INDUSTRIAL TRAINING REPORT ON: Hindustan Coca Cola Beverages Pvt. Ltd.

Ms. NEHA K. MEHTA

PREPARED BY: COLLEGE:

CHRIST COLLEGE, RAJKOT.

ACADEMIC YEAR:
2005-06.

CLASS:
TY. BBA

ROLL NO.:
17.

SEAT NO.: ACADEMIC GUIDE: SUBMITTED TO:

Mr. ABHIJITSINH VALA

SAURASHTRA UNIVERSITY

DECLARATION.
I, Neha K. Mehta, studying in TYBBA of CHRIST COLLEGE, RAJKOT, have prepared a project report on the topic Tracing out the scope of 3oo ml bottles at grocery stores of Hindustan Coca Cola Beverages Pvt. Ltd.,, under the guidance of Mr. Krupesh Patel & Mr. Vikrant Katare. Also my academic guide Mr. AbhijitSinh Vala has guided me for the same. I declare that the project report prepared hereby is my own work and carried out under the supervision of various trainers incharge. This report is an original work and not submitted in part or in whole to any other university for any other degree course.

Date: Signed.. Place: (Neha K. Mehta)

Rajkot.

PREFACE.
The basic aim of training is to know how the actual industrial unit is, to put the theoretical aspects into practice in its daily situations. A student can get exposure to real life situations and an opportunity to try to understand them and solve them from the theories so far learned. And practical study is very important for the management students. It is, all together a new experience to know the practical aspects of management and meet different people relating to this field. I have undergone training for a period of 2-3 weeks and prepared a project report on the topic Tracing out the scope of 300 ml bottles at grocery stores of Hindustan Coca Cola Beverages Pvt. Ltd. Any product, however good it may be, but may not fetch good returns if it is not promoted well. The work of this department is quite challenging. I have made an attempt to study all departments of Coca Cola Co. and have covered under this report, almost all the information relating to my area of study. It has been a great experience preparing this project report and hope that it fulfils the requirement of the course studied.

ACKNOWLEDGEMENT.
I have prepared project report on Tracing out the scope of300 ml bottles at grocery stores in Marketing Department of Hindustan Coca Cola Beverages Pvt. Ltd. and it would not have been successfully completed without the help of the trainers who have guided me all throughout the completion of the project and have taught me many new things. First of all, I would like to express my deep sense of gratitude to Hindustan Coca Cola Beverages Pvt. Ltd.; for permitting me to prepare the project report on their esteemed organization. This report would not have been a success, if the following persons wouldnt have helped me: Mr. Krupesh Patel (Sales Executive, Rajkot Branch) Mr. Vikrant Katare (Marketing Operations Executive, Rajkot Branch) Mr. Hiren Patel (Colleague) Mr. Dipak Pandya (Development Officer, LIC Mahuva

Branch)
Lastly I would like to thank my college guide Mr. AbhijitSinh Vala for being beside me in every difficulty & to guide and support me in preparing my project report.
Date: Signed..

Place: (Neha K. Mehta)

Rajkot.

INDEX OF PROJECT REPORT. Company Profile.

Welcome to the Coca - Cola Company.

Awards & Achievements. Brief discussion departments.

of

different

Marketing - as a major Department.

Survey Its Analysis & Interpretations. SWOT Analysis.

 Future Plans. Suggestions. Conclusions. Bibliography.

COMPANY PROFILE.

Name of the company: Address: Registered office: Promoters: About Share holding pattern of GNFC LTD.: Bankers: Board of Directors: Executive Directors:

 Company Secretary: Auditors: Solicitor and legal advisor: Products of GNFC LTD.: Major Competitors: Justification of location:

BRIEF DISCUSSION OF DIFFERENT DEPARTMENTS.

Under this section, we are broadly going to discuss the following departments in brief: Finance Department, Production Department, Personnel Department, Marketing Department.

Finance Department:

Financial management is the process of organizing the flow of funds, so that the business can carry out its objectives in the most efficient manner to meet its obligations as they fall due. This definition of financial management reflects the importance of finance department in the company. Financial management is the process of procuring and

utilizing the funds in the most efficient manner. Thus, finance is rightly called the THE LIFEBLOOD OF EVERY BUSINESS. Major functions of finance department are: Financial budgeting, Record of finance required by other departments, Liaison with financial institution & other bodies, Payments of wages and salary, Preparation of the balance sheet of the company, Financial projection for expansion and diversification. So, to fulfill the above-mentioned functions in an effective manner, Hindustan Coca Cola Pvt. Ltd. has a very active and creative finance department. The whole Coca Cola set-up is well equipped with the SAP system, so most of the work is done with the help of the computers. Hindustan Coca Cola Pvt. Ltd has divided the finance department into various sections to complete its work more quickly, smoothly & efficiently. Insurance section, Fixed deposits section, Establishment section, Bank section, Bills payment section,

Foreign payment section, Marketing accounts section, Central accounts section, Taxation cell section, Financial concurrence section & Budget and cost section.

