Professional Documents
Culture Documents
COMPANY:
SEASON: SPRING 2011
Number of Stores:
STYLE #
STYLE DESCRIPTION
CLASSIFICATION: T-SHIRTS
21136-white
21136-blue
NK75963-wht
NK75963-gry
NK75963-blk
NK86156-wht
NK86156-blu
ATHLETE'S CHOICE
DEPARTMENT:
WOMEN'S APPAREL
120
TOTAL
UNITS
SELL
SOLD PER
THRU %
STORE
TOTAL
UNITS
UNITS
SOLD
UNITS
SOLD
TOTAL
UNITS
REC'V
@ REG $
@ MD $
SOLD
67.5%
67.5%
60.0%
60.0%
60.0%
61.4%
61.4%
62.0%
3,000
2,700
3,800
3,200
3,000
4,000
2,400
22,100
27.7%
956
769
1,976
1,088
1,325
1,350
906
8,370
24.7%
1,543
1,321
1,486
1,401
1,165
1,820
1,049
9,785
29.0%
2,499
2,090
3,462
2,489
2,490
3,170
1,955
18,155
27.3%
21
17
29
21
21
26
16
151
83.3%
77.4%
91.1%
77.8%
83.0%
79.3%
81.5%
82.1%
$
$
$
$
$
$
$
$
19,500
17,550
38,000
32,000
30,000
54,000
32,400
223,450
15.8%
$
$
$
$
$
$
$
$
60,000
54,000
95,000
80,000
75,000
140,000
84,000
588,000
16.2%
$
$
$
$
$
$
$
$
16,244
13,585
34,620
24,890
24,900
42,795
26,393
183,426
15.6%
$
$
$
$
$
$
$
$
34,535
28,577
68,703
45,399
48,258
74,532
47,435
347,438
15.1%
$19.99
$19.99
$29.99
$29.99
$29.99
$29.99
$159.94
26.71%
64.0%
64.0%
58.3%
58.3%
58.3%
58.3%
59.8%
3,000
2,600
4,200
2,500
4,000
3,050
19,350
24.3%
1,056
729
2,117
725
2,076
1,933
8,636
25.5%
1,596
960
1,711
1,324
1,528
829
7,948
23.5%
2,652
1,689
3,828
2,049
3,604
2,649
16,471
24.8%
22
14
32
17
30
22
137
88.4%
65.0%
91.1%
82.0%
90.1%
86.9%
85.1%
$
$
$
$
$
$
$
54,000
46,800
105,000
62,500
100,000
76,250
444,550
31.5%
$ 150,000
$ 130,000
$ 252,000
$ 150,000
$ 240,000
$ 183,000
$ 1,105,000
30.4%
$
$
$
$
$
$
$
47,736
30,402
95,700
51,225
90,100
66,225
381,388
32.4%
$
$
$
$
$
$
$
$40.00
$40.00
$45.00
$45.00
$45.00
$45.00
$260.00
21.85%
$19.99
$19.99
$24.99
$24.99
$24.99
$24.99
$139.94
23.37%
68.8%
68.8%
57.8%
57.8%
57.8%
57.8%
61.7%
4,000
2,500
3,200
3,400
2,100
1,800
17,000
21.3%
2,369
1,458
1,668
1,549
686
547
8,277
24.4%
936
672
1,186
1,005
1,165
985
5,949
17.6%
3,305
1,865
2,854
2,554
1,851
1,263
13,692
20.6%
28
16
24
21
15
11
114
82.6%
74.6%
89.2%
75.1%
88.1%
70.2%
80.5%
$
$
$
$
$
$
$
50,000
31,250
60,800
64,600
39,900
34,200
280,750
19.9%
$
$
$
$
$
$
$
160,000
100,000
144,000
153,000
94,500
81,000
732,500
20.2%
$
$
$
$
$
$
$
41,313
23,313
54,226
48,526
35,169
23,997
226,543
19.2%
$22.25
$22.25
$31.00
$31.00
$106.50
23.08%
$65.00
$65.00
$75.00
$75.00
$280.00
23.53%
$29.99
$29.99
$39.99
$39.99
$139.96
23.38%
