INTRODUCTION TO THE STUDY Activities people involved in when selecting, purchasing, and using products so as to satisfy needs and

desires. Consumer behavior involves the psychological process that

consumers go through in recognizing needs, finding ways to solve these needs, making purchase decision (e.g., whether or not to purchase a product and, if so, which brad and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a products). The consumer faces numerous of influence. Often, we take cultural influences for granted, but they are significant. An American will usually not bargain with a storeowner. This, however, is common practice in much of the world. Physical factors Also influence our behavior. We are more likely to buy a soft drink when we are thirsty. For example, and food manufacturers have found that it is more effective to advertise their products on radio in the late afternoon when people are getting hungry. A persons self image will also tend to influence what he /she will buy an upwardly mobile manager may buy a flashy car to project an image of success. Social factors also influence what the consumers buyoften, consumers seek to imitate others whom they Admire, and may buy the same brands. The social environment can include both the mainstream culture (e.g., Americans are more likely to have corn flakes/ham and eggs for breakfast than to have rice, which is preferred in many Asian countries) and a sub culture (e.g., rap music often Appeals to a segment within the population that seeks to distinguish itself from the main stream population). Thus sneaker manufacturers are eager to have there

products worn by admired athletes. Finally, consumer behavior is influences by learning you try a hamburger and learn that it satisfies your hunger and tastes good, and the next time you are hungry, you may consider another hamburger.

Market Profile:
The leaders in the organized paint industry are Asian Paints (India) Ltd. (APIL), Good lass Nerolac Paints Ltd. (GNPL), Berger Paints, Jenson & Nicholson Ltd. (J&N) and ICI (India) Ltd. Asian paints is the industry leader with an overall market share of 33 percent in the organized paint market. It has the largest distribution network among the players and its aggressive marketing has earned it strong brand equity. The Berger Group and ICI share the second slot in the industry with market shares of 17 percent each. GNPL has a market share of 15 percent in the organized sector. The market can be further split into decorative paints and industrial paints. The demand for decorative paints is highly price-sensitive and also cyclical. Monsoon is a slack season while the peak business period is Diwali festival time, when most people repaint their houses. The industrial paints segment, on the other hand, is a high volume-low margin business. In the decorative segment, it is the distribution network that counts while in the industrial segment the deciding factor are technological superiority and tie-up with automobile manufacturers for assured business. APIL dominates the decorative segment with a 38 percent market share. The company has more than 15,000 retail outlets and its brands Tractor, Apcolite, Utsav, Apex and Ace are entrenched in the market. GNPL, the number-two in the decorative segment, with a 14 percent market share to, has now increased its distribution network to 10,700 outlets to compete with APIL effectively. Berger and ICI have 9 percent and 8 percent shares respectively in this segment followed by J&N and Shalimar with 1 and 6 percent shares. The share of industrial paints in the total paint consumption of the nation is very low compared to global standards. It accounts for 30 percent of the paint market with 70 percent of paints sold in India for decorative purposes. In most developed countries, the ration of decorative paints vis--vis industrial paints is around 50:50. But, with the

Decorative segment bottoming out, companies are increasingly focusing on industrial paints. The future for industrial paints is bright. In the next few years, its share would go up to 50 per cent, in line with the global trend. GNPL dominates the industrial paints segment with 41 percent market share. It has a lions share of 70 percent in the OEM passenger car segment, 40 percent share of two wheeler OEM market and 20 percent of commercial vehicle OEM market. It supplies 70 percent of the paint requirement of Maruti, Indias largest passenger car manufacturers, besides supplying to other customers like Telco, Toyota, Hindustan Motors, Hero Honda, TVS-Suzuki, Mahindra & Mahindra, Ashok Leyland, Ford India, PAL Peugeot and Bajaj Auto. GNPL also controls 20 percent of the consumer durables segment with clients like whirlpool and Godrej GE. The company is also venturing into new areas like painting of plastic, coil coatings and cans. APIL, the leader in decorative paints, ranks a poor second after Goodlass Nerolac in the industrial segment with a 15 percent market share. But with its joint venture Asian-PPG Industries, the company is aggressively targeting the automobile sector. It has now emerged as a 100 percent OEM supplier to Daewoo, Hyundai, Ford and General Motors and is all set to ride on the automobile boom. Berger and ICI are the other players in the sector with 10 percent and 9 percent shares respectively. Shalimar too, has an 8 percent share.

Price Sensitivity Factors:

Various factors that have influenced the pricing of paints are summarized below: The industry is raw-material intensive. Of the 300 odd raw materials, nearly half of them are imported petroleum products. Thus, any deficit in global oil reserves affects the bottom line of the players. The major raw material titanium dioxide, phthalic anhydride and peutarithrithol constitute 50 percent of the total cost. Besides, this, there are other raw materials such as castor, linseed and soybean oils, turpentine. The raw materials cost sums up to a whopping 70 percent. Any increase in the prices of these raw materials could adversely affect paint prices. Most of the paint majors have to import nearly 30 percent of their raw material requirements thus changes in import policies can affect the industry.

The prices of packing material such as HDPE, BOPP and tinplate have reduced considerably. However, the decision of the Central Government to ban import of tinplate waste could lead to a spurt in the prices of the tinplate in the near future.

Technology Collaboration:
All the paint majors have tie-ups with global paint leaders for technical know-how. Asian Paints has formed a JV with PPG Industries Inc to service the automotive OEMs. Berger has a series of tie-ups for various purposes. It has a technical tie-up with Herbets Gmbh of Germany in addition to its joint venture with Becker Industrifag. With the agreement with Herbets coming to an end in 2001, Berger has now allied with the Japanese major Nippon Paints to boost its OEM turnover since the Indian roads are being flooded with Japanese automobiles. It also has an agreement with Orica Australia Pvt. Ltd. To produce new generation protective coatings. The company also has tie-ups with Valspar Corp and Teodur BV for manufacturing heavy duty and powder coatings. Incidentally, ICI makes paints with the technical support of Herbets, which has been recently acquired by EI Du Pont de Nemours of the US. Interestingly, Du Pont, which is a leader in automotive coatings in the US, has a technical tie-up with Goodlass Nerolac for the manufacture of sophisticated coatings for the automotive sector. Goodlass also has technical collaborations with Ashland Chemicals Inc, USA, a leader in the petrochemical industry, Nihon Tokushu Toryo Co and Oshawa Kogyo Co Ltd, Japan.

