#HPM Tweet Chat 10:20:10

#hpm - Healthcare Social Media Transcript
6/27/12 10:58 AM
#hpm transcript
Healthcare Social Media Transcript
From: To: Wed Oct 20 18:00:00 PDT 2010 Wed Oct 20 19:15:00 PDT 2010 change time period
New ! Explore analytics for this time period: #hpm analytics Explore the world of healthcare social media: Healthcare Conferences - Healthcare Tweet Chats - Disease Hashtags Learn more about #hpm at The Healthcare Hashtag Project
equijada
RT @LifeHealthDiary: #hpm tweetchat starts in 3 minutes

Wed Oct 20 18:00:03 PDT 2010
MargeWiz
Hospice Marge here.................. #hpm

Wed Oct 20 18:00:10 PDT 2010
ctsinclair
Welcome to the Hospice and Palliative Medicine Tweetchat. I am your host (insert name here) Lets start with some introductions.... #hpm
Wed Oct 20 18:00:16 PDT 2010
ctsinclair
Ack (insert name here) = Christian Sinclair #hpm

Wed Oct 20 18:00:38 PDT 2010
ctsinclair
You have all learned my secret of cutting and pasting some of the standard stuff! #hpm
Wed Oct 20 18:01:00 PDT 2010
equijada
For the next hour, I will be tweet chatting #hpm (hospice and palliative medicine) #hpm
Wed Oct 20 18:01:03 PDT 2010
http://hashtags.symplur.com/healthcare-hashtag-transcript.php?ha&smin=0&tdate=10-20-2010&thour=19&tmin=15&ssec=00&tsec=00&img=1
Page 1 of 21
6/27/12 10:58 AM
ctsinclair
@MargeWiz Are you OK? With all those dots I thought you were passing out! #hpm
Wed Oct 20 18:01:45 PDT 2010
equijada
@MargeWiz Hi Marge and welcome. Hi Christian. Earl Q here. #hpm

Wed Oct 20 18:01:58 PDT 2010
Tymeyer
RT @equijada: For the next hour, I will be tweet chatting #hpm (hospice and palliative medicine) #hpm
Wed Oct 20 18:02:04 PDT 2010
ctsinclair
Christian Sinclair palliative care doctor for @KCHospice, blogger for @Pallimed, all around social media enthusiast! #hpm
Wed Oct 20 18:02:27 PDT 2010
MeredithGould
<--sociologist, committed to building communities, interested in the intersection of health and faith #hpm
Wed Oct 20 18:02:34 PDT 2010
ctsinclair
RT @tymeyer: RT @equijada: For the next hour, I will be tweet chatting #hpm (hospice and palliative medicine) "me too!" #hpm
Wed Oct 20 18:02:37 PDT 2010
Tymeyer
Ty Meyer. #hpm doc from Victoria TX

Wed Oct 20 18:02:55 PDT 2010
equijada
@tymeyer Hi Ty #hpm
Wed Oct 20 18:03:38 PDT 2010
equijada
@MeredithGould Hi Meredith. #hpm

Wed Oct 20 18:04:02 PDT 2010
ctsinclair
Hey @equijada you are not driving are you? #hpm

Wed Oct 20 18:05:02 PDT 2010
MeredithGould
@equijada Back atcha. Love that you were flirting with your wife in the public stream! #hpm
Wed Oct 20 18:05:28 PDT 2010
equijada
@MargeWiz I see you Marge! #hpm

Wed Oct 20 18:05:30 PDT 2010
GailZahtz
#hpm Medical communications background. Ehlers-Donos patient. Writer. Hi.

Wed Oct 20 18:05:44 PDT 2010
equijada
@ctsinclair nope! Sitting @barnesandnoble! #hpm

Page 2 of 21
6/27/12 10:58 AM
Wed Oct 20 18:05:56 PDT 2010
MargeWiz
Thank you for the affirmation.... #hpm

Wed Oct 20 18:06:07 PDT 2010
ctsinclair
RT @equijada: @MargeWiz I see you Marge! "me too" #hpm

Wed Oct 20 18:06:16 PDT 2010
equijada
@GailZahtz hi Gail #hpm

Wed Oct 20 18:06:18 PDT 2010
MargeWiz
@GailZahtz Tell me about being a patient and a writer #hpm

Wed Oct 20 18:06:40 PDT 2010
ctsinclair
BTW if anyone is interested I am starting to accumulate a Twitter list of people who participate in HPM Tweetchats. Check my profile. #hpm
Wed Oct 20 18:07:07 PDT 2010
ctsinclair
We will get started with the first topic in a minute or two #hpm
Wed Oct 20 18:07:24 PDT 2010
RossJeanette
associate pall fellowship director San Antonio TX #hpm

Wed Oct 20 18:07:29 PDT 2010
GailZahtz
@equijada Hi :) #hpm
Wed Oct 20 18:07:33 PDT 2010
drseisenberg
@ctsinclair Steven. Oncologist and Hospice assoc med director #hpm

Wed Oct 20 18:07:39 PDT 2010
rebeccacaroe
RT @ctsinclair: BTW if anyone is interested I am starting Twitter list of people who participate in HPM Tweetchats. Check my profile. #hpm
Wed Oct 20 18:08:05 PDT 2010
ctsinclair
Here is a link to the something related to the first topic tonight: http://to.pbs.org/9xkOEv #hpm
Wed Oct 20 18:08:19 PDT 2010
equijada
@RossJeanette Hi and welcome. Hi @drseisenberg Welcome Steve #hpm

