tigertales

Tiger Brands grOUP Magazine fOr eMPlOyees issUe 1 2011 sUMMer

Note from the editorial team about the new look Tiger Tales
Its been in the works for the past few weeks and as you can see Tiger Tales is redesigned to have a lively new look. So why did we redesign? There are several reasons but the main one was that we wanted the magazine to command attention and clearly reflect Tiger Brands values.
Browsing the magazine youll notice new bold features such as the Tiger Brands values are integrated throughout the publication; the company values color scheme and Tiger Brands corporate identity are part of the layout and design; the headlines are bold; catchy quotations punctuate text; the stories are written attractively; and the photography is bright. Plus, its more convenient to carry around! Read the magazine instead of us telling you everything. Share your feedback at roselyn.seripe@tigerbrands.com The adjacent contents page spells out the happenings at Tiger Brands. The feature covers the fascinating annual fruit picking operation at Langeberg & Ashton Foods, Tiger Brands fruit export business. This massive event involves 6 000 seasonal workers picking and processing 140 000 tons of fruit and distributing it to local and global customers all within just eight weeks. Other highlights include the Kenyan business HACO, winning an international award for best distributor of BIC products, and the relevance of the recently announced 2011 Government Budget to Tiger Brands and the broader FMCG industry. On a parting note, as we approach the cluster of public holidays in the next month notably Easter we wish those intending to take time out a safe and enjoyable vacation. Lastly, a staff magazine thrives on the fresh stories and pictures submitted by energetic employees and other contributors. So, thanks to all the contributors. Continue contributing. Your articles and photos are always welcome. We hope the improvements will help keep the magazine number one with you.

Happy reading
Tiger Tales Editorial Team

www.tigerbrands.com

Editorial team: Allim Milazi, Roselyn Seripe, Julie Hayman, Samantha Brown
Editorial Disclaimer Tiger Tales is jointly published by Tiger Brands Group Communication and Bastion Graphics. All reasonable precautions have been taken to ensure the accuracy of information. Content is the responsibility of the editorial team and does not represent the views of Tiger Brands. The Tiger Tales editorial team, management of Bastion Graphics, editorial

contributors, and Tiger Brands cannot accept responsibility for any damages or inconveniences of any kind, from information published in this magazine. All material contained herein is the express copyright of Tiger Brands.

Contents
feature 02
Fruit Harvest for the World: Langeberg & Ashton Foods amazing fruit picking operation

At Tiger Brands we are passionate about our:

people 10 11 12 performance 14 15
Phil Roux, head of the consumer brands team, returns to Tiger Brands Tiger snippets: news briefs about staff activities Tiger Trekkers: Kodak moments from staff holiday travels What the 2011 South African Government Budget means for Tiger Brands A look at East African Tiger Brands Industries Plc, the newly acquired Tiger Brands business in Ethiopia Beacon gives a sneak peak of its Easter campaign Enterprise opens staff shop Oros brings summer fun to holidaying kids

06 09

DATES TO DIARISE

08

HPC launch their values

HACO wins international award

consumers

18 19

world

22 23

Tiger Brands donates food to Kenyan and South African charities HACO hosts staff Wellness Day

integrity

25 26

Tiger Brands in sync with the King III reporting requirements Tiger Brands Commercial Unit peps up anti-fraud awareness

The sleepy town of Ashton transforms into a bustling hub of agricultural activity when hundreds of workers pick thousands of tonnes of fruit for Langeberg & Ashton Foods. See story on page 2.

21 cover

Tiger Brands helps SA flood victims

tigertales
TIGER BRANDS GROUP MAGAZINE FOR EMPLOYEES ISSUE 1 2011 SUMMER

Contributors: Wouter Coetzee, Boni Dlamini-Makola, Bongiwe Dlungwana, Stuart Hynes, David Kamau, Kate Ludwig, Molemo Mathabathe, Philippie Olivier, Sanjay Premraj, Weldette Prinsloo, Natalie Roberts, Burrie Steyn, Sagie Thaver, Wimpie Steenkamp, Martin Thomas, Willem van Heerden, Wanjiku Waititu.