Overseas Expansion:
If the global Goliaths are foraying into the Indian paints market aggressively, the Indian paint companies are also spreading their wings. Asian Paint exports its paints to over 15 countries. It also has joint ventures in Fiji, Tonga, Nepal, Vanuatu, Solomon Islands, Australia, Oman and Mauritius. In October 1999 it acquired 76 percent equity stake in Delmege Gorsyth & Co ( Paints ) Ltd, the second largest paint company in Sri Lanka with a 12 percent market share in Sri Lankas Paint Industry. Within a short span of just five years, the company has emerged as the number one player in these markets. The industrial paints are slated to grow at an annual rate of 10 to 12 percent per annum for the next few years. The industrial paint manufacturers would benefit from the

burst in the passenger car sales. The two-wheeler industry has also registered a good show in the current year. The commercial vehicles segment, a star performer last year with 33 percent growth, is expected to average a growth of only 15 percent this year. However, the raising titanium dioxide prices and the negligible growth in agriculture this year, will play spoilsport. Considering the past trend, the paint industry is expected to show at least twice the growth of Indian GDP in the ensuing years. The reduction of excise duties from a high of 40 percent to 16 percent in the last five years, has made the numerous small-scale units unviable, as they no longer have a price advantage over the organized sector. This has helped the organized paint Industry a lot. The industry is in a consolidation phase and only those Indian paint companies with a strong technical alliance, better distribution network and an ability to compete in the global markets would emerge victorious in the paint war.

NEED FOR THE STUDY

The term consumer behavior refers to the behavior that consumer display in searching for purchasing, using, evaluating and disposing of products and services that they expect will satisfy these needs. The study of consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. It includes the study of what they buy ,why they buy, when they buy, where they buy, how often they buy and how they use OBJECTIVES OF THE STUDY To study and analyze the factors shaping customer behavior towards Nerolac paints. To assessment the satisfaction level of different type of customers Nerolac paints. SCOPE OF THE STUDY Kansai Nerolac Paints Ltd., Company has only one branch in Hyderabad. The scope of the study is only confined to the area covered under Hyderabad and only confined in sty ding about the customer satisfaction about Kansai Nerolac Paints Towards

METHODOLOGY OF THE STUDY

COLLECTION OF DATA In dealing with any problem it is often found that data at hand are inadequate, and therefore it becomes necessary to collect data that are appropriate. These are several ways of collecting the appropriate data, which defer considerably in context of time and other resources. Here for the purpose of study two kinds of data has been used. 1. Primary data. 2. Secondary data. SOURCES OF DATA Primary data: Data that is obtained directly from the respondents for the purpose of the study is called primary data and it was obtained from a direct one-to-one contact with each respondent through a questionnaire, designed in such a way that it elicited the real responses from them. Secondary data: The secondary data provides information on key variables, which play a major part in the actual research.

Sources of Secondary data Companys brouchers

Web sites Fact sheet The brief lectures from the company executives and the project guide himself

POPULATION AND SAMPLE The sample size taken for survey includes 100 consumers. The sample takes into consideration all the consumers consist of contractors, architects, painters, and builders. SAMPLING TECHNIQUE In this study simple random sampling is used to select the sample size. Simple Random sampling: Simple Random sampling is one the simplest sampling designs and can work well for relatively small populations. Simple Random Sampling is a process which ensures that each of the sample of size and has an equal probability of being picked up as the chosen sample. RESEARCH INSTRUMENTS: The investigator has used questionnaire as the research instrument. The types of questions used in the questionnaire are multi-ended questions. In this type of questions the respondents will be given four choices for answer in which they have to choose one. The questionnaire used is a structure and closed-end one. It is one on which there are definite, concrete and predetermined question. Liker scale is used in the questionnaire. The respondents are given a scale of To great extent satisfied LIMITATIONS OF THE STUDY or to some extent or Satisfactory or Not

In a project like this, one cannot claim 100% that the information or data collected is accurate. However every possible effort has made to make it genuine and authentic. It is

possible that Some errors might have kept in while collecting data or in the report due to the following reasons. Lack of experience on part of the researcher. Errors in tabulation and analysis of the data may weaken the exactitude. Sample size may not be enough. The answers given by the respondents may be biased or not true

Consumer buying behavior Possibly the most challenging concept in marketing deals with understanding why buyers do what do (or do not do). But such knowledge is critical for markets since having a strong understanding of buyer behaviour will help shed light on what is important to the customer and also suggest the important influence on customer decision making. Using this information, marketers can create marketing programs that they believe will be of interest to customers. As we might guess, factors affecting how customer makes decisions are extremely complex. Buyers behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. But who have spent many years and analyzing customer activity have presented us with useful guidelines in how someone decides whether or not to make a purchase. Types of Purchase Decisions Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Other decisions are fairly routine and require little effort. In general, consumers face four types of purchase decisions: Minor New Purchase: These purchases represent something new to a consumer but in the customers mind is not a very important purchase in terms of need, money or other reason (e.g., status within a group).

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Minor Re-purchase: these are the most routine of all purchases and often the consumer retuVarun to purchase the same product without giving much thought to other product options (e.g., consumer is brand loyalty). Major New Purchase: These purchases are the most difficult of all purchases because these are important to the consumer but the consumer has little or no previous experience making the purchase and is important. This type of decision often (but not always) requires the consumer to engage in an extensive decision-making process. Major Re-Purchase: These purchase decisions are also important to the customer but the customer feels more confident in making the decision since they have experienced purchasing the product in past. For marketers it is important to understand how customers treat the purchase decisions they face. If a company is targeting customers who feel a purchase decision is difficult (i.e., Major New purchase), their marketing strategy may vary greatly from a company targeting customers who view the purchase decision as routine. In fact the same company may face both situations at the same time, for some of the product is new, while other customers see the purchase as routine. The implication of buying behaviour for marketers is that different buying situations require different marketing efforts.

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CONSUMER BEHAVIOR It is thdecision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of the goods and services. OR It Is the mental, emotional, and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. 1. Decision Making as Problem Solving a) To make purchases, consumers, go through a buying decision process that can be thought of as solving a problem. b) This process has six stages: Need Recognition Choice of an involvement level Identification of alternatives Evaluation of alternatives Decisions Post-purchase behaviour c) There are number of factors that may affect this model of decision making. i) purchase. ii) the buying situation. Some stages in this model may be skipped, depending upon The buyer can withdraw at any stage prior to the actual

(1)

(2)

(3)

(4)

(5)

(6)

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iii) The stages are not all of the same length. For example a need may be recognized in an instant but the identification of alternatives to satisfy the need may take hours, days, or weeks. Not all stages will be performed consciously for all purchases. d) Recognition of an unsatisfied need, or need recognition, creates tension or discomfort for the consumer. This need may arise internally, such as feeling hungry or thirsty, or It may arise because of external stimulation through such things as:

uct itself iii) Needs may also be stimulated through dissatisfaction with the consumer is currently using. Recognition of a need will often cause conflict for the consumer. 1. The consumer has decided how to allocate his/her resources of time and money between completing needs. 2. If this conflict is not resolved the buying process stops.

e) The choice of an involvement level is when the consumers decide how much effort in satisfying a need. The more effort exerted, the higher the involvement. i) (1) (2) (3) (4) Involvement tends to be greater under any of the following The consumer lacks information about the purchase The product is viewed as important The risk of making a bad decision is previewed as high The product has considerable social importance

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(5) The product is seen as having a potential for providing significant benefits. ii) Most buying decisions for relatively low priced products with close substitutes are low involvement. This would include most products sold in supermarkets, and variety stores. iii) It is important to remember that involvement is consumer related and

not product related. This means that a low involvement product foe one person may be a high involvement product for another person. (1) The purchase of stereo may be a high involvement purchase for consumers who is concerned about the cost, but (2) Be a low involvement purchase for a wealthy consumer who is buying for a family room. iv) a. Impulse buying is an important form of low involvement decision making. These purchase decisions that are made with little or no advance planning. b. Shoppers have been conditioned to do more impulse buying through self service, open display retailing. c. Because of this greater emphasis must be placed in getting shoppers in the store and making packages and displays more appealing. v) Identification of alternatives includes both product and brand alternatives. This may be simple as a memory scan or an extensive search. a. The consumer must first identify which of the major product categories might satisfy the experienced need. For example, a need for transportation may be satisfied by automobiles, motorcycle, motor scooters, or bicycle.