Wed Oct 20 18:08:19 PDT 2010
rebeccacaroe
Rebecca, working on marketing a healthcare app called Lifetime Health Diary.com #hpm
Wed Oct 20 18:08:38 PDT 2010
Page 3 of 21
6/27/12 10:58 AM
MargeWiz
Administrative director of hospice. Also adjunct professor of health care management. #hpm
Wed Oct 20 18:08:40 PDT 2010
MeredithGould
RT @ctsinclair: BTW I am starting to accumulate a Twitter list of people who participate in HPM Tweetchats. Check my profile. #hpm
Wed Oct 20 18:08:41 PDT 2010
ctsinclair
@rebeccacaroe Hey Rebeccas, I started working on the hpmresources wiki! http://hpmresources.pbworks.com #hpm
Wed Oct 20 18:08:45 PDT 2010
equijada
@rebeccacaroe Hi Rebecca. Great to tweet you again. #hpm

Wed Oct 20 18:08:52 PDT 2010
ctsinclair
Please email Rebecca or myself to be added to the list of wiki editors ctsinclair@gmail.com #hpm
Wed Oct 20 18:09:13 PDT 2010
drseisenberg
@ctsinclair And songwriter for hospice patients #hpm

Wed Oct 20 18:09:16 PDT 2010
JohnGirdwood
RT @ctsinclair: starting to accumulate a Twitter list of people who participate in HPM Tweetchats. Check my profile. #hpm
Wed Oct 20 18:09:18 PDT 2010
rebeccacaroe
@ctsinclair so the login worked? #hpm

Wed Oct 20 18:09:29 PDT 2010
GailZahtz
@MargeWiz TY for query. Interestingly I was in medical communication & advocacy before I was a patient, so I now write from both sides #hpm
Wed Oct 20 18:09:30 PDT 2010
ctsinclair
Topic 1: @FrontlinePBS is showing a documentary called "Facing Death" the week of Nov 23rd. How can socmed be used to promote this? #hpm
Wed Oct 20 18:10:12 PDT 2010
MargeWiz
I experienced from both sides. Husband was a terminal cancer patient for seven years. #hpm
Wed Oct 20 18:10:42 PDT 2010
LifeHealthDiary
working on a patient-centered healthcare app for #pharmacy multiple-medication management #hpm

Wed Oct 20 18:10:49 PDT 2010
ctsinclair
(Background) I was approached by people working on the film, so your input could be utilized! I am crowdsourcing here people! #hpm
Page 4 of 21
6/27/12 10:58 AM
Wed Oct 20 18:10:52 PDT 2010
GailZahtz
@MargeWiz Since I became a patient I became both more sensitive to the language and less tolerant of the split btwn pt & professionals #hpm
Wed Oct 20 18:11:21 PDT 2010
MeredithGould
@ctsinclair T1 How to promote this via social media? #hpm

Wed Oct 20 18:12:00 PDT 2010
MargeWiz
Thank goodness for people like you. #hpm

Wed Oct 20 18:12:08 PDT 2010
ctsinclair
RT @MeredithGould: @ctsinclair T1 How to promote [a PBS documentary abt pall med] via social media? "Yes" #hpm
Wed Oct 20 18:13:08 PDT 2010
RossJeanette
Perhaps PBS could give away a dvd of the program to the person that tweets PBS documentary the most? can U track that? #hpm
Wed Oct 20 18:13:54 PDT 2010
drseisenberg
@equijada @RossJeanette TY! #hpm

Wed Oct 20 18:14:13 PDT 2010
MeredithGould
@ctsinclair T1 Probably go back to the transcript of an early chat here re: the JAMA research and extrapolate from there! #hpm
Wed Oct 20 18:14:19 PDT 2010
renee_berry
RT @ctsinclair Here is a link to the something related to the first topic tonight: http://to.pbs.org/9xkOEv #hpm
Wed Oct 20 18:14:33 PDT 2010
rebeccacaroe
@equijada pun intended. Nice to Tweet you again too! #hpm

Wed Oct 20 18:14:51 PDT 2010
ctsinclair
@RossJeanette Yes we could track that. Not a problem with resources like Tweetreach. #hpm
Wed Oct 20 18:14:57 PDT 2010
equijada
@drseisenberg glad to see oncology represented #hpm

Wed Oct 20 18:15:08 PDT 2010
ctsinclair
RT @equijada: T1 the trailer isnt very "viral". Kind of darkish and long. Perhaps and 30s clip that engages positive emotions first. #hpm
Wed Oct 20 18:15:10 PDT 2010
@ctsinclair @MeredithGould I think the patients would do the promotion on

http://hashtags.symplur.com/healthcare-hashtag-transcript.php?ha&smin=0&tdate=10-20-2010&thour=19&tmin=15&ssec=00&tsec=00&img=1 Page 5 of 21
6/27/12 10:58 AM
GailZahtz
#socialmedia if they saw pieces before it aired #hpm

Wed Oct 20 18:15:12 PDT 2010
rebeccacaroe
@equijada yes short 1 min trailer series, embed to our Twitter profiles for week prior #hpm
Wed Oct 20 18:15:25 PDT 2010
MeredithGould
T1 Contact KOLs and ask them to pitch to their colleagues #hpm

Wed Oct 20 18:15:29 PDT 2010
ctsinclair
@equijada Good point. Not like the Boston Med trailers from this summer on ABC. #hpm
Wed Oct 20 18:15:32 PDT 2010
renee_berry
RT @ctsinclair T1 @FrontlinePBS is showing a documentary "Facing Death" the week of Nov 23rd. How can socmed be used to promote this? #hpm
Wed Oct 20 18:15:38 PDT 2010
ctsinclair
RT @equijada: @drseisenberg glad to see oncology represented "agreed!" #hpm

