Product Mix

TETRA PAK

INTRODUCTION
Tetra Pak is a multinational food packaging and processing company of Swedish origin with head offices in Lund, Sweden and Lausanne, Switzerland. The company offers packaging solutions, filling machines and processing solutions for dairy, beverages, cheese, ice-cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators. Tetra Pak was founded by Ruben Rausing in 1951 as a subsidiary to kerlund & Rausing and built on an innovation by Erik Wallenberg, the tetrahedron package, from which the company name was derived. Tetra Paks big commercial breakthrough came in the 1960s and 1970s, with the development of the Tetra Brik package and the aseptic packaging technology, which made possible a cold chain supply, substantially facilitating distribution and storage. Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International. The company is global in a literal sense, doing business in over 170 countries. Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. In 2010, Tetra Pak reported a 5.2 % increase in sales, with an annual turnover of almost 10bn. In the Tetra Pak annual report 2010/2011, Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Rising income levels on these markets enable higher consumption of protein-rich foodstuffs such as dairy products, and Tetra Pak has announced that it will increase investment in the emerging markets with 10% to over 200m (2009).

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TETRA PAK PAKISTAN

Although Tetra Pak Pakistan was inaugurated in 1982, its story can be traced to 1968. Tetra Pak Pakistan was established when Dr. Ruben Rausing, founder of Tetra Pak, realized the potential of packaged milk in Pakistan. Today, Pakistan stands among the top 5 milk producing nations in the world. Tetra Pak Pakistan continues to contribute to the country by providing safe, packaged products, and by investing in education, technical expertise and dairy industry development. Terta pak is currently serving 34 packaging and processing customers in Pakistan (including one in Afghanistan); their larger customers are Nestl, Haleeb Foods, Engro Foods, Popular, Faraz and Shezan.

PRODUCT MIX OF TETRA PAK

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PRODUCT MIX
The product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product lines and individual products. A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. A product is a distinct unit within the product line that is distinguishable by size, price, appearance, or some other attribute.

TETRA PAK PRODUCT MIX Refrigerated:TETRA BRIK Tetra Brik is a simple, smart carton package for chilled beverages such as pasteurized milk and live-culture products like yoghurts and probiotics. Tetra Brik is a cost-efficient solution with basic functions and features that offer great value to consumers. Tetra Brik is available in five formats (Base, Mid, Slim, Square and Edge) and a wide variety of volumes and shapes. Volumes span from 200 ml. TETRA REX The Tetra Rex gable top carton package comes in four formats (Base and Base Plus, Max, Mid and Slim). The gable top package is available with or without an opening device, and both are easy to pour from. Volumes range from 237 ml. portion

TETRA TOP

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Tetra Top offers the convenience of a bottle in a stylish carton package. It has reclosable caps and wide openings for easy pouring of thicker products, and a 100% printable sleeve to capitalize on branding. Tetra Top offers solutions for chilled products and high acid ambient still drinks. The Tetra Top package family includes 4 bottom formats, Base, Midi, Mini and Micro. Volumes range from the 100 ml Carton Shot package to the 1000 ml family packages Carton Bottle or Carton Pitcher.

Non-Refrigerated:TETRA BRIK ASEPTIC Tetra Brik Aseptic is the world's best-selling carton package range for liquid beverages. No unnecessary material, weight or space, just a simple brickshaped package thats easy to stack and store. At home or on-the-go, Tetra Brik Aseptic is perfect for ambient products. The Tetra Brik Aseptic carton package offers a range of volumes from 80 ml. one-shot drinks to 2000 ml. family packages and comes in five package formats; Slim, Mid, Base, Square and the new format, Tetra Brik Aseptic Edge. TETRA CLASSIC ASEPTIC The tetrahedron shape of the Tetra Classic Aseptic carton package has owned a place in consumers minds for almost six decades. Not only was it the first Tetra Pak carton ever created, its the original representative of the concept of affordable, competitive packaging. Its convenient, fun and attractive. Tetra Classic Aseptic is suitable for juice drinks, milk, ice-lollies, ice-teas and viscose products. The Tetra Classic Aseptic carton package comes in the Slim or Base format and volumes range goes from 65 ml to 200 ml.

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TETRA GEMINA ASEPTIC Combines aseptic package performance with a chilled image. The Tetra Gemina Aseptic carton package is easy to carry, hold and store. Volumes range from 500 ml to 1500 ml. The 500 ml and 750 ml volumes share the same cross-section as the 1000 ml. TETRA PRISMA ASEPTIC The Tetra Prisma Aseptic carton package has a unique 8-sided shape, firm, enhanced packaging material and high quality printing. It is perfect package for different products including fruit juices, iced tea, high-protein products, energy drinks, meal replacements and milk beverages that are flavoured or enriched. Volumes range from 125 ml to 1000 ml. TETRA WEDGE ASEPTIC Distinctive and highly visible on the shelves, The Tetra Wedge Aseptic carton package attracts children of all ages. Tetra Wedge Aseptic is useful for packaging nutritious, wholesome liquid foods: flavored and cultured milk, drinkable yoghurts, juices and nectars or soy-based drinks. The Tetra Wedge Aseptic carton package is available in 125 ml. and 200 ml. volumes with options to underfill. TETRA FINO ASEPTIC Tetra Fino Aseptic is an easy to install, cost-efficient packaging system that protects products and keeps them tasting fresh and natural for a long time. Friendly, safe and natural, people can carry it, pour and drink from it, and enjoy its contents everywhere while making less impact on their environment.