65.8%
65.8%
58.7%
58.7%
61.7%
3,000
2,000
3,400
2,480
10,880
13.6%
885
608
893
605
2,991
8.8%
1,654
1,062
2,048
1,176
5,940
17.6%
2,539
1,543
2,941
1,644
8,667
13.0%
21
13
25
14
72
84.6%
77.2%
86.5%
66.3%
79.7%
$
$
$
$
$
66,750
44,500
105,400
76,880
293,530
20.8%
$
$
$
$
$
195,000
130,000
255,000
186,000
766,000
21.1%
$
$
$
$
$
$12.00
$18.00
$18.00
$48.00
10.40%
$15.00
$35.00
$45.00
$45.00
$125.00
10.50%
$32.00
$19.99
$24.99
$24.99
$69.97
11.69%
$9.99
65.7%
60.0%
60.0%
61.4%
3,000
4,000
3,400
10,400
13.0%
1,798
2,245
1,552
5,595
16.5%
0
889
1,073
1,486
3,448
10.2%
701
2,375
3,318
3,038
8,731
13.1%
701
20
28
25
73
79.2%
83.0%
89.4%
84.0%
$
$
$
$
36,000
72,000
61,200
169,200
12.0%
$
$
$
$
105,000
180,000
153,000
438,000
12.1%
$1,190.00
$598.74
79,730
33,869
33,771
66,417
553
82.4%
$ 1,411,480
COST
RETAIL
FINALMD
RETAIL $
$6.50
$6.50
$10.00
$10.00
$10.00
$13.50
$13.50
$70.00
15.17%
$20.00
$20.00
$25.00
$25.00
$25.00
$35.00
$35.00
$185.00
15.55%
$9.99
$9.99
$12.99
$12.99
$12.99
$14.99
$14.99
$88.93
14.85%
$18.00
$18.00
$25.00
$25.00
$25.00
$25.00
$136.00
29.47%
$50.00
$50.00
$60.00
$60.00
$60.00
$60.00
$340.00
28.57%
$12.50
$12.50
$19.00
$19.00
$19.00
$19.00
$101.00
21.89%
IMU%
PURCH
PURCH
SALES
SALES
SALES @
SALES
COST $
RETAIL $
COST $
RETAIL $
MD $
MD%
MD$
GROSS
GROSS
MARGIN $
MARGIN %
$
$
$
$
$
$
$
$
15,415
13,197
19,303
18,199
15,133
27,282
15,725
124,253
16.0%
44.6%
46.2%
28.1%
40.1%
31.4%
36.6%
33.1%
35.8%
$ 15,445
$ 13,223
$ 17,847
$ 16,826
$ 13,992
$ 36,418
$ 20,990
$ 134,742
17.3%
$
$
$
$
$
$
$
$
18,291
14,992
34,083
20,509
23,358
31,737
21,042
164,012
14.9%
53.0%
52.5%
49.6%
45.2%
48.4%
42.6%
44.4%
47.2%
84,704
55,640
178,333
83,207
170,385
140,842
713,111
31.0%
$
$
$
$
$
$
$
31,904
19,190
51,313
39,707
45,825
24,862
212,801
27.4%
37.7%
34.5%
28.8%
47.7%
26.9%
17.7%
29.8%
$ 47,896
$ 28,810
$ 51,347
$ 39,733
$ 45,855
$ 24,878
$ 238,519
30.6%
$
$
$
$
$
$
$
36,968
25,238
82,633
31,982
80,285
71,792
328,898
29.8%
43.6%
45.4%
46.3%
38.4%
47.1%
51.0%
46.1%
$
$
$
$
$
$
$
113,471
71,753
104,698
94,820
59,983
49,230
493,956
21.5%
$
$
$
$
$
$
$
18,711
13,433
29,638
25,115
29,113
24,615
140,626
18.1%
16.5%
18.7%
28.3%
26.5%
48.5%
50.0%
28.5%
$ 18,729
$ 13,447
$ 23,732
$ 20,110
$ 23,312
$ 19,710
$ 119,039
15.3%
$
$
$
$
$
$
$
72,158
45,128
50,472
46,294
24,814
20,122
258,989
23.5%
63.6%
62.9%
48.2%
48.8%
41.4%
40.9%
52.4%
56,493
