DISSERTATION REPORT

ON

HUMAN RESOURCE DEVELOPMENT IN PHARMACEUTICAL UNIT OF DABUR INDIA LIMITED, SIDCUL, RUDRAPUR

SUBMITTED FOR THE AWARD OF

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF MRS. SHALU ARORA

Faculty Guide

SUBMITTED BY RAJVEER KAUR BBA (6th Sem) Roll No 94702

SARASWATI INSTITUTE OF MANAGEMEN & TECHNOLOGY

ACKNOWLEDGEMENT
The project was completed on the basis of the help provided by the project guide mrs. Shalu Arora (Project guide). This ultimate help been provided by the guide was much enough for me to do the assigned task on time. My task is related to the human resource development in the pharmaceutical department of dabur india limited, SIDCUL, rudrapur. Concluded that, dabur being one of the leading consumer goods company of india. Dabur used to provide most of the products may that be of family care, pharmaceutical department, health care and many a more phases of the products. Afterall, dabur is all set to take the help of its immense knowledge in many a other fields like ayurveda . With the help of the nature, dabur used to complete the range of its products. The help provided by the sidcul and the people of the same organization was much of my usage . I am pleased with all the support I had got from all I expected from. I am much thankful to everybody, who provided me the help in this regard. Sonal Tewari

PREFACE
The project provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Project also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data. The project is on the topic of HUMAN RESOURCE DEVELOPMENT IN PHARMACEUTICAL UNIT OF DABUR INDIA LIMITED, SIDCUL, RUDRAPUR. Although I have tried, my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy. The conceptual knowledge acquired by management student is best manifested in the projects they make. As a part of curriculum of M.B.A. i.e. Master of Business Administration, I have got a chance to put my part of support for this subject. This project report gave a perfect vent to my understanding of the research methodology. The special volume of my study on the labour issues is devoted for finding the best alternative solution to help the labour and employee of the organization to overcome these issues.

TABLE OF CONTENTS:
ACKNOWLEDGEMENT PREFACE OBJECTIVE OF STUDY SCOPE OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF STUDY INTRODUCTION OF THE COMPANY COMPANY AT A GLANCE # HISTORY # TECHNOLOGY USED # ENVIRONMENTAL PROSPECTS # DABUR RESEARCH FOUNDATION PRODUCTS # HEALTH CARE # FAMILY CARE # PHARMACEUTICALS HUMAN RESOURCE MANAGEMENT STRATEGIES H R PERSPECTIVE ORGANISATIONAL DEVELOPMENT DABURS KEY STRENGTH CORPORATE PHILOSOPHY IMPORTANT STRATEGIES ADOPTED PERSONNEL DEVELOPMENT IN DABUR WELFARE ACTIVITIES SWOT ANALYSIS FINDING RECOMMENDATION CONCLUSION BIBLIOGRAPHY

OBJECTIVE OF STUDY
The objective of this report is to know about: 1. To have the knowledge about the human resource management studies. 2. To know the frame work of human resource perspective. 3. To have an idea about the corporate philosophy of the company. 4. Personal development program organized by dabur for its employees. 5. Welfare measure adopted by company in order to retain and motivate employee.

SCOPE OF THE STUDY

HRD has become essential to the very nature of the industrial system. The approach to this problem or movement differs from country to country according to the degree of development in a particular country. However the need of HRD in some way or the other is realized all over the world because of the socio-economic conditions and problems, which the international society has thrown up. HRD work is increasing with changing opportunities and needs to meet varying situations. It is also increasing with the growing knowledge and experience of techniques. An able HRD officer therefore includes in his development activities that would be conductive to the well being of the worker and his family. While expressing its interpretation the scope of HRD, the ILO has observed; The term is one which sends itself to various interpretations and it has not always the same significance in different countries. In some countries the use of development facilities provided is combined to the workers employed in the undertaking concerned,while in other countries workers families are allowed to share in many of the program the

benefits which are made available. As the subject of development facilities is very broad on covering a wide field of amenities and activities, limits cannot be rigidly laid down regarding its scope for all industries and for all times. Balfour Committee has enumerated the various activities under labour benefits. According to the committee in its wide sense, it comprises of all the matters affecting health, safety, comfort & general welfare of the workmen and includes provisions for convalescent houses. education, recreation, thrift schemes,

The international Labour conference at its 39th session adopted a resolution enumerating some of these services and amenities, which include: Upgradation of technical skills and specialization of employees Training and development facilities and Career planning and development

RESEARCH METHODOLOGY
Research is an original contribution to the existing stock of knowledge for its advancement search of knowledge through objective and systematic method of finding solution to the problem of research. Every project requires genuine research, success of any project work by getting genuine results depends upon the research method used by the researcher. RESEARCH DEFINITION A careful investigation or inquiry specially through search for new facts in any branch of knowledge.. RESEARCH DESIGN

A research design is the arrangement of condition for collection and analysis of data in manner that aims to combine relevance to the research purpose with economy in procedure. It is a framework, which determines the course of action towards the collection and analysis of required data. It may be described as the conceptual structure with in which the research is conducted. I have adopted descriptive research as well as exploratory research design for analysis of data. TIME SCHEDULE As Dabur is a very large organization so it is very difficult to study the whole system in a short period of seven weeks, so according to my limitation I divided the whole topic into small different modules and decided to study each of them separately, so that indepth knowledge is covered under this report. Secondary Data: is that form of data which have already been collected and whish has already been passed through the statistical process, sources of collecting secondary data are: Books Annual Reports of the Company Journals & Magazines Websites

SAMPLE DESIGN Target Population: Employees at Dabur Sample Area: Dabur (Rudrapur)

STEPS OF METHODOLOGY
COLLECTION OF DATA This is the first step in the process, in lays the foundation of the whole research work. Source: Individuals Communication Method: company magazines and websites Objectives: Maximum Relevant Information ORGANISING THE DATA The data collected during the collection process are organized and presented in a comprehensible sequence to make them more meaningful. PRESENTATION After the data has been properly organized, it is ready for presentation. There are different modes of presentation like tables, charts etc. The main objective of presentation is to present the data in a form which is easy to understand.

LIMITATIONS OF THE STUDY

Every research work has limitations and this study is no exception to that. It was a great

mental and physical exercise to go along with this project report. Even by doing a lot to attend the maximum aspect of the concept, it was not possible to touch every bit of it. Every effort has been made to make the study as precise as possible, but one cannot guarantee full accuracy and preciseness because of the limitations one has to undergo during the study.

LIMITATIONS FACED DURING THE STUDY

There was shortage of time and resources. This study only relates to one organization, so conclusions drawn from the study may not be useful for other organizations. Difficulty was faced in the getting information about various fields because of limited scope.

INTRODUCTION
Dabur India Limited is one of the leading consumer goods company of India with interests in healthcare, personal care and foods. For more than a century Dabur has worked in active collaboration with nature to provide the best of herbal health and personal care products to its consumers. Today, Dabur is all set to take this abundant knowledge of Ayurveda to global frontiers.

Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs.2233.72 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real.
CORPORATE PHILOSOPHY: Knowledge is the key to growth in today's world. Whatever the industry, it is the knowledge, which provides cutting edge to individual and organizations. For more than a century nature has been a rich source of knowledge for Dabur. Nature has not only given us the ingredients for all our products but has also taught us how to create a harmony within and without the organization. Nature has inspired us in all our acts. Ayurveda - the science of life is based on principles of nature. All Ayurvedic preparations have their ingredients derived from Nature. Dabur has converted the healing properties of natural ingredients and the age-old knowledge of Ayurveda into contemporary healthcare products to alleviate health problems of its consumers. Dabur is committed to expand the reach of this age-old knowledge of Ayurveda and Nature through web. Through web, they aim to overcome the physical boundaries to take Ayurvedic way of life to global frontiers.

Dabur India Limited understands its responsibility as a corporate house. We have not only set our sight on increasing turnover and profitability of the company but also on propagating Ayurveda - the Indian system of medicine.

Dabur Groups
With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently. Given the vast range of products, sourcing, production and marketing have been divested to five leading group companies that conduct their operations independently:

AT A GLANCE
OVER THE YEARS: The story of Dabur goes back to 1884, to a young doctor armed with a degree in medicine and a burning desire to serve mankind. This young man, Dr. S. K. Burman, laid the foundations of what is today known as Dabur India Limited. From those humble beginnings, the company has grown into India's leading manufacturer of consumer healthcare, personal care and food products. This phenomenal progress has seen many milestones, some of which are mentioned below:

1884 1896 Early 1900s 1919 1920 1936 1972 1979 1986 1992 1993 1994 1995 1996 1997 1998 2000 2003 2005 2005 2006 2006 2007 2007 2007 1884 -

Birth of Dabur Setting up a manufacturing plant Ayurvedic medicines Establishment of research laboratories Expands further Dabur India (Dr. S.K. Burman) Pvt. Ltd. Shift to Delhi Sahibabad factory / Dabur Research Foundation Public Limited Company Joint venture with Agrolimen of Spain Cancer treatment Public issues Joint Ventures 3 separate divisions Foods Division / Project STARS Professionals to manage the Company Turnover of Rs.1,000 crores Dabur demerges Pharma Business Dabur aquires Balsara Dabur announces Bonus after 12 years Dabur crosses $2 Bin market Cap, adopts US GAAP Approves FCCB/GDR/ADR up to $200 million Celebrating 10 years of Real Foray into organised retail Dabur Foods Merged With Dabur India

Dr. S K Burman lays the foundation of what is today known as Dabur India Limited. Starting from a small shop in Calcutta, he began a direct mailing system to send his medicines to even the smallest of villages in Bengal. The brand name Dabur is derived from the words 'Da' for Daktar or doctor and 'bur' from Burman.

1896 -As the demand for Dabur products grows, Dr. Burman feels the need for mass production of some of his medicines. He sets up a small manufacturing plant at Garhia near Calcutta. 1900s The next generation of Burmans take a conscious decision to enter the Ayurvedic medicines market, as they believe that it is only through Ayurveda that the healthcare needs of poor Indians can be met. 1919 The search for processes to suit mass production of Ayurvedic medicines without compromising on basic Ayurvedic principles leads to the setting up of the first Research & Development laboratory at Dabur. This initiates a painstaking study of Ayurvedic medicines as mentioned in age-old scriptures, their manufacturing processes and how to utilize modern equipment to manufacture these medicines without reducing the efficacy of these drugs. 1920s A manufacturing facility for Ayurvedic Medicines is set up at Narendrapur and Daburgram. Dabur expands its distribution network to Bihar and the north-east. 1936 Dabur India (Dr. S K Burman) Pvt. Ltd. is incorporated. 1940 Dabur diversifies into personal care products with the launch of its Dabur Amla Hair Oil. This perfumed heavy hair oil catches the imagination of the common man and film stars alike and becomes the largest hair oil brand in India.

1949 -

Dabur Chyawanprash is launched in a tin pack and becomes the first branded Chyawanprash of India.

1956 Dabur buys its first computer. Accounts and stock keeping are one of first operations to be computerized.

1970 Dabur expands its personal care portfolio by adding oral care products. Dabur Lal Dant Manjan is launched and captures the Indian rural market. 1972 Dabur shifts base to Delhi from Calcutta. Starts production from a hired manufacturing facility at Faridabad. 1978 Dabur launches the Hajmola tablet. This is the first time that a classical Ayurvedic medicine is branded - from Shudhabardhak bati to Hajmola tablet. 1979 The Dabur Research Foundation (DRF), an independent company, is set up to spearhead Dabur's multi-faceted research. 1979Commercial production starts at Sahibabad. This is one of the largest and most modern production facilities for Ayurvedic medicines in India at this time. 1984

The Dabur brand turns 100 but is young enough to experiment with new offerings in the market.

1986 Dabur becomes a public limited company through reverse merger with Vidogum Limited, and is re-christened Dabur India Limited.

1989 Hajmola Candy is launched and captures the imagination of children and establishes a large market share. 1992 Dabur enters into a joint venture with Agrolimen of Spain for manufacturing and marketing confectionery items such as bubble gums in India. 1993 Dabur sets up the oncology formulation plant at Baddi, Himachal Pradesh. 1994 Dabur India Limited comes out with its first public issue. The Rs.10 share is issued at a premium of Rs.85 per share. The issue is oversubscribed 21 times. 1994 Dabur reorganizes its business with sales and marketing operations being divided into 3 separate divisions. 1994 Dabur enters the oncology (anti-cancer) market with the launch of Intaxel (Paclitaxel). Dabur becomes only the second company in the world to launch this product. The Dabur

Research Foundation develops the unique eco-friendly process of extracting the drug from the leaves of the Asian Yew tree.

1995 Dabur enters into a joint venture with Osem of Israel for food and Bongrain of France for cheese and other dairy products.

1996 Dabur launches Real Fruit Juice which heralds the company's entry into the processed foods market. 1997 The Foods division is created, comprising of Real Fruit Juice and Hommade cooking pastes to form the core of this division's product portfolio. Project STARS (Strive To Achieve Record Successes) is initiated by the company to achieve accelerated growth in the coming years. The scope of this project is strategic, structural and operational changes to enable efficiencies and improve growth rates. 1998 The Burman family hands over the reins of the company to professionals. Mr. Ninu Khanna joins Dabur as the Chief Executive Officer. 1999-2000 - Dabur achieves the Rs.1000 crore turnover mark.

MILESTONES TO SUCCESS
Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status in the industry. The Company has gone a long way in popularising and making easily available a whole range of products based on the traditional science of Ayurveda. And it has set very high standards in developing products and processes that meet stringent quality norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, setting the road for others to follow.

1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia 1919 - First R&D unit established Early 1900s - Production of Ayurvedic medicines
Dabur identifies nature-based Ayurvedic medicines as its area of specialisation. It is the first Company to provide health care through scientifically tested and automated production of formulations based on our traditional science.

1930 - Automation and upgradation of Ayurvedic products manufacturing initiated 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda
Dabur introduces Indian consumers to personal care through Ayurveda, with the launch of Dabur Amla Hair Oil. So popular is the product that it becomes the largest selling

hair oil brand in India.

