ENTERPRISE PLANNING IMPLEMENTATION CONSULTING

WestvilleEnterprise2012 WestvilleisaBusinessDevelopment Firm.Weadvise,consultfor,and executeonbehalfofourClients.

BusinessEnginesthat

Perform
Westvillepromotesperformanceandprofitabilityinbusiness.

 WhatisanEngine?

LessEnergy=MoreWork is the formula for an EfficientEngine. AbusinessisaCommercial Profitable Enterprise that WORKS with or without theBusinessOwner. A business must work. No matter how many people are working in the business, if it does not work and work efficiently, it will ultimately stop beingabusiness. Cars are a very good example of contraptions that use engines. Cars are no more measured by their ability to get someone from point A to point B. A car is now measured by its speed, its acceleration, its endurance,itsstabilityand itsreactioncapacity.

engine(ndn)
[pronunciation:enjuhn] noun Definition: 1. any machine that turns energy into mechanical forceormotion,especially one that gets its energy from a source of heat, such as the burning of a fuel: a steam engine ; a petrolengine 2.amachinethatconverts energy into mechanical forceormotion. 3. an agent, means, or instrument of accomplishment. The value of the engine is based on the energy appliedonitandthework it does, or the results achieved.

A business is not really a business just because it employs people or generates revenue. Businesses must now deliver, accomplish, meet targets and exceed expectations. Just like a car has several parts that are important, so does a business have severalimportantaspects. A car has tires, windscreens, air conditioning, a steering wheel, etc, but the cars performance is measured byitsenginesize,capacity, andhorsepowerrating. So also, a business has many parts people, products, prices, management, buildings, equipment, etc. But what partsofabusinessmakeit perform?

 Whatenginesinabusiness must be worked on or replaced with a better type to make it perform better? Systems A business system is an established arrangement of components which leadstotheattainmentof particular objective accordingtoplan. This system uses a leverage of proper people structure, role definitions, measurement indicators, concise operating procedures, and clear work plans. It is the mechanism for providing specific goods/services to customers. Planning For some, planning can become monotonous or seemredundant. However, in a dynamic world, where planning works with hindsight,

insight, oversight and especially foresight, continuous planning alignedwiththevisionand noting threats and opportunities is critical. After all, Only the Paranoid survive. (Andy Grove,Intel). Branding Brandingmakescustomers pay habitual obedience to signals from or about a certain product or service. (LekeAlder,AlderGroup) Branding, amongst other things, creates desire, retains customers, competesinnovativelyand distinguishes a product or service through psychological commands andinstructions. Prospecting The connection between marketing, that which is doneandsales,thatwhich isexpected,isprospecting, whichisusuallyignored. Itisthefollowuponleads (created by marketing) through phone calls, resolving concerns and

fears and assurance of value. It is the conversion of leads to customers and clients. Cashflow Thecycleofthemonetary value of goods and services sold through the organization, out of the organization as expenses andbackinasrevenue. It is the blood of the business,theenergyofthe business. When compromised, it leads to lossoflife. Other engines in a business are Sales, Profit, and Leadership. These parts of a business must beexaminedregularly. Whenadjustedproperly Your business will Perform!
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