Thus, it is with the hard efforts and efficient management of the finance department, that the company is growing leaps and bounds. Finance department is the backbone of any company.

Production department:
Hindustan Coca Cola Pvt. Ltd. produces a number of products. Broadly they can be categorized under the following 2 heads: Carbonated drinks & Fruit juice The procedure of manufacturing both the drinks is similar to a greater extent just the composition at a certain stage differs. The process can be shown as under: Manufacturing process Ingredient delivery Washing & rinsing the bottles Mixing & Blending

Filling Capping Labeling Coding Inspection Packaging Warehouse &Delivery

Personnel department:

Personnel management is the planning, organizing, directing and controlling of the activities of procurement, development, compensation, integration, maintenance and separation of human resources to the end that individual and social objectives are accomplished. Thus, is it clear from the definition that personnel management is the activity of organizing men in the organization. There are

various functions to be performed by the personnel department. So, functions of personnel department are: - Recruitment, Selection & Induction, - Training & Development, - Promotion & Transfer, - Wages & Salary administration, - Performance Appraisal, - Labour Welfare activities, - Labour contracts, - Trade unions, - Collective bargaining, - Grievance handling, - Personnel records, - Time keeping & - Leave policy. It is understood that no single section can carry on this bundle of activities alone. Similarly, Hindustan Coca Cola Pvt. Ltd. too, has divided its personnel department into different sections to handle all these tasks more effectively & efficiently. - Recruitment & Selection section, - Establishment section, - Time office section, - Industrial relations section, - Loans & Advances section & - Contract labour section. Thus, systematic handling of men along with machines is done in coca cola co. And this task is possible only through the personnel

department. It is a point to be noted that, approximately since past many years the coca cola co. has not done any new recruitment. This shows that coca cola co. has proved themselves successful in handling not only nonliving things i.e., production, finance etc. but also living things i.e., their personnel.

MARKETING-

AS A MAJOR

DEPARTMENT:

Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the process of distribution.

Marketing is a total system of business, an ongoing process of: (1) discovering and translating consumer needs and desires into products and services (through planning and producing the planned products), (2) creating demand for these products and services (through promotion and pricing), (3) serving the consumer demand (through planned physical distribution) with the help of marketing channels, and then, in turn, (4) expanding the market even in the face of keen competition. Thus, to develop a good marketing strategy, 4 elements are to be taken into consideration, i.e., product mix, price mix, promotion mix and place mix. Each element has various sub-elements under it to be discussed. They are as follows:

1. Product mix: Brand: A brand is more than just a product. It is a contract between the customer and the creator. It embodies a meaning, gives direction, and defines unique identity in time & space. Brands are not merely symbols on a product or a graphic and cosmetic exercise. A brand is a signature on a constantly renewed, creative process. A product is what the company makes. A brand is what a customer buys hopes/expectations/service.

Colour, Style & Design: In a country like India, where large numbers of consumers are illiterate, the symbolic sign, trademark and uniform standardized colour schemes play a very important role in identification of the product and the company. Product line: Variety of products that a company provides to its consumers is called the product line of that company. Broadly speaking, a product line includes the length, breadth, depth & consistency of products offered. Packaging & Labelling: Package is critically important to the buyers recognition of the product. Aesthetically pleasing package can secure higher sales and profit. The more effectively a product is packaged, the more effective is its identity and individuality. Package is advertising on the shelf, a means of attractive display in the retailers shops. Packaging alone makes possible branding and advertising of products. Label is a part of a product. It gives verbal information about the product and the seller. The purpose of labelling, like the purpose of branding, is to give the consumer information about the product he is buying and what it will and will not do for him. A label is also a part of a package or it may be attached directly to the product. Labelling will also recognize the consumers right to be informed.

Warranty: A warranty is an assurance of the quality, service and performance. It is a written guarantee of the intrinsic value of a product. It points out the responsibility of the maker for repairs, service and maintenance in the case of consumer durables. A warranty is an obligation of the producer and seller to stand behind the product and assure the buyer that he will derive certain services and satisfactions from the product. The product warranty must be clear, unambiguous and meaningful. Services: Product + Services = Competitive Advantage. Today when the customer has a whole array of products laid out before him, it will be the product plus that will lead him to make a choice of the right core product. Product Plus method is a sustainable marketing strategy offering long-term gains. Not only must companies excel at the physical aspects of the production, they also need to be skill providers of services. The core product that a marketer offers may be matched by his competitor, where he can score is the key

supplementary services.
After sales service is an important aspect of a marketing transaction. After sales service is an important selling point helping the customer to take a quick decision to purchase durable and costly good. Such facilities prevent

dissatisfaction, frustration and ill-will among customer. After sales service is much more important than price, style, beauty, get-up and many other factors influencing the prospect.

