Folk

DETAILS 2012

Folk is a London based label with five of its own stores, as well as shop-in-shops in London department store Liberty and Amsterdam store Cowboys 2 Catwalk. It is also stocked in over 200 of the best independent and department stores worldwide including Selfridges and Liberty in London, Bon Marche in Paris and Lane Crawford in Hong Kong. Initially only mens clothing, footwear for men and women was added in 2004 and a womenswear range has been introduced for Autumn Winter 2012.

The details are not the details, they make the design Charles Eames

ETHOS
Charles Eames, the iconic furniture designer once said The details are not the details, they make the design. This is a far more succinct way of defining Folks collections and design ethos than we could ever come up with. Folk is not a brand that is inspired by vintage clothing, a specific period in history or a particular muse and our designs do not try and re-create the wheel in terms of shapes and silhouettes. The design focus is on the combination of the quality of the fabrics and their fabrications, not being scarv ed of using colour and our obsession with the minutiae of detail. It is perhaps the small design touches that the brand has become best known for and each collection works into old designs to improve them whilst constantly expanding and experimenting with new styles, fabrics, colours and details to maintain our innovative reputation.

LIBERTY SHOP IN SHOP

Folk has fast become a key brand within the Liberty Menswear brand mix, one of very few selected brands to trade from a personalised space in store due to the strong brand asthetic through product and the standalone self named store on Lambs Conduit Street. Folks strong identity using subtle yet effective design features appeals to the purist Liberty Mens customer. I think the fusion between a heritage brand as Liberty and one of the most promising home grown Casualwear brands such as Folk is perfect. Stephen Ayres Menswear buyer Liberty

STORES
Folk has four stand alone stores in London. The first Folk store was opened in March 2007 in one of Londons last bastions of independent shopping - Lambs Conduit Street, in Bloomsbury. A further store was opened in the Truman Brewery in the popluar East end of London in November 2009 and in August 2010 a dedicated womens space was opened next to the original store on Lambs Conduit Street allowing the first store to expand to display the increased menswear collection. A fourth store was opened in Shepherd Street in Mayfair in August 2011. Folk also has a store in Munich, Germany. Folk won the award for best Fashion shop in the UK in the 2009 Telegraph Shop Awards.

COWBOYS 2 CATWALK SHOP IN SHOP / AMSTERDAM

In 2009, Folk was invited by premium Amsterdam store, Cowboys to Catwalk to open a shop in sbop in the basement of its store. Folk sits beside brands such as Comme de Garcons, Viktor and Rolf and Givenchy.

Folk started to create its mens and womens footwear collections in 2004 with the same ethos as the clothing range. The focus is on innovative design and material selection with much of the collection using veg tanned leathers which, although more expensive create a richness and texture not found in the more commonly used chrome dyed leather. The shoes are all hand made in a 60 year old family run factory in the north of Portugal which produces small production runs ensuring that the quality levels remain high.

Folk have presented their debut womens collection for Autumn Winter 2012. Casual daywear complements vibrant evening pieces in a collection that stays true to the Folk ethos with hand cast brass and artisan jewellery elements integrated into clothing made from unique fabrics sourced from Italian and Japanese mills.

FOLK CONTACTS
London - Holborn 49 and 53 Lambs Conduit Street
LONDON WC1N 3NG 020 7404 6458 Open Weekdays 11am-7pm Saturday 11pm-7pm Sunday 12pm-5pm shop@folkclothing.com

Folk - Shepherd Market 12 - 14 Shepherd Street

LONDON W1J 7JF 0207 499 8598 Open Weekdays 11am-7pm Saturday 11am-7pm shop@folkclothing.com

London - Brick Lane 11 Dray Walk

LONDON E1 6QL 0207 375 2844 Open Weekdays 11am-7pm Saturday 11pm-7pm Sunday 12pm-5pm shop@folkclothing.com

Munich - 44 Amalienstrasse
MUNICH 80799 Mon - Sat 11am - 7pm folkmunich@folkclothing.com

Wholesale enquiries
wholesale@folkclothing.com

Press enquiries
press@folkclothing.com

WWW.FOLKCLOTHING.COM