Food Publicity

Get A Bigger Slice of the Media Pie

Reach millions more homeowners where they live with community newspapers
The best and brightest PR teams in America are extending the reach of their programs beyond the top 500 daily newspapers to 1,000 more daily newspapers and 8,500 weekly newspapers throughout the U.S. Consumers across America who turn to their local hometown newspapers, primarily in wealthy suburbs, are reading NAPS articles, with beautiful color photographs, about nutritional information, simple, quick, easy and delicious recipes and informative Web sites. Savvy marketers are getting the word out to people where they live by covering these additional newspapers and by distributing radio feature releases to 6,500 radio stations and video feature releases to 1,000 TV stations through NAPS. Examples of some of the most highly read articles that NAPS has placed for some of the most successful PR people in America are here in this booklet. Each release includes an impressive color usage report showing which editors or broadcasters used the material, colorful graphs showing demographic information, and equivalent ad space cost, which is far greater than the cost of using NAPS to get the same coverage.

Healthy Recipes
Lewis & Neale for Mushroom Information Center offered nutritional information to consumers in this tasty burger recipe to create an awareness of a heart-healthy and cancer-fighting alternative. Ketchum for Quaker Oats recommended Six Simple Steps to a Healthy Heart, including nutrition and exercise counsel that people can follow throughout the day. Survey results were used to make the message more compelling by showing that nearly two-thirds of adults would do anything to keep their hearts healthy. Torme Lauricelle PR for California Walnuts used a byline format from an expert on nutrition and a photo of a walnut cut in half with the heart shape of the nut showing to illustrate the heart-healthy benefits of this special type of good fat food.

Produce for Better Health offered nutritional information about the benefits of kiwifruit in this bylined recipe release with expert advice and references to some helpful Web sites. California Olive Industry included a calorie count for this recipe and pointed out the kind of healthy fat it contains. The recipe was offered as a fast and festive idea targeting health-conscious families and guests. Mace Marketing Group for Red Star Yeast offered diet-conscious readers and editors a festive, tasty recipe made without wheat or dairy products, giving people with allergies another reason to celebrate. Diane Allen & Associates for the Louisiana Sweet Potato Commission attracted attention from weight-conscious readers and editors with this healthy recipe release.

Desserts
Continental Mills got over 1,300 placements with this simple recipe for Cinnamon Apple Bars, which were positioned as the alternative to apple pie. Valley Fig Growers offered a Chocolate Fig Bon Bons recipe for delightful treats that are almost as easy to create as they are fun to eat. Readers were directed to look for brand labels of Blue Ribbon Orchard Choice and Sun-Maid for the premium quality figs. Lewis & Neale for The U.S. Highbush Blueberry Council offered this tasty, nutritious and quick-to-make recipe that transforms waffles into a dessert. Golin/Harris for Nestl offered an easy Peanut Butter Chocolate Cheesecake Pie recipe, comparing the combination of chocolate and peanut butter to the classic combination of Ginger Rogers and Fred Astaire. Tips from the National Peanut Board were included for some tried-and-true (and some new!) chocolate-peanut butter combinations.

Fleishman-Hillard for Tootsie Roll Industries offered this recipe for Marbled Brownies with Andes Candies as baking chips. More tasty recipes were offered on the Web site. Pacific Northwest Canned Pears offered a convenient way to add sweet flavor to cozy candlelight cuisine or enhance an exquisite entertaining event with a recipe for Pear-Lemon Cake with Raspberry Drizzle. BCF for Reynolds used a Q & A format with expert tips and a recipe from Pat and Betty, who responded to letters from consumers.

Kids in the Kitchen

Lewis & Neale for Blueberries offered a fun, healthy recipe for kids. McDowell & Piasecki for Quaker Oats offered tips to parents on handmade gifts that kids can create for their grandparents and teachers using ingredients commonly found in kitchens. A meatloaf boat recipe that helps teach kids hoe to cook was used to attract attention of mother across the U.S. Fleischmanns Yeast promised a fun time with family, creating great shapes out of dough for some Sweet Doodle Bread delights, just in time for Family Fun Month in February. Tips were offered for kitchen success.

Motts Snapple Beverage offered a recipe for healthy snacks that taste delicious, are easy to make and get high grades from both parents and kids. FamilyFun.com created an awareness of a site that offers fun activity ideas and is filled with tons of unique Valentines Day gifts for loved ones and classroom pals. Edelman for ConAgra Foods offered tips to parents on healthy foods for kids to eat for lunch and on preventing food poisoning from perishable foods. The results of a survey conducted by The American Dietetic Association and the ConAgra Foods Foundation were revealed and the ADA/ConAgra Foods Home Safety program was described. Readers were directed to a helpful Web site. The National Soft Drink Association suggested more physical activity is the prescription for fighting obesity and staying fit. Compelling statistics show that too little exercise, not overeating, is responsible for obesity among adolescents. Expert opinions gave credibility to the story and tips were given for some easy ways to be more active.

Holidays
Fleischmanns Yeast offered a recipe for Cinnamon Swirl Cookie Crisps shaped into a C for Christmas or Chanukah. Blattner Brunner for Knouse Foods offered three simple recipes for traditional holiday favorites. Goltz for Great Lakes Kraut included nutritional information about sauerkraut and referred to the information from the U.S. Dept. of Health and Human Services, which indicates that cruciferous vegetables, like kraut, can reduce the risk of colon cancer. The article created an awareness of the belief by many cultures that it is good luck to eat sauerkraut with pork on New Years Day.