Wed Oct 20 18:15:42 PDT 2010
ctsinclair
@MeredithGould KOLs = Kings of Leon? #hpm

Wed Oct 20 18:16:05 PDT 2010
MeredithGould
RT @equijada: @ctsinclair T1 Perhaps 30s clip that engages positive emotions first. <--Agree, too long #hpm
Wed Oct 20 18:16:14 PDT 2010
ctsinclair
@RossJeanette I made your Giveaway tweet a favorite! SO I could pitch it to them #hpm
Wed Oct 20 18:16:45 PDT 2010
KatieBe_NC
@ctsinclair A contest for best live tweets during viewing #hpm

Wed Oct 20 18:16:46 PDT 2010
MeredithGould
Set up a FB page for the show and livestream comments from viewers in real time. #hpm
Wed Oct 20 18:16:46 PDT 2010
MeredithGould
@ctsinclair Hahah: key opinion leaders #hpm

Wed Oct 20 18:16:57 PDT 2010
GailZahtz
@ctsinclair There are many of pain patients who use blogging out of the frustration of loss of traditional socialization who would help #hpm
Wed Oct 20 18:17:01 PDT 2010
Page 6 of 21
6/27/12 10:58 AM
equijada
@ctsinclair rather than bringing the living to the dying. Should try bringing the dying to the living. Does that make sense? #hpm
Wed Oct 20 18:17:07 PDT 2010
DONALDHTAYLORJR
RT @renee_berry: RT @ctsinclair T1@FrontlinePBS is showing documentary "Facing Death" week Nov 23rd. How can socmed be used to promote? #hpm
Wed Oct 20 18:17:24 PDT 2010
ctsinclair
@MeredithGould @LIfeHealthDiary Kind of like an online viewing party? #hpm

Wed Oct 20 18:17:44 PDT 2010
rebeccacaroe
@MeredithGould also host post-show panel discussion answering Qs from Tweeters #hpm
Wed Oct 20 18:17:50 PDT 2010
RossJeanette
Could you get ethics CME for watching that PBS documentary? #hpm
Wed Oct 20 18:18:00 PDT 2010
MeredithGould
@equijada Say more re: bringing dying to the living, please #hpm
Wed Oct 20 18:18:07 PDT 2010
ctsinclair
@MeredithGould Thanks for EMV (expanding my vocabulary) #hpm

Wed Oct 20 18:18:09 PDT 2010
rebeccacaroe
@GailZahtz Get bloggers to all write about film before and after to widen awareness #hpm
Wed Oct 20 18:18:17 PDT 2010
MeredithGould
RT @ctsinclair: @MeredithGould @LIfeHealthDiary Kind of like an online viewing party?//yes #hpm

Wed Oct 20 18:18:28 PDT 2010
LifeHealthDiary
@ctsinclair yes cupcakes will be provided.... one viewer in each group can tweet too #hpm
Wed Oct 20 18:18:52 PDT 2010
renee_berry
T1 we could host it as a tweetchat topic ... :) #hpm

Wed Oct 20 18:19:05 PDT 2010
KatieBe_NC
What will the hashtag be? Decide early so it can start being used. #hpm
Wed Oct 20 18:19:17 PDT 2010
RossJeanette
could ask questions to producers or something via live tweetfeed during documentary #hpm
Wed Oct 20 18:19:18 PDT 2010
Page 7 of 21
6/27/12 10:58 AM
revdoc
Pam Harris from KC here #hpm

Wed Oct 20 18:20:16 PDT 2010
subatomicdoc
RT @ctsinclair: Topic 1: @FrontlinePBS showing documentary called "Facing Death" the week of Nov 23. How can #sm be used to promote it? #hpm
Wed Oct 20 18:20:18 PDT 2010
rebeccacaroe
simple tool to aggregate hashtagged tweets to FB page. #hpm

Wed Oct 20 18:20:24 PDT 2010
RossJeanette
perhaps CAPC or Mount Sinai could do CME they are featured in video #hpm
Wed Oct 20 18:20:36 PDT 2010
ctsinclair
@revdoc From KC or In KC, cuz we have work for you to do here. #hpm
Wed Oct 20 18:20:55 PDT 2010
GailZahtz
If you made a 5 minute clip through you tube that people could embed in their blogs, they would. #hpm
Wed Oct 20 18:21:07 PDT 2010
DONALDHTAYLORJR
assign watching it to students. I try and work in such perspective to undergrad classes. get them to connect w their parents on topic #hpm
Wed Oct 20 18:21:19 PDT 2010
RossJeanette
Facebook open event group people could post they are attending. #hpm
Wed Oct 20 18:21:22 PDT 2010
healthgist
http://j.mp/9N4ZkP
Wed Oct 20 18:21:25 PDT 2010
@revdoc Pam Harris from KC here #hpm
ctsinclair
@MeredithGould @rebeccacaroe Any tools to suggest best? CoveritLive? #hpm

Wed Oct 20 18:21:34 PDT 2010
MeredithGould
@GailZahtz Five minutes is too long, I think, given attention span these days. #hpm
Wed Oct 20 18:21:48 PDT 2010
GailZahtz
@rebeccacaroe EXACTLY #hpm

Wed Oct 20 18:21:53 PDT 2010
ctsinclair
@GailZahtz You can embed the clip from the PBS site #hpm
Wed Oct 20 18:21:57 PDT 2010
ctsinclair
Go away @healthgist ! #hpm

Wed Oct 20 18:22:20 PDT 2010
Page 8 of 21
6/27/12 10:58 AM
MargeWiz
I could assign viewing to my students in my online class. #hpm

