Professional Documents
Culture Documents
Pharmaceutical
Contact Center
Event
The ONLY contact center event demonstrating how to create value through
innovative practices for the Pharmaceutical, Biotech, and Medical Device Companies
September 26 – 28, 2007 • Hamilton Park Hotel & Conference Center • Florham Park, NJ
www.iirusa.com/contactcenters
REGISTER NOW! Call 888.670.8200 • Fax 941.365.2507 • Email register@iirusa.com
Welcome to the
4th Annual Pharmaceutical Contact Center Event
Dear Industry Colleague,
Who Should
Innovation Attend?
In an increasingly restrictive regulatory environment, it is imperative for contact centers to come This conference is designed
up with innovative ways to achieve customer satisfaction while maintaining compliance. Today’s for contact center
pharmaceutical contact center must combat a host of issues in order to sufficiently demonstrate professionals from
their value. In speaking with 50 industry professionals, we have uncovered that customer pharmaceutical, biotech,
satisfaction, recruiting and training the best agents, and the latest technology advancements are and medical device
paramount to demonstrating value. Look no further than this very comprehensive event to gain
companies:
the insights and strategies you need for your contact center.
Vice Presidents, Directors,
Our Promise and Managers in the
following
The Institute for International Research presents the 4th Annual Pharmaceutical Contact Center departments/areas:
Event. This event promises to deliver the latest developments through a dynamic program run
• Call/Contact Center
by industry leaders. You will learn how to retain your top performers, utilize metrics to
Operations/Services
demonstrate customer satisfaction, and integrate the latest technologies to achieve cost saving
results for your contact center. We highlight the most pressing issues through thought provoking • Medical Communications
sessions, case studies and workshops. • Medical Information
ASK YOURSELF: How can your contact center best • Customer Support
• Customer Operations
demonstrate value to your company?
• Customer Relationship
Find the answer on September 26th, 2007. Register now for the ONLY Contact Center Event for Management
Pharmaceutical, Biotech, and Medical Device companies. Don’t miss your chance to network • Customer Service
with other contact center professionals and hear the best and next industry practices. We look
forward to seeing you at the event! • Customer Care
• Drug Safety & Information
Sincerely,
Will Also Be of Interest
To:
• Outsourced Customer Care
Jennie Friedlich Valerie Bowling and Contact Centers
Event Director, Pharmaceutical Division Divisional Manager, Pharmaceutical Division • Consulting Firms
Institute for International Research Institute for International Research
• Technology Firms
A Very Special Thanks to Our • Elizabeth A. Ahearn, President and CEO, • Pete Guillot, MBA, RAC, CIA, CPA, President,
THE RADCLYFFE GROUP CENTERFIRST CONSULTING LLC
Conference Advisory Board: • Tim Batchelder, MS, Medical Information • Ernest Gurwich, PharmD, MS, Project Director,
• Nicole Corder, RPh, MBA, Manager, THE LILLY Systems Manager, EMD SERONO BOEHRINGER INGELHEIM PHARMACEUTICALS INC.
ANSWERS CENTER, ELI LILLY AND COMPANY • Maureen Cawley, PharmD, Medical • Stephen L Harris, PharmD, Director,
• Michael Ebhardt, Vice President, Business Communications Scientist, GENENTECH Professional Services, Medical Affairs,
Development, TELERX • Nicole Corder, RPh, MBA, Manager, The Lilly CV THERAPEUTICS, INC.
• Ernest Gurwich, PharmD, MS, Project Director, Answers Center, ELI LILLY AND COMPANY • Janet Johnston, RN, BSN, Assistant Director,
©2007 IIR Holdings, Ltd.
BOEHRINGER INGELHEIM PHARMACEUTICALS INC. • Barbara Elwell, Senior Vice President, Safety Surveillance, Pharmacovigilance,
• Debra Skarda, MS, RN, Associate Director, Healthcare Business Unit, TELERX TAP PHARMACEUTICAL PRODUCTS, INC.
Global Medical Affairs, HOSPIRA, INC. • Stacey M. Fung, PharmD, Senior Scientist, • Kripa Patel, PharmD, MBA, Manager, Medical
And to Our Speaking Faculty for Medical Communications, GENENTECH, INC Information Services, SANOFI-AVENTIS
• Maureen Garrity, PharmD., Director, Medical • Debra Skarda, MS, RN, Associate Director,
Their Expertise and Commitment: Global Medical Affairs, HOSPIRA, INC.
