Mataram Resort

Hendra Hanna Priscella Halim Catherine Miki Murakami Meriana Ellen Fenyanto Ayuningtyas Widiani

Introduction
Potensial and Natural Resources in Indonesia Development of Tourism

Objectives
Presents Objectives : Introducing one of the Indonesias tourism (Nature) there is Curug Orok in Garut Establish a means of lodging (Resort) in nature resources, Curug Orok Increase Garuts revenue and provide employment to local people Utilize and develop tourism in Indonesia, especially in Curug Orok, Garut. Provide an unique cocept for the tourist

 Futures Objectives : Create Curug Orok become one of the famous nature resources in Indonesia Enact Mataram Resort leading in the lodging industry

Advantages
Subjective : To meet the requirement to take final project. As a guideline and reference later in the design development phase, which is one part of the Final Project.

 Objectives : As the proposed use of the natural attractions complete with structuring and supporting infrastructure of the tourism activities. In addition to the knowledge and perception regarding to education

Marketing
5W+1H Who: The employers / expats, families who want a unique holiday, and tourists, foreign tourists who love the culture of Indonesia What: Resort Mataram which combines some of the culture in Indonesia into one. Why: Because the concept is unique and different from the others. Many people who like the traditional nature of Indonesia. When: Soft opening: Saturday, April 1, 2012 Grand opening: Thursday, April 6, 2012 Where: Curug Orok, Garut, West Java, Indonesia How: To promote our Resort, we do some promotion through social media, print media, to give some discount for promotions.

SWOT
Strength Mataram Resort offers privacy for its guest Have a good air ( free polutions ) Offers very unique concept Have a various facilities

Weakness The price is quite high compare to others Located quite far from city center Opportunities Garut is a potensial place for tourism There is no equal competitor

Threat New hotel, dont have a strong image

Segmentation
Geographic: The location is located in Garut, but could attract anywhere because of its natural beauty. So that we can classify it among the national or an international traveler. Demographics: The character of the population that can be measured such as age, gender, income, education, and employment. Psychographics: Involves the grouping behavior, lifestyle and personality. Psychographic: maintain the values of history and culture Consumer Behavior: Focus on the tourists who love to travel and willing to spend money on tourism.

Targeting
Age: 16-50 years Gender: Male and Female Occupation: college student, business man/woman Social class: Middle to upper Lifestyle : Socialize about go green Personality : People who have a desire to tourism Value : feel proud,exist,and satisfied

Positioning
Mataram Resort wants to be known as the best 5-star accommodation with the tagline: "One of the best escape in Java".

Promotion
Mass Promotion
Website
Fans Page : Twitter : Advertising Personal Promotion
Sales Promotion ( catalogue,brochure,VIP card,gift)

Type of Room
Rumah Hanoi (Papua Traditional House) Total Units: 20 units Price: Rp. 3 million + + / night

Tradisional dance
Tari Musyoh ( Welcome dance )

Tari Perang

 Rumah Banjar (traditional house of South Kalimantan) Total Units: 15 units Price: Rp. 3.5 million + + / night

 Staff Costume

 Tari Baksa Kembang

Tari Radap Rahayu

 Rumah Tongkonan (House of South Sulawesi) Number of Units: 12 units Price: Rp.4.000.000 + + / night

 Staffs Costume

 Rumah Bali (Balinese Traditional House) Total Units: 10 units Price: Rp.4.500.000 + + / night

 Staff Costume

 Tari Kecak

Upcara Ngaben