Wed Oct 20 18:22:21 PDT 2010
revdoc
I am in KC and I still have many days of vacation--and shopping at the Holiday Mart between me and coming back to work. Miss me? #hpm
Wed Oct 20 18:22:36 PDT 2010
MeredithGould
@ctsinclair My go-to person for that tech info is @tstitt #hpm

Wed Oct 20 18:22:50 PDT 2010
ESMenkin
@rebeccacaroe Hi,RS! I loved your recent Annals on redefining ACP as preparing surrogates for shared decision-making! #hpm
Wed Oct 20 18:22:51 PDT 2010
renee_berry
RT @DONALDHTAYLORJR assign to students. I try and work in such perspective to undergrad classes-get them to connect w/parents on topic #hpm
Wed Oct 20 18:23:06 PDT 2010
ctsinclair
@revdoc More than you know! #hpm

Wed Oct 20 18:23:12 PDT 2010
DONALDHTAYLORJR
bring it up at thanksgiving lunch and blog/tweet outcome of discussions. my mom will long for the days of talking politics! #hpm
Wed Oct 20 18:23:33 PDT 2010
MargeWiz
Give them extra credit. : ) #hpm

Wed Oct 20 18:23:39 PDT 2010
revdoc
@ctsinclair Ah, it is good to be missed... #hpm

Wed Oct 20 18:23:52 PDT 2010
MeredithGould
@ctsinclair > 5 minutes is in the domain of what "everyone knows" when everyone = communications professionals! #hpm
Wed Oct 20 18:24:08 PDT 2010
equijada
@ctsinclair t1 The folks that made the film should be tweeting about it. Passion pulls people in. Related: read #crushit by @garyvee #hpm
Wed Oct 20 18:24:34 PDT 2010
ctsinclair
@DONALDHTAYLORJR Airing week of Thanksgiving. Classic Sesame Street move (death of Mr. Hooper) http://bit.ly/9oMzcy #hpm
Wed Oct 20 18:24:44 PDT 2010
ctsinclair
RT @equijada: @ctsinclair t1 People made film should be tweeting abt it. Passion pulls people in. Related: read #crushit by @garyvee #hpm
Wed Oct 20 18:25:20 PDT 2010
Page 9 of 21
6/27/12 10:58 AM
revdoc
Ah, that one was sad....I loved Mr. Hooper #hpm

Wed Oct 20 18:25:22 PDT 2010
MeredithGould
PBS should do a blast to top bloggers in direct and related areas, e.g., chaplains, et. al. #hpm
Wed Oct 20 18:25:33 PDT 2010
ctsinclair
@GailZahtz One clip is up. I agree we need more clips, variety. #hpm
Wed Oct 20 18:25:37 PDT 2010
DONALDHTAYLORJR
try and get some of the political ad makers to make pub service announce linked around this as penance for what on TV these days #hpm
Wed Oct 20 18:25:46 PDT 2010
ctsinclair
RT @MargeWiz: Give them extra credit. : ) "Good one!" #hpm

Wed Oct 20 18:25:53 PDT 2010
renee_berry
RT @DONALDHTAYLORJR bring it up @thanksgiving & blog/tweet outcome of discussions. my mom will long for the days of talking politics! #hpm
Wed Oct 20 18:26:03 PDT 2010
MeredithGould
@DONALDHTAYLORJR LOLOL #hpm

Wed Oct 20 18:26:07 PDT 2010
ctsinclair
@MeredithGould Still looking for those health care chaplains on social media #hpm
Wed Oct 20 18:26:14 PDT 2010
KatieBe_NC
T1: Need to attract attention outside of healthcare circles. What other angles? The Thanksgiving convo could work. #hpm
Wed Oct 20 18:26:18 PDT 2010
ESMenkin
@ctsinclair The tube is a tool, not a goal. #hpm

Wed Oct 20 18:26:26 PDT 2010
ctsinclair
RT @KatieBe_NC: T1: Need to attract attention outside of healthcare circles. What other angles? The Thanksgiving convo could work. #hpm
Wed Oct 20 18:26:45 PDT 2010
ctsinclair
@KatieBe_NC I agree, if we could get a few key social media leaders to take notice of a concerted campaign that would help #hpm
Wed Oct 20 18:27:16 PDT 2010
MargeWiz
@ESMenkin What do you mean by tell? #hpm