Information, ASTELLAS PHARMACEUTICALS
• KEYNOTE: John Patterson, Customer Service US, INC.
Guru, Sr. Partner with the CHIP BELL GROUP
• Mary Anne Greenberg, President, COO,
and President of PROGRESSIVE INSIGHT INC.
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Alliance Healthcare Information, Inc.
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REGISTER NOW! Call 888.670.8200 • Fax 941.365.2507 • Email register@iirusa.com
Pre-Conference Workshops: Wednesday, September 26th, 2007
Morning Workshop:
8:00 Morning Workshop Registration and Morning Coffee 10:00 30 Minute Networking Break
8:30 Workshop Begins 12:00 Workshop Concludes/Lunch for Morning Workshop Attendees
Afternoon Workshop:
1:00 Afternoon Workshop Registration 3:00 30 Minute Networking and Refreshment Break
1:30 Workshop Begins 5:00 Workshop Concludes
B2 Becoming FDA “Inspection Ready”: How to Build and Maintain a Quality System for Your Contact Center
More than 475,000 adverse events were reported to the FDA in • What are my areas of greatest exposure and how do I mitigate
2006, and that is estimated to be just 10% of the true total. To my risks
fulfill its mission of protecting the public health, the FDA • How do I use call center metrics to complement my Quality
continues to enforce ways to improve the private sector’s ability to System
recognize, collect, and report adverse events and product quality
complaints. Your call center is most likely your organization’s most Workshop Leader:
important collection point for post-marketing adverse event and Pete Guillot, MBA, RAC, CIA, CPA, President, CENTERFIRST
product quality complaint reports, and, if so, the FDA expects you CONSULTING LLC
to build and maintain a Quality System aligned to current GMPs.
This interactive workshop will give you an overview of current Who Should Attend:
regulation and call center best practices as well as an introduction This workshop is designed for those contact center and medical
on how to build and maintain a Quality System within your own information professionals who deal with compliance issues.
call center • Call/Contact Center Operations/Services
• What are the components of a Quality System • Medical Information
• How do I get started and how do I keep people aligned to the • Drug Safety & Information
procedures • Pharmacovigilance
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www.iirusa.com/contactcenters
REGISTER NOW! Call 888.670.8200 • Fax 941.365.2507 • Email register@iirusa.com
Main Conference Day One: Thursday, September 27th, 2007
8:00 Registration and Morning Coffee contact center?
• Design a quality management system that is right for your
8:45 Chair’s Welcoming Remarks organization.
Ernest Gurwich, PharmD., MS, Project Director, BOEHRINGER • What is the cost of quality?
INGELHEIM PHARMACEUTICALS, INC. • Integration across the entire organization with buy in and
adherence.
INNOVATIVE STRATEGIES FOR YOUR Barbara Elwell, Senior Vice President, Healthcare Business Unit,
CONTACT CENTER TELERX
9:00 Customer Satisfaction: How Understanding Your Customers’ 12:15 Luncheon for Delegates and Speakers
Needs Can Drive the Success of Your Contact Center 1:30 Adverse Event Reporting: What You Need to Know to
We know all too well that achieving excellence in customer Comply with Regulations
satisfaction and productivity are critical components for a first
The contact center serves as the most important department in
class call center. We all want this, but what are best examples and
collecting the reporting of adverse events. The majority of adverse
even next examples we can learn from? This session provides
event reporting comes through contact centers. This session gives
practical advice and tips to implement at your contact center.
an update on how to properly report adverse events and what is
• Know your customer: The differences between serving needed to do so:
consumers and health care professionals.
• Define process and procedures
• Learn how customer feedback has been obtained by medical
• Training agents to adequately deal with adverse events
communications groups.
• Technologies for reporting adverse events: The switch to a
• How to identify improvements to services based on feedback.
paperless system?
Maureen Cawley, PharmD, Medical Communications Scientist,
Janet Johnston, RN, BSN, Assistant Director, Safety Surveillance,
GENENTECH
Pharmacovigilance, TAP PHARMACEUTICAL PRODUCTS, INC.
9:45 15 Minute Mid-Morning refreshment break
2:15 Why a Global View of Contact Centers May be Critical to
10:00 KEYNOTE PRESENTATION the Success of the Product
There is a significant lag between contact centers that take a
Re-Energize the Customer Experience Through
global view vs. those that take a US centric view. What does this
Remarkable Service mean to our customers, patients, and our company’s bottom-line?