1949 - Launched Dabur Chyawanprash in tin pack

Widening the popularity and usage of traditional Ayurvedic products continues. The ancient restorative Chyawanprash is launched in packaged form, and becomes the first branded Chyawanprash in India.

1957 - Computerization of operations initiated 1970 - Entered Oral Care & Digestives segment
Addressing rural markets where homemade oral care is more popular than multinational brands, Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbal toothpowder is made available at affordable costs to the masses.

1972 - Shifts base to Delhi from Calcutta 1978 - Launches Hajmola tablet
Dabur continues to make innovative products based on traditional formulations that can provide holistic care in our daily life. An Ayurvedic medicine used as a digestive aid is branded and launched as the popular Hajmola tablet.

1979 - Dabur Research Foundation set up 1979 - Commercial production starts at Sahibabad, the most modern herbal medicines
plant at that time.

1984 - Dabur completes 100 years 1988 - Launches pharmaceutical medicines 1989 - Care with fun
The Ayurvedic digestive formulation is converted into a children's fun product with the launch of Hajmola Candy. In an innovative move, a curative product is converted to a confectionary item for wider usage.

1994 - Comes out with first public issue 1994 - Enters oncology segment 1994 - Leadership in health care
Dabur establishes its leadership in health care as one of only two companies worldwide to launch the anti-cancer drug Intaxel (Paclitaxel). Dabur Research Foundation develops an eco-friendly process to extract the drug from its plant source.

1996 - Enters foods business with the launch of Real Fruit Juice

1996 - Real blitzkrieg

Dabur captures the imagination of young Indian consumers with the launch of Real Fruit Juices - a new concept in the Indian foods market. The first local brand of 100% pure natural fruit juices made to international standards, Real becomes the fastest growing and largest selling brand in the country.

1998 - Burman family hands over management of the company to professionals 2000 - The 1,000 crore mark
Dabur establishes its market leadership status by staging a turnover of Rs.1,000 crores. Across a span of over a 100 years, Dabur has grown from a small beginning based on traditional health care. To a commanding position amongst an august league of large corporate businesses.

2001 - Super specialty drugs

With the setting up of Dabur Oncology's sterile cytotoxic facility, the Company gains entry into the highly specialised area of cancer therapy. The state-of-the-art plant and laboratory in the UK have approval from the MCA of UK. They follow FDA guidelines for production of drugs specifically for European and American markets.

2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4

crore

2003 - Dabur demerges Pharmaceuticals business

Dabur India approved the demerger of its pharmaceuticals business from the FMCG business into a separate company as part of plans to provider greater focus to both the businesses. With this, Dabur India now largely comprises of the FMCG business that include personal care products, healthcare products and Ayurvedic Specialities, while the Pharmaceuticals business would include Allopathic, Oncology formulations and Bulk Drugs. Dabur Oncology Plc, a subsidiary of Dabur India, would also be part of the Pharmaceutical business.

Maintaining global standards

As a reflection of its constant efforts at achieving superior quality standards, Dabur became the first Ayurvedic products company to get ISO 9002 certification.

Science for nature

Reinforcing its commitment to nature and its conservation, Dabur Nepal, a subsidiary of Dabur India, has set up fully automated greenhouses in Nepal. This scientific landmark helps to produce saplings of rare medicinal plants that are under threat of extinction due to ecological degradation.

2005 - Dabur aquires Balsara

As part of its inorganic growth strategy, Dabur India acquires Balsara's Hygiene and Home products businesses, a leading provider of Oral Care and Household Care products in the Indian market, in a Rs 143-crore all-cash deal.

2005 - Dabur announces bonus after 12 years

Dabur India announced issue of 1:1 Bonus share to the shareholders of the company, i.e. one share for every one share held. The Board also proposed an increase in the authorized share capital of the company from existing Rs 50 crore to Rs 125 crore.

2006 - Dabur crosses $2 bin market cap, adopts US GAAP.

Dabur India crosses the $2-billion mark in market capitalisation. The company also adopted US GAAP in line with its commitment to follow global best practices and adopt highest standards of transparency and governance.

2006 - Approves FCCB/GDR/ADR up to $200 million

Moving forward on the inorganic growth path, Dabur India decides to raise up to $200 million from the international market through Bonds, FCCBs, GDR, ADR, QIPs or any other securities.The capital raised will be used to fund Dabur's aggressive growth ambitions and acquisition plans in India and abroad.

2007 - Celebrating 10 years of Real

Dabur Foods unveiled the new packaging and design for Real at the completion of 10 years of the brand. The new refined modern look depicts the natural goodness of the juice from freshly plucked fruits.

2007 - Foray into organised retail

Dabur India announced its foray into the organised retail business through a wholly-

owned subsidiary, H&B Stores Ltd. Dabur will invest Rs 140 crores by 2010 to establish its presence in the retail market in India with a chain of stores on the Health & Beauty format.

2007 - Dabur Foods Merged With Dabur India

Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself to extract synergies and unlock operational efficiencies. The integration will also help Dabur sharpen focus on the high growth business of foods and beverages, and enter newer product categories in this space.

OBJECTIVE OF COMPANY
VISION

"Dedicated to the Health and Well Being of Every Household."

Dabur is a company with a set of established business values, which direct its functioning as well as all its operations. In this, Dabur is guided by the words

of its founder Dr. S K Burman "What is that life worth that cannot give comfort to others." The company offers its consumers, products to suit their needs and give them good value for money. The company is committed to follow the ethical practices in doing business. At Dabur, Nature acts as not only the source of raw material but also an inspiration and the company is committed to protect the ecological balance.

MISSION
"To be the leader in the Natural Foods & Beverages Industry."
Strive to deliver this by:
Consistently delighting the consumer through quality products Being the company of choice for our business partners Delivering higher returns to stakeholders.

TECHNOLOGY USED IN DABUR

In Dabur India Limited knowledge and technology are key resources which have helped

the Company achieve higher levels of excellence and efficiency. Towards this overall goal of technology-driven performance, Dabur is utilizing Information Technology in a big way. This will help in integrating a vast distribution system spread all over India and across the world. It will also cut down costs and increase profitability.

Our major IT Initiatives

Migration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April 2006 for all business units. Implementation of a country wide new WAN Infrastructure for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs.

Future Challenges

Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new POS system at Stockist point and integration with SAPERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses.

ENVIRONMENTAL PROSPECTS
"What is that life worth which cannot bring comfort to others", these words of Dr. S K Burman have inspired generations of Dabur. Keeping these golden words in mind, Sundesh

or the Sustainable Development Society was set up to carry out welfare activities aimed at improving the quality of life of the rural people in its area of operation. This society is given complete financial and managerial support by Dabur India Limited. Sundesh is engaged in providing health services, non-formal education and training in income generating activities. The society has a dedicated team consisting of a doctor, a community organiser, a lady social worker, instructors for income generating activities, traditional birth attendants and village level workers. Sundesh organises regular OPDs and health camps in the villages. In addition to the mobile OPDs, other health services rendered include training of traditional birth attendants, immunisation programmes for children, maintenance of family health records, ante-natal check ups, pulse polio programmes and health awareness meetings for women on topics such as family planning, ante-natal care, post-natal care, the importance of vaccinations, baby care and AIDS prevention. jvs & subsidiaries: Dabur India has entered into joint ventures with well established international firms as well as created subsidiary units that further highlight its business philosophy of providing the best products to its customers.