Wed Oct 20 18:27:39 PDT 2010
http://hashtags.symplur.com/healthcare-hashtag-transcript.php?h&smin=0&tdate=10-20-2010&thour=19&tmin=15&ssec=00&tsec=00&img=1
Page 10 of 21
6/27/12 10:58 AM
JoshGriffin
@MeredithGould Ok, you used a key word for me...Chaplain, since I am one. May I ask exactly what #hpm is, my interest is piqued.
Wed Oct 20 18:27:40 PDT 2010
DONALDHTAYLORJR
Try and get a sports figure interested and to tweet about it. Or movie star. anyone know any? #hpm
Wed Oct 20 18:27:47 PDT 2010
ctsinclair
Of course this is all dependent on us agreeing w/ content and thinking this is a quality film. There will be early online access. #hpm
Wed Oct 20 18:27:52 PDT 2010
Freshwidow
Sorry to be late, @ctsinclair et al. I know the widows would love to help promote family interest in this PBS show. #hpm
Wed Oct 20 18:27:57 PDT 2010
GailZahtz
@KatieBe_NC Grief groups. Older members online. Book clubs that are reading "online" about death and dying, the spiritual blogs #hpm
Wed Oct 20 18:28:15 PDT 2010
renee_berry
Reminder to anyone at #capc2010 that #hpm tweetchat is live right now, welcome to join or lurk on #palliative #medicine topics
Wed Oct 20 18:28:31 PDT 2010
MeredithGould
@joshgriffin Gotcha! Hospice Palliative Medicine chat. Weekly on Weds nights. Need more chaplains to be present! #hpm
Wed Oct 20 18:28:47 PDT 2010
Kathy_Jankowski
Link to PBS Special "Facing Death" on November 23. End-of-life care. http://to.pbs.org/9v2seE Thanks for posting this info tonight #hpm
Wed Oct 20 18:28:56 PDT 2010
ctsinclair
Would it be good to restrict or have a early special invitation/viewing for key leaders and social media spreaders? #hpm
Wed Oct 20 18:29:21 PDT 2010
GailZahtz
@ctsinclair What is the link to the clip? If people start promoting embedding the clip now- you have the start of a viral campaign #hpm
Wed Oct 20 18:29:29 PDT 2010
DONALDHTAYLORJR
RT @Kathy_Jankowski: Link to PBS Special "Facing Death" on November 23. Endof-life care. http://to.pbs.org/9v2seE #hpm
Wed Oct 20 18:29:36 PDT 2010
ctsinclair
RT @Freshwidow: Sorry to be late, @ctsinclair et al. I know the widows would love to help promote family interest in this PBS show. #hpm
Wed Oct 20 18:29:40 PDT 2010
Page 11 of 21
6/27/12 10:58 AM
MeredithGould
Remember, YouTube is also a social media tool, so how much content is PBS willing to release on YT in advance? #hpm
Wed Oct 20 18:30:03 PDT 2010
GailZahtz
Link to PBS Special "Facing Death" on November 23. End-of-life care. http://to.pbs.org/9v2seE Thanks for posting this info tonight #hpm
Wed Oct 20 18:30:41 PDT 2010
MeredithGould
Another audience on Twitter: clergy and lay ministers, especially those in bereavement ministry. #hpm
Wed Oct 20 18:30:52 PDT 2010
MeredithGould
(I need to eat gluten free pretzels.) #hpm

Wed Oct 20 18:31:24 PDT 2010
renee_berry
RT @MeredithGould Remember, #YouTube is also a social media tool, so how much content is #PBS willing to release on YT in advance? #hpm
Wed Oct 20 18:31:36 PDT 2010
MargeWiz
@ESMenkin Wish more physicians would do that. #hpm

Wed Oct 20 18:31:36 PDT 2010
JoshGriffin
@MeredithGould Then perhaps I will remember to try to participate in #hpm

Wed Oct 20 18:31:52 PDT 2010
RossJeanette
Lance armstrong? except he may be more in the fight till the very end mode #hpm
Wed Oct 20 18:32:50 PDT 2010
GailZahtz
@MeredithGould Yes, anyone the spiritual blogs and twitter sectors may be interested #hpm
Wed Oct 20 18:32:51 PDT 2010
DONALDHTAYLORJR
I will try for Coach K....I know one the players reasonably well, but not sure likely. National Champs and all that #hpm
Wed Oct 20 18:33:09 PDT 2010
equijada
@ctsinclair t1: re: viral - http://tcrn.ch/bnqcPO #hpm

Wed Oct 20 18:33:11 PDT 2010
ctsinclair
@RossJeanette But we may be able to find someone in the @LiveStrong army that would support this #hpm
Wed Oct 20 18:33:41 PDT 2010
ctsinclair
@MeredithGould [groan] #hpm

Wed Oct 20 18:33:48 PDT 2010
Page 12 of 21
6/27/12 10:58 AM
DONALDHTAYLORJR
@RossJeanette Lance Armstrong would be a big get, but I suspect your hunch is correct #hpm
Wed Oct 20 18:33:50 PDT 2010
MeredithGould
RT @ctsinclair: RT @GailZahtz: If you want a RT campaign stick to 120 Excellent point easy to RT with 120. #hpm
Wed Oct 20 18:33:58 PDT 2010
renee_berry
Opportunity for #IntegrativePalliativeCare RT @RossJeanette Lance armstrong? except he may be more in the fight till the very end mode #hpm
Wed Oct 20 18:34:03 PDT 2010
ctsinclair
@DONALDHTAYLORJR Need to find someone with a personal experience with family in the ICU. #hpm
Wed Oct 20 18:34:07 PDT 2010
rebeccacaroe
@ESMenkin thanks... praise indeed! #hpm

Wed Oct 20 18:34:16 PDT 2010
RossJeanette
how about maria shriver? she has been doing alheimers stuff is there any of that? #hpm
Wed Oct 20 18:34:17 PDT 2010
KatieBe_NC
U2: network with healthcare charities to promote it, start convo w/their supporters. Death is what many want to deter, prevent #hpm
Wed Oct 20 18:34:57 PDT 2010
MeredithGould
RT @GailZahtz: @ctsinclair I think youll get farther reaching out to patients who have the time &passion as a cause over a celebrity. #hpm
Wed Oct 20 18:35:00 PDT 2010
inhousehospice
RT @ctsinclair I think youll get farther reaching out to the patients who have the time and passion as a cause over a celebrity. #hpm
Wed Oct 20 18:35:28 PDT 2010
ctsinclair
@GailZahtz Patients would be likely to influence people on a deeper level, but celebrity gets spread/broad reach which can be helpful #hpm
Wed Oct 20 18:35:37 PDT 2010
MargeWiz
RT @ctsinclair: @GailZahtz Patients would be likely to influence people on a deeper level, but celebrity gets spread/broad #hpm
Wed Oct 20 18:36:11 PDT 2010
rebeccacaroe
@RossJeanette if not maria schreiver what about Martina Navratilova? #cancer #hpm
Wed Oct 20 18:36:30 PDT 2010
Page 13 of 21
6/27/12 10:58 AM
MeredithGould
@ctsinclair Have you seen the whole film? How much of it deals with palliative medicine? #hpm
Wed Oct 20 18:36:34 PDT 2010
Freshwidow
I agree -- widows are incredibly motivated, big mission toward grief literacy and EOL planning. BIG. #hpm
Wed Oct 20 18:36:52 PDT 2010
ctsinclair
@DONALDHTAYLORJR Great point to find authors who have written books about this. There are many. #hpm
Wed Oct 20 18:36:55 PDT 2010
rebeccacaroe
RT @KatieBe_NC: U2: network with healthcare charities to promote it, start convo w/their supporters. #hpm
Wed Oct 20 18:37:03 PDT 2010
JoshGriffin
What about Mitch Albom, author of Tuesdays with Morrie? #hpm

