ANNEX 06 Multiple Linear Regression Model building and Testing Test Results

Test Number 1 2 3 4 5 6 Test Description Utilitarian Adoption Intension Option 1 Utilitarian Adoption Intension Option 2 Accepted Model Hedonic Adoption Intension Option 1 Hedonic Adoption Intension Option 2 Utilitarian Attitude towards Adoption - Option 1 Utilitarian Attitude towards Adoption - Option 2 Pages 2-4 5-7 8-11 12-13 14-16 17-19

TEST NAME: Utilitarian Adoption Intension Option 1 - Test 1

Variables Entered/Removedb Variables Model 1 Entered SO, DO, CA, AR, PL, ATA, EOU, PU
a

Variables Removed Method

. Enter

a. All requested variables entered. b. Dependent Variable: UTInt

Model Summaryb Adjusted R Model 1 R .642a R Square .412 Square .400 Std. Error of the Estimate .62607

a. Predictors: (Constant), SO, DO, CA, AR, PL, ATA, EOU, PU b. Dependent Variable: UTInt

ANOVAb Model 1 Regression Residual Total Sum of Squares 109.934 156.787 266.721 df 8 400 408 Mean Square 13.742 .392 F 35.058 Sig. .000a

a. Predictors: (Constant), SO, DO, CA, AR, PL, ATA, EOU, PU b. Dependent Variable: UTInt

Coefficientsa Standardized Unstandardized Coefficients Model 1 (Constant) ATA PU EOU CA PL AR DO SO a. Dependent Variable: UTInt B 3.139 -.119 .085 .165 3.123E-5 -.158 -.032 .175 .316 Std. Error .099 .109 .051 .050 .056 .101 .096 .058 .032 -.080 .135 .269 .000 -.085 -.019 .126 .429 Coefficients Beta t 31.818 -1.094 1.647 3.307 .001 -1.568 -.339 3.003 9.790 Sig. .000 .275 .100 .001 1.000 .118 .735 .003 .000

TEST NAME: Utilitarian Adoption Intension Option 2

Variables Entered/Removedb Variables Model 1 Entered AR, CA, PL, ATA, EOU, PUa a. All requested variables entered. b. Dependent Variable: UTInt Variables Removed Method . Enter

Model Summaryb Adjusted R Model 1 R .503a R Square .253 Square .242 Std. Error of the Estimate .70405

a. Predictors: (Constant), AR, CA, PL, ATA, EOU, PU b. Dependent Variable: UTInt

ANOVAb Model 1 Regression Residual Total Sum of Squares 67.454 199.267 266.721 df 6 402 408 Mean Square 11.242 .496 F 22.680 Sig. .000a

a. Predictors: (Constant), AR, CA, PL, ATA, EOU, PU b. Dependent Variable: UTInt

Coefficientsa Standardized Unstandardized Coefficients Model 1 (Constant) ATA PU EOU CA PL AR a. Dependent Variable: UTInt B 3.485 .004 .124 .258 -.067 -.061 -.008 Std. Error .104 .121 .057 .054 .063 .113 .106 .003 .198 .420 -.093 -.033 -.005 Coefficients Beta t 33.351 .034 2.167 4.790 -1.067 -.542 -.077 Sig. .000 .973 .031 .000 .287 .588 .938

TEST NAME: Hedonic models for Adoption Intension - Option 1

Variables Entered/Removedb Variables Model 1 Entered HeATA, HeDO, HeAR, HeSO, HePL, HePU, HeEOU, HeCAa a. All requested variables entered. b. Dependent Variable: HedoINT . Enter Variables Removed Method

Model Summaryb Adjusted R Model 1 R .743a R Square .551 Square .542 Std. Error of the Estimate .75001

a. Predictors: (Constant), HeATA, HeDO, HeAR, HeSO, HePL, HePU, HeEOU, HeCA b. Dependent Variable: HedoINT

ANOVAb Model 1 Regression Residual Total Sum of Squares 276.626 225.005 501.631 df 8 400 408 Mean Square 34.578 .563 F 61.471 Sig. .000a

a. Predictors: (Constant), HeATA, HeDO, HeAR, HeSO, HePL, HePU, HeEOU, HeCA b. Dependent Variable: HedoINT