Customers see your company through the attitudes and practices • Why are some pharmaceutical contact centers taking a global
of the employees they interact with. The impact of your employees’ approach?
interaction with customers is heightened in a contact center • Are we providing the same information to customers globally?
environment. Great service providers know that creating a
• How do we assure consistent safety messages?
remarkable service experience drives customer loyalty, bottom line
• What bench marking exists?
growth and a great work environment. The Elite execute
remarkable service through up-to-date customer intelligence, a Debra Skarda, MS, RN, Associate Director, Global Medical Affairs,
purposeful service strategy, customer-centric metrics that insure HOSPIRA, INC.
focus, standards that promote consistency, service forensics able
to repair hiccups before they disappoint customers, and a people 3:00 30 Minute Afternoon Networking Break
plan that has effective leadership as its centerpiece. This
execution formula produces a rich customer experience that drives 3:30 INTERACTIVE DISCUSSION
customer loyalty and is imperative to enhancing business growth Demonstrating Value Back to Your Business
and/or unit reputation. Nowhere has the need for creating a It is extremely important for a pharmaceutical contact center to
remarkable service experience today become more important than have the ability to demonstrate value to company decision makers.
in regulated industries. But, how do you demonstrate value effectively? And who are you
Based on John Patterson’s and co-author Dr. Chip Bell’s cutting-edge trying to influence in your company? This break out session
research, rich consulting experience in the medical, utility, animal explores the issue of value and how to best communicate this
health and financial services industries and their forthcoming book, essential component of your contact center.
Customer Loyalty Guaranteed, this provocative, high energy session • What does value mean to your company?
reveals the tactics essential to creating customer loyalty through a • How do you measure productivity?
remarkable customer service experience. Leaders learn concrete
• Continuous effort to maximize value of head count
ways to release employee passion, encourage great service recovery
• How can you effectively demonstrate your ROI to your CFO?
and reinvent problem processes.
The way this break out is going to work is we will facilitate several
John Patterson, Customer Service Guru, Sr. Partner with the CHIP round table discussion on different ideas. We will switch groups to
BELL GROUP and President of PROGRESSIVE INSIGHT INC. discuss different ideas so the attendees will be able to network
©2007 IIR Holdings, Ltd.
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www.iirusa.com/contactcenters
REGISTER NOW! Call 888.670.8200 • Fax 941.365.2507 • Email register@iirusa.com
4:15 INTERACTIVE DISCUSSION: How to be Innovative in a • How to reach out to a customer? What else can be done
Very Restrictive Regulatory Environment beyond simply waiting for the customer to come to you?
• Increasing restrictive guidelines
Every contact center strives to be innovative, but there are
regulatory barriers that can hold back creativity. Learn how to • How it does inhibit creativity?
devise fresh strategies for your contact center while still • What can potentially be done in the grey zone?
maintaining compliance. • How do audits effect innovation?
• Staying within compliance – How far can you push the envelope? Facilitated by: Stephen L Harris, PharmD, Director, Professional
• Balancing information without marketing influence Services, Medical Affairs, CV THERAPEUTICS, INC.
• Can we be more innovative?
5:00 Day One Concludes
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2:45 Case Study and Q&A 3:45 The Complexity of the Medical Device Contact Center:
Prepping for a New Launch: How Sanofi-Aventis How to Combat Challenges Unique to Medical Devices
Managed their Contact Center for a New Product Launch The support of medical devices in the Contact Center can present
Preparing a contact center for a product or a device launch involves with a unique set of challenges. Agents must not only be trained
multiple pre-launch activities involving the following: proactively in the nuances of medical device operations and regulatory
identifying needs; creating a plan for addressing issues and having requirements, but they also must be able to effectively
foresight to identify hurdles to overcome for the launch to be smooth communicate troubleshooting techniques across a non-visual
and successful. Launch activities include and are not limited to medium. Pharmaceutical and biotech professionals are
creation of database; coordination with other groups such as encouraged to attend this session and learn from the practices of
pharmacovigilance, customer service and quality control; the the medical device contact center.