Wed Oct 20 18:37:13 PDT 2010
ctsinclair
@MeredithGould Not yet. Working with them to get an early screening to help guide the social media rollout #hpm
Wed Oct 20 18:37:16 PDT 2010
GailZahtz
@ctsinclair If someone personally knows a celebrity who is interested- great! But if you want deeper influencers go to families and pts #hpm
Wed Oct 20 18:37:45 PDT 2010
renee_berry
Great question! RT @MeredithGould @ctsinclair Have you seen the whole film? How much of it deals w/ #palliative #medicine ? #hpm
Wed Oct 20 18:38:05 PDT 2010
MeredithGould
@ctsinclair They really do need to have an early screening & these days, can do it virtually w/citizen press. #hpm
Wed Oct 20 18:38:09 PDT 2010
GailZahtz
@KatieBe_NC ouch #hpm :)

Wed Oct 20 18:38:18 PDT 2010
rebeccacaroe
@ctsinclair good plan. Any social media campaign needs planning, pre-seeding ideas & key people to drive it through #hpm
Wed Oct 20 18:38:24 PDT 2010
GailZahtz
@rebeccacaroe I completely agree that another good start is networking with the healthcare charities! #hpm
Wed Oct 20 18:39:10 PDT 2010
ctsinclair
RT @Freshwidow: I agree -- widows are incredibly motivated, big mission toward
Page 14 of 21
6/27/12 10:58 AM
grief literacy and EOL planning. BIG. #hpm

Wed Oct 20 18:39:17 PDT 2010
DONALDHTAYLORJR
@katierosman Help us promote PBS Special "Facing Death" on November 23. Endof-life care. http://to.pbs.org/9v2seE>>love your book #hpm
Wed Oct 20 18:39:36 PDT 2010
MargeWiz
RT @ctsinclair: RT @Freshwidow: I agree -- widows are incredibly motivated, big mission toward grief literacy and EOL planning. BIG. #hpm
Wed Oct 20 18:39:44 PDT 2010
renee_berry
Looking forward to it RT @ctsinclair @MeredithGould Not yet. Wrking w/them to get early screening/help guide the #socialmedia rollout #hpm
Wed Oct 20 18:39:54 PDT 2010
rebeccacaroe
@GailZahtz Yes #healthcare #charity have great mailing lists already. Use them! #hpm
Wed Oct 20 18:40:21 PDT 2010
MeredithGould
@ctsinclair Probably makes sense to roll out that way so they can catch early comments to manage/address #hpm
Wed Oct 20 18:40:45 PDT 2010
equijada
@ctsinclair @meredithgould - would make it private invite. Take advantage of premium. #hpm
Wed Oct 20 18:41:02 PDT 2010
rebeccacaroe
RT @equijada: @ctsinclair @meredithgould - would make it private invite. Take advantage of premium. YES but long list needed #hpm
Wed Oct 20 18:42:04 PDT 2010
ctsinclair
@MeredithGould Great points as always. Need to think of adverse reactions to film. #hpm
Wed Oct 20 18:42:30 PDT 2010
equijada
@MeredithGould yes, my initial reaction was "oh...here we go" Stereotypical death stuff with long faces. #hpm
Wed Oct 20 18:42:46 PDT 2010
MeredithGould
@rebeccacaroe More like >1000-2000 followers #hpm

Wed Oct 20 18:42:59 PDT 2010
Freshwidow
I have spoken to some in cancer advocacy (new breed -- young cancer pts etc) and they are open to helping spread new messages like this #hpm
Wed Oct 20 18:43:09 PDT 2010
ctsinclair
@MeredithGould At least it will air after the mid-term elections! MIght be a big opportunity for people to bring up De**h Pan*ls #hpm
Wed Oct 20 18:43:10 PDT 2010
Page 15 of 21
6/27/12 10:58 AM
MargeWiz
@Freshwidow I am a widow/advocate. #hpm

Wed Oct 20 18:43:25 PDT 2010
MeredithGould
@ctsinclair Yep, I always try to get folks to do the crisis communications plan in ADVANCE!! #hpm
Wed Oct 20 18:43:28 PDT 2010
rebeccacaroe
RT @MeredithGould: @rebeccacaroe More like >1000-2000 followers. LOL So not me then! #hpm
Wed Oct 20 18:43:57 PDT 2010
MeredithGould
@equijada I wanted to get that doc shaved. When will this scruffy face thing be done? #showingmyage #hpm
Wed Oct 20 18:44:07 PDT 2010
MargeWiz
RT @MeredithGould: @ctsinclair Yep, I always try to get folks to do the crisis communications plan in ADVANCE!! #hpm
Wed Oct 20 18:44:15 PDT 2010
ctsinclair
If anyone sees other campaigns using techniques that would be helpful , please tweet me in the next few weeks. #hpm
Wed Oct 20 18:44:21 PDT 2010
equijada
@MeredithGould the "beep...beep...beep" in the video. Meh. #hpm