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b. Then the consumer must choose which brands from the selected category to consider. Using the previous examples, the consumer chooses motorcycle and not must consider Honda, Yamaha, Kawasaki, and Harley-Davidson. c. The search for alternative will be influenced by: (1) How much information the consumer already has from past experience and other sources (2) The consumers confidence in that information (3) What the time and money costs would be to collect more information. g) Evaluation of alternative involves establishing criteria with which to evaluate each alternative before making a decision. a. This may be a single criterion or several criteria. If there are several

criteria, they normally do not carry equal weight. The criteria that consumers use come from Past experience and feelings toward various brands Opinions of family members and friends. h) The purchase decisions are a series of related decisions the consumer must make if they decide to make a purchase. These decisions may take a long time and include such things as: i. ii. iii. iv. Special features of the product Where and when to make the actual purchase How to take possession Method of payment.

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b. One of the most important of these decisions is which store to purchase the product from. The reason a person shops at a certain store are called patronage buying motives and include: Feeling comfortable in the store Having people like themselves shopping in the store An environment that reflects their values c. Successful retailers evaluate their target customer carefully and design their stores accordingly. d. It is important to understand customer satisfaction because that is what the marketing concept is built on. i. Customer satisfaction is based upon a comparison between the consumers expectations before using a product and his actual experience with the product. ii. A consumer is satisfied when the product experience equals or exceeds expectations. A consumer is dissatisfied when the experience falls short of expectations. Marketers can influence consumers expectations through advertising claims and sales presentations. iv. Marketers can influence the consumers experience through the quality of the product. i) Post-Purchase Behaviour can influence repeat sales and what the buyers tell other about the product. 1. In all but the most routine purchases, consumers may

experience anxieties the are explained by the theory of cognitive dissonance. Cognitive Dissonance is any time there is inconsistency in a persons cognitions such as knowledge, attitudes, beliefs, and values.

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2.

Post purchase dissonance occurs because each of the

alternatives considered by the consumer has both advantages and disadvantages. So even he selected product has some drawbacks while rejected alternatives have some advantages. Dissonance typically increases as: i ) The dollar value of the purchase increases The degree of similarity between items selected and items rejected increases The relative importance of the decision increases. To help reduce post purchase dissonance consumers: i) Avoid information that is likely to increase dissonance ii) Seek out information that reinforces the selected product; and iii) Spend more time in pre-decision evaluations. Marketers can help reduce dissonance through: Reassuring buyers through their advertising and personal selling Giving quality post-sales service. Activities people involved in when selecting, purchasing, and using products so as to satisfy needs and desires. Consumer behavior involves the psychological process that

consumers go through in recognizing needs, finding ways to solve these needs, making purchase decision (e.g., whether or not to purchase a product and, if so, which brad and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a products).

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SOURCES OF INFLUENCE ON THE CONSUMER The consumer faces numerous of influence. Often, we take cultural influences for granted, but they are significant. An American will usually not bargain with a storeowner. This, however, is common practice in much of the world. Physical factors Also influence our behavior. We are more likely to buy a soft drink when we are thirsty. For example, and food manufacturers have found that it is more effective to advertise their products on radio in the late afternoon when people are getting hungry. A persons self image will also tend to influence what he /she will buy an upwardly mobile manager may buy a flashy car to project an image of success. Social factors also influence what the consumers buyoften, consumers seek to imitate others whom they Admire, and may buy the same brands. The social environment can include both the mainstream culture (e.g., Americans are more likely to have corn flakes/ham and eggs for break fast than to have rice, which is preferred in many Asian countries) and a sub culture (e.g., rap music often Appeals to a segment within the population that seeks to distinguish itself from the main stream population). Thus sneaker manufacturers are eager to have there products worn by admired athletes. Finally, consumer behavior is influences by learning you try a hamburger and learn that it satisfies your hunger and tastes good, and the next time you are hungry, you may consider another hamburger. DECISION-MAKING INVOLVES SEVERAL STEPS

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Need recognition

Purchase evaluation

Information search

Purchase decision

Evaluation of alternatives

PROBLEM RECOGNITION -- you realize that something is not as it should be. Perhaps, for example, your car is getting more difficult to start and is not accelerating well. INFORMATION SEARCH what are some alternative ways of solving the problem? You might buy a new car, buy a used car, take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work. A customer can obtain information from several sources: Personal sources: family, friends, neighbors etc Commercial sources: advertising, sales forces retailers, dealers, packaging, point-of-sale displays. Public sources: news papers, radio, television, consumer organizations, specialist magazines. Experimental sources: handling, examining, using the product

Internal and external search for information to make a decision: Internal search: Scan memory.

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External search: Shopping, Personal sources, Public media, Advertisements. EVALUATION OF ALTERNATIVES -- A skateboard is inexpensive, but may be ill-suited for long distances and for rainy days. PURCHASE STAGE, AND SOMETIMES A POST-PURCHASE STAGE (e.g., you return a product to the store because you did not find it satisfactory). In reality, people may go back and fourth between the stages. For example, a person may resume alternative identification during while evaluating already known alternatives.

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The decision maker(s) have the power to determine issues such as: Whether to buy? Which product to buy? Which brand to buy? Where to buy it? And When to buy? Note, however, that the role of the decision maker is separate from that of the purchaser. From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing effort that cannot be aimed at the decision maker. Also note that the distinction between the purchaser and decision maker be some what blurred: The decision maker may specify what kind of product to buy, but not which brand, The purchaser may have to make a substitution if the desired brand is not in stock, The purchaser may disregard institutions (by error or deliberately).

