SBI B ANK - R URAL A DVERTISING C AMPAIGN

Planned and executed by

C AMPAIGN O BJECTIVE
To position SBI as a one stop solution for all financial needs of the rural consumers To change the user perception that SBI is selective in giving loans and their process and systems are cumbersome

C OMMUNICATION B ARRIERS
SBI is a popular brand in small towns but common mans perception is that SBI is selective in giving loans and their process and systems are cumbersome Direct communication with farmers, small businessmen and other small town population

S OLUTION
Creating awareness about the bank and its services and having a consistent connect with the audience to change the myth attached with SBI This could be effectively done only by communicating with the audience in their language on a convenient medium:
o

Audio Advertising through the MSRTC Public Address System Audio- visual displays at highway Food Malls

C AMPAIGN O VERVIEW
Audio ads in Marathi staging different realistic situations a common man faces; and solutions that SBI can help them with, were played at regular intervals at ST bus stations across Maharashtra Broadcasting audio-visual ads about the services at highway food malls across Maharashtra Graduating from select bus stations, SBI spread the campaign across all bus stations in Maharashtra

Catch a glimpse of the audio ads broadcasted across the public address systems of MSRTC Bus stands, here

C AMPAIGN O UTCOMES
Vritti i-Medias campaign helped SBI Bank achieve the following: Getting enquiries from farmers, small businessmen and other small town population With the initial campaign done for 20 days, SBI received enquiries worth 500 crores Successful positioning as a one stop solution for all financial requirements when it comes to small town people Audience now perceive it as an approachable and easy to deal with bank Also it helped in connecting with the NPAs (Non Performing Assets) to communicate various schemes available for farmers

V RITTI I -M EDIA O FFERINGS

Audio Advertising at Public Bus Stands
The audio advertising medium is set up across 80+ MSRTC bus stands in Maharashtra The audio medium reaches out to about 10.3 crore people a month

Audio-Visual advertising on Highway Food Malls

The audio-visual enabled displays are currently set up across 3-4 food malls on the Mumbai-Pune and Pune-Nashik Express highways Food malls across Maharashtra with Vrittis digital displays are attracting 25 Lakh footfalls every month, where 60% of the audience comes from Sec A section of society

For more details, visit vrittiimedia.com

C ONNECT
For any further queries, connect with us at: Call: 91 20 2539 6367 ;+91 95 610 95610 Mail: imedia@vritti.co.in

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T HANK Y OU