2.Price mix:

Pricing Strategy: Pricing policies are general guidelines for recurrent & routine issues in marketing. Strategy is a plan of action (a movement or counter movement) to adjust with changing conditions of the market place. New and unanticipated developments may occur, e.g.: price cut by rivals, government regulations, economic recessions, fluctuations in purchasing power of consumers, changes in consumer demand, and so on. Situations like these demand special attention and relevant adjustments in our pricing policies and procedures. Pricing Policy: Price policies provide the general framework within which managerial decisions are made on pricing. Pricing policies are guidelines to carry out pricing strategy. Pricing policy may desire to meet competition or we may have pricing above or below the competition. We may have fixed or flexible pricing policies. Pricing policies must change and adapt themselves with the changing objectives and changing environment. Basic Price:

Basic price is a realistic market price. It resembles an ideal price. However, it is only a starting point in the determination of actual pricing structure. A base price is usually established, and adjustments from that base price is made to ensure closer correlation between the product of the firm and consumer wants and desires, i.e., matching the product offering with the expected bundle of satisfactions. A base price acts as a reference price. It is a price from which actual prices can be determined by adding extras and deducting discounts. Terms of credit: Conditions for selling or buying goods on credit are referred to as terms of credit. Credit terms includes the time duration, amount & schemes associated with it. Discounts & Allowances: Discounts and allowances are price concessions offered to traders or buyers in the form of deduction from the list price or from the amount of a bill or invoice. They are forms of indirect price competition. The common form of discounts and allowance are: trade discount, cash discount, quantity discount, seasonal discount, promotional discount, advertising and display allowances, freight allowances etc.

3.Promotion mix: Advertising:

It is defined as any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor. It is impersonal salesmanship for mass selling, a means of mass communication. Publicity: It is non personal stimulation of demand for a product, service or a business unit by placing commercially significant news about it in a publication or obtaining favourable presentation of it upon radio, TV, or stage that is not paid for by the sponsor. Personal selling: It is the best means of oral and face-toface communication and presentation with the prospect for the purpose of making sales. There may be one prospect or a number of prospects in the personal conversation. Sales promotion: It covers those marketing activities other than advertising, publicity and personal selling that stimulate consumer purchasing and dealer effectiveness. Such activities are displays, shows, exhibitions, demonstrations, & many other non-routine selling efforts at the point of purchase. Sales promotion tries to compliment the other means of promotion given above. All the sales promotional activities come under the following two heads:
(a) Dealers aids, (b) Consumers aids.

4.Place mix:

Distribution Channels: Distribution channel is the set of interdependent marketing institutions participating in the marketing activities involved in the movement or the flow of goods or services from the primary producer to the ultimate consumer. Channel components include:
(a) (b)

(c) -

Wholesalers, Retailers, Mercantile agents.

Physical Distribution: To fully implement the marketing concept, the marketing management must not only provide the product that customer wants but also must be prepared to provide the expected level of customer service which accompanies the product, at a profit. Thus the physical distribution system inputs can be termed as the other half of the marketing concept or customer-oriented marketing planning. Physical distribution programmes strive to accomplish the objectives to deliver the right goods to the right customers at the right time and place. Components of physical distribution are: (a) Transport, (b) Warehousing, (c) Inventory. Coca Hence, these were main departments of cola co. Co-ordination and well

functioning of all the departments have made it possible to achieve higher goals for for the unit.

WELCOME TO THE COCA-COLA COMPANY

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, the Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and

syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. One of their great strengths is their ability to conduct business on a worldwide scale while maintaining a local approach. At the heart of this approach is their bottling system. Before any one of their nearly 400 brands is consumed by anybody around the world, it has to be produced, packaged and distributed. Since they reach six billion consumers in over 200 countries, their bottling system has to be the best. The companys bottling partners are local companies - some independently owned, some partially owned by The Coca-Cola Company - so they are rooted in their communities, thinking and acting locally. They are employers, purchasers of local goods and services, good neighbors, and, of course, producers of the world's most popular beverages.

It's a big job, and sometimes it's done quite creatively. In Indonesia, for instance, boats transport Coca-Cola and their other brands between the many hundreds of islands that make up that nation. In the Amazon, where

the main road is often the river itself, waterborne distribution is also common. In some of the higher elevations of the Andes, Coca-Cola is sometimes transported by four-legged power. Across much of Africa, bottlers deliver to thousands of family-run kiosks and home-based stores on which local economies depend. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today

1894A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson.
Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales.

1899The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture

1900-1909Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-weather months when demand was high. 1916Birth of the Contour Bottle Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval. The Contour Bottle

became one of the few packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the world - even in the dark! 1920sBottling overtakes fountain sales As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Sixbottle cartons were a huge hit starting in 1923. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales.

1920sand'30sInternationalexpansion Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. 1940sPost war growth During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.

1950sPackaging innovations For the first time, consumers had choices of Coca-Cola package size and type-the traditional 6.5 ounce Contour Bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960 1960sNew brands introduced Sprite, Fanta, Fresca and TAB joined brand Coca-Cola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by POWERaDE and Fruitopia in the 1990s. Today scores of other brands are offered to meet consumer preferences in local markets around the world. 1970s and '80sConsolidation to serve customers As technology led to a global economy, retail customers of The Coca-Cola Company merged and evolved into international megachains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers.