BUYER BEHAVIOUR CULTURAL FACTORS Cultural factors have a significant impact on customer behavior. Cultural is the most basic cause of a persons wants and behavior. Growing up, children learn basic values, Perception and wants from the family and other important group. Marketing are always trying to spot cultural shift which might point to new products that might be wanted by customer or to increased demand. For example, the cultural shift towards greater concern about health and fitness has created opportunities (and now industries) servicing customers who wish to buy: Low calorie foods Health club memberships

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Exercise equipment Activity or health-related holidays etc. Similarly the increased desire for leisure time has resulted in increased demand for

convenience product and service such as microwave ovens, ready meals and direct marketing service businesses such as telephone banking and insurance. Each culture contains sub-cultures groups of people with share values. Sub-cultures can include nationalities, religions, racial groups , or group of people sharing the same geographical location. Sometimes a sub-culture will create a substantial and distinctive market segment of its own. BUYER BEHAVIOR SOCIAL FACTORS: Introduction A customers buying behavior is also influenced by social factor, such as the group to which the customer belongs and social status. In a group, several individuals may interact to influence the purchase decision. The typical roles in such a group decision can be summarized as follows: Initiator: the people who first suggest or think of the idea of buying a particular product or service. Influencer: A person whose view or advice influences the buying decision Decider: The individual with the power and/or financial authority to make the ultimate choice regarding which product to buy. Buyer: The person who concludes the transaction. User: The person (persons) who actually uses the product

INDIVIDUAL FACTORS THAT SHAPE BUYER BEHAVIOUR PROCESS

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HIGH INVOLVEMENT LOW INVOLVEMENT

Extensive problem-solving (EPS) Limited problem solving (LPS) Reutilized response behavior (RRB)

The Board of Directors of Kansai Nerolac Paints Limited has adopted the following Code of Conduct for the Board of Directors and senior management of the Company. For the purpose of this Code, the term senior management shall mean personnel of the Company who are members of its core management team excluding Board of Directors. This would comprise all members of management one level below the executive directors, including all functional heads. The Code has been adopted, effective the 31st day of December, 2005. This code should be read in conjunction with the Code of Conduct for managerial and executive staff, the Code of conduct for prevention of insider trading and code of corporate disclosure practices and the Policy on appropriate social conduct at workplace and such other policies/codes that the Company may from time to time formulate in pursuit of its commitment to the core values of integrity and honesty. The Company shall always strive to maintain the highest standards of conduct in all its endeavors. The Companys Directors and senior managers have a responsibility to lead by example, acting with truth, sincerity and fairness in all decisions. The Code is intended to serve as a source of guiding principles for directors and senior managers. This Code cannot be expected to address every expectation or condition regarding proper and ethical business conduct. Each Director and senior manager is expected to comply with the letter and spirit of this Code using common sense and ethics as bestguide.

Conflict of Interest

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Directors and senior managers must avoid any conflict of interest with the Company. A "conflict of interest" occurs when the private interest of a Director/senior manager interferes in any way, or appears to interfere, with the interests of the Company as a whole. While this Code does not attempt to describe all possible conflicts of interest that could develop, nevertheless, some of the more common conflicts that Directors and senior managers must resolve or avoid, however, are set out below: A conflict situation can arise when a Director/senior manager or a member of his family take(s) action or has/have interests that may make it difficult for the Director/senior manager to make decisions on behalf of the Company objectively and effectively. A conflict of interest can also arise when a Director/senior manager or a member of his family receive(s) improper personal benefits as a result of the position of the Director/senior manager in the Company. It is a conflict of interest to serve as a Director of any company that competes with the Company. Family can be considered to consist of the Director, his spouse, dependent children and dependent parents. If a Director/senior manager believes that he has an actual or potential conflict of interest with the Company, the Director/senior manager shall notify the Company / Board of Directors as promptly as practicable and shall in any event not participate in any decision by the Board of Directors that in any way relates to the matter that gives rise to the conflict of interest. Directors, senior managers and their families shall abstain from offering or accepting gifts from persons or firms who deal with the Company where such gift is being made in order to influence the actions of the director/senior manager, or where acceptance of the gift could

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create the appearance of a conflict of interest.

Corporate Opportunities
Directors and the senior managers owe a duty to the Company to advance its legitimate interests. Directors and senior managers are prohibited from taking for themselves opportunities or personal gain through unauthorized use of corporate property, information and position or competing with the Company for business opportunities.

Confidentiality
Directors and senior managers must, during their term of office and after leaving the Board/ services of the Company, maintain the confidentiality of information entrusted to them by the Company and any other confidential information about the Company that comes to them from whatever source, in their capacity as Directors/ senior managers, except to those people who have an appropriate reason to have access to the information. For purposes of this Code, "confidential information" includes all non-public information that might be of use to competitors, or harmful to the Company or its customers, if disclosed.

Compliance with Laws, Rules and Regulations

Directors and senior managers shall comply with laws, rules and regulations applicable to them as Directors and senior managers of the Company, including laws on prevention of insider trading.

Protection and proper use of Company Assets

Directors shall protect the Companys assets and ensure their efficient use for legitimate business purposes.

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Fair Dealing and ethical business conduct

Directors and senior managers must observe the highest ethical standards and act with integrity and honesty to promote an environment that encourages the employees of the Company to sustain and enhance the reputation of the Company and treat each other as well as customers, suppliers, and competitors with fairness and respect. Directors and senior managers shall not take unfair advantage of anyone through manipulation, concealment, abuse of privileged information, misrepresentation of material facts, or any other unfair dealing practice. Conduct that raises questions about the integrity, character or impartiality of the organization, which can damage the reputation of the Company, or creates an appearance of illegal, unethical or improper conduct, is prohibited. Encouraging the reporting of any illegal or unethical behavior Directors and senior managers of the Company shall Endeavour to promote ethical behavior and to provide an opportunity to employees to report violations of laws, rules, regulations or codes of conduct and policy directives adopted by the Company to the appropriate personnel without fear of retaliation of any kind for reports made by the employee in good faith. Handling news about the Company Confidential information about the Company, including information that can be expected to have an impact on the market for the Companys shares may be released only in accordance with the Company guidelines and the relevant regulations of the Stock Exchanges and the Securities Exchange Board of India. Compliance Procedures Senior managers and Executive Director(s) shall communicate any suspected violations of this Code, including any violation of law or governmental rule or regulation, promptly to the Managing Director. Directors, other than Executive Director(s) shall communicate any suspected violations of this Code, including any violation of law or governmental rule or

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regulation, promptly to the Board of Directors. Alleged violations shall be investigated by the Board or by a person or persons designated by the Board and appropriate action shall be taken in the event of any violations of the Code.

Annual Certification
All Board members and senior management personnel have to confirm compliance with the Code on an annual basis. The Annual report of the Company shall contain a declaration to this effect signed by the Managing Director who is the Chief Executive Officer.

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The Indian paint industry an overview History Mankind has used paint since its origin. The evidence can be found in the cave paintings. The Chinese are considered to be the pioneers of manufacturing paints thousands of years ago. In modern times paint is made artificially and is used in many different ways. There are there basic things required to make paint. You need a Pigment to get the exact color you want Binder to hold the paint together Thinner so that it can be applied easily.

Types of Paints
There are different types of paints available today. Till the 19 th century the word paint was used to describe oil-bound types only. The paints bound with glue were called distemper. For farmhouses and cottages an alternative was found and was called lime wash or color wash. The Indian paint industry is a Rs.49 billion sector. The demand for paints is relatively price-elastic but is linked to the industrial and economical growth. The per capita consumption of paints in India is very low at 0.5kg per annum if compared with 4kgs in South East Asian nations and 22lgs in developed countries. The global average per capita consumption is 15kg. In India the organized sector controls 70 percent of the total market with the remaining 30 percent being in the hands of nearly 2000 small-scale units. In India the industrial paint segment accounts for 30 percent of the paint market while the decorative paint segment accounts for 70 percent of paints sold in India.