Wed Oct 20 18:44:30 PDT 2010
ctsinclair
Everyone is coming up with some great ideas tonight. I had some other topics planned but this one seemed to do well enough! #hpm
Wed Oct 20 18:44:57 PDT 2010
GailZahtz
RT @ctsinclair: If anyone sees other campaigns using techniques that would be helpful , please tweet me in the next few weeks. #hpm
Wed Oct 20 18:45:04 PDT 2010
ESMenkin
RT @MeredithGould They/we shouldnt assume all reactions will be positive. e.g., I cringed at the way the MD asked about the tube #hpm
Wed Oct 20 18:45:40 PDT 2010
renee_berry
RT @Freshwidow I have spoken to some in cancer advocacy (young cancer pts etc) &they are open to helping spread new messages like this #hpm
Wed Oct 20 18:46:21 PDT 2010
MeredithGould
@ctsinclair You might want to try crowdsourcing with #hcmktg folks #hpm
Wed Oct 20 18:46:48 PDT 2010
Page 16 of 21
6/27/12 10:58 AM
MargeWiz
@DONALDHTAYLORJR Put me on the death panel. #hpm

Wed Oct 20 18:46:50 PDT 2010
ctsinclair
RT @DONALDHTAYLORJR: since you bring up death panel fiction, wrote this in last sundays Ral. News/Observer http://tinyurl.com/2vk4q33 #hpm
Wed Oct 20 18:47:20 PDT 2010
rebeccacaroe
Campaign methodologies - please write up methodology on the Wiki - may be helpful to others #hpm
Wed Oct 20 18:47:26 PDT 2010
ctsinclair
@MeredithGould I plan on making the rounds on this topic at some of the other key Twitter chats. #hpm
Wed Oct 20 18:47:43 PDT 2010
LifeHealthDiary
@MargeWiz as we say in New Zealand "good on you". Thanks #hpm

Wed Oct 20 18:48:05 PDT 2010
MargeWiz
RT @rebeccacaroe: Campaign methodologies - please write up methodology on the Wiki - may be helpful to others #hpm
Wed Oct 20 18:48:15 PDT 2010
ctsinclair
@rebeccacaroe I was thinking about having a site where people could see how to easily advocate and maybe track influence. Wiki works! #hpm
Wed Oct 20 18:48:17 PDT 2010
drseisenberg
@ctsinclair @equijada Thanks! #hpm

Wed Oct 20 18:48:22 PDT 2010
equijada
@sanaquijadamd he sweetie. #hpm

Wed Oct 20 18:48:23 PDT 2010
ctsinclair
RT @rebeccacaroe: Campaign methodologies - please write up methodology on the Wiki - may be helpful to others #hpm
Wed Oct 20 18:48:25 PDT 2010
LifeHealthDiary
@crazywidow welcome to a weekly tweet chat about hospice and palliative medicine #hpm
Wed Oct 20 18:49:01 PDT 2010
MeredithGould
@ctsinclair Good! Because this is really about strategic marketing communications and those of us who do that stuff know that stuff! #hpm
Wed Oct 20 18:49:01 PDT 2010
sanaquijadamd
@equijada hey #hpm

Wed Oct 20 18:49:04 PDT 2010
Page 17 of 21
6/27/12 10:58 AM
equijada
@sanaquijadamd that would be "hi sweetie" #hpm

Wed Oct 20 18:49:07 PDT 2010
ctsinclair
@Freshwidow added a #hpm for you

Wed Oct 20 18:49:21 PDT 2010
GailZahtz
@KatieBe_NC Will watch video later. But I think that there has to be a line in #hpm mktg btwn promotion & compassion. No offense taken.
Wed Oct 20 18:49:22 PDT 2010
rebeccacaroe
@equijada @sanaquijadamd now you two, BEHAVE in public #hpm

Wed Oct 20 18:49:46 PDT 2010
equijada
@rebeccacaroe ha! #hpm

Wed Oct 20 18:50:25 PDT 2010
ctsinclair
@Freshwidow I have not seen the film yet so cannot judge. Thus my feeling to have an early screening. #hpm
Wed Oct 20 18:50:30 PDT 2010
rebeccacaroe
RT @MeredithGould:Good! Because this is really about strategic marketing communications &those of us who do that stuff know that stuff! #hpm
Wed Oct 20 18:50:35 PDT 2010
ctsinclair
At least with a film we do not have to suffer through the medical journal system of embargoes. #hpm
Wed Oct 20 18:51:01 PDT 2010
ctsinclair
RT @MeredithGould: Thats why it needs to be screened because if it generates too many probs, publicity may not make sense. #hpm
Wed Oct 20 18:51:07 PDT 2010
MeredithGould
@rebeccacaroe presumably...we know that stuff! #hpm

Wed Oct 20 18:51:07 PDT 2010
ctsinclair
RT @MeredithGould: Because this is really about strategic marketing communications and those of us who do that stuff know that stuff! #hpm
Wed Oct 20 18:51:20 PDT 2010
ESMenkin
RT @MeredithGould: Thats why it needs to be screened because if it generates too many probs, publicity may not make sense. #hpm
Wed Oct 20 18:51:37 PDT 2010
MeredithGould
@ctsinclair Yes but there may be other things to suffer through/with. Do you know their technical advisor(s)? #hpm
Wed Oct 20 18:51:45 PDT 2010
Page 18 of 21
6/27/12 10:58 AM
ctsinclair
@sanaquijadamd Oh we love to talk about feelings! #hpm

