K.

SINDHU MANJARI 1108139

SYNOPSIS:

ORGANISATIONAL PROFILE ORGANISATIONAL STRUCTURE MY CONTRIBUTION HIERARCHY of setup WELL KNOWN PROJECTS AND CLIENTS OF THE ORGANISATION LOG SHEET MY EXPERIENCE DURING THE PROGRAM CONCLUTION

ORGANISATIONAL PROFILE:
JWT is one of the largest advertising agency in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorells WPP group (NASDAQ:WPPGY) and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffry who took over the role in 1998. JWT was named Ad week magazine's 2009 "Global Agency of the Year. The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, by Thompson's purchase of the company from Carleton, which eventually became J. Walter Thompson. It was acquired by WPP Group in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT. JWT the fourth largest marketing communications network in the world, has nearly 10,000 employees in more than 200 offices in over 90 countries, serving over 1,200 clients. Since the agency's founding in 1864, passion for innovation has led JWT to invent copy and layouts, pioneer ad careers for women, produce the first sponsored TV program, develop account planning and forge the first international network. Its legacy is one of spotting the seismic shifts on the horizon and moving in with well-packaged solutions that clients can buy and use. Today, JWT's ultimate goal is to embrace the empowered

consumer - one who can opt out of commercials, self-publish on the web and download music anytime - and entice him or her to spend time with its clients' brands through big media-neutral marketing ideas.

JWT claims to be the first to: build the first full-service advertising agency

create the first international network. Its London office opened in 1899. By 1930, the agency had established offices in some 30 countries. pioneer ad careers for women. It hired the first female creative director in 1908. create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925. invent the grilled cheese sandwich for its client Kraft in 1930. produce the first-ever TV commercial in 1939. develop account planning in 1968. Stephen King is considered the father of account planning. create the first advertisement in Second Life (Ford Argentina) be the first agency to create its own television Christmas special in 2009, Macy's "Yes, Virginia" (JWT New York)

ORGANISATIONAL STRUCTURE

WORK PROFILE: My training during the period of one month was very useful and informative. I was working under creative designer for various brands. My trainer was Mr.Antony sunil. Main role of my job was on branding and advertising for a client and ensuring that the new branding and advertising fits in with the clients requirements and the image used to promote for their company or product. I was given a role to initiate and stimulate ideas for brands and ads. When working for major brands I had to co ordinate with the creative head suggesting ideas and giving concepts for various ads.after the creative headbfinalizes my concept and idea I should proceed with my illustration and rough diagrams of the idea.i had to go and report to my head who further makes some suggestion.later when one concept is finalised I will start working in software adobe Photoshop and Illustrator. The primarily responsibility of an art director is to choose the visual elements used in the advertisement or commercial. The most difficult task that art directors and those who work on the creative side of advertisement face is to transform concept into words and pictures and how to bring in the entire idea. I also had developed projects by giving ideas on the selection of colours and other elements.

MY CONTRIBUTION: During my one month of intership I worked with various brands. I had a good exposure of how the entire designers work for an Ad and I was assigned with various print-Ads. one of my designs for GRT for the food fest on chettinaud weekend was published. I had to shoot for the poster. In the entire one month I was well trained by Antony Sunil to give my best performance and it was challenging. With my existing knowledge and with a great experience it laid a platform for me to gain lot of knowledge and also experience. THE MAJOR BRANDS WHICH I WORKED FOR WERE: GRT Radisson Temple bay- WATERS EDGE TITAN UNIVERCELL

POSTER FOR CHETTINAD SPECIAL IN GRT WATERS EDGE.

TITAN NEW UPCOMING PERFUME DESIGNING

WELL KNOWN PROJECTS OF THE ORGANISATION:

Ford Times of India Murugappa group Reynolds Parrys sugar Univecell Radisson Blu Horlicks MRF Airtel TMB Bank Fiama Di Wills Tulsian Steel Spirolina Amurtanjan(new pitch)

These are the companies and they have their own boarder classifications. These are permanent clients of company and all the advertisements in any medium are made by the best known companies in South India. The company makes like:

TV Commercials Radio advertisements Outdoor advertisements Brouchures and pamlets Danglers and streamers Product display stand Package designs Backdrops Banners and posters Promotional activities

COMPETITORS: They are the major players in Tamil Nadu and their major competitors are OGILVY AND MARTHER LOWE LINTAS RK Swamy BBDO Mc CANN ERICKSON

CONCLUSION: Thus I conclude that the internship took me a level up and boosted my confidence. I also learnt time management and learnt to get committed with the work I have been given. This training of one month has given me the knowledge to become a better designer with the available resources.