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 In most developed countries, the ratio of decorative paints vis--vis industrial paints is around 50:50. All the industry majors have a vast dealership network and are required to maintain high inventory levels. Most of the paint leaders have technical tie-ups with global paint leaders.

Sector Comments:
Paint is a mixture of four elements solvents, binders, pigments and additives. Solvents give the paint a liquid flow while the binder binds it to the surface. Pigments impart color and opacity to the paint and the additives give it special resistance properties.

Sector Trends:
The recession in the construction and automobile sector had thrown in shades of grey across the Industry spectrum, but the revival in these sectors is cause for cheer for the paint industry as well. The balance sheets of the industry majors are now painted with bright colors.

Sector Specifies:
On product lines, paints can be differentiated into decorative or architectural paints and industrial paints. While the former caters to the housing sector, the automotive segment is a major consumer of the latter. Decorative paints can further be classified into premium, medium and distemper segments. Premium decorative paints are acrylic emulsions used mostly in the metros. The medium range consists of enamels, popular in smaller cities and towns. Distempers are economy products demanded in the suburban and rural markets.

Nearly 20 percent of all decorative paints sold in India are distempers and it is here that the unorganized sector has dominance. Industrial paints include powder coatings, high

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performance coating and automotive and marine paints. But two-thirds of the industrial paints produced in the country are automotive paints.

ORIGIN & EVALUATION OF NEROLAC PAINTS:

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 It started the journey in 1920 as GAHAGAN Paints and Varnish CO.Ltd. At Lower Parel in Bombay. In 1930, there British companies merged to formulate Lead Industries Group Ltd. . . . In 1933, Lead Industries Group Ltd. acquired entire share capital of Gahagan Paints and thus, Good lass Wall (India) Ltd. was born By 1946, Good lass Wall (India) Ltd. were known as Good lass Wall Pvt. Ltd. In 1957, Good lass Wall Pvt. Ltd. grew popular as Good lass NEROLAC Paints (Pvt.) Ltd. In 1976, Good lass NEROLAC Paints Ltd. became a part of the TATA Forbes Group In 1983, Good lass NEROLAC Paints Ltd. strengthened itself by entering in technical collaboration agreements with Kansai Paint Co. Ltd . In 1986, Good lass NEROLAC Paints Ltd. turned into a joint venture of the TATA Forbes and the Kansai Paint Co. Ltd. In 1999, Kansai Paint Company Ltd. Japan took over the entire stake of TATA Forbes group and thus GNP became a wholly owned subsidiary of Kansai Paint Company Ltd. In 2006, on the 11th of July, Good lass NEROLAC Paints Ltd. name has been changed to Kansai NEROLAC Paints Ltd . Our incessant journey of successes will go on backed by our present human asset of over 2000 professionals and a sales turnover of Rs.1484 crores.

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They are esteemed to be a subsidiary of Kansai Paint Company Limited, which is the largest paint manufacturing company in Japan and among the top ten coating companies of the world.

We are the second largest coating company in India with a market share of over 20% We are the market leader in industrial / automotive segment supplying over 90% of the OEM requirements. The Chinese are considered to be the pioneers of manufacturing paints thousands of

years ago there are different types of paints available to day. Till the 19th century the world paint was used to describe oil-bound types only. The paint bound with glue were called distemper for farm houses and cottages an alternative was found and was called lime wash or color wash. The Indian paint industry is an Rs.49 billion sector... The per capita consumption of paints in India is very low at 0.5kg per annum if compared with 4kgs in South East Asian nations and 22lgs in developed countries. The global average per capita consumption is 15kg. In India the organized sector controls 70 percent of the total market with the remaining 30 percent being in the hands of nearly 2000 small-scale units. In India the industrial paint segment accounts for 30% of market while the decorative paint segment accounts for 70% of sold in India. The most developed countries the ratio of decorative paints vis--vis industrial paints is around 50:50. All the industry measures have vast dealership network and are required to maintain high inventory levels. Most of the paints leader has technical tie-ups with global paint leaders.

MANAGEMENT & KEY PEOPLE:

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At Kansai Nerloac, we stand by this. The success of Kansai Nerolac has hinged on this philosophy since 1920, and being the second largest paint company in India is the rightful tribute ton its peoples commitment and dedication. With employee strength of around 2000 spread over the country and an efficient management, the company provides the conductive work atmosphere to develop and grow. Our team of PhDs, engineers and technicians visit collaborators plants abroad to update themselves with the latest techniques.

BOARD OF DIRECTORS
Board of Directors Dr. Jamshed Jiji Irani Mr.Devendra Motilal Kothari Mr.Harishchandra Meghraj Bharuka Mr.Susim Mukul Datta Mr.Yasuo Tajiri Mr. Hiroshi Ishino Mr. Pradip Panalal Shah Mr. Noel Tata Mr. Pravin Digambar Chaudhari Mr. Yoshikazu Takahashi Chairman Vice -Chairman Managing Director Director Director Director Director Director Whole time Director Director

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Management Committee Members Name of the Person Mr. H.M. Bharuka MR. Pravin Chaudhari Mr. Shrikant Dikhale Mr. Anuj Jain Mr. Mahesh Mehrotra Mr. Hitoashi Nishibayashi Mr. P.D. Pai Mr. Jason Gonsalves Mr. Sudhir Rane Designation Managing Director Director Vice President - HR Vice President - Marketing (Decorative) Vice President - Technical Director Supply Chain & Auto Marketing Vice President - Finance Vice President - Corporate Planning & IT Vice President Automotive Coatings

ORGANIZATIONAL STRENGTHS:
An organization is not set on pillars of brick and concrete but is set on strong inherent characteristics that make it strong for years! Nerolac is carrying on strong since 1920. Following are its strengths that have kept this company in good faith.

Vision and Values:

Nerolac is a company with very clear and well-defined vision and very strong values. Clarity of vision and strong foundation of cultural values have always kept this company in good stead. Its ethical conduct has always guarded it against any possible traps and pit falls. They have made sure that the distribution hurdles and the climatic vagrancies do not affect the quality of our services. This same commitment will ensure that Kansai Nerolac will march towards its centennial year, fully dedicated and invigorated, in step with the exciting wave of industrialization and modernization pervading through the new India.