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The price and design attract families looking for quality beverages at a low cost, including all kinds of milk (flavoured, soy, buffalo, recombined and chocolate milk), juices and teas. Tetra Fino Aseptic is available in seven different sizes from 100 ml to 1000 ml. TETRA EVERO ASEPTIC Tetra Evero Aseptic 1000 ml package is the first ever aseptic carton bottle for white milk to hit the shelves standing out with exceptional consumer handling and appeal. It combines the easy handling and pouring of a bottle with the environmental advantages of a carton. And the smart, safe one-step opening with two-step safety keeps whats inside fresh and safe. From launch, the Tetra Evero Aseptic is aimed at the ambient white milk market, including milk enriched with calcium, proteins, fibres (inulin), vitamins A and D and minerals. Volume: 1000 ml

Particulated:TETRA RECART

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Tetra Recart is the first retortable carton package designed for shelf-stable products traditionally filled in cans, glass jars or pouches (foods like vegetables, beans, tomatoes, pet food, soups and sauces). Food is sterilized inside the Tetra Recart package and stays fresh for up to 24 months. Tetra Recart is modern, innovative and renewable. The Tetra Recart carton package is available in volumes from 200 to 500 ml, all with easy tear-off openings.

Straws:High quality drinking straws add value to the package. That's why Tetra pak develops, produce and market its own drinking straws. They offer straight straws, U-shaped straws, telescopic straws and the Sensory straw. The choice of drinking straw depends on the viscosity of the product and the shape and size of the package.

LEVELS OF TETRA PAK PRODUCTS Core Level

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The main product/service tetra pak provide is aseptic packaging. Tetra Pak aseptic processes allow liquid food to retain color, texture, natural taste and nutritional value for up to 12 months, without the need for preservatives or refrigeration. The combination of aseptic processing and packaging reduces waste, makes distribution extremely cost-efficient and converts the product into a consumer-ready format as well as making it possible for the organization to reach consumers in remote locations. Actual Level Tetra paks actual level depends upon their customers. The packaging, features, styling and quality, even the brand name, all depends upon the customer requirement. (Nestle, Engro etc) Augmented level The augmented level of tetra pak includes filling of the products in packs or packaging, technical support, (sealing of packaging), support in processing and equipment. They also offer all installation and start-up services necessary for a smooth transition to safe, efficient production.

PRODUCT LINE DECISIONS IN TETRA PAK

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Line Stretching Decision: Line stretching in tetra pak depends on the speed of the machines and the shapes that are being produced from them. It also depends on the demand of the customers. They have speedy and advanced machines like TT/3 range, which produce a capacity of 9,000 packages per hour and long continuous production. From 2013, Tetra Paks customers will also benefit from increased production flexibility. The new Tetra Pak A3/CompactFlex iLine, which delivers 9,000 packages per hour, will produce four products on one line the Tetra Brik Aseptic 200 ml Edge with straw or Helicap 23 and the Tetra Brik Aseptic 250 ml Edge with straw or Helicap 23. Line Filling Decisions. Line filling decision in tetra pak depends on the market dynamics and customers' demand. Innovation and technology also plays a very vital role while filling those gaps in their current product range. Tetra Pak recently unveiled four new features for its carton packaging portfolio, aimed at strengthening the environmental attributes of several of its leading products. The features include a separable top for the Tetra Evero Aseptic and three renewable polyethylene (PE) caps made from plant-based sources. Another latest additions to the Tetra Pak portfolio include two new portion packs based on the highly successful Tetra Brik Aseptic Edge design and a tear-off opening for on-the-go convenience to its Tetra Top Carton Shot range. At the end of the year, the company will also extend the Tetra Rex line with a new droplet package design as well as the Tetra Gemina Aseptic range with two new profiles.

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Line Pruning Decisions There are some global implications in tetra pak. They see the products globally. When they realize that there are low demands or the parts are not available globally, they decide to delete the product from their product line. Product Mix Decisions Product mix decision in tetra pak is based upon consumer convenience, trendy and attractive packaging and most important of all, self life. For this purpose, tetra pak has recently introduced prisma packaging which is attractive as well as convenient.

NEW PRODUCT DEVELOPMENT Tetra pak has recently developed and introduced a new packaging which is called prisma packaging. They are currently studying the customer response and are getting positive feedback for the packaging.

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