JOINT VENTURES Dabon International Limited - Dabur has also collaborated with Bongrain of France for the manufacture and marketing of specialty cheese and other dairy products. This joint venture company has already made its presence felt in the Indian cheese market through the

launch of processed cheese under the brand name LeBon, and a specialty cheese under the brand name Delicieux. SUBSIDIARIES Dabur has six subsidiary units, which come under the umbrella of the Dabur India organization. These are: Dabur Foods Limited Dabur Foods Limited, a 100% subsidiary of Dabur India Limited, is spearheading Dabur's foray into food processing industry. The company, set up in April 1999, is marketing a range of fruit juices under the brand name Real, Homemade Cooking Paste and Sauces and Lemoneez lemon juice. Dabur was the first company in India to introduce fruit juices in packaged form without any artificial additive. Real is today the market leader in this category with more than 50% market share. Homemade cooking paste is the only national brand in this category. Lemoneez is the only product in its category available in unique drop and trickle pack and uniquely shaped tabletop pack.

Dabur Nepal Private Limited Dabur Nepal was the first manufacturing base overseas for Dabur group. The company is today the leading exporter of Nepal and the third largest and most modern manufacturing base for Dabur. Dabur Nepal is today involved in promoting cultivation of herbs and apiculture activities in Nepal. The company has set up state of the art greenhouse at Banepa for developing saplings for 20 medicinal plants. Dabur Nepal has also set up an Apiculture centre for promoting bee-keeping activity in Nepal and developing queen bees and bee colonies for exports.

Dabur Egypt Limited Dabur Egypt is groups gateway to Africa. This manufacturing base set up a couple of years back to cater to the demands of Middle East and African market is producing Hair Care, Skin Care Products and Foods.

Dabur Oncology Plc. Set up recently in UK, this subsidiary of Dabur India Limited will be manufacturing anticancer formulations for European market. The company is in the process of setting up manufacturing base near London and is expected to start operation from year 2001.

DABUR OVERSEAS LIMITED

TOWARDS GREEN TOMMOROW

One of the thrust areas of foundation is conservation and cultivations of medicinal plants. DRF has developed cultivation packages for a number of herbs especially of endangered ones. A 15,000sq. ft. greenhouse built in Nepal is now functional and provides millions of saplings of various medicinal herbs.

Dabur Research Foundation has to its credit development of a unique technique of isolation of paclitaxel from leaves instead of bark of Himalayan Yew. This not only saved the tree but also improved the growth as pruning of leaves gave a positive impact on growth of the plant. DRF conducts training for harvesting and post harvesting processing of herbs to ensure the sustainable usage of this natural resource. The Foundation promotes cultivation and organizes planting materials for selected herbs to farmers. It imparts training to farmers for cultivation of these medicinal plants, their drying and proper packaging in roadworthy condition. The fundation also organizes complete buy back arrangement for these select herbs. This effort has not only ensured development of a sustainable source of rare herbs but also has provided an alternative source of income to the farmers. Dabur Research Foundation has improved the extraction procedures of herbs in a fashion so that to increase the productivity of extracts/isolates and hence reduce pressure on natural habitats. DRF has developed tissue culture protocols for a number of herbs specially those of alpine habitat and those diminishing in the nature.

PROTECTION FOR NATURE AND PROTECTION FROM NATURE For well over a century, Dabur has worked hand in hand with nature. Drawing its strength and inspiration from nature's vast resources, Dabur has used herbs and minerals found in natural form as the ingredient for its products. As a company, Dabur understands its responsibility to contribute towards maintaining the ecological balance, and realises the need to replenish what it takes from nature. The direct result of this realisation has been 'Project Plant for Life', under which the company has set up tissue culture laboratories, a state-of-the-art greenhouse and contract cultivation with complete buy back facilities. This project not only ensures sustainable source of medicinal plants, but also improves the standard of living of the participating villagers.

DABUR RESEARCH FOUNDATION

Dabur Research Foundation (DRF), incorporated in 1979, is a premier research organization recognized by Department of Scientific and Industrial Research, Government of India. Situated at Sahibabad, DRF is today a known name for its pathbreaking research in the field of healthcare and personal care.

The Foundation is at the forefront of oncology research, and is in the process of developing many new molecules to fight this dreaded disease. In fact, DRF was the first organization in the world to develop a process for extraction of paclitaxel, a drug for cancer, without harming the source tree. The process is now followed worldwide.

THE PEOPLE:

Herbal health care is an area where Dabur Research Foundation has made immense contribution by doing research and development work using modern pharmaceutical protocols. The foundation has been doing clinical trials on traditional herbal drugs to validate the claims made in. For a research organization like Dabur Research Foundation, people are its biggest asset. At DRF, more than 125 scientists are engaged full time in interdisciplinary R&D of health and personal care products. The foundation has on its board independent advisors and consultants for guiding the team in their specific areas. The team of scientists is culled from various disciplines and includes Ayurvedic doctors, Chemists and phytochemists, botanists, agronomists, clinical pharmacologists,

microbiologists, food technologists, bio-technologists, oil technologists, oncologists etc.

Scientists at many research institutions, universities and hospitals supplement the effort of this team of scientists with whom Dabur has networked for research in the areas of new molecules and drug delivery system. Dabur Research Foundation is possibly the only of its kind in the country carrying out research in diverse fields. Today, the scientists at DRF are pursuing research in more than 10 disciplines.

SCIENTIFIC NETWORK & AFFILIATIONS:

Dabur Research Foundation has over the years built associations with various agencies, organizations, Hospitals, Universities Colleges, Public Laboratories etc. engaged in the Research & Development activities. This network has helped the foundation in research in the areas of clinical research, reverse pharmacology of Ayurvedics/Herbals and novel molecules & new drugs delivery system.

DRF is also affiliated with various professional bodies, organizations, Institutions in the country and abroad. Some of the organizations with which DRF has affiliations areDSIR, Government of India Expert Committee on Herbal Medicines Bureau of Indian Standards Expert Committee of United States Pharmacopoeia DRF conducts training for harvesting and post harvesting processing of herbs to ensure the sustainable usage of this natural resource. The Foundation promotes cultivation and organizes planting materials for selected herbs to farmers. It imparts training to farmers for cultivation of these medicinal plants, their drying and proper packaging in roadworthy condition. The foundation also organizes complete buy back

arrangement for these select herbs. This effort has not only ensured development of a sustainable source of rare herbs but also has provided an alternative source of income to the farmers.

Dabur Research Foundation has improved the extraction procedures of herbs in a fashion so that to increase the productivity of

extracts/isolates and hence reduce pressure on natural habitats.