34,332
91,171
50,964
232,960
19.8%
$
$
$
$
$
107,128
71,369
148,875
92,403
419,776
18.3%
$
$
$
$
$
49,603
31,849
81,900
47,028
210,381
27.1%
46.3%
44.6%
55.0%
50.9%
50.1%
$ 57,907
$ 37,181
$ 71,700
$ 41,172
$ 207,959
26.7%
$
$
$
$
$
50,636
34,212
57,704
37,192
179,743
16.3%
47.3%
47.9%
38.8%
40.2%
42.8%
$
$
$
$
28,500
59,724
54,684
142,908
12.1%
$
10,515
$
$
$
$
80,701
127,839
106,975
315,516
13.7%
7,003
$
$
$
$
17,771
26,814
37,135
81,721
10.5%
$
7,003
22.0%
21.0%
34.7%
25.9%
$
$
$
$
$
$
$
$
48,457
68,115
52,291
168,864
15.3%
$
1,961
60.0%
53.3%
48.9%
53.5%
100.0%
13,344
21,471
29,735
64,549
8.3%
$ 15,429
$ 1,177,740
$ 2,296,798
$ 776,783
33.8%
$780,239
$ 1,102,466
48.0%
CLASSIFICATION: PANTS
23351-black
23351-blue
NK23654-blk
NK23654-gry
NK24568-blk
NK24635-blk
CLASSIFICATION: SHORTS
34568-black
34568-blue
NK34568-blk
NK34568-blu
NK38695-blk
NK38695-blu
CLASSIFICATION: JACKETS
77859-black
77859-blue
NK47589-black
NK47589-blue
NK75698-blk
NK75698-wht
Old stock
TOTAL DEPARTMENT
$461.50
# STYLES: 34
64.0%
$ 3,629,500
28.0%
Wilson Wu
500190689
1)
2)
3)
4)
5)
6)
7)
8)
Which style achieved the highest/lowest unit sales for the season? By Classification? Total Department?
Black Nike Cropped Pants (Pants Department) have the highest unit sales amongst all departments with 3
Which style achieved the highest/lowest dollar sales for the season? By Classification? Total Department?
Black Nike Cropped Pants (Pants Department) has the highest dollar sales for the season. Blue Reebok G
Which style achieved the highest/lowest gross margin dollars for the season? By Classification? Total Departm
Black Nike Cropped Pants generated the highest gross margin dollars of $82,632.89. The lowest yielding
Which styles achieved the highest/lowest sell through % for the season? By Classification? Total Department?
Black Nike Cropped Pants generated the highest sell through percent of 91.11%. Blue Reebok Boot Cut P
Which styles would you consider repeating for this year? Why?
All products would be considered repeating this year except, Reebok Boot Cut Pant, Nike Lycra Shorts (B
Which styles would you consider deleting from the line for this year? Why?
Reebok Boot Cut pant, and Nike Lycra Shorts were the two worst performing products LY. Reebok Boot C
What attributes will you be looking for when adding new styles to the assortment for this year?