Fruit harvest
for the world
During the breezy months of January and February, nestled in the foothills of the Western Cape Langeberg Mountains, the sleepy town of Ashton transforms into a bustling hub of agricultural activity. Hundreds of seasonal workers pick thousands of tonnes of fruit on behalf of Langeberg & Ashton Foods (L&AF), a fruit export company of Tiger Brands.
During the massive operation, Langeberg & Ashton Foods employs more than 6 000 fruit pickers, who collect more than 100 000 tons of fruit. And it uses more than 120 million cans to package the produce. The work complies with the highest quality standards because the fruit is exported to customers around the world. It is also carried out under tight deadlines because the produce is harvested, processed, and delivered to customers within eight weeks. If the work is not completed on time, the fruit can become spoiled and therefore not good enough for human consumption. The companys hand-picked fruits include peaches, apricots, pears and apples. It also supplies a variety of fruit puree concentrates. The favourable climate for deciduous fruit and the availability of a stable complement of human resources all contribute to the success of the area, said Burrie Steyn, Langeberg & Ashton Foods Agricultural Manager. Although the town of Ashton is the centre of the harvest we receive apricots, peaches and pears from over 600 producers within a 150km radius. The pickers are also from different towns such as Robertson, Montague, Bonnievale and McGregor, he adds. After harvesting, the fruits are transported to the factory in Ashton. Here, they are halved, peeled, sorted, and then graded. Thereafter they are processed, cooled, and put into cans. The cans are labelled under the Koo, Silverleaf and Gold Reef brands. Also, the factory packages some fruit for customers using their own brand. After packaging, they are transported to Cape Town for export to customers as far afield as Japan, the Middle East and Australia. Said Wimpie Steenkamp, Langeberg & Ashton Foods Manufacturing Executive, Our aim

feature Our aim is to produce canned fruits for all our customers around the globe at a competitive cost and best quality.

is to produce canned fruits for all our customers around the globe at a competitive cost and best quality. The operation has a positive impact on the regional economy, according to Philippie Olivier, Langeberg & Ashton Foods Human Resources Manager. The harvest contributes directly to the local economy in terms of wages, utility consumption, taxes and even local tourism, he said.

Working hand-in-hand with the community

As the biggest employer in the area including the towns of Ashton, Robertson, Montague, Bonnievale and McGregor, Langeberg & Ashton Foods plays a significant role in the community.
Were proud to work hand in hand with the community especially during the fruit picking season. We work in partnership with many stakeholders to help uplift the

FAST FACTS
Langeberg & Ashton Foods processes 140 000 tons of fruit annually. This means during the harvest 20 shipping containers are despatched daily from Ashton for export. Langeberg & Ashton Foods is the biggest canned deciduous fruit businesses in Africa. 140 million cans are used each year for packaging. Thirteen different peach varietals are grown and harvested.

community and surrounding areas, said Philippie.

Langeberg & Ashton Foods CSI projects include:

School feeding programme: Over 4 500 pupils at 14 schools in the area receive soup daily and a serving of canned fruit twice a week. Town cleaning: The company sponsors a cleaning team in the towns of Ashton, Robertson and Montagu to help keep the streets tidy. Computer literacy: A dedicated facility at the plant provides computer training for all residents of the surrounding area.

Fruit harvest for the world (continued)

Team work: a critical success factor for a smooth harvest
Its very demanding but also one of the most wonderful annual fruit-picking events youll ever see in the world. Led by Burrie, the agricultural team looks forward to the challenge.
When fruit picking starts in December, the team has only eight weeks to collect, process and distribute each batch of thousands of tons of various fruits to local and global customers under stringent quality control measures. They are responsible for harvesting three types of fruit: Apricots (20 November end December) Peaches (15 December 20 March) Pears (End December End February) Langeberg & Ashton Foods contracts over 630 producers in the region and employs 6 500 people for the fruit picking. Most are seasonal pickers. Picking the fruit is an art. For example, since peaches are softer than most fruit, the pickers collect them gently, with little pressure. Also they dont drop the fruit into their basket, but set them down gently. Another thing pickers look out for is marks on the peaches. Bugs bite fruit while the produce is growing, resulting in some imperfect peaches. These look like dents or wrinkles. In most cases, theres nothing seriously wrong. They may look funny, but usually taste as good as blemish-free peaches. The Agri teams goal is to pick the crop at optimum maturity and quality, says Burrie. After the agricultural team finish their part, the manufacturing crew steps in. Supervised by Wimpie, the group is responsible for processing the fruits at the main factory in downtown Ashton. The adjacent diagram explains the process. High quality and cost-effective production is very important to us, said Wimpie. We care about delivering the best quality produce cost effectively for our customers all around the world.

