BusinessPlan

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TableofContents
1.0 Executive Summary 1.1 Objective 1.2 Mission Statement Company Summary Products and Services 3.1 Products and Services Description 3.2 Technology 3.3 Pricing Strategy Market Analysis Summary 4.1 Industry 4.2 Customers 4.3 Main Competitors 4.4 Competitive Advantage 4.5 SWOT Analysis 4.6 Market Analysis Marketing Strategy 5.1 Marketing Materials 5.2 Promotion Strategy

2.0 3.0

4.0

5.0

6.0

Management 6.1 Management Background Financial Plan 7.1 Start-up Summary 7.2 Monthly Costs Appendices

7.0

8.0

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1.0 Executive Summary

Hot Shingles will make winters the least expensive of the year. Hot Shingles was an Innovative idea thats purpose was to help save money and make the winter season less complex. Utilizing our new patented technology, Hot Shingles, created a shingle having wires within the roofing tiles and will heat the roof of your home or building. With only a flick of a switch the Hot Shingles will start warming up and melting away the snow. This will prevent houses and buildings from collapsing and build up of ice dams. Our Service can be contacted by our website or telephone for the later installment of the hot shingles. The service must be installed before the first snow fall.

1.1 Objective
Our objective is insuring the safety of our customers by melting the snow on their roofs. Climbing on your roof is dangerous, especially raking the snow off roofs. However, if the snow is not removed, your roof could leak or collapse. Dont risk your life, instead; the objective is to provide an easy product that removes that danger at a reasonable price while treating our customers with the ut-most respect.

1.2 Mission Statement

Our mission is to ensure the safety and peace of mind of our customers by supplying a safe and simple product to protect.

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2.0 Company Summery

Hot Shingles is, is a new innovative roofing company that helps with unbalanced weather patterns; specifically snow, ice, and hail. The new roofing shingles have electrical yet safewires running in between the tar shingles. Potentially melting snow, ice, etc wires will start heating up the Hot Shingles by a flip of a switch; Hot Shingles is an adaptation that originated from what the Heated Gutters product could not do. Heated Gutters are one big extension cord in the gutters and when only plugged the extension cord heats up. These heated gutters have the disadvantage of only melting ice in only the gutters. What about the roof? That is where the most winter damage occurs. However, Hot Shingles expanded into the whole roof. We as a company guarantee that your winter costs will be no more. Winter storms are known to create physical and financial damages to individuals houses and buildings. Ice dams and roofing collapsing are the common known fears during the snowy season. What makes these compensations more of a risk of financial debt is hiring people to take off the snow on the roof; where if they fall the individual that employed them would be left accountable. 600,000 people die each year from falling off the roof. No one wants to be in the situation with a law suit.

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Of the United States there are 49 out 50 states that will experience snow fall. What is usually a welcoming sing of winter, snow, will injure and lead to death. Winter has a potential fear financially with the general public. With any big snow storm in the near future, people fear the damages coming forth; it could be ice dams or roof collapses. This is all adds up to financial debt. Hot Shingles is an easy installment where it will save you, as a customer. Once installed the winters for any customer will be a breeze. You will never have to worry about water build up and freezing on your roof with Hot Shingles because, We Are a Black Belt At Making Snow Melt!

3.0 Products and Services

The product of Hot Shingles is our specially designed roofing shingles. Our service is where we install the shingles onto the roof. 3.1 Products and Services Description Our innovation of the roofing shingles are now installed with wire that will be connected to the owners electricity. These wires will be turned on by a switch in the house which will then send an electric current into the wires creating heat; melting the snow. Our service is equipped with college educated men and women experts in the field of electric installation. You can visit our website and or talk to one of our local representative and ask for an appointment date. From there our service will install your new and improve roof.

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3.2 Technology
Technology is very important to our company. We try to incorporate many different online aspects to our company to keep us updated with current trends. Not only do we have a website that gives potential customers the opportunity to learn about us, we are also on social media, so our name can be spread around on sites such as Facebook or Twitter. We try to use technology in all parts of our business; as a result we have equipped each mobile unit with a new Dell tablet. This useful tool allows the workers in the field the ability to connect with headquarters with questions, concerns, etc. They also allow people to fill out forms on site, and send them directly to headquarters for processing. This advancement puts all workers and customers at ease.

3.3PricingStrategy
Part Hot Shingles Accessories Man Power Travel Office workers Gross Profit Estimated Total Cost: Price $4,000 $500 $2000 $200 $300 $3000 $10,000 Other Info. Estimation (1.50 /Sq ft) Allows for attachment to house, etc. Fuel costs (round trips) Estimated (paid on salary) Company Profit

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4.0 Market Analysis Summary

Hot Shingles is needed during these tough northeastern winter storms. Our solution to these unfortunate incidents is not only effortless to the consumer, but it provides a sense of security for the household in all.

