Professional Documents
Culture Documents
Kelly has had wide ranging experience in the entertainment business giving her uniquely powerful expertise. As a talent agent and personal manager, Kelly worked with top talent from the world of film, television and music. Her successes cover the gamut, from concert tours to television specials, music videos to feature films. When her management relationship with Roseanne led to the sale and launch of her syndicated talk show, Kelly made the transition to producer. Thus began a decade long venture creating and executive producing a variety of programming for network, syndication and cable as well as live theater. Recruited by a top boutique advertising agency, Kelly began casting real people for national television commercials on behalf of major brands: eHarmony; Nutrisystem; and LegalZoom. Her years of interviewing and producing experience culminated in creating a unique casting process for advertising campaigns featuring real customers successfully sharing effective branded stories. Cast Hallmarks of Approach Innately Curious Keen Eye for Talent Prolific Creativity Skilled Real People Interviewer Great Attention to Detail Naturally Diplomatic
Casting Producer Cast Single Users and Success Couples for new Summer 2012 Campaign. Identified real users from outreach and database. Conducted, edited and uploaded thirty-five Skype Interviews for final selection. Managed booking, contracts and background checks. On set liaison for two day shoot in Hollywood.
FOX TELEVISION / ONE POTATO, TWO POTATO/ THE CONLIN COMPANY
Casting Producer Cast independently owned hotels, with restaurants attached, in need of a makeover for Gordon Ramsays new television show for Fox, Hotel Hell. Premieres Summer 2012.
DONAT WALD & HAQUE
Casting Producer Clients: eHarmony, LegalZoom, Nutrisystem (combined total media buys over 180M annually) Pioneers a highly personalized casting process that is efficient and effective for fast-moving verticals to launch the most authentic campaigns online and offline. Identifies real users from extensive databases, building the clients casting database from the ground up. Creates a unique interview structure culminating in a Skype interview edited for final selection. The stepped process results in finding exceptional, branded storytelling themes with real customers who believe in the respective brands and are comfortable sharing their stories on camera thus creating positive return on investment campaigns in today's marketplace
1
EMPOWER U
Producer, Created By
Co-created and pitched a reality show to feature eight women whose dreams of a college education were put on hold and given a chance to make it a reality. (rep. by WME)
Producer
Co-Executive Producer
Produced docu-follow presentation about a medical cannabis dispensary in Venice Beach owned and operated by three women. (Stiletto Television)
Producer
Created the concept for and oversaw the edit of four Pay It Forward national commercial spots for online dating site eHarmony. In addition, cut eight two minute videos for the companys website. (Donat Wald)
Producer
Bio-Doc of former heavy weight champion George Foreman including a product pitch for a self improvement plan developed by Foreman. (Donat Wald)
Co-Executive Producer
Produced reality show presentation for Logo series, featuring Jacob and Joshua Miller. (Stiletto Television)
LEGEND OF SHANGRI LA
Producer
Produced with partner Jeff Wald a two week showcase at The Aronoff Theater of a grand ethnic dance musical. Seventy cast members from China, including star and creator Yang Liping, Received stellar reviews.
PLAYOFF
Executive Producer
Created a reality show presentation starring Sony-BMG Records artists The Five Browns, five siblings who are virtuoso concert pianists.
UNSUNG STORIES
Executive Producer
Created and produced a half hour show for CMT. Six episodes ordered and aired. CHOPPER GIRLS
Executive Producer
Developed a presentation for a reality show featuring three women (mother, daughter and best friend) who build and ride custom choppers living the true biker lifestyle.