1990sNew and growing markets Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. As the century closed, more than $1.5 billion was committed to new bottling facilities in Africa.

21stCenturyThink local, act local The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.

BRANDS

AWARDS & ACHIEVEMENTS OF COCA COLA COMPANY.

Coca-Cola and BonAqua awarded "Best product of the year" in "soft drinks" and "water" categories respectively by the National Trade Association of Russia (2005) Kiwi Blue Pure Spring Water received silver in packaging category at 2005 Summit Creative Awards in Portland, Oregon Schweppes ranked as most trusted and Coca-Cola as second most trusted soft drink in New Zealand (Readers Digest survey, 2005) Coca-Cola named New Zealand's favorite carbonated soft-drink brand (Consumer's Choice Awards for top selling supermarket brands, ACNielson) POWERADE Mountain Blast chosen by New Zealand consumers as favorite sports drink (People's Choice Awards, Foodtown Magazine, March 2005)

Vanilla Coke voted favorite Malaysian youth drink for 2004 For third straight year, Coca-Cola named Irelands top retail brand in Checkout magazine survey For fourth consecutive year, Coca-Cola ranked #1 in BusinessWeek/Interbrands annual ranking of the worlds strongest brands, 100 Best Global Brands For fifth consecutive year, Coca-Cola achieved platinum status in Reader's Digest SuperBrands Survey of Asia's favorite soft drinks Bonaqua bottled water voted gold SuperBrand by consumers for third year in a row in Hong Kong Coca-Cola, 2004 Superbrand of the Year in Denmark -Coca-Cola was named Superbrand's No. 1 brand for 2004, competing with more than 200 other recognizable brands such as Mercedes-Benz and Nike for the top spot Coca-Cola voted New Zealand's favorite soft drink (Foodtown Magazine People's Choice Awards, 2004) Bonaqua mineral water voted most trusted brand in Finland, mineral water category (Readers' Digest, 2004) Coca-Cola named "Best Brand" by South African consumers (Sunday Times survey) Coca-Cola.com and CokeMusic.com recognized by the Web Marketing Association: Coca-Cola.com as "Outstanding

Web site" and CokeMusic.com as "Best Online Community Web site" (2003) For the fifth year in a row, Coca-Cola named Most Valuable Global Brand (Interbrand, 2003) For the fifth year in a row, Coca-Cola voted a "Superbrand" in the soft drink category (2003 Thai and Asian Readers' Digest consumer survey) For third year in a row, Coca-Cola named People's Favourite Brand in the soft drinks category of the "Narodnaya Marka," or People's Brand Awards (Russia) France's "Top Com d'or Consumer" for the best 2002 marketing/promotional program by a professional French communication and marketing association In South Africa, Coca-Cola named the country's most admired brand in the Sunday Times-Markinor Top Brands Survey Pegasus Award winner for Most Trusted Brand, Soft Drinks category (Reader's Digest, Europe, 2002) Coca-Cola world's most valuable brand (Interbrand 2002) Coca-Cola ranked as the strongest, bestknown brand in the U.S.(2002) Coca-Cola named Malaysia's favorite soft drink in the Reader's Digest 2002 Platinum Superbrand content Coca-Cola named Best Brand overall, SuperBrands Award 2002, Malaysia Coca-Cola world's best-selling brand (ACNielsen)

Coca-Cola received Brand Marketing magazine's 2001 Hall of Fame Award Coca-Cola named South Africa soft drink Brand of the Year (Makinor, a local market research company) Coca-Cola received Superbrand Award (Superbrands Tribute Event 2001, Great Britain) Coca-Cola most remembered trademark in Colombia (Portafolio magazine) Coca-Cola named favorite soft drink in Asia (2001 SuperBrands survey) Coca-Cola named number-one beverage in Korea (consumer survey by Chosun Ilbo newspaper)

ADVERTISING

Coca-Cola Ramadan television commercial ("One Promise") received Gold Award for Best Cinematography, Best Production Design and Best Costume Design, and Bronze Award for Best TV Commercial (10th Malaysian Video Awards, December 2005) The Coca-Cola Company recognized as Best Advertiser in Iberoamerica (El Ojo de Iberoamrica Advertising Award, 2005) Australian sales promotion "Cash in Your Coke" received Gold Award for Best Use of Advertising in a Promotion (Australasian Promotion Marketing Awards of Excellence, 2005) Coca-Cola Russia's "Class League Ole' CocaCola"program awarded Silver Mercury Prize

for Best Socially Oriented Marketing Program New Zealand's CokePlay summer promotion won silver at Australasian Promotion Marketing Association excellence awards for "Best Use of Interactive Media" Coca-Cola light's "Reveal" campaign awarded best ad in Singapore by Singapore Press Holdings (Singapore's biggest publishing network, June 2005) Coca-Cola Beat Game, youth marketing initiative from Coca-Cola Philippines, received Creative Guild's "Campaign of the Year" award (June 2005) 2004 Olympic Torch Relay website received iNova Award for Excellence in Corporate Websites Two Coca-Cola Australia promotions received awards at 2004 Asian Brand Marketing Effectiveness Awards: Coca-Cola Live n Local received Gold award for Best Event Marketing; Thrillseeker won Gold for Best Sales Promotion and Silver for Innovative Marketing and New Media Coca-Cola Australia Diet Coke television advertisement, "Experiment a Little," voted campaign of the year by leading industry magazine B&T Coca-Cola Australia Coca-Cola Live 'n Local promotion awarded Gold for best event marketing (Asian Brand Marketing Effectiveness Awards, 2004) Coca-Cola Australia Thrillseeker promotion awarded Gold for best sales promotion and