Coefficientsa Standardized Unstandardized Coefficients Model 1 (Constant) HePU HeEOU HeCA HeSO HePL HeAR HeDO HeATA a. Dependent Variable: HedoINT B 2.872 .014 .200 .720 -.273 .221 .286 .241 -.841 Std. Error .049 .093 .112 .191 .183 .092 .115 .098 .236 .024 .348 1.139 -.474 .281 .160 .103 -.778 Coefficients Beta t 58.693 .154 1.792 3.771 -1.495 2.406 2.492 2.472 -3.564 Sig. .000 .877 .074 .000 .136 .017 .013 .014 .000

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TEST NAME : Hedonic Adoption Intension Option 2

Variables Entered/Removedb Variables Model 1 Entered HeATA, HeDO, HeAR, HePLa a. All requested variables entered. b. Dependent Variable: HedoINT Variables Removed Method . Enter

Model Summaryb Adjusted R Model 1 R .704a R Square .496 Square .491 Std. Error of the Estimate .79120

a. Predictors: (Constant), HeATA, HeDO, HeAR, HePL b. Dependent Variable: HedoINT

ANOVAb Model 1 Regression Residual Total Sum of Squares 248.731 252.900 501.631 df 4 404 408 Mean Square 62.183 .626 F 99.335 Sig. .000a

a. Predictors: (Constant), HeATA, HeDO, HeAR, HePL b. Dependent Variable: HedoINT

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Coefficientsa Standardized Unstandardized Coefficients Model 1 (Constant) HePL HeAR HeDO HeATA a. Dependent Variable: HedoINT B 2.913 .345 .311 .181 .095 Std. Error .051 .083 .096 .100 .120 .439 .174 .077 .088 Coefficients Beta t 57.136 4.165 3.241 1.812 .791 Sig. .000 .000 .001 .071 .429

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ATTITUDE TOWARDS ADOPTION for SMS option 1

Variables Entered/Removedb Variables Model 1 Entered AR, CA, PL, PU, EOUa a. All requested variables entered. b. Dependent Variable: ATA Variables Removed Method . Enter

Model Summaryb Adjusted R Model 1 R .849a R Square .720 Square .717 Std. Error of the Estimate .28943

a. Predictors: (Constant), AR, CA, PL, PU, EOU b. Dependent Variable: ATA

ANOVAb Model 1 Regression Residual Total Sum of Squares 87.005 33.760 120.765 df 5 403 408 Mean Square 17.401 .084 F 207.720 Sig. .000a

a. Predictors: (Constant), AR, CA, PL, PU, EOU b. Dependent Variable: ATA

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Coefficientsa Standardized Unstandardized Coefficients Model 1 (Constant) PU EOU CA PL AR a. Dependent Variable: ATA B .031 .169 .098 .044 .109 .266 Std. Error .043 .022 .022 .026 .046 .042 .400 .237 .091 .087 .229 Coefficients Beta t .717 7.691 4.529 1.713 2.365 6.377 Sig. .474 .000 .000 .088 .019 .000

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ATTITUDE TOWARDS ADOPTION for SMS option 2

Variables Entered/Removedb Variables Model 1 Entered CA, PU, EOUa Variables Removed Method . Enter

a. All requested variables entered. b. Dependent Variable: ATA

Model Summaryb Adjusted R Model 1 R .804a R Square .647 Square .644 Std. Error of the Estimate .32443

a. Predictors: (Constant), CA, PU, EOU b. Dependent Variable: ATA

ANOVAb Model 1 Regression Residual Total Sum of Squares 78.138 42.627 120.765 df 3 405 408 Mean Square 26.046 .105 F 247.463 Sig. .000a

a. Predictors: (Constant), CA, PU, EOU b. Dependent Variable: ATA

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Coefficientsa Standardized Unstandardized Coefficients Model 1 (Constant) PU EOU CA a. Dependent Variable: ATA B .002 .217 .107 .035 Std. Error .048 .024 .024 .029 .513 .260 .073 Coefficients Beta t .042 9.021 4.448 1.230 Sig. .967 .000 .000 .219

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