The Langeberg & Ashton Foods management team from left: Ferdie Hansen: Operations Manager (East Factory), Burrie Steyn: Agriculture Manager, Roger Schierhout: Unit Manager, Wimpie Steenkamp: Manufacturing Executive, Hugh Alborough: Engineering Manager, Liesel van Heerden: Quality Assurance Manager and Philippie Olivier HR Manager.

feature

We partner with many stakeholders to help uplift the community.

A step-by-step guide to the manufacturing process

Upon delivery to the factory, the fruits are quality checked and graded accordingly

They are processed e.g sliced, diced, cut in half, etc

Fruits are washed, quality checked again, weighed, and put in cans

Special liquid is added, which allows a vacuum to form to help preserve the canned fruit after it is sealed

4 6
5

Cans are sealed with lids and steam cooked

Cans are labelled with relevant brand packaging. They are stacked onto pallettes. Each pallette holds about 3 000 cans. The palletes are moved to a warehouse, from where they are dispatched to local and international customers

Dates to diarise
March
22
World Water Day Water resources face increasing demand and competition among users. In 1992, the UN General Assembly designated this day each year as World Water Day to raise awareness on the issue. The main event in 2011 will be held in Cape Town. Earth Hour A global event organised by WWF asking households and businesses to turn off nonessential lights and electrical appliances for one hour to raise awareness about climate change.

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April

15
Ethiopian Easter

22
Good Friday Earth Day

25
Easter Monday

27
Freedom Day (RSA) Commemoration of South Africas first non-racial democratic elections in 1994.

May

International Workers Day

World Economic Forum on Africa 2011 (Cape Town, RSA)

4-6

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National Day (Cameroon) Cameroon has no single date of independence but this was the day that President Ahmadou Ahidjo abolished the federal system of government and created a unitary state in 1972.

Democracy Day (Nigeria) The holiday commemorates the return of democracy in Nigeria in 1999 when Olusegun Obasanjo took office as President of Nigeria.

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Tiger Brands Interim Announcement (for the six months ended 31 March 2011)

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June

World Environmental Day

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Youth Day (RSA)

At Tiger Brands we cherish our:

people

people

HPC launch values

The HPC (Home Care, Personal Care, Baby and Stationery) division of Tiger Brands launched their values last November at the Isando manufacturing plant.
About 600 staff attended the event, which formed HPCs roll out of its values across the business. HPC Managing Executive Alisdair Sinclair said: Our values are aligned to the broader Tiger values. Living these values will create a good organisational culture. It will promote better understanding of diversity, enhance team work and spirit, and enable us to achieve our personal and business objectives. The process of crafting the values started during the 2010 Soccer World Cup. HPC held a workshop to discuss the values they wanted to adopt and created a steering committee. Over the next three years, the committee will promote the values in various ways according to Alisdair, who is also HPC Values Steering Committee Chairperson.

people

Haco wins Country of the Year Award at BIC convention

Haco Industries, Tiger Brands business in Kenya, recently won the BIC Country of the Year Award for exceptional performance in distributing and selling BIC products in the 2010 financial year.
Haco Chairman Chris Kirubi received the award on behalf of the company at the BIC bi-annual conference for emerging markets in Mexico. Polycarp Igathe, Haco CEO said The award acknowledges our business growth and commitment to perform exceptionally. I am very proud to be part of team Haco. The awards recognise companies that perform very well selling BIC products in the emerging markets. They are organised by BIC, the French company that manufactures pens, pencils, lighters, shavers, and correcting fluid. Emerging markets are countries having rapid economic growth. Currently, there are around 28 emerging markets in the world, with the economies of China and India considered to be the largest. Haco has been a distributor of BIC products since 1974 and manufactures three BIC products in Kenya namely, stationery, shavers and lighters. It sells the products in nine countries of The Common Market for Eastern and Southern Africa (COMESA). COMESA is a free trade region with nineteen member states stretching from Libya to Zimbabwe.
Haco Chairman Chris Kirubi receives the 2010 BIC Country of the Year 2010 Award on behalf of Haco industries. From left: A Mburu (Haco), D Kamau (Haco), W Migwe (Haco), Edgar Hernandez (BIC), P Igathe (Haco) and M Conway (Tiger Brands).

people

Phils success plan for consumer brands division

Phil Roux is the head of the new consumer brands division. He tells Tiger Tales his success plan for the future. What is your job title?
I am the business executive for Tiger Brands Consumer Brands. It includes the following business units: groceries, home personal care, beverages, snacks and treats, Enterprise and out of home.