The National Fisheries Institute with the Louisiana Seafood Promotion & Marketing Board targeted Christians who celebrate Lent, eating seafood as a substitute for meat one or two days a week, and health-conscious consumers who want to protect against heart disease, with this delectable recipe. Fleishman-Hillard for Hasbro used an adorable photo of a Bunny Cake made in an EASY-BAKE Oven. The recipe was offered as an easy, fun way for kids to pass the time on a play date or with family. JB Cumberland Group for CMA German Agricultural Marketing Board described German Christmas traditions and directed readers to a Web site for a variety of mouthwatering recipe ideas and a list of stores and online shops where authentic treats can be bought for friends and family.

Family Style
General Mills for Pillsbury Grands! buttermilk biscuits offered this family-style Chicken and Biscuits Casserole recipe. Hunter PR for Campbells Soup offered tips on sharing a delicious, home-cooked meal with family with this quick and simple recipe for Chicken Broccoli Divan. General Mills for Original Bisquick mix suggested a great way for families to start the day with this classic breakfast recipe. Hershey Foods offered a romantic, sweet idea for an easy-to-make scones recipe to say I Love You to a favorite someone.

Beverages
Starbucks Coffee created an awareness of the Grounds for Your Garden program, which helps keep coffee grounds out of landfills and helps gardeners who claim coffee as their key to success for lush gardens, flourishing flowers and high-producing vegetables. This article got over 1,100 placements. Dr Pepper/7UP offered tips to help readers make it easier to follow through on New Years resolutions. One strategy offered was stocking up on low-calorie snack foods or diet beverages such as Diet Rite, Diet Dr Pepper or Diet Snapple Lemon Tea. Beringer Blass got tons of coverage on this recipe release. The fish stew is made with Chilean Chardonnay. Richartz Fliss Clark & Pope for Salada Tea Company used expert testimonial to create an awareness of recent findings regarding the health benefits of green tea. Expert tips were offered for perfectly brewed green tea.

Cooking Supplies
Pampered Chef, the premier direct seller of high-quality kitchen tools, suggested hosting a Gifts to Go! Celebration Kitchen Show with in-home cooking demonstrations by expert consultants, who share great gift ideas, complete with clever packaging options. Rowland Communications Worldwide for DuPont Sure Lock Air Tight Seal packaging offered romantic ideas about heart-healthy food and serving salmon.

Fast Food
Taco Bell offered healthy lifestyle tips. An awareness was created of the Fresco Style offered at Taco Bell, which cuts fat and calories by replacing the standard cheese and sauce toppings with a zesty, freshly prepared Fiesta Salsa. Jack in the Box created an awareness of its new entresize salads with quotes and tips from a nutrition expert for dieters who made New Years resolutions to shape up and eat right.

Radio and TV
Edelman for Hershey Foods offered tips to listeners who want their kids to eat nutritious snacks and know that kids will love the taste. An awareness was created of the added nourishment, including calcium, iron and seven other essential vitamins, in the newly introduced snack foods such as Hersheys Snack Barz, Hersheys Chocolate Crme, Reeses Peanut Butter, and Smores Marshmallow Creme. Manning, Selvage & Lee for Nestl used celebrity spokesperson Shaquille ONeal to create an awareness of the Hot Shots contest for teenage basketball players across the country.

African-American and Hispanic Media

Nestl USA for Guava Libbys Kerns All Nectar and Carnation Evaporated Fat Free Milk offered tips in Spanish to parents for a healthy and refreshing drink for kids and information on entering a contest to win $1,000. National Chicken Council and U.S. Poultry and Egg Association directed readers of African-American newspapers to a Web site for chicken recipes and preparation tips. Creative cooks were informed about the National Chicken Cooking Contest, with a chance to win the grand prize of $100,000.

Turn Your Feature into Increased Recognition

NAPS provides an easy, cost-effective method of getting your series of stories out to nearly every newspaper in the country. We cover Americas newspapers: 1,500 dailies and 8,500 weeklies are on our media list. We also cover 6,500 radio stations and 1,000 TV stations. NAPS has a longstanding relationship with editors and broadcasters. Most of them are hungry for good feature releases in cameraready or computer-ready copy form. Your distribution is not to a media list from a directory but to NAPS contacts who use these releases and who take the time to send usage cards. You extend the reach of your communications programs to millions of additional readers, listeners and viewers when your information gets 100 to 400 newspaper placements, 100 to 150 TV placements and 300 to 400 radio placements. You go on the Internet free with each story you have NAPS send to newspapersnot just somewhere on the Net but on the NAPS Web site, trusted by the worlds editors. Distributing your releases to all 10,000 newspapers across the U.S. includes our supplying the writing, art, production, mailing, postage, clippings, 100 repro proofs, tracking and a computerized usage report showing the circulation and major market area of each clip as well as audience data for broadcast. You save time and money because NAPS is like an overnight package delivery service: You get fast, efficient delivery at low cost. Let us offer you a free proposal: Our writers and artists are happy to offer copy, art and layout suggestions based on your background material, press releases, VNR, brochures, Web pages, annual reports, position papers or whatever else you have on hand. There is no cost or obligation for this. Guarantee: Youll love the results of each release or you get another one free.

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North American Precis Syndicate, Inc. 415 Madison Avenue New York, NY 10017

North American Precis Syndicate, Inc.

New York Washington Chicago Los Angeles San Francisco Atlanta
415 Madison Ave., New York, NY 10017 1819 L St., NW, Washington, DC 20036 303 East Wacker Dr., Chicago, IL 60601 1801 Ave. of the Stars, Los Angeles, CA 90067 235 Montgomery St., San Francisco, CA 94104 1031 Burton, NE, Atlanta, GA 30329 (212) (202) (312) (310) (415) (404) 867-9000 347-5000 856-9000 552-8000 837-0500 888-0400

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