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What are the features and benefits of Preferred Banking? Dedicated Relationship Manager At HDFC bank it is our endeavour to nurture a truly personal relationship with you. After all, if you dont deserve undivided attention, who does? We offer you your very own Relationship Manager who is experienced and professionally trained, and will cater to all your banking and financial services needs. So, whether you want expert advice on mutual funds or a demand draft issued, you can trust your Relationship Manager to get the job done. Customised Investment Solutions Comprehensive Investment solutions include tax efficient investment avenues, buying and selling of shares, convenient tax payment options; all under one roof. You can also benefit from our extensive research across Equities, Derivatives, Debt and Mutual Funds, in addition to the expertise of a dedicated advisor to take care of your financial needs. Keeping your risk profile in mind we will customise an investment strategy for you, restructure your portfolio and allocate your assets optimally in order to realise your long term investment goals. e-Broking HDFC Bank offers a gateway for e-Broking, via HDFC Securities Trading account, to facilitate easy T+2 settlements at a special price. Enjoy the convenience and flexibility of buying and selling shares over the phone or the Internet. Expedite Tax Payments Step into the nearest authorised branch and pay your taxes through HDFC Bank cheques and collect your challan immediately over the counter. Relationship Pricing Get preferential pricing* across a wide range of financial products like Credit Card, Loans, Demat accounts, HDFC Securities Trading accounts, Forex, Gold Bars etc. Just ask your Relationship Manager for further details. Business Solutions Along with your family's banking needs, we also cater to the financial needs of your business with Business Loans like Working Capital Overdrafts, Trade Finance, Commercial Vehicle Loans, Loan Against Property or Forex Services. As a Preferred customer you also receive: On-demand exclusive privileges including No charges on NEFT & RTGS transactions through Netbanking. Free alerts on your mobile phone or in your mailbox by registering for our InstaAlert facility. Free registration for e-Age Banking - Avail of MobileBanking, NetBanking, or PhoneBanking. Waiver of AQB non-maintenance charges. Free Preferred EasyShop Platinum Debit card with limit of Rs. 1,00,000 at ATMs and Rs. 1,25,000 at merchant establishments per day . No charges for balance enquiries and cash withdrawals if you transact on non HDFC Bank ATMs (VISA/ MasterCard / Euronet/ SBI/ Andhra Bank) in India. An HDFC Bank Credit Card which offers you exclusive and preferential benefits!* Free "At Par" cheque book payable at any HDFC Bank branch across the country, so you do away with the need to ask for demand drafts.

Locker facility at just 50% of the annual fee. (Subject to availability) Multiple Demat accounts absolutely free*. Also, avail of a discounted rate on transactions on your Demat account. Preferential Forex rates.* Combined monthly statement for your Savings, Current and Fixed Deposit accounts for which you are the principal holder. This facility is also available for email statements. Free Standing Instructions facility. Cheque pick-up facility. BillPay to pay all your utility bills and LIC premiums through PhoneBanking and NetBanking. Annual Service Charge Waiver You are entitled to a waiver of up to Rs. 2,000* per annum on a host of service charges: Demand Draft / Manager's Cheque charges Inter-branch funds transfer charges Stop Payment charges Cheque return / collection charges DD cancellation charges Hold Mail charges Duplicate statement charges Certificate of balance charges FIRC charges Recovery of old records charges

What are the eligibility criteria to become a Preferred Banking customer? You are eligible for the HDFC Bank Preferred Programme ** if you: Hold at least one Savings or Current account, sole or joint, with HDFC Bank. Maintain a minimum Average Monthly balance of Rs. 15 Lakhs across all your accounts (Savings, Current and Fixed Deposits*) OR Maintain an Average Quarterly Balance of Rs. 2 Lakhs in your Savings account. OR Maintain an Average Quarterly Balance of Rs. 5 Lakhs in your Current account. The requisite balance can be maintained over your accounts and over those of your immediate family members. * The tenor of the Fixed Deposits should be at least six months. **Entry into the Preferred Programme is at the sole discretion of the Bank. # HDFC Bank can at its sole discretion, amend any of the services/facilities given in the account either wholly or partially at any time by giving at least 30 days of notice and/or provide an option to switch to other services/facilities.

Customer relationship management (CRM) is a widely implemented model for managing a companys interactions with customers, clients, and sales prospects. It involves using

technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support.[1] The overall goals are to find, attract, and win new clients; nurture and retain those the company already has; entice former clients back into the fold; and reduce the costs of marketing and client service.[2] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[3] Measuring and valuing customer relationships is critical to implementing this strategy. A Customer Relationship Management system may be chosen because it is thought to provide the following advantages:[citation needed]

Quality and efficiency Decrease in overall costs