What drew you back to Tiger Brands?

Tiger Brands is the most powerful FMCG company in South Africa. Thats a compelling reason for anyone to be here. Tiger is also a dynamic organisation given its diversified portfolio.

on local and international holidays. I also enjoy riding motorbikes. I like keeping fit too. I cycle and am in the gym every week day at 5am.

What book are you currently reading?

The Wolf of Wall Street by Jordan Belfort. Its the true-life story about a stockbroker who became famous in the 1990s for starting a multi-million brokerage firm and his hardpartying lifestyle. However, he lost everything after the US financial regulatory authorities prosecuted and jailed him for 22 months for offences related to stock market manipulation and a fraud scheme resulting in investors losing $200 million. His lifestory is currently being filmed for a movie release. Jordan has toured internationally as a motivational speaker, discussing how to achieve success without sacrificing integrity and ethics.

What does your role encompass?

It includes providing strategic leadership and ensuring that I deliver excellent overall financial performance.

What work-related goals do you have for the year ahead?

I have a five point plan I believe can position us for success in the future. They are: (1) To restore

What did you do after you left Tiger in 2009?

I joined the South African Bottling Company (SABCO), as a divisional director for South Africa and Namibia. SABCO is the anchor bottler of Coca-Cola in 12 countries in Africa and Asia. Later, I was promoted to Chief Operating Officer for Africa.

organic growth; (2) Reset our cost base; (3) Leverage our scale; (4) Enhance efficiencies; and (5) Increase our outlet coverage.

What do you enjoy doing in your free time?

I cherish the time spent with my family. We do things together as often as we can, like going

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people

Marble Hall Vegetable Unit staff complete ABET course

From left: Lucas Mohlahlo, David Tshetla, David Radingwana, Jonas Nape, Andrew Shabalala and Marco Robberts (Unit Manager).

Dudu wins prize for best store display

Several staff at the Marble Hall vegetable unit recently completed ABET training. Adult Basic Education Training which provides instruction in the basic skills of reading, writing, and mathematics to adult learners.

Tiger Brands finance mens staff grow moustaches for charity

The men in Tiger Brands finance team at Corporate Hill rallied for a good cause by growing moustaches in support of Movember, an international initiative that raises awareness and funds for mens health issues such as prostrate cancer. A combination of the words moustache and November, Movember is an annual month-long event involving the growing of moustaches in November. It was started by a group of men in Australia in 1999.

Dudu Chili, a marketer at Tiger Brands Durbans culinary unit, has received a R1 000 prize for organizing the best display of Tiger Brands grocery products at the Shoprite store, Hill Street in Durban. The display was successful getting across who we are and what we offer, while encouraging shoppers to sample some of our products. To win this prize is just the icing on the cake. Its a great feeling, said Dudu.

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people

Tigertrekkers
Highlights the Kodak moments
Tanzania

South Africa

from Tiger Brandss employees holiday travels. Want to share your holiday photo? Send it with a short caption including the country and town visited to Roselyn.seripe@tigerbrands.com. Photos should be at least 300 dpi in
KhuleCulinary Division
Boksburg

Tiger Brands Isa

Eben Keet

ndo

ibindi khani S
an b

quality. Editorial team reserves the right to edit contributions as is necessary.

Pretoria: catchi ng big fish at Roodeplaat N ature Reserve.

On the In

dian Oce

anzibar. each in Z

Mozambique Australia

Israel

Sally Sterley

Kerry Kretzmann
East London Grains Depot

Grains Shared Service Isando

On a cruise holiday with her husband.