Silver for innovative marketing and new media (Asian Brand Marketing Effectiveness Awards, 2004) Coca-Cola India won EFFIE Gold for second year running for "Paanch Matlab Chotta Coke" campaign (EFFIES 2004) Coca-Cola India received Gold Award at Promotion Marketing Awards of Asia (PMAA) for "best use of interactive media" with www.myenjoyzone.com Coca-Cola Nordic Region received Bronze Lion for new Sprite campaign and website, www.theinstinct.com (51st International Advertising Festival -- Cannes Lions 2004) Coca-Cola China received the Bronze World Medal in the soft-drinks category at the New York Festivals for the Coca-Cola light advertisement "Magazine" Coca-Cola Great Britain's "Just For The Taste Of It" Diet Coke promotion voted most catchy advertising jingle of all time (The Guardian) Coca-Cola light print advertising campaign in Italy received Top Brand Advertising 2003 Award (Daily Media and Mediaforum) Coca-Cola Malaysia Haj campaign received a silver and two bronze awards at the Kancil Awards, honoring Malaysia's best TV, radio, print, and point-of-sale campaigns Coca-Cola Italy Sprite Pirate Music Attack promotion received Stella d'Oro Grand Prix first prize, non-alcoholic beverage category Fanta received a Television Commercial Gold Medal for the third consecutive year at

43rd All Japan Radio & Television Commercial Confederation Festival Coca-Cola Light Lemon received Press Campaign of the Year Award at Singapore Advertising Hall of Fame Awards 2003 Coca-Cola Amatil multipack display unit in Australia awarded Point of Purchase Advertising International (POPAI) gold award for innovation Coke light Man 2003 campaign in Germany received Konvergenz Award for skillful use of the Web as a communication tool Coca-Cola Germany given Neo Award for best Web site in advertising category -www.coca-cola.de chosen by Internet users as favorite brand site Vanilla Coke Web site in Germany (www.vanilla-coke.de) awarded Flash Master 2003 award for best commercial application at Munich Flash Film Night Radio spot "Quarrel" for Coca-Cola advertising campaign in Bangladesh, "Dil Thanda To Duniya Thanda," received Best Radio Campaign award at Sangbad Protidin Srijon Samman 2003 (Awards for Excellence in Bengali Advertising 2003). Television ad received second runner-up award. Coca-Cola Nigeria awarded "Best Use of New Media" and "Best Use of Outdoor Media"at BRANDFaces Marketing Awards for biggest outdoor billboard in Africa Coca-Cola India won two Gold Lions at the Cannes Lions International Advertising

Festival for Thanda Matlab Coca-Cola crossmedia campaign Danish Fanta Shokata campaign awarded Bronze Lion at "Cannes Lions" marketing Grand Prix in France Coca-Cola Spain named 2002 Advertiser of the Year by the Spanish Association of Advertising Agencies (AEAP) The Coca-Cola Company named Advertiser of the Year for 2002 "For Everyone" campaign (INTE Awards for Spanishlanguage television in Latin America, Spain and the U.S.) Sprite TV campaign recognized with first ANDA (national advertisers association) advertising award for best commercial advertising campaign (Peru, 2003) Coca-Cola Spain awarded Grand Golden AMPE (best advertisement of 2002) for 'Cyrano' campaign and Television Silver AMPE for 'Chihuahua' commercial (Association of Advertising Media in Spain) Coca-Cola Real ad, "The Apology," received the Orchid Award for television ad of the week (South Africa) Coca-Cola Taiwan Web site named the top corporate Web site 2002 ("Click!" Awards, Taiwan's number one interactive design award) Coca-Cola Sri Lanka received gold award in Interactive Marketing category for "CocaCola Fanzone" cricket Web site (Sri Lanka Institute of Marketing (SLIM) Awards )

