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Business Etiquette in brief

Training outline:
The Communication SPRITE The Significance-to speak clearly and objectively to the VIP customer 1. Setting goals for an objective business meeting 2. 4Ps and how to speak in confidence to get the job done 3. Clues and waves to proceed 4. Stages of talk/small, medium and large talk The Process-how to send and receive and process of decoding & encoding 5. Mile stones to double check that the message is received 6. How to change the subject tactfully 7. How to ret rack your customer if side tracked 8. Handling sticky situations tactfully The Rules-how to build a professional successful VIP customer communication The Intrusions-counting barriers of professional VIP customer communication The Types-two types of sending your customer a professional message The Effects-how to measure your communication Verbal-dos and taboos of professional conversation and rule of nine Visual-additional business etiquette global rules in communication visually Written-business etiquette rule of ten for professional business writing Non-Verbal-body language signals and how to control and read others Self Management Active Listening and the 80/20 Rule Useful Body Language Effective Questioning The Art of Positive Self-Expression DISC behavioral customer styles

Forms of Communication

Working towards Better Communication

Effective Communication in Application

Address: 601, El Horreya Avenue, (Delta Building Fayrouz Tower), Zizinia, 21411, Alexandria, Egypt Tel: +2 03 5763079 Fax: +2 03 5760084 Email: training@ubs-eg.com Website: www.ubs-eg.com

Business Etiquette in Brief Table manners Dress code and professional attire Common faux pas for men and women at their professional attire Business etiquette global rules for a positive first impression Professionalism and a philosophy of life Business etiquette as a life attitude Types of business receptions Dress code upon business social events Resting and finishing positions for silver ware and napkins Dress code if royal blood guest of honor is invited

Target Audience:
Top management team members Middle management Customer care staff dealing face to face or via telephone Office managers and administrative staff Marketing staff members Sales staff Public relation staff members Leaders and supervisors Group is not to exceed twenty participants

Address: 601, El Horreya Avenue, (Delta Building Fayrouz Tower), Zizinia, 21411, Alexandria, Egypt Tel: +2 03 5763079 Fax: +2 03 5760084 Email: training@ubs-eg.com Website: www.ubs-eg.com

Training details:
Trainer Location Dates Time Fees for Egyptians (without accommodation) Fees for Egyptians (with accommodation) Fees for non Egyptians (without accommodation) Fees for non Egyptians (with accommodation) : Dr. Ghada Gomaa : Renaissance Hotel Alexandria, Egypt : December 20-22, 2008 : 9 am 5 pm : LE 1700 : LE 4500 : $1500 : $3000

** Accommodation is on bed and breakfast basis in executive rooms inclusive of all taxes. Any extras are covered by the guests.

Address: 601, El Horreya Avenue, (Delta Building Fayrouz Tower), Zizinia, 21411, Alexandria, Egypt Tel: +2 03 5763079 Fax: +2 03 5760084 Email: training@ubs-eg.com Website: www.ubs-eg.com

About Dr. Ghada Gomaa:


Ghada Salah Gomaa; first and sole business etiquette and protocol consultant-Middle East; is he t founder of the first and only Academic Center of Excellency; for the protocol and etiquette n the i Middle East; PROTOCOL & ETIQUETTE ACADEMIC CENTRE OF EXCELLENCY-Middle East- EACE in April P 2003. In 1998, Ghada was certified by the At Ease Incorporation, an international institute pecializing in s Business Etiquette and Protocol, and is the first and only licensed Business tiquette and Protocol E Consultant in the Middle East. s Gomaa achieved a degree of Honorable Doctorate, in 2001 from M AtEase ncorporation-Ohio-USA at San Francisco, upon a research on applying the 2222 Etiquette I G lobal Rules, on 2222 Quran Verses, to prove that origin of Etiquette is Islam. Since her certification, Ghada has consulted and offered training workshops to several large m ultinational and joint venture companies in Egypt such as The Ramses Hilton, Nile Hilton, estle, the N American University in Cairo, Conrad International Hotel, MobiNil, Cairo Barclays ank, Egyptian B American Bank; their branches of Cairo, Alexandria, Sharm El Sheikh and uxor, Egyptian British Bank, L The Arab Bank, The United Bank, National Societe Generale ank/NSGB,American Chamber of B Commerce in Egypt. Spacetel in Yemen, a elecommunication company and Sabafon, another t telecommunication at Yemen, Sanaa; as well as SpacetelSyria. Procter and Gamble in Cairo, Protech Nokia, customer ervice staff, s Arab International Insurance Company, Business Etiquette programs prepared y the PSDP. This is b beside the Protocol and Business Etiquette trainings which were elivered to Junior Diplomats of the d Ministry of Foreign Affair of Kuwait. Ghada also was writing a daily article for El Gomhoria Newspaper on Social Etiquette, a eekly article w for Horyatty, different articles for Novertis (pharmaceutical magazine, on usiness etiquette, a b monthly article for Life, prepares and presents an on-going television rogram for Nile Sat TV, p Channel 3, weekly program at Channel 2, ART, and ESC channel hat covers social and business t etiquette issues. She was also interviewed on the Orbit and ood Evening Egypt and Good Morning G Egypt. Ghada writes a monthly article in 1000 Words in Pictures and Egypt Insight on Business Etiquette.

Address: 601, El Horreya Avenue, (Delta Building Fayrouz Tower), Zizinia, 21411, Alexandria, Egypt Tel: +2 03 5763079 Fax: +2 03 5760084 Email: training@ubs-eg.com Website: www.ubs-eg.com

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