Study on consumer behavior and factors affecting the purchase decision of pickles

City: Date: Name of the consumer: Age: Gender: Contact number: Please indicate your response with a tick()mark in the appropriate boxes given below PART A 1. Do you consume pickles? (skip interview if non consumer) Yes No

2. If yes, which type of pickles you prefer? Home made Unbranded/loose pickles Branded

3. What are the occasions in which you consume pickles? Breakfast accompaniment Lunch accompaniment Dinner accompaniment Direct consumption of pickles Any Other, please specify (record answer)

4. Which Brand of pickles do you consume? (Skip if Branded is not selected in question 2)

--------------------------------------------------------- (Record answer)

5. Which variant is mostly consumed at home?

Serial no. 1 2 3 4 5 6

Pickles Mango Lemon Garlic Mixed vegetables Tomato Any Other (record answer)

Tick appropriate

6. How many variants of pickles is available at home? Serial no. 1 2 3 4 5 6 Pickles 1 2 3 4 5 Any Other (record answer) Tick appropriate

7. Where do you buy Pickles? Serial no. 1 2 3 4 5 Pickles Kirana/General stores Departmental store Super Market Provision stores Any Other (record answer) Tick appropriate

8. How many times in a month do you buy pickles?

Serial no. 1 2 3 4 5

Pickles Once in 7 days Once in 14 days Once a month Once in 2 months Any Other (record answer)

Tick appropriate

9. What is the pack size that is largely bought? Serial no. 1 2 3 4 5 6 7 Pickles 50ps/ 1Re Sachets 80g/90g Standy pouch 180g/200g Standy Pouch 200g-300g bottles 500g-1 Kg bottles 5 Kg Jars Any Other (Record Answer) Tick appropriate

10. What is the average bill value of each pickle purchase? Serial no. 1 2 3 4 5 Pickles < Rs.10 Rs10- Rs.50 Rs.50-Rs.100 Rs.100 Rs.200 >Rs 200 Tick appropriate

11. Which of the following decides the Pickle that you purchase? Sl.no 1 2 3 4 5 6 Reason Brand Pack Size Price Availability Magazine ads/ TV commercials Word of mouth from peers/friends Place tick

7 7

Pack design Any other (record answer)

12. Which are the parameters that you expect to be superior in a pickle? (multiple selection allowed) Sl.no 1 2 3 4 5 6 7 8 9 Reason Colour Oil level Saltiness level Size of the vegetable Sourness level Smell/Aroma Hardness/softness of vegetable Taste Any Other (Record Answer) Place tick

13. Do you have any suggestions for improvement in the current pickle that you are using? (Suggestion may be in Pack design, Pack size, price point , new flavor, new variant or any other parameter. Record answer)

Study on consumer behavior and factors affecting the purchase decision of vermicelli
PART B 1. Do you consume Vermicelli? (Skip interview if non consumer) Yes No

2. What are the occasions in which you consume Vermicelli? Breakfast Lunch Dinner Consumption as an evening Tiffin

Any Other, please specify (record answer)

3. Which Brand of Vermicelli do you consume?

--------------------------------------------------------- (Record answer)

4. Which type is mostly consumed at home? Serial no. 1 2 3 4 5 6 6 Pickles Plain Roasted Long Cut Raagi Flavoured (record flavor) Any Other (record answer) Any Other (record answer) Tick appropriate

5. What is the dish that is prepared mostly with Vermicelli and what type of Vermicelli is that?

Serial no. 1 2

Dish Upma Payasam

Vermicelli type

3 4 5

Sevai Any Other (record answer) Any Other (record answer)

6. What are the occasions (festival/breakfast/guset serving etc) in which you make a particular Vermicelli dish. Serial no. 1 2 3 4 5 Dish Upma Payasam Sevai Any Other (record answer) Any Other (record answer) Occasion

7. Where do you buy Vermicelli? Serial no. 1 2 3 4 5 Pickles Kirana/General stores Departmental store Super Market Provision stores Any Other (record answer) Tick appropriate

8. How many times in a month do you buy Vermicelli? Serial no. 1 2 3 4 5 Pickles Once in 7 days Once in 14 days Once a month Once in 2 months Any Other (record answer) Tick appropriate

9. What is the pack size that is largely bought? Serial no. 1 2 3 Pickles <100g 100g-200g >200g Tick appropriate

10. What is the average bill value of each vermicelli purchase? Serial no. 1 2 3 4 5 Pickles < Rs.10 Rs10- Rs.50 Rs.50-Rs.100 Rs.100 Rs.200 >Rs 200 Tick appropriate

11. Which of the following decides the vermicelli that you purchase? Sl.no 1 2 3 4 5 6 7 7 Reason Brand Pack Size Price Availability Magazine ads/ TV commercials Word of mouth from peers/friends Pack design Any other (record answer) Place tick

12.Which are the parameters that you expect to be superior in a Vermicelli? (multiple selection allowed)

Sl.no 1 2 3 4

Reason Colour Non stickiness Texture (soft/hard) Any Other (Record Answer)

Place tick

13.Do you have any suggestions for improvement in the current Vermicelli that you are using?

(Suggestion may be in Pack design, Pack size, price point , new flavor, new variant or any other parameter. Record answer)

Personal information

Age

below 18

18 to 25

26 to 40

40 above

Employment status

Employed

Un employed

Retired

Monthly income

below 10000

10000-20000

20000-30000

40000above

Type of family

joint

nuclear

Family size

1-2

2-3

3-4

above4

Food habit

vegetarian

non vegetarian

Thank you for your co operation