Contents and Chapter scheme of the Company Project Study

Cover page of the Report Certificate of the guide Brief Contents Table of contents List if figures Acknowledgements Declaration Executive Summary

Chapter 1
Introduction, Details of the organization. Purpose of study with Objectives

Chapter 2
Literature review

Chapter 3
The research methodology (a)Introduction (b)Secondary Data (c) Sources of secondary data (d) Classification of Secondary data (e) Development of Hypothesis (f) Research design for Primary data collection Sampling Questionnaire preparation with the help of Focus Group Discussion Sample size Processing of data Statistical techniques used Interpretation of the analysis Conclusion

Chapter 4
Secondary Data Analysis

Chapter 5
An analysis of the field survey Testing Of Hypothesis

Conclusions

Chapter 6 Summary
Finding of the Study (a) Findings of objectives (b) Contributions of the study (c) Limitations of the study (d) Areas for further research (e) In nutshell

Chapter 7
Scope for further research Appendix Bibliography

Bibliography

A.

Books :

1. Belch George E. & Belch Michael A., Advertising and Promotion: An Integrated Marketing Communication Perspective, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2003. 2. Black Kenneth Jr. and Skipper Harold D., Life and Health Insurance, Pearson Education (Singapore) Pvt. Limited, Delhi, (Thirteen Edition), 2000. 3. Booms B.H. and Bitner M.J., Marketing Strategies and Organizational Structures for Service Firms, in Donnelley J.H. and George W. R, (Eds), Marketing of Services, American Marketing Association, Chicago, IL, 1981.

B. Journals:

1. Anderson Eugene W. and Mittal Vikas, Strengthening the Satisfaction-Profit Chain, Journal of Services Research 3, Sage Publication Ltd., London, November, 2000, pp. 107-120. 2. Dham Shivaji, Create the System and Go beyond It, IRDA Journal, IRDA, Hyderabad, April, 2004, p.14.

C. Magazines 1. Gupta Hima, Gupta Sudhir, and Aggarwal Naresh, Growth of Life Insurance Sector, Insurance Chronicle, The Icfai University Press, Hyderabad, May, 2004, pp. 28-29. 2. Purdy Stuart, Big companies give you the critical mass and the brand power where as the small and medium companies enhance your portfolio quality, Asia Insurance Post, New Media Services Pvt. Limited, Mumbai, April, 2005, p.33.

D. Monograph 1. Sinha Tapen, The Indian Insurance Industry: Challenges and Prospects, Swiss Reinsurance Company Limited, Honk Kong, 2005.

E. Newspapers 1. Balakrishnan Ravi, LICing the Competition, The Economic Times, Brand Equity, 15th December, 2004, p. 3. 2. Dham Shivaji, Private insurers are more customer-oriented The Economic Times, Big Bucks, 9th September, 2003, p.1. F. Papers discussed/presented in conferences 1. Sinha Tapen, Bancassurance in India: Who is tying the knot and why, Paper presented in Actuarial Conference, Mexico, 2005. 2. Uma S. and Kumar S., How Equitable Are Equity-Linked Insurance Products, Paper presented in 7th Global Conference of Actuaries, New Delhi, 2005.

G. Reports : 1. Annual Report of IRDA 2000-01, Insurance Regulatory Development Authority, New Delhi, 2001 2. Committee of Reforms in Insurance Sector, submitted to the Ministry of Finance, Department of Economic Affairs, Insurance Division, New Delhi, 1994. 3. Sigma Re, Swiss Reinsurance Company Limited-Economic Research and Consulting, Zurich, 2000, Vol.9.
Note:Students can refer to the Book Research Methedology by C.R. Kothari for further reference.