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PRODUCT PROFILE
TYPES OF DECORATIVE PAINTS WALLS:
o Interior o Exterior o WOODS o METALS

INTERIOR: WATER BASED PAINTS:

Emulsions Distempers

SOLVENT BASED PAINTS:

Lusture Enamel Flat Oil

EXTERIOR:
Emulsions Textu Cement Nerolac impressions Everlast

WOODS:
1k PU Melmine 2k PU pu interiro+ Multisealer Water clear lacquer
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Wood stains NC sandling sealerNC wood filler NC thinner

METALS:
Nerolac impressions hi-performance enamel Nerolac stain enamel Nerolac synthetic enamel

INTERIOR EMULSIONS

Nerolac Impressions Disney

Nerolac Beauty Silky Smooth

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INTERIOR DISTEMPERS

Beauty Acrylic Distemper

Beauty Oil Bound Distemper

SOLVENT-BASED PAINTS

Nerolac Pearls Lustre Finish

Impresions Hi-Performance
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EXTERIOR EMULSIONS

Nerolac Impression Excel Anti Peel Acrylic Exterior Paint

Nerolac Impression Everlast Self Cleaning

METAL PAINTS

Nerolac Impression Hi-Performance Enamel

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Nerolac Syntheti

MAJOR PLAYERS IN PAINT INDUSTRY

Asian Paints Luis Berger Paints Dulux Paints

Asian Paints (AP) is the market leader in the Indian paint industry, commanding a market share of 38 per cent in decorative paints and 33 per cent overall in the organised sector. Its annual sales turnover exceeds Rs 1,300 crore, way ahead of all the competitors in the industry. In profits too, AP is far ahead. Asian Paints 's market leadership in the decorative paints segment can be grasped correctly when we. take note of the relative position of the various players in the industry. Whereas Asian Paints has a market share of38 per cent, its nearest rival, Kansai Nerolac commands a share of just 14 per cent. All others have only less than 10per cent. Such an achievement by a company that is wholly Indian in capital, management and technology, and in an industry historically dominated by multinationals is certainly a commendable feat.

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PRODUCTS OF ASIAN PAINTS

Give your walls an awe-inspiring look. It is simple, convenient and with a little help from our selector options, you can create magic on your walls.

Product Name: Asian Paints Apex Stretch Description: Cost Range: Mid-Range Finish: Rich Sheen Availability: Available through Asian Paints Project Sales Only. Products information sheet Available colour shades

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Product Name: Asian Paints Apex Textured Exterior Emulsion Description: Cost Range: Mid-Range Finish: Rich Sheen Availability: Available through Asian Paints Project Sales Only.

Products information sheet Available colour shades

Product Name: Asian Paints Apex Ultima Description: Cost Range: Premium Finish: Rich Sheen Availability: Across all Colour World Dealers.

Products infomation sheet Available colour shades

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Product Name: Asian Paints Ace Supreme Exterior Emulsion Description: Cost Range: Economy Finish: Matt Availability: Mumbai Only

Products infomation sheet Available colour shades

Product Name: Asian Paints Apex Description: Apex Weatherproof Exterior Emulsion is a water-based 100% acrylic, exterior wall finish. A high performance, long-lasting exterior paint specially formulated to withstand extreme tropical conditions of high rainfall, humidity and heat, Apex provides excellent resistance against the growth of algae and fungi on the walls. It offers excellent protection against alkali and UV degradation too. Cost Range: Mid-Range Finish: Rich Sheen

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Availability: Across all Colour World Dealers.

Products infomation sheet Available colour shades

Product Name: Asian Paints Ace Description: Ace Exterior Emulsion is a water-based exterior wall finish suitable for dry to moderately humid climatic conditions. It offers excellent resistance to chalking, cracking and weathering in comparison to Cement Paint. Ace gives cleaner shades which do not fade and last longer. Ace offers good anti-algal performance in dry to moderately humid climatic conditions. Cost Range: Economy Asian Paints sound marketing has earned it strong brand equity. To quote Asian paints Managing Director: 'We have been able to build strong brand equity for our products by focusing on features that are appreciated by customers, ensuring that our products are of high and consistent quality. Offering a wide range of shades and packs, and ensuring that our products are available wherever and whenever required, by building a strong distribution system.'

Its brands tractor, Apcolite, Utsav, Apex and Ace are well entrenched in the market.

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All this has earned the company a place among the world's leading paint manufacturers. Asian Paint is the winner 01the 1995 corporate performance award by the Economic Times and Harvard Business School Association of India. It actually received the award twice within a decade.

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PRODUCTS OF DULUX PANTS :Paints for interior walls & ceilings

Dulux Velvet Touch

Dulux Super Smooth

The only paint with pearl glow finish

So smooth So beautiful

Dulux Ligh & Space

Dulux 3-in-1 Stayclean

Dulux Acrylic Emulsion

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Pleasant sense of brightness & space in room

The washable paint that protects your family from bacteria

Long

Metal Care Paints for metal surfaces

Dulux Supergloss 5-in-1 Dulux Gloss

Super Glossy Mirror Like Finish and Super Durability

Glossy Finish for Metal

The data collected from the primary and secondary sources have been coded, tabulated and analyzed for interpretation using various statistical techniques. A sample of 100 was surveyed regarding the respondents awareness, their satisfaction levels and speed of service etc. The data thus collected is tabulated, analyzed and interpreted using various statistical techniques as follows:

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COMPOSITION OF THE STUDY:

Mathematical tools: Tables, pie charts and bar charts are the mathematical tools for the analysis

1. AWARENESS OF NEROLAC PAINTS

TABLE: 1 PARTICULARS ADVERTISMENT NEWS PAPERS HOARDINGS OTHERS TOTAL NO.OF RESPONDENTS 80 12 4 4 100 PERCENTAGE 80% 12% 4% 4% 100%

CHART 1

80 70 60 50 40 30 20 10 0
ADVERTISMENT NEWS PAPERS HOARDINGS OTHERS

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INTERPRETATION:
From the above table it is clear that majority of the respondents have awareness through advertisements. From the study it is observed that 80% of respondents of

advertisements and 12% respondents have awareness through news papers and hoardings and others are very poor and as well as low advertisement is a very usefull to public advertisement is a important to nerolak paints. news papers and hoardings is not better than to advertisement.

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2. COMPARISON IN TERMS WITH OTHER PAINTS

TABLE 2 PARTICULARS EXCELLENT GOOD AVERAGE POOR NO OF RESPONDENTS 11 89 0 0 PERCENTAGE 11% 89% 0% 0%

CHART-2
89

90 80 70 60 50 40 30 20 10 0
0 0 11

EXCELLENT GOOD AVERAGE POOR

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents felt the pains from Kansai Nerolac are good when compared to other company paints. 89 respondents which comprises of 89% of the total and remaining 11 members felt excellent.above chart is very clear to shows and satisfaction very high of nerolak paint this product using people almost satisfied not excellent 0.0% peoples response to avg and very poor.

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3. Source of orders:
TABLE 3 PARTICULARS DIRECT FROM COMPANY DEALERS OTHERS TOTAL NO.OF RESPONDENTS 57 35 8 100 PERCENTAGE 57% 35% 8% 100%

CHART 3
57%

60 50 40 30 20 10 0
44 8% 35%

DIRECT FROM COMPANY DEALERS OTHERS

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INTERPRETATION:
From the study it is observed that 57% of respondents are procured the sources from company, 35% of respondents are procured from dealers and remaining 8% of respondents are procured from others. majority of the respondents have source of orders through the direct from the company another source is through the dealers. Other is only 8% source of orders.