creation of guidelines and a response database; adherence to SOP’s; • Keeping up with the increasing number medical devices in the
and coordinating with marketing and training. During this session, contact center environment and how best to meet your
we identify and discuss the process adopted by medical information customer’s needs
services to prepare the contact center for a device launch in 2005 • Effectively training your staff on how to provide directions for
and 2007. The session also provides information on the difference use and troubleshooting for medical devices
in the launch readiness between the two device launches. • Learn about the latest regulatory requirements for supporting
• Pre-Launch activities medical devices in the contact center
• Development of standard letters • Overcoming the challenges that a medical device can add to
• Coordinating with marketing your forecast
• Contact Center Training • Removing the complexity of supporting a medical device in
• Performance Measurement conjunction with a pharmaceutical product
• Issues and Solutions Nicole Corder, RPh, MBA, Manager, The Lilly Answers Center,
ELI LILLY AND COMPANY
Kripa Patel, PharmD, MBA, Manager, Medical Information
Services, SANOFI-AVENTIS 4:30 Conference Concludes
This premiere New Jersey conference center is also well known as a prestigious site for
weddings, weekend getaways or the business traveler. The recently completed $4 million
renovation further enhances the Hamilton Park Hotel & Conference Center’s ambience and
cosmopolitan sophistication. Only an hour from New York City and 20 minutes from
Newark International Airport, the property is conveniently located for the business or
leisure traveler.
Conferences Create
Experiences
Think a Conference Can’t
Improve Your Provider Network?
Many Thanks for the Support of Our Sponsor
Telerx, a highly specialized healthcare provider of outsourced customer care and
Think again. contact center services, is ahead of the curve in developing integrated, efficient and
cost-effective customer-centric solutions for healthcare companies. Telerx’s
There is NO SUBSTITUTE for
customer care strategies boost customer value and enable healthcare companies to
©2007 IIR Holdings, Ltd.
face to face learning and improve their profitability despite economic and industry change.
networking. Webinars, virtual
meetings, teleconferences and
emails provide some value, but
About Our Information Partner
Product Management Today is the only publication wholly focused on the marketing needs
ONLY through human of today's pharmaceutical product managers. PMT's editorial mission is to provide the
interaction can you create real product management team with practical solutions to today's marketing challenges. Every
life communities that foster issue furnishes important information from industry experts that helps the product management team do
long lasting professional their jobs more effectively and enables them to react quickly to the ever-evolving health care marketplace.
The emphasis on practical, day-to-day solutions has made PMT a valuable tool to the product management
relationships! team.
6
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Pharmaceutical Contact Center Event REGISTRATION FORM
Five Easy Ways to Register
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❑ Conference Plus One Workshop (P1282 B1 or B2)
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If undeliverable to addressee, please forward this important announcement to
1. Name your Medical Information or Contact Center Director
Title Dept.
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Your investment for attending the Strategic Planning for Medical Device
Reimbursement conference is as follows: CANCELLATIONS: Should you be unable to attend for any reason, please
inform us IN WRITING 10 days prior to the conference and a credit voucher for
RATES By 7/20/07 By 8/24/07 After 8/24/07 the full amount will be issued. If you prefer, a full refund, less a $395 non-
Conference Only $1895 $1995 $2095 refundable deposit will be issued. No refunds or credits will be given for
cancellations received on or after 10 days prior to the conference.
Conference and $2195 $2295 $2395
One Workshop
Substitutions of enrolled delegates may be made at any time. Please indicate
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Send 3 individuals from the same company and each receives 15% off the
GROUP DISCOUNTS AVAILABLE - SEND YOUR WHOLE TEAM! registrants. Program content is subject to change without notice.
standard rate. All individuals must register at the same time. For further
information, contact Aloycia Bellillie at 212-661-3500, ext. 3702, or email
All speakers and topics listed are confirmed as of press time. When
abellillie@iirusa.com.
substitutions must be made due to speaker cancellations, IIR makes every
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PAYMENTS Press permission must be obtained prior to the event and is dependent upon
Payment is due within 30 days of registering. If registering within 30 days of speakers' approval.
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delegate(s) and our reference number P1282 on the face of the check. If Any disabled individual desiring an auxiliary aid for this event should
©2007 IIR Holdings, Ltd.
payment has not been received prior to registration the morning of the notify IIR at least 3 weeks prior to the event in writing or by faxing to
conference a credit card hold will be required. (212) 661-6045.
7
after the event takes place. CREDIT CARD PAYMENTS ONLY.
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The 2007 4th annual
Pharmaceutical
Contact Center
Event
708 Third Avenue, 4th Floor
New York, NY 10017-4103
P1282
Pharmaceutical
Contact Center
Event
The ONLY contact center event demonstrating how to create value through
innovative practices for the Pharmaceutical, Biotech, and Medical Device Companies
September 26 – 28, 2007 • Hamilton Park Hotel & Convention Center • Florham Park, NJ
www.iirusa.com/contactcenters
REGISTER NOW! Call 888.670.8200 • Fax 941.365.2507 • Email register@iirusa.com