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About Us
Bottom-Line Analytics LLC is a consulting group focusing on marketing optimization modeling. Our modeling experts have a total of over 50 years of direct experience with marketing optimization modeling. We are dedicated to the principles of innovation, excellence and uncompromising customer service. Most important, however, we are dedicated to getting tangible and positive business results for our clients.
Social Media
Price
Sales
Mass Media: TV, Radio, Print, OOH
Promotion
Seasonality
1. Using historic media, marketing plans and sales data, we assemble a predictive model which causally links each marketing activity to sales*. 2. Beyond this, we quantify the impact of media and marketing on your retail sales and provide you with direct guidance on what is working well and not-sowell in terms of ROI. 3. The greatest power and benefit from this exercise comes from our marketing spending optimization exercise: a simulation whereby we move current spending from less to more productive activities in order to maximize the growth and ROI of your current marketing budget.
Sales decomposition
Decomposition of sales provides a snap shot of the overall importance of media and marketing in driving total sales. In this case, 31% of total sales revenues are due to marketing expenditures.
Business objective:
Solution:
We undertook a broad ranging market mix modeling exercise to measure the incremental impact of media and marketing activity and provided steer on how to reallocate budget to stimulate loan applications, the deposit book and home contents and buildings insurance.
Result:
Our models were highly accurate in their ability to predict future sales. Percentage year over year loan applications increased by 4 percent via a reallocation of spend towards branded online paid and display banners. Overall, all lines of business saw between a 2 and 7 percent uplift in sales in the following quarter.
Solution: Result:
The marketing mix models were developed and set up such that we could measure not only the impact of media and marketing on the new brand, but also the incremental impact or lift this product launch had on total outlet sales.
Our models found a high return to the heavy spend marketing of $7.89 per dollar investment. We also found that this product launch actually stimulated a +3% increase in total store or system sales. One quarter after launching this product nationally, this client reported its first quarter of profit increase and growth in same-store sales in 18 months.
Result:
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Our experience
Contact details
Michael Wolfe Principal Bottom-Line Analytics, LLC Masood Akhtar EVP Bottom-Line Analytics, LLC
MJW@bottomlineanalytics.com MA@bottomlineanlaytics.com