Coca-Cola India awarded "The Advertiser of the Year" and "Campaign of the Year" for "Thanda Matlab Coca-Cola" campaign (Advertising Agencies Association of India) Bronze World Medal in the "non-alcoholic beverages" category for Mad River television campaign (New York Festivals, January 2003) Print Winner in the Non-Alcholic Drinks category for the Schweppes Mixers "Stolen Shots" campaign in Great Britain (EPICA Awards, 2002) Finalist Certificate at the New York Festivals New Media Awards for Coca-Cola Malaysia's Web site, www.coke.com.my (2002) Gold Trophy in the Beverage Category for the Fanta "Flying Can" television commercial (Ninth China Advertising Festival, 2002) Gold Award at the Fourth Annual Singapore Advertising Hall of Fame Awards 2002 Eikon 2002 Award for Coca-Cola de Argentina Web site, exhibiting exceptional use of creativity, design, content and technology, awarded to www.cocacola.com.ar (Imagine magazine) Awards for advertising in Argentina -- "For Everyone," "Avalance," "Yupanqui," "Trip," and "Lucky Charm" ( Iberoamerican Eye Awards 2002) Cresta Award for creative local advertising in Panama

Crystal Apple Advertising Award for "Heartfelt Support", an ad depicting football passion in Turkey (top award in the National Advertising Award Competition in Turkey) Coca-Cola has been voted one of Hong Kong's 'Platinum Superbrands' for the third time in a survey conducted throughout Asia by Reader's Digest magazine Best of All Categories prize for "Paisaje", an ad created to congratulate a local soccer team, awarded by Clarin newspaper in their 2001 advertising awards contest "Premios Clarin a la Creatividad Grafica" RMB Cyberlion Award -- Jury Prize for best Web site in Belgium, exhibiting creativity and excellent executation, awarded to www.coca-cola.be. "Best Belgian Creation" award for Sprite televison ad, given by television company VTM based on television viewers choices Golden Gondola award for Fanta Pomelo launch in Belgium/Luxembourg Marketer of the Year for success of Aquarius, Aquana and Fanta Pomelo in Belgium Revolution Award for Digital Economy in Great Britain for Coke Auction program Silver Aquarius Outdoor and the Gold Sun Aquarius Outdoor awards for advertising in Spain from the International Advertising Festival at Cannes Best 2001 Web page in Spain (I-best)

Golden Blade advertising award for Fanta Wildberry launch in Hungary Little Golden Bell 2001 award from the Croatian Association of Advertisers for the radio spot "Her, him and Cappy" Best nonalcoholic beverages advertising campaign and best promotional pack awards at the Romanian Ad'Or Award Ceremony for the "Sprite Muscle Man promotion" Kancil Award (from Association of Accredited Advertising Agents of Malaysia) for the best Web site in Malaysia ACC Grand Prix in Japan for Georgia Coffee advertising (All Japan Radio & Television Commercial Confederation) 2001 Advertiser of the Year in Media Use in Asia for the Coca-Cola Hong Kong region's creative campaign featuring the Sprite Green Man

COMPANY

Coca-Cola China received several corporate social responsibility awards, learn more Hindustan Coca-Cola Beverages Private Limited (HCCBPL) units received recognition for environmental initiatives, learn more

The Coca-Cola Company received top score in social reporting transparency from Roberts Environmental Center, learn more Coca-Cola India's Jaipur plant received compliance award from Rajasthan Government for "zero default and 100 percent compliance" Coca-Cola Foundation Indonesia recognized at Asian Forum on Corporate Social Responsibility for Jogjakarta Study Centre for Indonesian youth Coca-Cola India bottling plant at Kaladera awarded prestigious Golden Peacock Environment Management Award 2005 by The World Environment Foundation (WEF) , in recognition of world-class environmental practices Hindustan Coca-Cola Beverages Pvt. Ltd. received Best Management Award in the State by government of Andhra Pradesh for people management practices Coca-Cola Vietnam received Award of Recognition from Ho Chi Minh City's Women's Union for its Pushcart Program (2005) Coca-Cola India plant in Ameenpur, Hyderabad, took second place at prestigious Golden Peacock National Quality Awards Coca-Cola in Vietnam awarded prestigious 2004 Golden Dragon Prize for contributions to development of Vietnam's economy (Vietnam Economic Times)

Coca-Cola India ranked as top 10 most respected company in India Coca-Cola India received Bhagidari Award from Delhi Chief Minister Sheila Dikshit for Company's efforts and contributions towards community development programs Thai Pure Drinks awarded Royal Garuda in recognition of corporate citizenship efforts and important role in Thai society The Coca-Cola Company placed first in Food and Beverages segment of "World's Most Respected Companies Survey 2004" and fifth overall (Financial Times/PricewaterhouseCoopers) Coca-Cola India placed in top ten of most respected companies survey (Businessworld, India's only business weekly) F&N Coca-Cola (Singapore) Pte Ltd received Ministry of Health Bronze HEALTH Award (2004) The Coca-Cola Company received America's Second Harvest Donor of the Year Award (2004 Hunger's Hope Awards) F&N Coca-Cola Singapore awarded Arts Supporter Award by National Arts Council (board responsible for spearheading development of the arts in Singapore) Coca-Cola India recognized by Rajiv Gandhi Foundation (RGF) for participation in motorized triwheeler scheme for the disabled Hindustan Coca-Cola Beverages in India honored as "best private company" in the