4.1 Industry
Our company is entering a high demand industry. Every winter, in the northeastern region, an average of 600,000 people, in the world, die from the misfortunate event of falling off their roof while attempting to get the snow off. Nearly 16,000 people, in the US, are hospitalized by this reoccurring incident. As these numbers increase more and more people are concerned and looking for solutions. Our company, Hot Shingles, has the solution.

4.2 Customers
Our target consumer base consists of upper and middle class citizens who own a house. We also target families or ones who live alone that are in fear of their roof caving in from the past or current winter damage.

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4.3 Main Competitors

Hot Shingles is the only company of our time that heats your entire roof. Although that fact is true, our main competitors are companies that heat gutters. For Example Heated Gutter companiesFairfield Insulation, DIY, and LMI Manufacturing Group LLC. All these distribute information by way of database, similar to Hot Shingles.

4.4 Competitive Advantage

Although there are many gutter heating companies, Hot Shingles is the only company that heats the whole roof. We offer more than any of the gutter specialists could attempt. We take pride in our outstanding friendly customer service. We take into account the times that are preferred for us to come install our product by our consumers.

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4.5 SWOT Analysis

Strengths: -We never go out of season -More successful then Heated gutters -We have the technology -We have room to expand Strengths We never go out of season. Weaknesses We dont have the money to begin the business. Opportunities We provide the opportunity of not falling of your roof this and the coming winters. We can market on the television. We are a partnership of a business; we are 3 core people among many electricians who will join us in the near future. Current events show people falling off their roof and dying. This will change all of that. This will become a trend throughout New England. Threats Pollution from the power being created. Weaknesses: Opportunities:

-We dont have the money to begin -Expansion throughout -Its an expensive product New England

We are more successful than heated gutters. We have developed the technology.

It will cost a lot to hire people to install these wiring systems. The wiring systems will cost a lot to supply.

We are not in the best financial situation. Our competitors; the gutter heating services.

We could expand the range of our business.

We are adapting the wiring from gutter heating, so we are sure the technology will work.

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4.6 Market Analysis

The constant need of our product will allow us to grow into a financially successful company. The heating roofs market is currently nonexistent until we came along. Heating gutters is the service that makes up the industry, all in which fail to offer the full range of this service that can be given. Hot Shingles is the only company that offers customer access to and entirely new form of heating services for your home.

5.0 Marketing Strategy

Our marketing strategy will promote Hot Shingles service in ways that will maximize public awareness and confidence.

5.1 Marketing Materials

We will utilize a wide range of promotional methods, using an expansion of companies, in order to spread the awareness of Hot Shingle.

5.2 Promotional Strategy

In order to expand the awareness of our company, we have developed a promotional strategy that utilizes many marketing methods. Parts of the strategy include flyers , brochures, promotional gifts, commercials, and online advertisements. We will use these methods:

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Promotional Method Flyers Brochures

Usage Will raise awareness of our company and our service. These will be used at home improvement expos. Will be used along with the flyers. It will contain information about the company, the reason of need for the product and also facts about the winter season. Such as: pencils, cupcakes, and coupons promoting our business with a limited time offer An easy and informative will allow us to reach our potential customers in way. Will allow us to reach a larger market for a smaller price than a commercial.

Promotional Gifts Commercials Online advisements

6.0 Management Hot Shingles is managed by hardworking, dedicated students. We will stop at nothing to ensure your safety and melt your snow. 6.1 Management Background Of the 3 members, we all had the creative skills to discover this project. We are all on the level of learning to be able to produce a high quality product, such as Hot Shingles. Adapting the heated gutters to heated shingles proves our ability of higher thinking, throughout the processes of our business.

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7.0 Financial Plan As does any business, Heated Shingles will face start-up costs. The following chart maps out these costs. The following map charts out monthly costs.

7.1 Start-up Summary

Location Product Costs

Facility

Mobile Units

Advertisement

Building Furniture Supplies Technology Development Tools Vehicles (with decals) Tools Tablets Business cards Promotional Packets/Brochures Signs/Flyers Pens/Stationary Booth (for expos) Commercials

$350,000 $3,100 $950 $7,500 $150,000 $53,900 $3,315 $3,375 $20 $75 $300 $200 $600 $15,000 $588,335

Total:

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7.2 Monthly Costs

Location Facility

Mobile Units

Service Electricity Water Sewer hook-up Up-keep Fuel

Costs $1950 $600 $1200 $150 $2000 $5900

Total

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8.0 The Team

AdamLindemann

Adrianna

KaleighButler

Title:DesignandTechnicalAspectofHeatShingles Creatoroftheproductandconductingthe designofthecompany.

Title:HumanResources Inchargeofthepublic. o Takingnoteofany concernsorquestions Inchargeofupdatingthesystem andsocialnetwork

Title:CEO Overseeproductionunits o Makingsureeveryfinal decisionandcreativeideawill beinthebestinterestforthe companyandthepeople 14|P a g e