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Admiring Australias national symbol in Brisbane.

useum in en air m o the op . Visit t Galilee Village in

aidoo Laly Nng Mobeni illi

Grains M

Nazaret

At Tiger Brands we deliver:

performance

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performance

Tigers take on the 2011 budget speech

South Africas Finance Minister Pravin Gordham delivered his budget speech on February 24. Most commentators said the budget reflects governments on-going plan to address high unemployment, reduce poverty, build infrastructure, and expand the economy. Tiger Tales spoke to Tiger Brands Tax Manager Stuart Hynes to unpack the key issues. What were the highlights of the budget speech?
Government plans to introduce measures to accelerate job creation. It will allocate R9 billion over three years for a job fund to support innovative public and private-sector employment projects. In addition, it will continue to focus on education and training, and expand the public works programme. Projects will include community based initiatives, environmental and social programmes and roads and infrastructure maintenance projects. From a personal income tax perspective, the government is giving tax payers moderate tax

How does the budget impact the FMCG industry?

In the shorter term, consumers will have slightly more disposal income. However, the little extra cash could be used up because of increases in other typical household or individual expenses like petrol, electricity, cigarettes, and alcohol., We do not foresee any big impact on the FMCG industry in the short-term. In the longer term, if government can create more jobs this would result in more people having cash to spend. Therefore consumers will be able to purchase goods and services and help boost economic relief by adjusting personal income tax brackets and rebates. This largely means consumers will pay slightly less taxes. However, most of the tax relief is provided to tax payers in the lower income brackets. Government also proposed a rebate for persons aged 75 years and older. Simultaneously, government increased the levies on fuel and electricity, as well as taxes on tobacco and alcoholic products. On healthcare, government said it will implement the National Health Insurance plan gradually, over 14 years. Its looking at various ways to fund the plan and will announce details in the 2012 budget. activity, which is good for any country. However, we should remember many different factors beyond governments control can affect this scenario.

Are there any specific measures affecting Tiger Brands?

Government did not announce any measures that would significantly affect us. And as mentioned, nor will they affect the FMCG industry in a big way. So things will largely be business as usual. The budget seems fairly conservative and does not contain measures that could stimulate the economy significantly in the near future.

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performance

Ethiopian venture
Tiger Brands is progressing well with plans to bed down its new venture in Ethiopia. The venture is a newly-formed company called East African Tiger Brands Industries Plc. Its manufacturing site is located about 35 kilometers southeast of Addis Ababa, the capital of Ethiopia.
Tiger Brands owns 51% and the Ethiopian partners own 49%. The business will make and market flour, pasta, biscuits and homecare products, including detergents. Tiger Brands CEO Peter Matlare said This transaction will expose us to Ethiopia which is fast becoming the economic powerhouse in East Africa. Ethiopias population of 88 million provides significant potential for Tiger Brands. Matlare said Tiger Brands would fix and grow the venture. Such purchases along with Tiger Brands existing African operations like Haco in Kenya and Chococam in Cameroon could help increase turnover in 18 to 24 months. Africa is home to about 1 billion people and its population is expected to double by 2050. Many economies in Africa have good potential and some boast growth rates of 7% or more, better than the projected 2 to 3% in South Africa. Given the growth potential for Tiger Brands in Africa, expanding into the continent makes good business sense. The venture supports the plan to build sales and marketing infrastructure in the region, according to Matlare.
Key industries Major FMCG companies

Tiger Brands making good progress in new

ETHIOPIA
Capital Official language(s)

Addis Ababa Amharic, recognised regional languages official amongst the different ethnicities and their respective regions

Government system Federal Democratic Republic of Ethiopia Area Population Currency

Total 1 104 300 km2 (27th in the world) 88 013 491 (2010 estimate) Birr (ETB)
R1 = 2.37 Birr (ie 2 Birr and 37 Santims)

Food processing, beverages, textiles, chemicals Coca-Cola, Guinness, Johnson & Johnson

Major SA Companies Tiger Brands, Nampak in Ethiopia

Sources: www.wikipedia.com and CIA Factbook www.cia.gov

Interesting facts
Ethiopia is the second-most populous country in Africa with over 88 million people. It has Africas second biggest hydro-power capacity, according to the World Bank. It is the top coffee and honey-producing country in Africa and home to the largest livestock population in Africa.