state by Government of Tamil Nadu for providing employment opportunities to physically challenged people Coca-Cola Romania's "Magic of Books" program received corporate community programs award at national "People to People" awards ceremony The Coca-Cola Foundation in Mexico recognized by Mexican Philanthropic Society as a Socially Responsible Corporate Citizen for fourth consecutive year, and by Procura, one of Mexico's leading educational and training organizations, for its support of sponsorships, school programs and other non-profit initiatives Coca-Cola Mexico recognized by Mexican Alliance for Corporate Social Responsibility (AliaRSE) as a Socially Responsible Company for fourth consecutive year (sponsored by the Mexican Center for the Filantropa (CEMEFI)) Hindustan Coca-Cola Beverages Dasna plant in India received Golden Peacock Environment Management Award 2004 Coca-Cola New Zealand's music strategy recognized as Best in Show, Best Use of Research and Best Integrated Media Campaign (CAANZ Media Awards) Wal-Mart Grocery Suppliers of the Year 2003 awarded to teams in Brazil and North America The Coca-Cola Company ranked most respected food/beverage company of 2003 (Financial Times)

The Coca-Cola Company named "Most Admired" company by South African consumers (Sunday Times survey) Coca-Cola Amatil received AA rating in social responsibility (RepuTex index, 2003) International Standardization Organization (ISO) 14001 certificate to Coca-Cola Bottling Indonesia for environmental protection programs at its plants Coca-Cola India received a water conservation and pollution control award from Andhra Pradesh Government on World Environment Day (June 2003) Minute Maid received Wal-Mart's prestigious Supplier of the Year Award in the dairy category; the Company's Wal-Mart Team was named Supplier of the Quarter in the food category "Fascination Coca-Cola - Insights into a Myth" exhibition in Bonn, Germany received PR Report's 2003 Public Relations Award in the Design Category The Coca-Cola Company named fourth in ranking of top multinational companies in Asia-Pacific region (2002 survey by Far Eastern Economic Review (FEER), Hong Kong) The Coca-Cola Company ranked #3 for Best Repution 2002 by the Harris Interactive Inc. survey Coca-Cola Chile awarded "Most Socially Responsible Company in Chile" (third consecutive year), Mori National Survey, 2002

Coca-Cola Nigeria recognized by Hope Worldwide for its humanitarian involvement in fighting the HIV/AIDS epidemic (January 2003) Golden Peacock Award for Global Excellence in Corporate Governance, by the World Council for Corporate Governance (India, 2002) Corporate Citizenship Award for "Schools for a Change" program in Argentina (American Chamber of Commerce in Argentina) Leader in consumer satisfaction in Korea, for the second year in a row (National Customer Satisfaction Index, 2002, an annual survey) 2002 U.S. Environmental Protection Agency's (EPA) Environmental Achievement Award Most admired company in Argentina (Clarn Newspaper, 2002) 2002 Corporate Excellence Award in Egypt by the US State Department for the company's involvement in community initiatives Coca-Cola Fountain's Lehigh Valley Syrup Plant was recently honored with the 2001 Governor's Award for Environmental Excellence for outstanding achievement in the area of resource protection Recognition as the company that did the most for the environment in 2001, awarded by the weekly magazine Dossier del Medio

Ambiente in Spain based on reader response Junior Achievement Innovation Award for an environmental program in Argentina aimed at increasing the environmental awareness of 12-year-olds, created through a partnership between Junior Achievement and Coca-Cola de Argentina Golden Peacock Award from the World Environment Foundation for effective environmental management at the Hindustan Coca-Cola plant at Ameenpur Village, near Hyderabad, India Recognition from the environmental division of The Society of Plastics Engineers for responsible stewardship of the environment Ballina Beverages, our company's newest and most advanced concentrate manufacturing plant, has received the Excellence Through People certification, developed by the Irish National Training Agency Worlds Most Socially Responsible Company, according to 20-country consumer survey by the Chilean branch of Market & Opinion Research International (MORI) Legendary Impact on Sports Award from the Atlanta Sports Council 2001 Corporate Citizenship Award from the United States Chamber of Commerce for working with Reading is Fundamental (RIF) to improve literacy across the United States

Top spot in the beverage segment of the National Customer Satisfaction Index in South Korea Seoul South Korea's highest honor for community service in recognition of the company's Christmas campaign Number-three ranking in the third annual reputation survey (2001) by Harris Interactive and the Reputation Institute "The Service to Peace through Corporate Responsibility Award" from the Pacem in Terris (Peace on Earth) Institute in recognition of the company's long-term commitment and large-scale initiatives in the economic and community development of Africa Most Admired Company in 2001 in South Africa (Makinor, a local market research company) Tunisian Ministry of Environment award for best initiative to reduce plastic waste 2001 Award of recognition for contributions to South African Football Association Most admired company in Chile (research conducted by Price Waterhouse Cooper) Number Five ranking in the Financial Times/PriceWaterhouseCoopers annual "World's Most Respected Companies" list Number Six ranking in Far Eastern Economic Review's 2001 list of Asia's leading companies Number One ranking among Companies with the Best Image in Argentina, conducted by Negocios Magazine (based on

a poll of business people, politicians, journalists, young professionals and university students in Buenos Aires)