After completing the trend analysis TY, I would add any specific products that would be trending (i.e, pink
What was the average selling price of each style LY? The average purchase price? What is the variance (differe
Refer to Table
STYLE DESCRIPTION
Total Sales $
CLASSIFICATION: T-SHIRTS
21136-white
2499
$34,534.57
21136-blue
2090
$28,576.79
NK75963-wht
NK75963-gry
NK75963-blk
3462
2489
2490
$68,703.14
$45,398.99
$48,258.35
NK86156-wht
3170
$74,531.80
NK86156-blu
1955
18155
27.33%
$47,434.51
$347,438.15
15.17%
Total
Class % of Total Department
CLASSIFICATION: PANTS
23351-black
2652
$84,704.04
23351-blue
NK23654-blk
1689
3828
$55,640.40
$178,332.89
NK23654-gry
NK24568-blk
NK24635-blk
2049
3604
2649
16471
24.80%
$83,206.76
$170,384.72
$140,841.71
$713,110.52
31.14%
Total
Class % of Total Department
CLASSIFICATION: SHORTS
34568-black
3305
$113,470.64
34568-blue
NK34568-blk
NK34568-blu
NK38695-blk
1865
2854
2554
1851
$71,753.28
$104,698.14
$94,819.95
$59,983.35
NK38695-blu
1263
$49,230.15
13692
20.62%
$493,955.51
21.57%
CLASSIFICATION: JACKETS
77859-black
2539
$107,128.46
77859-blue
NK47589-black
1543
2941
$71,369.38
$148,874.52
NK47589-blue
1644
8667
13.05%
$92,403.24
$419,775.60
18.33%
2375
3318
$80,701.11
$127,839.27
3038
8731
13.15%
$106,975.14
$315,515.52
13.78%
66417
$2,289,795.30
Total
Class % of Total Department
NK75698-blk
NK75698-wht
Old stock
TOTAL DEPARTMENT
oot Cut Pant, Nike Lycra Shorts (Blue). The products that would would hold exceptional status for repeating TY would be Black Nike Cropped
rming products LY. Reebok Boot Cut Pants was chosen because it holds a higher unit sales value compared to Reebok microfibre jackets b
nt for this year?
s that would be trending (i.e, pink tees), after these trendy items have been added, I would then relieve the sportswear department of reebok
ce? What is the variance (difference) between the two (in dollars and %)?
Sell Through %
$18,291.07
83.30%
$14,991.79
$34,083.14
77.41%
91.11%
$13.82
$13.67
$24.01
$25.84
$20,508.99
$23,358.35
$31,736.80
$21,042.01
$164,012.15
14.90%
77.78%
83.00%
79.25%
81.46%
82.15%
$19.84
$18.24
$19.38
$23.51
$24.26
$132.73
$27.44
$32.14
$30.12
$44.16
$42.97
$226.68
$31.94
$32.94
$56.56
$76.97
$46.59
$40.61
$47.28
$53.17
$252.52
$65.83
$73.21
$66.59
$69.08
$408.24
$34.33
$38.47
$36.68
$37.13
$32.41
$38.98
$218.00
$48.41
$53.62
$50.46
$59.91
$51.05
$64.13
$327.58
$36,968.04
88.40%
$25,238.40
$82,632.89
64.96%
91.14%
$31,981.76
$80,284.72
$71,791.71
$328,897.52
29.89%
81.96%
90.10%
86.85%
85.12%
$72,158.14
82.63%
74.60%
$45,128.28
$50,472.14
$46,293.95
$24,814.35
89.19%
75.12%
88.14%
$20,122.15
70.17%
$258,989.01
23.53%
80.54%
$50,635.71
84.63%
77.15%
$42.19
$46.25
$76.80
$84.25
86.50%
66.29%
$50.62
$86.71
79.66%
$56.21
$195.27
$113.14
$360.90
$48,457.11
$68,115.27
79.17%
$33.98
$44.21
82.95%
$38.53
$54.25
$52,291.14
$168,863.52
15.34%
89.35%
$35.21
$107.72
$50.36
$148.82
$1,100,505.55
82.42%
$34,211.88
$57,703.52
$37,192.24
$179,743.35
16.33%
83.95%
lowest unit sales with 1263 sold. However, the T-Shirt Department yields the highest unit sales that accounted for 27.3% of sportswear.
s Department accounted for 31.1% of sales for sportswear. Sportswear as a total generated over $2 million in sales.
. The Pants Department accounted for 29.89% of the total gross margin dollars.
of two products that have a sell through % of less than 70% the sportswear department).
ng TY would be Black Nike Cropped Pants, Nike Nylon Jackets, Nike Swoosh Tees and Nike Embroirdered Tees. These products have outs
red to Reebok microfibre jackets but yields a lower gross margin dollars. This is because it's sell through percentage is lower than 70%, this
he sportswear department of reebok jackets and maybe work out with the Nike vendor to bring in a jacket that would tailor to the needs of the
$34.61
$38.00
$36.08
$56.93
$165.62
29.26%
$10.23
$15.72
$15.15
$41.10
7.26%
$565.97
27.3% of sportswear.