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performance

Tiger Brands listed on JSE SRI Index

Tiger Brands has been listed on the Johannesburg Stock Exchange Socially Responsible Index (JSE SRI), meaning the company is rated among the best in South Africa for managing its business according to sustainability principles.
To get the rating, Tiger Brands submitted its company information to the JSE, which assessed the data from various sources such as the annual report and website, as well as answers Tiger Brands provided in the JSE questionnaire. The survey asked questions on different aspects of the Tiger Brands operations and policies including environmental management, health & safety, employee training and development, Corporate Social Investment, and Black Economic Empowerment. Tiger Brands scored well in all categories. Bongiwe Njobe, Tiger Brands Corporate Sustainability Director, said, We strive to ensure that our business practices are guided by our desire to sustain the environment. Participation in the JSE SRI Index tests our commitment to principles and practices in the areas of good governance, connection to society and impact on the environment. We are pleased to be included in the index because it demonstrates our commitment and values on sustainability issues. Launched in 2004, the SRI index is a South African benchmark for corporate citizenship. It is coordinated by the Johannesburg Stock Exchnage and comprises JSE listed companies which meet the criteria for managing their environmental social government policies, management practices and reporting. The index has two main goals: (1) Encourage companies to operate responsibly and transparently (2) Encourage companies to think of environmental and social government policies when making potential investments. The JSE launched the index partly because of the growing importance of responsible investing and good governance in companies around world.

Highlights of the companies assessed in 2010 include:

74 companies out of 106 assessed met SRI Index criteria Five companies entered the Index for the first time 23 companies were identified as best performers 32 companies did not meet the SRI Index criteria The JSE re-evaluates the company ratings annually. This usually means companies must submit new information so their ratings can be updated accordingly. Sanjay Premraj, Tiger Brands facilities manager and JSE SRI project leader said, We look forward to participating in next years review. We remain committed to the intiative. In broader terms, our particpation supports South Africas overall efforts to manage resources responsibly .

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At Tiger Brands we treasure our:

consumers

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consumers

Beacon
For more information about the campaign, visit the website: www.letthehuntbegin.co.za.

ready to roll out Easter campaign

Easter is usually the time when families get excited about Easter egg hunting. The snacks and treats team at Beacon is ready once again to rise to the challenge to make the Easter holiday period an extraordinary consumer experience. This year Beacon will host a competition with weekly prize draws of up to R50 000 and various technology prizes. The marketing team has added sweet delights to their offering such as fun kits, gift boxes and Beacon Bunny Club kits. They are available at major retail stores in South Africa. The campaign, which runs nation-wide, was launched in February and ends in April.
The Beacon team are Kate Ludwig, Consultant (Snacks Treats & Beverages Bryanston) on the right and Celeste Matsose, Brand Manager, Occasions (Snacks Treats & Beverages Bryanston).

Enterprise opens new factory shop

Enterprise has opened a new factory shop, selling a variety of cold meat products at great prices. The shop, located in Olifantsfontein, is open to the Tiger Brands staff and the public, and increases the number of Enterprise stores to three. Other shops are in Germiston and Polokwane. Shopping times are 8am to 4pm on weekdays, and 8am until 1pm on Saturdays. Staff are reachable on (011) 316-2290 to provide details about the shops complete offering.

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consumers

Oros campaign ends in success

South Africas most popular family drink brought orange cheer to kids visiting well-liked holiday spots during the festive season.

The Oros marketing team toured and exhibited its products at malls in Gauteng and Western Cape and various beaches along South Africas east coast, as part of its campaign to promote awareness about the brand.

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At Tiger Brands we care about our:

world

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world

Tiger Brands helps communities affected by floods

Tiger Brands donated R60 000 worth of food relief to communities in the Free State, KwaZulu-Natal, and Northern Cape provinces, as part its contribution to provide humanitarian assistance to communities affected by floods that wrecked the country in December and January.
The South African Government declared eight of its nine provinces disaster areas after the floods caused damage estimated at R370 million. The government also urged the private sector companies to respond to the crisis. Tiger Brands is participating in the multi-industry task team created by government to mobilise resources to fix the damage caused by the floods. Tiger Brands CSI Manager, Boni-Dlamini Makola said Were proud to be among the first companies to respond to the crisis. In the coming months, we hope to do more in partnership with government and industry peers. Meteorologists believe the floods were caused by a weather pattern called the El Nio Southern Oscillation, which has also been linked to the flooding in Australia and the Philippines.