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4. PREFERENCE TOWARDS DIFFERENT ATTRIBUTIES

TABLE 4 NO.OF PARTICULARS QUALITY PRICE SERVICE BRAND IMAGE TOTAL RESPONDENTS 72 15 12 1 100 PERCENTAGE 72% 15% 12% 1% 100%

CHART 4

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INTERPRETATION:
From the survey it is observed the 72% of respondents are looking for quality, 15% of respondents are looking for price, 12% of respondents are looking for service and only 1% of respondents are looking for brand image. from the above table it is clear that majority of respondents have quality. No compromise to quality so many peoples looking for quality and next preference to price. Price is the several people looking. Service looking to only 12% and brand image very poor.

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5. kind of preference related to paint categories:

TABLE 5 PARTICULARS PREMIMUM MEDIUM ECONOMY TOTAL NO.OF RESPONDENTS 39 31 30 100 PERCENTAGE 39% 31% 30% 100%

CHART 5
39%

40 35 30 25 20 15 10 5 0
PREMIMUM MEDIUM ECONOMY
31% 30%

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INTERPRETATION:
From the study it is observed that 39% of respondents are prefer premium paints, 31% of respondents are prefer for medium paints,30%of respondents are economy paints. from the above table it is clear that premium price is 39% it is a first preference is the first and another medium paints is a second preference. Economy is a not better than to premium and medium.

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6. Brand preference
TABLE 6 particulars LOCAL BRANDS INTERNATIONAL BRANDS BOTH BRANDS TOTAL NO.OF RESPONDENTS 11 62 27 100 PERCENTAGE 11% 62% 27% 100%

CHART 6

70 60 50 40 30 20 10 0
11%

62%

LOCAL BRANDS INTERNATIONAL BRANDS BOTH BRANDS

27%

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INTERPRETATION:
From the study reveled that 11% of respondents are prefer local brands,62% of respondents are prefer for international brand, and 27% of respondents are prefer both brands. from the above table it is clear that majority of the people looking that international brands. .International brands and local brands looking for not bad only several people looking for local brands

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7.

Opinion on quality:
TABLE 7 NO OF RESPONDENTS 10 78 12 0 0 100 PERCENTAGE 10% 78% 12% 0% 0% 100%

PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL

CHART 7
78 HIGHLY SATISFIED

80 70 60 50 40 30 20 10 0 0 0
10 12 NEITHER SATISFIED OR NOR DIS SATIFIED DISSATISFIED SATISFAID

HIGHLY DIS SATISFIED

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents satisfied with the company quality, 78 which comprises of 78% of the total. from the above table it is clear to show major numbers of respondent to satisfied for product it is a 78%. And highly satisfied is only 10% . Neither satisfied nor dissatisfied is 12%. And dissatisfied is very poor and highly dissatisfied is very poor about quality.

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8. Opinion on Price:
TABLE 8 PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL NO OF RESPONDENTS 6 72 4 12 6 100 PERCENTAGE 6% 72% 4% 12% 6% 100%

CHART 8

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents satisfied with the company price, 72 which comprises of72% of the Total. from the above chart it is clear to show major numbers satisfied to 72% for price highly satisfied is not better than to satisfied. Neither satisfied nor dissatisfied this price openion is only 4% . and dissatisfied 12%. The price of product highly dissatisfied to 6%.

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9. Opinion on Availability of the product:

TABLE 9 PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL NO OF RESPONDENTS 5 67 10 18 0 100 PERCENTAGE 5% 67% 10% 18% 0% 100%

CHART 9

67

70 60 50 40 30 20 10 0
5 10

HIGHLY SATISFIED SATISFAID NEITHER SATISFIED NOR DIS SATISFIED

18

DISSATISFIED HIGHLY DIS SATISFIED

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents are satisfied with the availability of the company paints, 67 which comprises of 67% of the total. The opinion of available of the paints is so many people satisfied to 67%. Some times not available in the market when respondents to dissatisfied is 18%. And highly satisfied to 5%.

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10.

Opinion on Company Response to the consumers:

TABLE 10

PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL

NO OF RESPONDENTS 4 88 0 8 0 100

PERCENTAGE 4% 88% 0% 8% 0% 100%

CHART 10

90 80 70 60 50 40 30 20 10 0

88

HIGHLY SATISFIED SATISFAID NEITHER SATISFIED NOR DIS SATISFIED ] HIGHLY DIS SATISFIED

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents satisfied with the company response, 88 which comprises of 88% of the Total.the above chart is very clear to show 88% people satisfied to response to the consumers/.High satisfied is not better than to satisfied.This shows is neither satisfied nor dis satisfied is 0% and high dis satisfied is 0% majority people have satisfied above response to the consumers.

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11. Opinion about variety of paints:

TABLE 11 PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL NO OF RESPONDENTS 0 84 16 0 0 100 PERCENTAGE 0% 84% 16% 0% 0% 100%

CHART 11

90 80 70 60 50 40 30 20 10 0
0

84

HIGHLY SATISFIED SATISFAID NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED

16

HIGHLY DIS SATISFIED

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents satisfied with the variety of paints, 84 which comprises of 84% of the Total.The major numbers of respondence is 84% to satisfied. So many peoples feel to satisfied about variety of paints.neither satisfied nor dis satisfied have 6% this people dont tell on paints this people have in confusing..

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12. Satisfaction level of before purchase on NEROLAC Paints

TABLE 12 PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL NO OF RESPONDENTS 0 56 44 0 0 100 PERCENTAGE 0% 56% 44% 0% 0% 100%

CHART 12 60 50 40 30 20 10 0
0 56

HIGHLY SATISFIED
44

SATISFAID NEITHER SATISFIED NOR DIS SATISFIED DISSATISFIED HIGHLY DIS SATISFIED

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents satisfied before purchasing on nerolac paints, 56 which comprises of 56% of the Total satisfaction level of before purchasing on nerolac paints very clear chart show. Satisfied to before purchasing on nerolac paints 56%.44% people have to neither satisfied nor satisfied. This people have to in confusing .satisfied,dis satisfied and highly dis satisfied Is very poorabout before purchasing on nerolac paints.

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13. Opinion of post-purchase on NEROLAC Paints

TABLE 13 PARTICULARS HIGHLY SATISFIED SATISFIED NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL NO OF RESPONDENTS 12 73 15 0 0 100 PERCENTAGE 12% 73% 15% 0% 0% 100%

CHART 13
HIGHLY SATISFIED SATISFAID NEITHER SATISFIED NOR DIS SATISFIED DISSATISFIED
15 12

80 70 60 50 40 30 20 10 0

73

HIGHLY DIS SATISFIED

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INTERPRETATION:
From the above table we can conclude that the major numbers of respondents satisfied after post purchasing nerolac paints, 73 which comprises of 73 %of the total.the above chart very clear to show 73 %people satisfied to post purchasing on nerolac paints,and high satisfied only 12%.this people feels very high.and 15%peopledont given to respons.Nobody people dissatisfied about post purchasing on nerolac paints.