These products have outstanding unit sales/total sales/and high sell through percentages. With the all star product, Black Nike Cropped Pan
ge is lower than 70%, this seems to common amongst the lower performing products.
d tailor to the needs of the current consumer. Most Reebok products are under performing compared to the Nike products in the sportswear
e products in the sportswear department. Hence, building a strong relations with the vendor may maintain a happier Nike shopper (whom is g
pier Nike shopper (whom is generating high sales/profits for the retail).
Year:
Total Department
Purchase $ Plan:
Average Unit
Retail for the
Total Dollars Subclass/ Retail
for Class
per style
$
1,054,652
$
25.85
% of Stock
28%
100%
Class/Subclass
Class
T-SHIRTS
Nike T-SHIRT-blue with embroidery
Nike T-SHIRT-white with embroidery
Nike T-SHIRT-pink with embroidery
Nike T-SHIRT-white screen print
Nike T-SHIRT-grey screen print
Reebok T-SHIRT-white with screen print
Reebok T-SHIRT-black with screen print
Class
PANTS
Nike YOGA-black pants
Nike YOGA-grey pants
Nike CROPPED-black pants
Nike CROPPED-grey pants
Nike Nylon Zip-black pants
Reebok Pilates-black pants
Class
SHORTS
Reebok microfibre-black shorts
Nike NYLON-black shorts
Reebok PILATES-black shorts
Reebok PILATES-blue shorts
Nike NYLON-black shorts
Class
JACKETS
Nike NYLON ZIP-black jacket
Nike NYLON ZIP-blue jacket
Reebok MICROFIBRE-SHELL-black/white jacket
Class
TANK TOPS
Nike CYCLE-black tank
Nike CYCLE-grey tank
Reebok PILATES-black tank
Reebok PILATES-blue tank
Total
Type only in the Blue Highlighted Cells
158,198
210,930
158,198
210,930
105,465
105,465
105,465
24%
100%
903,988
18%
15%
30%
17%
15%
5%
$
$
$
$
$
$
162,718
135,598
271,196
153,678
135,598
45,199
20%
86%
753,323
16%
14%
18%
18%
20%
$
$
$
$
$
120,532
105,465
135,598
135,598
150,665
14%
100%
527,326
50%
23%
27%
$
$
$
263,663
121,285
142,378
14%
100%
527,326
30%
25%
20%
25%
$
$
$
$
158,198
131,832
105,465
131,832
$ 3,766,616
100%
500190689
$3,766,616
120
Ave.
Number of Units Per
Units
Store
40,796
340
Cost
Retail
Delivery
TY (Proposed)
$
$
$
$
$
$
$
15%
20%
15%
20%
10%
10%
10%
Wilson Wu
2012 # Stores
$29.99
$29.99
$29.99
$24.99
$24.99
$19.99
$19.99
5,275
7,033
5,275
8,441
4,220
5,276
5,276
44
59
44
70
35
44
44
55.41
16,314
136
$59.99
$59.99
$49.99
$49.99
$69.99
$49.99
2,712
2,260
5,425
3,074
1,937
904
23
19
45
26
16
8
48.64
15,487
129
$
$
$
$
$
40.00
45.00
39.99
39.99
45.00
3,013
2,344
3,391
3,391
3,348
25
20
28
28
28
81.53
6,468
54
$
$
$
89.99
89.99
65.00
2,930
1,348
2,190
24
11
18
44.93
11,736
98
$
$
$
$
49.99
49.99
39.99
39.99
3,165
2,637
2,637
3,297
26
22
22
27
41.48
90,800
757
$12.00
$12.00
$12.00
$9.00
$9.00
$6.50
$6.50
$29.99
$29.99
$29.99
$24.99
$24.99
$19.99
$19.99
March
April
March
March
March
February
February
$22.00
$22.00
$19.00
$19.00
$30.00
$18.00
$59.99
$59.99
$49.99
$49.99
$69.99
$49.99
March
March
April
