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Today, India is 'The Oyster' of the global dairy industry.

It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. A bagful of 'pearls' awaits the international dairy processor in India. The Indian dairy industry is rapidly growing, trying to keep pace with the galloping progress around the world. As he expands his overseas operations to India many profitable options await him. He may transfer technology, sign joint ventures or use India as a sourcing center for regional exports. The liberalization of the Indian economy beckons to MNC's and foreign investors alik

The milk bulk collection are established in centrally located villages/provided head quarters form where the bill return centers less than 10km.hence each ultra virus rays arrays their own transportation from the villages to bulk centers and the dairy providing transportation charges on the basis of quality .there is no problem in transportation in bulk collection. Quality aspect of milk has not received much attention due to the general shortage of milk .the quality of milk they supply is far from what is required or not according to the control manager .

Visakha Dairy is committed to enhance the Milk Procurement through Technical inputs by providing Quality services to our Member Producers by ensuring economic viability to improve socioeconomic conditions of our Members. Visakha Dairy is also committed to supply quality milk and milk products to consumers. Our Dairy shall become top dairy in the country with its inspired team of employees. We, the inspired Team of Employees are dedicated to Co-operation, Honesty, Discipline & Time, Quality & Purity, Hard Working, Transparency, and Trust & Belief on Organization, Mutual Respect, and Skill Development & Education.

Visakha

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VISAKHA

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Visakhapatnam, vizinagaram, srikakulam, east Godavari, west Godavari and khammam districts and in twin cities of Hyderabad and secendrbad through a wide network of 66 milk distribution routes, about 3,000 retail points and 60 round the clock milk parlors. During the year 2006-2007 average milk sale per day is 3, 77,174.00 Sri Vijaya Visakha Milk Producers Co. Ltd. specializes in milk products. We supply milk of different variants. We are ISO 9001:2000 and ISO 22000:2005 certified. We market full cream, toned, double toned and homogenized milk. Our milk products include lassi, milk cake, yogurt, butter and ghees

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The government after considering dairying as one of the best instrument for brining socio-economic development in the rural areas has started a dairy with a handling capacity of 1000 liters per day in 1996. The union was registered under cooperative act in 1973. After observing the success of the small dairy, the present new dairy was constructed with initial capacity 50,000 liters with an estimated cost of rs.1.37 crores with the assistance from NCDC, New Delhi and procurement started increasing year by year by leaps and bounds. Thanks to the vision and foresight of the founders, the visakha dairy, now covering 2744
Company Names LIC Oriental Insurance United India Insurance National Insurance Andhra Bank Baja Allianz MetLife ING Vysya ICICI Lombard No. of the Customers 13 8 7 4 3 2 1 1 1

The first problem of this industry is the search of fluid mille the demand for milk products is almost uniform throughout the country in all seasons in the year. Whereas by and large milk production is small and scattered .ltd that too is distinctly seasonal. The summer months of April to July record acute shortage of milk while in winter or number to February. Supply of milk would be 200to 300 per cell higher. So the industry requires diversification or production of milk foods and other production. This can be preserved and so throughout the year.

The milk bulk collection are established in centrally located villages/provided head quarters form where the bill return centers less than 10km.hence each ultra virus rays arrays their own transportation from the villages to bulk centers and the dairy providing transportation charges on the basis of quality .there is no problem in transportation in bulk collection. With a view to diversity the product range for capturing the new market, the value added premium, product of aseptic milk/flavored milk fruit juice packing, an aseptic packaging station (UHT plant) was established.

Again the necessity to increase the capacity from 1, 00,000 to 15, 00,000 liters per day since the installed capacity was reached in a short time. The union has increase the purchase once of the milk to a reasonable level comparing with the other advance state like Gujarat. The reasonable price gave very good impetus for the rural farmers for adding more animals to there stock of milk animals and also to take of up dairy as a fresh occupation for the new farmers there by. The procurement had surpassed very much to the level of the sale of liquid milk and hence ways and means were searched to dispose of the surplus liquid milk which over the above the local liquid sales.

As the receipts of milk exceed the 20,00 ,222 liters per day capacity and the peak procurement reached to the level of 2,14,000 liters during the year 1992.liters where as the local liquid milk sales is about 10,00,000 per day. the surplus milk is to be converted conversion, the surplus milk is being sent to Vijayawada by incurring heavy into product on the process or expenditure on transport alone involving a risk of long distance transportation of the highly perishable products. In addition huge amount were paid MPF Vijayawada.

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Total Visitors 570 39 175 169 842 82 1980 199 95 120 51

Sales 5 1 2 5 240 3 23 134 2 40 0

Conversion Rate 0.09% 2.56% 1.14% 2.96% 28.50% 3.66% 1.16% 67.34% 2.11% 30.00% 0%

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This union is procuring milk through a network of 886 primary milk producers cooperative and 1791 un- registered centers. The average daily procurement of the union during 2005-06 is 3, 94,681 liters per day and present procurement is 4, 27,907 liters per day. The peak quantity touched during the year 2005-2006 is 4, 46,907 liters. This is another vital technical input activity implemented with long vision to improve the milk procurement apart from procuring the day-to-day available surplus. MILK CHILLING CENTERS: S. No 1 2 3 4 5 6 Name of the center MCC narsipatnam MCC vizianagaram MCC rambadrapuram MCC srikakulam MCC tune (lease) MCC Kakinada (lease) District Visakhapatnam Vizinagaram Srikakulam Srikakulam East Godavari East Godavari Capacity 5000 3000 5000 5000 3000 50000

With a view to stand stiff in global competition, visakha union on the quality front installed 74 bulk-cooling centers. Extension services are provided to educate and help the milk producers in clean milk production, animal health and productivity.
S.no 1 2 3 4 District Visakhapatnam Vizianagaram Srikakulam East Godavari Capacity 37 8 5 24

In this process milk distribution to other states like west Bengal. Orissa and Calcutta as per their requirement. Subsequently milk was sold to Raipur dairy in Madhya Prasad. Even after the disposal of the surplus milk to other states. Need arise to conserve the remaining surplus milk by sending it to powder factor, Vijayawada as the procurement increased very much in a short period. Surpassing the liquid milk sales locally and also outside states. Hence the handing capacity of visakha dairy was increased again to 20,000 ltd .per day and the expansion program was completed during 1992.

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