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14. RESPONDENTS WILLINGNESS RECOMANDING A NEROLAC PAINTS

TABLE 14 PARTICULARS YES NO TOTAL NO.OF RESPONDENTS 78 22 100 PERCENTAGE 78% 22% 100%

CHART 14 90 80 70 60 50 40 30 20 10 0 22
YES NO
78

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INTERPRETATION:
From the survey it is observed the 78% of respondents are recommend Nerolac paints to others and 22% of respondents are not recommended to others.this product chart clear to showing 78 per cent people to recommended to others 78 per cent people satisfied on the this product and 72 per cent people dissatisfied. This people not recommended to others. Above chart meaning is major respondence to recommended to nerolac paint

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15. Preference for Interior Paints

TABLE 15 PARTICULARS WATER BASED SOLVENT BASED TOTAL NO.OF RESPONDENTS 15 85 100 PERCENTAGE 15% 85% 100%

CHART 15 90 80 70 60 50 40 30 20 10 0
15%

85%

WATER BASED SOLVENT BASED

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INTERPRETATION:
From the study reveled that 15% of respondents are preference for water based paints and 85% of respondents are preference for solvent based paints.85 % people prefers for solvent based paints only prefers to 15 % is better then to water based paints. Solven based paints is to people have satisfaction lavel is very high. It mesoiven based paint better than to water baseb paints.

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16. Preference for Exterior Paints

TABLE 16 PARTICULARS EMULSION TEXTURES CEMENT TOTAL NO.OF RESPONDENTS 11 80 9 100 PERCENTAGE 11% 80% 9% 100%

CHART 16 90 80 70 60 50 40 30 20 10 0
11%

80%

EMULSION TEXTURES CEMENT

9%

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INTERPRETATION:
From the study reveled that 11% of respondents are preference for emulsion paints and 80% of respondents are preference for textures and remaining 9% of respondents are preference for cement.The chart shows to mager people looking for textures it shows to 80% .another prefers to emulsion is 12% cement is not batter than to emulsion so many peoples use and prefer to textures. It mean textures very satisfied.

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FINDINGS
From this study it is analyzed that 23% of respondents are contractors, 27% of respondents are belonging to architects, 26% of respondents are painters, and 24% of respondents are builders . From the survey it is observed the 28% of respondents have 1-2 years experienced, 52% of respondents have 2-5 years experienced, and 20% of the respondents are have above 5 years experienced.

Majority of the respondents expressed their opinion about the Nerolac paints are good when comparing with other paints.

From the study it is observed that 57% of respondents are procured the sources from company, 35% of respondents are procured from dealers and remaining 8% of respondents are procured from others.

From the survey it is observed the 72% of respondents are looking for quality, 15% of respondents are looking for price,12% of respondents are looking for service and only 1% of respondents are looking for brand image

. From the study it is observed that 39% of respondents are prefer premium paints, 31% of respondents are prefer for medium paints,30%of respondents are economy paints. From the study revealed that 11% of respondents are prefer local brands,62% of respondents are prefer for international brand, and 27% of respondents are prefer both brands. Majority of the respondents are expressed their opinion on the Nerolac paints quality is satisfied with a weighted mean score of 0.98

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Majority of the respondents are expressed their opinion on the Nerolac paints price is satisfaction with a weighted mean score of 0.48.

Majority of the respondents are expressed their opined the availability of the Nerolac paints is satisfaction with a weighted mean score of 0.59.

Majority of the respondents satisfied with company response with a weighted mean score of 0.84.

Majority of the respondents satisfied with the varieties of that company with a weighted mean score of 0.84 From the study revealed that majority of respondents are satisfied on before purchase Nerolac paints with a weighted mean score of 0.56.

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SUGGESTIONS
1. Reduce the delay of the products, when distributing their products to the

consumers; therefore efforts may be launched to improve the position through better marketing situation.
2. The company should try to encourage customers by offering credit facilities and

proper sales calls to motivate the customers.

3. The company must go for some more promotional activities rather Than T.V

advertisements, hoardings, Bill boards, News papers etc.

4. The company has to conduct the periodical meetings with the customers and take

their valuable suggestions.

5. Though all

dealers are satisfied with

terms and conditions of Dealership. The

authorities of the company should go for assessment Of satisfaction level of dealers

periodically to return the same image.

6. The company may adopt policy of appraising the dealers with highest Turnover by

providing incentives such as quantity, discounts, gifts etc.

7. Marketing executives may be expected to make field visits more regularly.

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Personal Details Name Address Phone or Mobile Number 1. Are you belong to a. Contractor b. Painter c. Architecture d. Builder 2. Since how long you are in this profession a. 0-1 year b. 1-2 years c. 2-5 years d. above 5 years 3. How do you aware of NEROLAC Paints a. Advertisement b. News Papers c. Hoardings d. Others 4. When compared to other paints NEROLAC Paints are a. Excellent b. Good c. Average d. Poor : : :

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5. What is the source of Procurement? a. Direct form company b. Dealers c. Others 6. Are you looking for? a. Quality b. Price c. Service d. Brand Image 7. Which kind of paints do you prefer? a. Premium b. Medium c. Economy 8. Do you prefer Local Brands or International Brands? 9. What is your opinion on the NEROLAC PAINTS? A) Quality 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied 4. Dissatisfied 5. Highly Dissatisfied B) Price 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied

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4. Dissatisfied 5. Highly Dissatisfied C) Availability 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied 4. Dissatisfied 5. Highly Dissatisfied D) Company Response 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied 4. Dissatisfied 5. Highly Dissatisfied E) Varity 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied 4. Dissatisfied 5. Highly Dissatisfied 10. What is your Satisfaction level before you purchase NEROLAC PAINTS? 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied 4. Dissatisfied 5. Highly Dissatisfied

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11. What is your opinion of post-purchase NEROLAC PAINTS? 1. High Satisfied 2. Satisfied 3. Neither Satisfied nor dissatisfied 4. Dissatisfied 5. Highly Dissatisfied 12. Do you recommend NEROLAC Paints to others a. Yes b. No 13. What is your preference for Interior Paints? a) Water Based b) Solvent Based 14. What is your preference for Exterior Paints? a. Emulsion b. Textures c. Cement 15. When you choice paint the most important consideration your decision Is Any Suggestion for NEROLAC Paints

ORGANIZATIONAL CHART

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ORGANIZATION CHART OF MANAGER

R&D

Divisional manager

Divisional manager

Divisional manager

Assistance manager

Assistance manager

Jr.manager

Jr.manager

Jr.manager

Jr.manager

Sr.Executive

Sr.Executive

Sr.Executive

Jr.Executive 1. Marketing Management

Jr.executive Phillip Kotler

Jr. Executive

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BIBLIOGRAPHY

2. Marketing research. 3. Marketing research

Dr. D. D. Sharma

Tull & Hawkins

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4. Marketing methods

S. P. Gupta

5. Marketing Research . G.C. Beri

WEB SITES:
www.nerolac.com www.learnmarketing.com
www.authorstreem.com www.mbatutor.com

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