April
March
February
$12.50
$19.00
$15.00
$15.00
$19.00
$40.00
$45.00
$39.99
$39.99
$45.00
March
March
February
February
February
$30.00
$30.00
$22.23
$89.99 March
$89.99 February
$65.00 February
$17.50
$17.50
$14.00
$14.00
$49.99
$49.99
$39.99
$39.99
March
March
February
February
T-SHIRTS
PANTS
SHORTS
JACKETS
TANK TOPS
Total
40,796
16,314
15,487
6,468
11,736
90,800
LY
18155
16471
13692
8667
8731
66417
Spring
Women's Apparel
BRAND OR
VENDOR
YEAR:
CLASSIFICATION:
2012
T-SHIRTS
COST
RETAIL
%
IMU
1 NIKE
NK86156-blu
$ 13.50
$35.00
61.4%
600
$21,000
900
$31,500
625
$21,875
2125
$74,375
500
$17,500
250
$8,750
100
$3,500
850
$29,750
2975
104,125
2 NIKE
$ 13.50
$35.00
61.4%
800
$28,000
1100
$38,500
900
$31,500
2800
$98,000
650
$22,750
300
$10,500
200
$7,000
1150
$40,250
3950
138,250
3 NIKE
$ 13.50
$35.00
61.4%
600
$21,000
900
$31,500
600
$21,000
2100
$73,500
500
$17,500
250
$8,750
100
$3,500
850
$29,750
2950
103,250
4 NIKE
9.00
$24.99
64.0%
800
$19,992
1100
$27,489
900
$22,491
2800
$69,972
650
$16,244
300
$7,497
200
$4,998
1150
$28,739
3950
98,711
5 NIKE
9.00
$24.99
64.0%
400
$9,996
500
$12,495
450
$11,246
1350
$33,737
350
$8,747
175
$4,373
90
$2,249
615
$15,369
1965
49,105
6 REEBOK
6.50
$19.99
67.5%
500
$9,995
600
$11,994
300
$5,997
1400
$27,986
300
$5,997
100
$1,999
80
$1,599
480
$9,595
1880
37,581
7 REEBOK
6.50
$19.99
67.5%
500
$9,995
600
$11,994
300
300
$5,997
100
$1,999
80
STYLE DESCRIPTION
STYLE NUMBER
NK86156-pnk
UNITS
FEB
RETAIL $
UNITS
MAR
RETAIL $
UNITS
APR
RETAIL $
TOTAL
Q1
RETAIL $
UNITS
MAY
RETAIL $
UNITS
JUN
RETAIL $
UNITS
JUL
RETAIL $
TOTAL
Q2
RETAIL $
TOTAL
SEASON
RETAIL $
$5,997
1400
$27,986
$1,599
480
$9,595
1880
37,581
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
10
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
11
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
12
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
13
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
14
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
15
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
16
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
17
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
18
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
19
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
20
#DIV/0!
$0
$0
$0
$0
$0
$0
$0
$0
4200
5700
4075
13975
3250
1475
850
5575
19550
$44,300
$61,350
$44,738
$150,388
$35,175
$16,375
$9,050
$60,600
$210,988
$122,043
$166,966
$120,286
$409,295
$96,072
$44,521
$65,104
$205,697
$614,992
$119,978
$165,472
$120,106
$405,556
$94,734
$43,868
$24,446
$163,048
$568,603
OPEN TO BUY
$2,065
$1,494
$181
$3,740
$1,338
$653
$40,659
$42,649
$46,389
OTB %
AVE. RETAIL PURCHASE $
2%
$28.57
1%
$29.03
0%
$29.47
65%
66%
68%
INITIAL MARKUP %
63.1%
62.9%
62.8%
1%
$29.02
62.9%
1%
$29.15
1%
$29.74
62%
$28.76
67%
64%
67%
62.9%
62.7%
63.0%
21%
$29.25
62.8%
8%
$29.08
62.9%