COLLABORATION NATION: CREATING INTERACTIVE & ENGAGING EVENTS THAT SPEAK TO EVERY GENERATION

incentiveworks August 23, 2011 Who are the Generations?

GENERATION
TRADITIONALISTS:
Born prior to 1946 75 million-US 8 million-Canada

INFLUENCES
The Great Depression, the New Deal, World War II, the GI Bill, the Cold War, Pearl Harbor Dieppe, Immigration, Queen Elizabeth II Coronation (1952), Socialized Medicine, Hockey Night in Canada, Don Messer's Jubilee Booming birthrate, economic prosperity, recession, Vietnam, expansion of suburbia, antiwar protests, Watergate, womens and civil rights movements, sex, drugs, and rock n roll EXPO 67, Canadian Centennial, Trudeaumania, FLQ Crisis/October Crisis, Hockey Summit Series Sesame Street, MTV, personal computer, divorce, Title IX, AIDS, crack cocaine, missing children on milk cartons Metric system, Terry Fox, The Charter of Rights and Freedoms, Canadian immigration Terrorism, fall of the Berlin Wall, expansion of technology and the media, mixed economy, violence, drugs and gangs Calgary Winter Olympics 1988, cole Polytechnique Massacre, World Youth Day 2002, SARS

TRAITS
Patriotic, loyal, desiring to leave a legacy, fiscally conservative, faith in institutions

BABY BOOMERS:
Born 19461964 80 million-US 9 million-Canada

Competitive, questioners of authority, eager to put their own stamp on institutions, sandwiched, optimistic Eclectic, resourceful, self-reliant, skeptical of institutions, highly adaptive, independent

GENERATION XERS:
Born 19651981 60 million-US 7 million-Canada

MILLENNIALS: Born 19822000

76 million-US 8 million-Canada

Globally concerned, integrated, cyberliterate, media savvy, realistic environmentally conscious, collaborative

The Coming Talent Gap

Canadian employers are facing an aging workforce, declining birthrate, a shift in demand for skills, and increasing dependency on immigrants as a source of new talent. The Conference Board of Canada predicts the country could experience a worker shortage of a million or more by the year 2020. They also warned that 90,000 jobs in technology would need to be filled over the next three years to avoid a 10 billion dollar blow to the economy. Worker shortage is the key issue facing many employers. Analysts say by 2011 Saskatchewan will need for 200,000+ workers in industries such as health care, construction and fast food. Failure to find and keep skilled workers will have a significant impact on Canadas economic growth. .

2011. BridgeWorks. Lynne Lancaster, David Stillman and Seth Mattison. Check us out at www.generationexperts.com.

BridgeWorks presents Collaboration Nation: Creating Interactive & Engaging Events that Speak to Every Generation

incentiveworks August 23, 2011

7 Trends you need to know to survive and thrive. KEY TRENDS

Parenting: Connected Via the Cordless Umbilical

FACTOIDS/MORS
40% of all respondents said they had witnessed a parent getting involved in an employees career in a way that seemed inappropriate. When respondents were asked which generation is the most entitled, Millennials won by a landslide!

TIPS
Be specific about boundaries. If you cant beat em, invite parents in!

Entitlement: A Generation on a Silver Platter?

Millennials want to contribute from day one. Dont confuse entitlement with engagement. Differentiate between style and what they are asking for. Help Millennials understand how what they are doing makes a difference. Go beyond just offering opportunities to give back, make sure youre actively promoting and encouraging it. Remember Millennials may need more basic training. Practice what you preached during recruitment. Just because it aint broke doesnt mean it cant be more efficient. Utilize the Rubiks Cubicle model for career pathing.

Meaning: Who Am I, and Why Am I Here?

90% of Millennials said having opportunities to give back via their company was important, but only 26% agreed their company did a good job addressing it during the recruiting process. Nearly 70% of Traditionalists, Boomers, and Xers agreed that Millennials are lacking in some basic skills. Weve gone from 28k to 56k to dial-up to DSL and beyond. The web influences us, and we influence itand were the next in line in terms of shaping the way the world communicates and does business. -MOR Dale Till, 20 More than 70% of Boomers and Xers agreed personal behavior on social networking sites would influence their decisions to hire or promote someone. More than 1 in 3 respondents strongly agree that they are good about sharing info with other generations. However, only 1 in 8 agree that the other generations are good at sharing knowledge with them.

Great Expectations: Is What You See What You Get?

The Need for Speed: Managing Worklife in the Fast Lane

Social Networking: Gathering Around The Virtual Water Cooler

Dont assume its all fun and games. Make sure all know the rules. Be clear about who an acceptable expert might be. Explore how physical space can encourage collaboration. Allow Millennials a forum to voice opinions and ideas.

Collaboration: Managing the We Generation.

2011. BridgeWorks. Lynne Lancaster, David Stillman and Seth Mattison. Check us out at www.generationexperts.com. Our book, The M-Factor: How the Millennial Generation is Rocking the Workplace (HarperCollins) is available in bookstores and online.