DIVERSITY

Corporate Social Responsibility Award, National Puerto Rican Coalition (2005) Top 50 Recruiting Companies in America for Hispanics, Hispanic Magazine (2005) Top 50 Corporations for Supplier Diversity, Hispanic Trends (2005) Top 100 Companies Providing Most Opportunities for Hispanics, Hispanic Magazine (2005) LATINA Style 50, LATINA Style Magazine (2005) America's Top Family Friendly Companies, Vista Magazine (July issue, 2004) Top 100 Companies Providing Most Opportunities for Hispanics, Hispanic Magazine (2004) Corporation of the Year Award, U.S. Hispanic Chamber of Commerce (2004) LATINA Style 50, LATINA Style Magazine (2004) 50 Best Companies for Minorities, Fortune (2004) Corporation of the Year Award, Georgia Minority Supplier Development Council (2004) Top 50 Companies for Minorities, Diversity Inc. (2004)

The 2004 Diversity Achievement Corporate Award, District Two - American Advertising Federation (2003/2004) Top 50 Companies for Diversity, Diversity Inc. (2003/2004) Top 25 Corporations Doing Business with Women Business Entrepreneurs, Women's Business Enterprise Alliance (2003) Corporate Commitment to Minority Business Entrepreneurs Award, Houston Minority Business Council (2003) Corporate Commitment Award, Native American Chamber of Commerce (2003) Corporate Commitment Award, Houston Minority Business Development Council (2003) The Crystal Award, Georgia Minority Supplier Development Council (2003) America's Top Organization for Multicultural Business Opportunities, DIV 2000.com (2003) Diversity Award, Asian Pacific American Heritage Month Celebration Committee (2003) Corporate Member of the Year, Asian American Chamber of Commerce (2003) Onyx Business Trailblazer Award, Black Business Professionals and Entrepreneurs (2003) LATINA Style 50, LATINA Style Magazine (2003) 50 Best Companies for Minorities, Fortune (2003)

Lifetime Stewardship Award, The Ronald McDonald House Charities (2003) Top-50 Most Diverse Companies in Corporate America, Diversity Inc. (2003) Top-50 American Company for Multicultural Business Opportunities, Div2000 (2002) Corporation of the Year Award, LaVision (2002) Hispanic's Corporate 100, Hispanic Magazine (2002) Outreach Award, Partnering for Diversity in Construction (2002) Appreciation Award, Department of Commerce - Minority Business Development Agency (2002) Governor's Mentor Protg Program, Georgia Governor - Roy Barnes (2002) Trading Partner of the Year, Rainbow Push Peachtree Street Project (2002) Chairman's Award to Carl Ware, Antioch Urban Ministries, Inc. (2002) A Company that Cares, United Way of Metropolitan Atlanta (2002) A+ Award for Tutor Program, Atlanta Partners for Education (2002) Mexican Grocer's Association Award, Mexican Grocers Association (2002) Top 50 Diversity Employers, The Black Collegian (2002) Most Admired Company in Argentina, Clarin Newspaper (2002) Diversity Leadership Award, Diversity Best Practices (2002)

50 Best Companies for Minorities, Fortune Magazine (2002) 50 Best Companies for Latinas to Work in the United States, LatinaStyle Magazine (2002) Top 50 Companies to Work for in America, National Society of Black Engineers (2002) Frederick D. Patterson Award, United Negro College Fund (2002) 50 Best Companies for Minorities, Fortune Magazine (2001) Most Admired Company in South Africa, Makinor (2001) Top International Company in Malaysia, Far Eastern Economic Review (2001) Top 10: Most Admired Companies in Turkey, Capital Magazine (2001) Top-50 American Company for Multicultural Business Opportunities, Div2000 (2001) Asia's Most Admired Companies, Asian Business Magazine (2000)

 SWOT ANALYSIS.
Strengths: Weakness: Opportunities: Threats:

 SURVEY ITS ANALYSIS & INTERPRETATION.

QUESTIONNAIRE
TRACING THE SCOPE OF 300 ML BOTTLES AT GROCERY STORES. 1. Name: . 2. Address: . 3. Which is the highest selling pack of soft drinks at your outlet? 200 ml 1.5 liter

300 ml 500 ml

2 liters

4. Do you sell RGBs (Re-usable Glass Bottles)? Yes No

5. If yes, what is the contribution of RGB to PET? 6. Have you ever sold RGB? Yes No

7. If no, why dont you sell it? 8. Are you interested in stocking RGBs? Yes No

9. Which all companys soft drinks do you stock? COCA - COLA PEPSI

Others (specify) 10. What is the average quantity of the sales volume of 300 ml? 11. Do you give HOME DELIVERY SERVICE to your customes? Yes No 12.Do You Have A Chiller (SGA/own)? Yes SGA Partly

No Own

 FUTURE PLANS.

 SUGGESTIONS.

 CONCLUSIONS.

 BIBLIOGRAPHY.