DRF has developed tissue culture protocols for a number of herbs specially those of alpine habitat and those diminishing in the nature. Drug technical Advisory Board, MOH&FW, Government of India

DRF gave new dimension to Chyawanprash after investigating the goodness of Chyawanprash in building general immunity. The

foundation conducted more than 12 clinical trials on Chyawanprash to validate its immunomodulation properties. This research helped Dabur Chyawanprash to reposition it as herbal immunomodulator that builds you up from deep within.

Dabur Research Foundation developed a value-added coconut based hair oil that experimentally proved to be better than coconut oil alone. Today, that product, christened Vatika Hair Oil, has created a niche for

itself with others trying to emulate it. Vatika shampoo normal and antidandruff are well set to follow in the footsteps of Vatika Hair Oil. DRF is the first organization in the world to isolate the anticancer drug, Paclitaxel, from the leaves of Himalayan Yew Tree using a unique ecofriendly process without causing any harm to the tree. The Foundation is only the second organization in world to evolve the technology for isolation of Paclitaxel.

The research done by DRF facilitated availability of far cheaper anticancer medicine for the patients in India and many other countries of the world. DRF has developed Standardisation Protocols for number of Ayurvedic herbs in order to ensure the quality of raw herbs as well as finished products manufactured out of it. This facilitated testing of each lot of raw materials with sophisticated analytical tools before they are used for manufacturing. DRF has till date conducted more than 200 studies to validate the claims recommended by Ayurvedic Granthas. This includes 49 Pharmacological Studies, 135 Clinical Trials and 10 Toxicological Studies. At DRF, blending the modern findings with traditional concepts is a routine.

PRODUCTS
A vast array of products touching the lives of almost every individual, from an infant to a grand old man, from poor to rich; that's how the Dabur's range of health personal care and food products could be best explained. Today Dabur trust has travelled beyond the boundaries of India and is available in more than 50 countries worldwide. These value for money products have made Dabur a household name.

DIVISIONS AND PRODUCTS

A vast array of products touching the lives of almost every individual, from an infant to a grand old man, from poor to rich; that's how the Dabur's range of health personal care and food products could be best explained. Today Dabur trust has travelled beyond the boundaries of India and is available in more than 50 countries worldwide. These value for money products have made Dabur a household name.

HEALTHCARE PRODUCTS
Healthcare is one of the biggest and oldest divisions of Dabur with a wide range of OTC healthcare products. It comprises of:

Dabur Health Care Product Range

Dabur ChyawanprashDabur ChyawanshaktiGlucose D-

Hajmola Hajmola Candy Pudin Hara (Liquid and Pearls) Pudin Hara G Dabur Hingoli -

Dabur Lal tailDabur Janma Ghunti-

Shilajit Gold THE Nature Care Sat Isabgol Shilajit Shankha Pushpi Sarbyna Strong -

Dabur's Health Care range brings for you a wide selection of herbal products, to provide complete care for varying individual needs. We derive our products from the time-tested heritage of Ayurveda, backed by the most modern scientific test and trials. That ensures unfailing quality and safety in anything.

Chyawanprash The leader in the chyawanprash market in India, Dabur Chyawanprash is one of the most well known Ayurvedic products in India and abroad. An effective herbal immunomodulator, Dabur Chyawanprash has the essential goodness of amla and over 50 other herbs. Dabur has conducted several clinical trials on this product which confirm its efficacy as a unique product that strengthens the body from within.

Digestives
Hajmola Tablets Hajmola Tablets are the first classical Ayurvedic product to be branded and positioned as fun-filled product with medicinal properties. It finds mention in Ayurvedic scriptures as Kshudhavardhak Bati, and was branded as Hajmola, a name derived from Hajma which means digestion in Urdu. It is available in regular and tamarind flavour. Hajmola Candy To cash in on the brand equity enjoyed by Hajmola, Dabur launched Hajmola Candy in 1989. Since then, the company has added Mango and tamarind flavours besides the regular one.

PudinHara One of the oldest products in Dabur portfolio, Pudin Hara is available in liquid as well as capsule form. It has a special combination of mint oils and cures gastric problems without any side effects.

Hingoli Asafoetida or Hing is mentioned in Ayurveda as an effective aid in digestion, and is used a lot in Indian cooking. Dabur's Hingoli has all the goodness of asafoetida and other herbs.

Childcare Products

DaburLalTail The largest baby massage oil in India, it has the goodness of herbs which helps in strengthening the bones of infants.

DaburJanmaGhutti This Ayurvedic preparation helps in strengthening the digestive system of new borns.

FAMILYCARE PRODUCTS

The largest division in terms of sales, the Family Products Division of Dabur has in its portfolio hair care and skin care products, oral care and select foods like honey. Hair & Skin Care Dabur is the leader in hair care products in India, and has covered almost all the categories of hair oils. Dabur Amla Hair Oil As a brand has made its mark beyond India and is a leading hair oil brand in Middle East and Africa. A perfumed heavy hair oil, it is Dabur's largest brand.

Dabur Special Hair Oil It is a light hair oil that combines the natural hair care properties of lemon and hibiscus.

Vatika The fastest growing hair oil brand of India, Vatika has single handedly created an altogether new category of herbal enriched natural oils. The Vatika range also includes a herbal shampoo which has made its mark in the very first year of its launch in the competitive shampoo market of India.

Gulabari Rose water derived from best of Indian roses makes the skin supple and glowing.

ORAL CARE
Dabur Lal Dant Manjan - It is the second largest tooth powder brand of India and the largest in coloured tooth power category. This herbal tooth powder is very popular in rural parts of India.

Binaca Toothbrushes - After having acquired this dormant brand a few years back, Dabur launched toothbrushes under this umbrella. There are plans to launch other oral care products under the Binaca brand.

AYURVEDIC SPECIALITIES Ayurvedic Specialities is a range of over 350 Ayurvedic Medicines Both classical Ayurvedic drugs and proprietary Ayurvedic medicines - developed by Dabur's own research and development. Dabur has products for all the 16 categories as defined in the Ayurveda. Some of the leading products in this category are:

Asav Arishtas These are medicated decoctions with self generated alcohol content. Dabur has a range of over 30 Asav Arishtas. Some of the well known ones include Dashmularishta, Drakshasava, Lohasava, Parthadyarishta and Ashokarishta.

Churnas These are finely ground medicinal powders used to treat a variety of ailments ranging from digestive problems to cough and fever.

Ras Rasayanas Preparations containing mineral drugs as main ingredients are called Ras Rasayanas. Dabur has a range of more than 50 Ras Rasayans which are used by Ayurvedic practitioners in the cure of host of ailments. Medicated Oils The oils boiled along with certain prescribed drugs are known as medicated oils. These oils retain the curative properties of herbs and is used for inunction and massage.

PHARMACEUTICALS
Branded Pharmaceuticals It includes a range of natural ethical products like New Livfit, Honitus, Ulgel etc. and a range of contrast media and gynecological.

Oncology This wide and formidable range includes brands such as Intaxel, Docetaxel and Topotecan, all of which were manufactured for the first time in India by Dabur. Little wonder then, that Dabur is the undisputed market leader in this category in India and has plans to establish itself as a generic oncology player in select global markets.

Bulk Drugs and Chemicals This range consists primarily of bulks in the oncology category.

