaysias automotive, electronics, energy, environment, healthcare and logistics sectors.