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world

Tiger Brands donates food parcels to NGOs in Kenya and South Africa
Tiger Brands has donated food worth more than R20 000 to nongovernmental organisations in Kenya and South Africa, benefiting hundreds of orphans and the elderly. The products included bread, rice, and maize meal.
Boni-Dlamini Makola, Tiger Brands CSI Manager, said the donations reflect Tiger Brands on-going commitment to alleviate hunger in deserving communities. Were heartened to be able to help NGOs feed the many people they support, said Boni. We can accomplish much when we work in partnership with like-minded organisations to solve a problem millions of African orphans and senior citizens face every day. In Kenya, HACO Industries delivered Tastic Rice food parcels to 80 children orphanages, elderly homes, and churches. The beneficiary organisations in South Africa were Nkosis Haven, a Johannesburg-based NGO, caring for mothers and children with HIV/Aids; Family Reunion Center, a non-profit organisation in Cape Town providing food parcels to 800 children in the Western Cape; and I Care, a Durban-based NGO that assists street orphans.

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world

Theatre band coaches Haco employees

on HIV/AIds
For Haco, healthy employees mean an engaged workforce. In December, as part of its ongoing effort to promote employee wellness, Haco organised a wellness day to raise awareness on HIV/Aids. Five hundred and fifty employees attended. Hacos HR team partnered Dr Gordon Ambayo, an academic expert on HIV based at the University of Nairobi, and the Focus Group, an industrial theatre band. The organisation uses drama and choral verses to educate audiences about HIV/Aids in the townships surrounding Kenyas capital, Nairobi.

Wanjiku Waititu, head of HR at Haco said, We believe the day was a great success. Employees received the event every well. Well continue to raise awareness among our staff and inform them about forthcoming wellness events.
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At Tiger Brands we safeguard our:

integrity

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integrity

Tiger Brands in sync with King III

The King III Report on Corporate Governance calls for companies to produce an integrated report, explaining how societal and environmental issues influence company strategy.
Released in 2009, the report is a milestone in the evolution of corporate governance in South Africa and presents big opportunities for companies to improve their reporting practices. Mervin King, Chairman of the King Committee on Corporate Governance in South Africa said, We are entering a new era in corporate reporting. I believe this will lead to a fundamental shift in the way companies and directors act and organise themselves. Mr King, a former judge on the Supreme Court of South Africa, is well-known for inventing the codes and travels the world to promote them. He also serves as Member of the private sector advisory group on corporate governance to the World Bank and Chairman of the Global Reporting Initiatives Board of Directors. King III recommends companies listed on the Johannesburg Stock Exchange like Tiger Brands should produce an integrated report. In previous years, companies produced reports giving mainly financial information. Tiger Brands has already adopted the recommendations by appointing three independent non-executive directors in 2010. A non-executive director is a member of the board of directors of a company who does not form part of the executive management team. He or she is not an employee of the company or affiliated with it in any other way. Non-executive directors are not involved in the day-to-day running of business but monitor the decisions of executive management and help develop strategy. Having them on the board is seen as an example of good governance. Tiger Brands Corporate Sustainability Director Bongiwe Njobe said, The company will benefit from issuing an integrated report through rewards such as enhanced brand value, consumer loyalty, and greater trust and reputation among stakeholders. The King Committee on Corporate Governance has released three reports and guidelines that endorse an integrated approach to corporate governance:King I (1994), King II (2000), King III (2009).

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integrity

Keeping the trust by doing things right Be responsible. Report

Tiger Brands values boldly state We act with integrity in everything we do.
In line with this philosophy and as part of its ongoing efforts to promote awareness about unethical behaviour, the Commercial Audit Unit of Tiger Brands encourages employees to report unethical conduct like theft, fraud, and corruption. Says Willem van Heerden, Commercial Investigations Manager, Reporting fraud is everyones responsibility. Fraudulent behaviour affects us all through increased costs and wastage, among other risks. Keeping the trust of all our stakeholders goes a long way in ensuring Tiger Brands is seen as the most admired FMCG branded company in the markets we operate, he said. A safe way to report alleged unethical behaviour is via the Tiger Brands Ethics Line. The facility is managed by Deloitte on behalf of Tiger Brands. Employees do not have to reveal their names if they wish to remain anonymous. Tiger Brands receives the whistle blower reports from Deloitte and distributes them for appropriate people to action.

Tiger Brands Ethics Line contact information:

0800 80 80 80 Tiger-brands@ethics-line.com
Email:
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Toll free number:

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