FOODS Launched over two years back, the Dabur Foods range include juices under the brand name Real and cooking pastes under the brand name Homemade. To give a better focus to this division. This division has been carved out as a subsidiary company of Dabur India Limited. SUBSIDIARIES Dabur Foods Limited - Dabur Foods Limited, a 100% subsidiary of Dabur India Limited, is spearheading Dabur's foray into food processing industry. The company, set up in April 1999, is marketing a range of fruit juices under the brand name Real, Homemade Cooking Paste and Sauces and Lemonades lemon juice.

BRAND MANAGEMENT STRATEGIES

The caselet provides an overview of brand management strategy adopted by Dabur for its personal care brand Dabur Vatika. The caselet follows the meticulous brand building initiatives taken by the company, from the launch of Dabur Vatika in 1995 to it becoming a Rs 1 bn brand by 2003. The caselet also examines the objectives and elements that were involved in Vatikas brand building exercise. Marketing strategies Brand management strategies Product differentiation Packaging as a marketing communication tool Importance of choosing the right celebrity and its influence on the brand equity Brand extensions and communication strategy Until the early 1990s, Dabur, the 100-year old ayurvedic products manufacturer, was looked upon as a rather staid company that marketed herbal and ayurvedic products.

Dabur Vatika in 1995 brought about a sea change in that perception. Within six years of its launch, Vatika had become the market leader in the value-added hair oils segment. Its success pushed Dabur into the league of top FMCG product companies in India. Dabur Vatikas success can be attributed to the companys differentiated product offering and meticulous brand building initiatives. The company concentrated on differentiating the brand in all aspects, right from positioning to packaging. At the time of its launch, Dabur positioned Vatika as value-added hair oil that contained pure coconut oil enriched with natural ingredients such as henna, amla (gooseberry), and lemon. Till then, the hair oil market had been dominated by plain coconut oil brands with Maricos flagship brand,

Parachute, being the market leader. 1. Dabur Vatika, one of the youngest brands in the country (launched in 1995), has become a leading brand in the natural personal care product segment. What were the factors that enabled Vatika to become a flagship brand of Dabur in such a short span of time? 2. Marketing communications play an important role in building brands. Discuss the role played by marketing communications in making Dabur Vatika a successful brand.

HR Perspective
Dabur rears a culture that gives full autonomy to its employees. It cares for the employees development along with the growth of the organization. Dabur believes in nurturing a familial bond with its people by creating a harmonious and value based work environment that encourages team spirit, and also rewarding individual initiative .It follows more of a paternalistic approach to care about its employees. It has implemented various training and development programs like Young Manager Development Program, Prayas, Leading and Facilitating Performance, Campus to Corpora and a Balanced Scorecard approach to performance evaluation, have been implemented to help employees realize their potential. The company believes that good HR policies, by themselves, dont create a great workplace. They need to be accompanied by ambition and a sense of daring. So, these new HR policies have also gone hand-in-hand with plenty of action on the business front. Dabur has made its brand identity more contemporary.

Major issues
The major portion of trouble for the HR division lay with sales. Before the acquisition two distinct distribution networks were in place at Dabur. While the decision was taken to aggregate the smaller business into Dabur's infrastructure, suitable modifications were also necessary. Dabur's original distribution was along two verticals: Line 1 for health care and Line 2 for personal care. Now, with new product portfolios coming in, a third line was created that to look after home care and all oral care (including Dabur's range) products. Dabur's consumer care frontline was made to have a total of 400 people, of whom 120-odd were from Balsara. Had Dabur continued with just two lines Balsara may not have got the required focus. Since Line 3 covered Dabur and Balsara products, managed by employees of both organizations, substantial re-training in selling techniques to match up with

that of Dabur was also required. Using the "train the trainer" module, about 55managers conducted workshops for sales staff across the country. Dabur had to invest in several thousand man hours of training. In spite of the above mentioned factors that year's wage bill was likely to be 50 per cent lower than last year's. While the departures have meant huge savings in staff expenses, recruitment costs also came down across the group, since Balsara people helped fill vacancies in group companies.

O rga nizatio n development a nd Positive O rganizatio n

According to Burke, W. W. (1994), Organization development (OD) can be defined as a planned and systematic approach, designed to improve the efficiency and effectiveness of operation in an organization. The underlying principle behind designing these changes relies on the human potential and the organ ization dynamics. In the pursuit of attaining the organizational goals, the series of changes is directed to deliberately collaborate the participation efforts of the management and integration of individual goals so as to establish an internal environment characterizing positive human behavior of openness, mutual trust, collaboration and encouraging organization wide interactions. Organization development interventions are systematic and planned approaches to change contributing to the effectiveness of the system and developing human potential and employee wellbeing. Intervention constitutes an array of behavioral activities that are carried out in collaboration of all members, thereby finding ways and implementing in order to improve working towards individual and organizational goals. It would also improve on the willingness of its members to face organizational challenges and working towards resolving the problems and improve on interpersonal relations, increase in level of trust, building up gratitude, openness and better understanding of self/others, and meaning communication in the process of planning the organization change(Kim, D. H. 1993). OD would not only collaborate the experience and expertise within organization but also to work closely on the problem solving

techniques and create positive responses that would lead to organization wide success. Thus, this powerful change strategy would enable the organization to cope with the external competitive environment.

COMPANYS KEY STRENGTHS:

Consumer focus: In order to fulfill the needs of consumer, we have better understanding of their needs and offer them the best product. Innovation: Its saga of success lies in its continuous exploration and Developing new products and following processes. Ownership: Family driven business, which accepts the accountability and Responsibility of every strategic move that company makes. Employee development: company focuses its interest around employee Development, training, rewarding and achieving excellence Passion to succeed: The Companys determination lies in focusing on what they do and deliver the best thats is required, committing to its objectives and result driven processes. Teamwork: Mutual trust and the transparency are the foundation. However, Dabur in regard to its operational paradigm is coping with its little area of concerns at this point of time. Following are the targets of the organization to be achieved through organizational development: Retaining premier position: The short term revenues are generated through focusing on short term projects that would just gather short term revenues and long term activities are ignored( such as building human potential and knowledge, though Dabur,

has built relationship with consumers but they are required to design proactive solutions to align to long term objectives of consumer. Selecting on innovative product: The tension between the revenues generation department and organizational strategies, on the basis of technological advancements has hampered the selection process for the right innovative product. In fact, the increasing competition and switching moods of customer have intensified the pressure on future planning process. Focus on Specialization: The increased pressure on revenue generation and the highlighted focus on consumers needs in comparison to voice of employee, employees were bound to be rotated across different departments and there is a shift from building strategic expertise in individual areas is causing the diffusion of expertise. Rewards and Recognitions: The reward system at Dabur primarily focus on the individual performance and evaluated as individual contribution, where there is an urgent need to introduce team based rewards resulting in institutionalization at the company level.

