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When a co onsumer like a brand on Faceboo they rece es ok, eive a promp to install the Upside Perks pt application on their sma artphone to receive special offers and promotions from that br r rand. A brand manager acce m esses our secure, self-service platfor to create deal terms and param rm e s meters, across all re etailers or lim mited to specific retail partners. The person nalized digita coupon is published to users sma al o artphones, an can be sh nd hared socially and y redeemed at specified retail locatio ons. UPSIDE presents a fr rictionless pa to purch ath hase: everything is delivered on the smartp phone, with no files to dow n wnload or pr rint. Upside Per uses gam mechanics to increase engageme rks me e ent: redeem an offer to score points and s, share an of ffer with frie ends to score even more points. Poin unlock badges that g e nts give the cust tomer access to deeper discou unts and prod duct exclusives. edemptions and social sharing activity to provide y with criti a y you ical performa ance metrics, all in , We track re real time. Our pay-for-p O performance model substantially redu ces the risk a costs of promotion. and
UPS SIDE was awarded Cool Vendor in Consumer Goods by Ga C G artner in 201 and Edito Choice A 12 ors Award from Consumer Goods Technology in 2011. M s y Millions of fan are waitin ns ng
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