MISSION: SPACE
Executive Producer
Developed and Produced a one hour special for PAX Television highlighting the hallmark moments of the NASA Space Program with a behind the scenes look at the building of Walt
Disney Resorts latest and most technologically advanced attraction to date, Mission: Space. Hosted by LeVar Burton. (Bruno White Entertainment) NIGHT OF JOY
Executive Producer
Produced a two hour concert event with Bruno White Entertainment for PAX Television featuring top Contemporary Christian music acts. Taped live at Walt Disney World in Orlando. (Steven Curtis Chapman, Cece Winans, Jars of Clay)
FAMILY FORENSICS
Executive Producer
Developed and Produced one-hour pilot for Fox Alternative Television and A&E. episodes ordered. Six
NIGHT OF JOY
Executive Producer
Produced a two hour concert event with Bruno White Entertainment for Hallmark Television featuring top Contemporary Christian music acts. Taped live at Walt Disney World in Orlando. (Michael W. Smith, Kirk Franklin, Yolanda Adams, etc)
Executive Producer
Created show concept and produced a half hour series pilot for VH1 featuring Grammy Award winning songwriter Desmond Child and Gary Burr. Eight episodes ordered.
Executive Producer
Daytime television pilot with top syndicated radio personality Jamie White for Twentieth Television.
Executive Producer
One- hour daytime strip pilot for Twentieth Television featuring hosts Alan Thicke, Kevin Meaney, Reggie Theus, Mike Richards and Marianne Curan.
Executive Producer
Half- hour daytime strip consumer affairs pilot for Twentieth Television combining hidden camera segments with in-studio guests.
Supervising Producer
Produced, booked, edited for broadcast, oversaw staff assignments, introduced new technology including live chat, streaming to the web, designed interactive website, implemented hosts segment ideas, and co-wrote theme song for the nationally syndicated talk show. (King World Productions) 1988-1998
TALENT MANAGER
JEFF WALD ENTERTAINMENT
Roseanne: Interfaced daily with client during the last season of her long-running sitcom and consultant to King World in all pre-production for the Roseanne talk show, including all staff hiring, show format, etc. As senior executive, worked with client Paul Rodriguez on a series of Fox Television specials including Crossing Gang Lines, Back to School 94, Live At San Quentin and
Behind Bars. And for ABC television, the two hour television special Latin Nights with Ricky Martin and Gloria Estefan. As senior executive, worked on feature film Two Days in the Valley written and directed by John Herzfeld; all star cast included Charlize Theron, James Spader, Eric Stoltz, Danny Aiello, Terri Hatcher. Corporate liaison on behalf of Sears for ABC television special Elvis: The Tribute starring Melissa Etheridge, Michael Bolton, Tony Bennett, Chris Issac and more, live concert from Memphis. Other clients included: Peter Cetera, James Brolin, Clint Black, Gary Morris, R&B singer Miki Howard, dance recording artist Tara Kemp and Academy Award winning songwriter Paul Williams.
KELLY NEWBY MANAGEMENT (KNM) Louie Louie: Secured recording contract with CBS Records, oversaw national tour and promotion of album, videos, television appearances, etc. David Pack: Secured contracts to produce Patti Austin, Vonda Shepard, Kenny Loggins and an all star recording of West Side Story with Aretha Franklin, Phil Collins, Natalie Cole, Patti LaBelle, Trisha Yearwood and more for BMG as well as five-year publishing deal with Geffen Music. STILETTO ENTERTAINMENT, INC. Clients included Barry Manilow, John McVie (Fleetwood Mac), Brenda Russell, Joey Lawrence, and others. Interfaced with clients agents to procure film, television and personal appearance contracts for companys music client roster.
TALENT AGENT
1981-1987
JOHN LAROCCA & ASSOCIATES Clients included: Michelle Pfeiffer, Demi Moore, Joe Penny (Jake & The Fatman), Cassandra Elvira Peterson, Tony Curtis, Joan Chen (The Last Emperor), John Amos (Coming to America), etc.
EDUCATION
California State University Northridge Bachelors Degree Radio/TV/Film (Summa Cum Laude)
PROFICIENCIES
MS Word / Excel / Outlook / Windows MovieMaker / Final Cut Pro / Written and Oral Communication