CORPORATE PHILOSOPHY
Knowledge is the key to growth in today's world. Whatever be the industry, it is the knowledge, which provides cutting edge to individual and organizations. For more than a century nature has been a rich source of knowledge for DABUR. Nature has not only gives it the ingredients for all its products but also has taught it how to create a harmony within and outside the organization. Nature has inspired DABUR in all its acts. Ayurveda the science of life is based on principles of nature. All ayurvedic preparation has their ingredients derived from nature. Dabur has converted the healing properties of natural ingredients and the age-old knowledge of ayurveda into contemporary health care to eliminate health problems of its consumers. Dabur is committed to expand the reach of its age-old knowledge of ayurveda and Nature through web. Through web the aim is to overcome the physical boundaries to take ayurvedic way of life to global frontiers. Dabur India limited understands its responsibility as a corporate house. It has not only set a sight on increasing turnover and profitability of the company but also on propagating Ayurveda - The Indian System of Medicine.

IMPORTANT STRATEGIES ADOPTED

"Developing to built" philosophy for HR personnel. Shifting to zonal set up of sales and marketing to facilitate better distribution. Adopting contribution enhancement plan for performance management. Empowering employees through Employee Stock Purchase Option Plan. Plantation of herbs needed for the production of Ayurvedic Products. Continuous enhancement of automation. Continuous emphasis on Research & Development (DRF i.e. Dabur Research Foundation is a separate company working in collaboration with Dabur solely For the purpose of R&D).

PERSONNEL DEVELOPMENT IN DABUR

Personnel department is headed by Vice- President (HR) Functions of Vice President (HR) Personnel administration Recruitment and Promotion Industrial Relations Human Resource Group Human Resource Development General Administration and Welfare Public Relations Security/Fire Vigilance Medical Services Implementation Of Official Language Policy (Hindi) Land Acquisition The above functions are grouped under different General Managers/Deputy General

Managers. These executives provide support to Vice President (HR) on different issues, which arise in Headquarter/regional offices and field. Vice President (HR) has the responsibility of keeping the Board of Directors informed on the above mentioned personnel activities and also on Industrial Relations. In addition to this, he is also expected up date senior officials in their respective areas.

WELFARE ACTIVITIES AT DABUR

FESTIVAL CELEBRATIONS: Dabur celebrates the festivals with itsemployees and sweets are distributed. This helps to maintain constant interaction with the employees and the employees in turn feel assured thus boosting their morale.

RECREATIONAL TOUR : An annual recreational tour is organized and 50 per cent of the expenses are borne by the organization. This helps in enhancing togetherness among the employees. IT'S NOT ALL WORK AND NO PLAY : Dabur does not expect its employees to work all day long because the work gets monotonous, resulting decrease in the efficiency. Hence, Dabur has formed Dabur Cricket Club and also provides the facilities for indoor games like table tennis. MEDICAL ATTENTION : At Sahibabad Factory, two part time doctors and two full time nurses are available round the clock to ensure health and safety of workers. STAFF BUSES : The organization provides the facility of buses to its employees to help in easy commutation. MESS FACILITIES : The Company provides the facility of mess to its workers as well as staff. A contractor manages it proper hygienic conditions are maintained. Employees of Grade V and above use the Executive Mess.

STAFF SALE :

The Company provides products to its employees at a concessional rate through the staff sales canteen. HIRE/PURCHASE SCHEME : Sale of consumer items is organized for the employees of Dabur on a yearly basis under the welfare scheme. POST OFFICE SALARY SAVING SCHEME : Under this scheme,employees and their family members can open a recurring deposit account with Bharat nagar Post Office. CHUNNI LAL MEDICAL TRUST : Dabur rightly believes in following the path of its founder-Dr.S.K.Burmanto serve the poor and the needy. The Chunni Lal Trust was established to achieve this goal. Dr.S.K.BURMAN CHARITABLE TRUST : This trust provides reimbursement for workers who cannot afford their medical expenses. PARKING FACILITY : There are separate parking space for cars/scooters and motor cycles/cycles and that too free of cost.

SWOT Analysis of dabur India

SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organization is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simple to understand, tool used by many students, businesses and organizations for analysis. The following SWOT analysis looks at dabur india which is operating in fmcg industry. The analysis shows dabur Indias Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment dabur India is operating in at the present time.

Strengths:
The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of dabur india Having alliances with other strong and popular businesses is a major plus point for dabur india as it helps bring in new customers and make business more effective. Being a market leader, as dabur india is, is key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of dabur Indias overall success, as this keeps them in line with their rivals, if not above them. Riding high in the niche market in fmcg industry has helped boost dabur india and raised reputation and turnover. Keeping costs lower than their competitors and keeping the cost advantages helps dabur india pass on some of the benefits to consumers. The services/products offered by dabur india are original, meaning many people will return to dabur india to obtain them. dabur Indias marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. dabur Indias innovation keeps it a front-runner in fmcg as it is regularly turning out new patents/proprietary technology. Experienced employees are key to the success of dabur india helping to drive them forward with expertise and knowledge.

High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is a strength of dabur india.

 dabur india has an extensive customer base, which is a major strength regarding sales and profit. dabur Indias reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps dabur india deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of dabur india as it is recognized and respected. dabur india has a high percentage of the market share, meaning it is ahead of many competitors. dabur indias distribution chain can be listed as one of their strengths and links to success. High quality products/services is a vital strength, helping to ensure customers return to dabur india. dabur indias international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Development and innovation are high at dabur india with regard to their products/services, which is a sure strength in its overall performance. dabur indias position in the market is high and strong a major strength in this industry as they are ahead of many rivals. Having little competition, being one of very few companies providing this service/product is a major factor in dabur indias performance. The online presence of dabur india is strong, meaning it is ahead of many competitors. The lucrative location of dabur india adds to its strengths due to its accessibility (road, rail, air etc).

Weaknesses:
Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of dabur india . Reputation is important, and a damaged one like dabur indias is a major weakness as consumers will not trust the firm enough to spend money with them. A serious weakness for dabur india is the fact their products/services are of low quality,

meaning people will have better-quality substitutes Not reducing costs in the same way as their competitors\' means dabur india is outlaying more of their profits. Having higher costs than competitors is a major weakness. dabur indias R&D work is low and insignificant, which is a major weakness in fmcg as It is constantly creating new products. The lack of staff experience is a major downfall for dabur india as it could lead to mistakes or negligence. Old and outdated technologies hold dabur india back and limits success, as other firms are making use of better and more reliable technologies. Not having an effective marketing strategy seriously hampers the success of dabur india Over pricing, setting too high prices for dabur india products/services makes them uncompetitive, which is a major weakness. The lack of business alliances is a major weakness for dabur india, as they will struggle to get deals, favours and partnerships. dabur india is in a poor financial position which makes it weaker than its competitors. dabur indias lack of innovation limits its success, as there is no forward thinking. Good companies need loyal employees, but dabur india has a poor relationship with staff which affects performance. dabur india does not function internationally, which has an effect on success, as they do not reach consumers in overseas markets. Problems with stock are a weakness for dabur india as they need to keep up with demand. Online presence is vital for success these days, and lack of one is a limitation for dabur india. dabur india\'s underdeveloped distribution chain has a marked effect on performance as it affects the distribution of their products/services. The lack of original products/services is a major flaw in dabur indias future success, as it shows a blinkered outlook. dabur india\'s location is weakness for the firm, as it means they miss out on many.

Opportunities:
Opportunities are external changes, trends or needs that could enhance the business or organizations strategic position, or which could be of a benefit to them. This section will

outline opportunities that dabur india is currently facing. dabur india could benefit from Governmental support, in the form of grants, allowances, training etc. Looking at export opportunities is a way for dabur india to raise profits. Changes in technology could give dabur india an opportunity to bolster future success dabur india could benefit from expanding their online presence and making more money from online shoppers/internet users. The changes in the way consumers spend and what they buy provides a big opportunity for dabur india to explore. dabur india is in good financial position, which is an opportunity for them to explore in terms of investment in new projects. Decrease in taxation gives an opportunity for dabur india to reduce prices or increase profits. The growth of the fmcg industry is an opportunity for dabur india to grasp. New market opportunities could be a way to push dabur india forward. As the economic climate improves, so do the opportunities for dabur india. dabur india has the opportunity to enter a niche market, gain leading position and therefore boost financial performance. Reaching out into other markets is a possibility for dabur india, and a big opportunity. Grasping the opportunity to expand the customer base is something dabur india can aim for, either geographically or through new products. Takeover and merger opportunities could be explored for dabur india and used to acquire new customers, new resources and enter new markets. Expanding the product/service lines by dabur india could help them raise sales and increase their product portfolio. Reduction in interest rates could benefit dabur india as business costs would come down. Expanding into other markets could be a possibility for dabur india. Forming strategic alliances and joint ventures is an opportunity for dabur india to maximize profit and gain new business. dabur india has a number of highly skilled staff, which is an opportunity for them to explore as expertise of their staff can help dabur india to bring the business forward. Structural changes in the industry opens other doors and opportunities for dabur india.

Threats:
Threats are factors which may restrict, damage or put areas of the business or organization at risk. They are factors which are outside of the company's control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats dabur india is currently facing. Consumer lifestyle changes could lead to less of a demand for dabur india products/services. Tax increases placing additional financial burdens on dabur india could be a threat. Change in demographics could threaten dabur india. The financial burden of increasing interest rates could be a threat to dabur india. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on dabur india New products/services from rival firms could lead to dabur india\'s products/services being less in demand. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to dabur india\'s performance. Being undercut by low-cost imports is a major threat for dabur india. Not keeping up with changes in technology could be detrimental to the future of dabur india as they could slip behind their rivals. Slow growth and decline of the fmcg market is a threat to dabur india. Increased competition from overseas is another threat to dabur india as it could lead to lack of interest in their products/services. Extra competition and new competitors entering the market could unsteady dabur India and be a threat. The actions of a competitor could be a major threat against dabur india, for instance, if they bring in new technology or increase their workforce to meet demand. Price wars between competitors, price cuts and so on could damage profits for dabur india. A slow economy or financial slowdown could have a major impact on dabur india business and profits. A decline in demand for dabur india products, with no likelihood of resurgence could pose a threat.

 The rise and/or fall of the foreign exchange rate could threaten dabur india with regard to importing and exporting. Rising costs could be a major downfall for dabur india as it would eat into profit. dabur india could be threatened by the growing power customers have to set the price of their products/services. Structural changes in the industry could be a threat for dabur India dabur india could be threatened by the growing power their suppliers have to set their prices. Substitute products available on the market present a major threat to dabur India.

FINDING
On the basis of SWOT ANALYSSIS of the company, following findings are achieved:

Presently, Dabur India Limited is following annual appraisal system for employees at the executive and the above level only. The target may be reviewed on a quarterly basis. Time is a crucial factor. Company can delegate the responsibility to employees by designing and implementing performance review system on a quarterly basis. Superiors should give feedback to employees periodically. They can also provide proper diagnostic tips/ counseling methods at required level. Dabur has an existing system on annual basis. They can review on quarterly basis. Dabur India Limited can endorse proper diagnostic mapping for role modifications/ training and development needs. Company can also involve organizational planning and development department to achieve its mission and goals. For the merit raise, HR should introduce system for proper recognition rewards to such employees. Company should mainly concentrate on in-house counseling program through group discussions/ personal interaction for the better performance of employees. Competency skills should be assessed and effective role modification areas can be suggested for the better progress of the company.

RECOMMENDATION

EXPAND ACCOUNTABILITIES:

Expand a staff member's job content to include a wider variety of tasks, risk taking opportunities, greater responsibility and/or authority. Ensure that different types of tasks and levels of responsibility are needed, not just more work in the same task. Monitor and review the staff member's progress.

ATTENDANCE AND INVOLVEMENT IN DEPARTMENT, DIVISION, STAFF OR OTHER SPECIALLY DESIGNATED MEETINGS:

Select the meeting(s) which will provide the staff member with the knowledge, exposure or broadening needed. Pre-plan the staff member's involvement in the meeting and determine the expected outcome for the staff member. Review the meeting with the staff member - emphasizing the areas related to the anticipated results (e.g. exposure to thinking at a more global instead of local level).

ON-THE-JOB COACHING AND FEEDBACK COUNSELING:

Provide skill and knowledge by answering questions, reviewing work, discussing progress and providing general direction. Work through actual problems in order to share insight and problem solving strategies. Monitor development progress and feed back the results.

SERVING AS A CONFERENCE LEADER OR TRAINER:

Schedule the staff member to serve as a conference leader or trainer. Teaching others is a valuable way to obtain new knowledge, broaden one's viewpoint and clarify one's thinking. Select training responsibilities that put the staff member in touch with new operations, process or operating problems. Review audience responses with the staff member.

FORMAL PRESENTATION OPPORTUNITIES:

Assign a presentation that will give the staff member an opportunity to develop planning and organization skills as well as effectiveness in speaking. Review and critique the plan prior to presentation. Provide feedback on the effectiveness of presentation.

UNDERSTUDY TRAINING:

Prepare the staff member to assume the responsibility of his or her supervisor either as a substitute or as a replacement. Provide opportunity to observe and be involved in the day-to-day responsibility of the supervisor's job.

CONCLUSION
In the new millennium when the corporate world is designing newer techniques for developing employees and retaining them, Dabur India Limited is no way behind and the organizational structure is such that people works hand in hand to align the organizational goals with the individuals goals. Evaluation of employees performance is helpful as to strengthen the employees productivity, their promotion, transfer, training and development needs etc. The organization has implemented the evaluation process not only to evaluate the performance of employees but also for their increment and promotion. The company follows a transparent performance appraisal system with no personal bias because it is wholly based on individuals contribution towards the organization. But there are some loopholes in the system that should be analyzed and corrective measures should be taken. To sum it up, this project has provided me with opportunities to learn different areas of the HR function and has given me stepping-stones to climb up to reach the summit of HR at the end of my career.

BIBLIOGRAPHY
1. Textbooks
i) ii) iii) iv) Human Resource and Personnel Management- By K.Ashwathappa The essence of Human Resource Management- By Eugene Mc Kenna Organizational Theory- By Gareth Jones Organizational Behavior- By Stephen Robbins

2. Internet

www.dabur.com www.hll.org. www.daburproducts.co.in

3. Newspapers

: The Times of India The Hindustan Times Business World Economics Times