Wed Oct 20 18:52:01 PDT 2010
ctsinclair
@MeredithGould They got some input from some key people in the field @DianeEmeier @drosielle others #hpm
Wed Oct 20 18:52:26 PDT 2010
visitingnurse
RT @MeredithGould:..Because this is really about strategic marketing ... &those of us who do that stuff know that stuff!--Absolutely #hpm
Wed Oct 20 18:53:04 PDT 2010
rebeccacaroe
@MeredithGould hope so... grin #hpm

Wed Oct 20 18:53:32 PDT 2010
ctsinclair
Coming to a close here tonight. Please send us out with some wise words of wisdom. #hpm
Wed Oct 20 18:53:38 PDT 2010
KatieBe_NC
Good or bad, if it gets a conversation going, that is good. #hpm

Wed Oct 20 18:53:58 PDT 2010
revdoc
See you on TUESDAY, Christian! #hpm

Wed Oct 20 18:54:43 PDT 2010
ctsinclair
Next week we will be getting back to clinical topics. Please bring a friend next time if you can! #hpm
Wed Oct 20 18:54:44 PDT 2010
JoshGriffin
I will strive to be here next week. As a Chaplain this topic is near and dear to my heart #hpm
Wed Oct 20 18:55:52 PDT 2010
rebeccacaroe
RT @equijada: Regarding rolling out a product, Ive learned from #leanstartup 1. iterate 2. pivot. SM best for feedback to iterate. #pbs #hpm
Wed Oct 20 18:56:42 PDT 2010
ctsinclair
@joshgriffin Help us find other #Chaplain tweeters/socmed advocates! That would be great. #hpm
Wed Oct 20 18:56:59 PDT 2010
MeredithGould
@ctsinclair <clutching my chest> #hpm

Wed Oct 20 18:57:15 PDT 2010
rebeccacaroe
@joshgriffin your voice is very welcome here. #hpm

Wed Oct 20 18:57:18 PDT 2010
Page 19 of 21
6/27/12 10:58 AM
GailZahtz
RT @MeredithGould: Relative to tonight: make every effort to have media content reviewed in advanced by a heterogeneous audience. #hpm
Wed Oct 20 18:57:21 PDT 2010
ctsinclair
RT @equijada: Regarding rolling out a product-learned 2 things from #leanstartup 1. iterate 2. pivot. SM best for feedback to iterate. #hpm
Wed Oct 20 18:57:30 PDT 2010
ctsinclair
Make sure to look for #CAPC2010 hashtag Thurs-Sat for tweets from the @CAPCpalliative National Seminar. Re-tweets appreciated! #hpm
Wed Oct 20 18:58:51 PDT 2010
rebeccacaroe
@sanaquijadamd use http://tweetchat.com/room/hpm it automatically adds hashtag for you #hpm

Wed Oct 20 18:59:44 PDT 2010
ctsinclair
@sanaquijadamd Using Tweetchat is very helpful! http://tweetchat.com/room/hpm #hpm

Wed Oct 20 18:59:57 PDT 2010
ctsinclair
@rebeccacaroe Ahh beat me to it! #hpm

Wed Oct 20 19:00:07 PDT 2010
MeredithGould
If you use Tweetdeck, you can set up the column for #CAPC2010 now. #hpm
Wed Oct 20 19:00:29 PDT 2010
rebeccacaroe
@ctsinclair yes I can type.... FAST. Will consider hosting ..maybe. #hpm
Wed Oct 20 19:00:43 PDT 2010
ctsinclair
Our hour is up, feel free to keep chatting or do something else productive and grand! #hpm
Wed Oct 20 19:00:44 PDT 2010
ctsinclair
RT @MeredithGould: If you use Tweetdeck (or Hootsuite), you can set up the column for #CAPC2010 now. #hpm
Wed Oct 20 19:01:00 PDT 2010
rebeccacaroe
RT @MeredithGould: If you use Tweetdeck, you can set up the column for #CAPC2010 now. GOOD IDEA #hpm
Wed Oct 20 19:01:10 PDT 2010
rebeccacaroe
@sanaquijadamd see you in two weeks.... holiday vacation beckons #hpm

Wed Oct 20 19:01:53 PDT 2010
ctsinclair
Does anyone else listen to music while Tweetchatting? Funny to read all your
Page 20 of 21
6/27/12 10:58 AM
comments while listening to a crunchy rock song. #hpm

Wed Oct 20 19:02:11 PDT 2010
equijada
@ctsinclair thanks! See you all in the tweetosphere. @sanaquijadamd -> xo. Over and out. #hpm
Wed Oct 20 19:02:38 PDT 2010
DONALDHTAYLORJR
@sarahkliff @jenhab Politico pulse should join in #hpm tweet chat >>>Wed nights 9pm ET discuss hospice/palliative medicine and policy #hpm
Wed Oct 20 19:02:55 PDT 2010
MeredithGould
@rebeccacaroe Vacation! Enjoy. #hpm

Wed Oct 20 19:03:23 PDT 2010
ctsinclair
342 Tweets on #hpm today per http://wthashtag.com/Hpm Way to spread the word! #hpm
Wed Oct 20 19:03:38 PDT 2010
ctsinclair
@joshgriffin It makes it fun to dance in your chair while typing/reading. Thank goodness my webcam is off. #hpm
Wed Oct 20 19:04:35 PDT 2010
Page 21 of 21

#HPM Tweet Chat 10:20:10

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

#HPM Tweet Chat 10:20:10

Uploaded by

Copyright:

Available Formats

#hpm - Healthcare Social Media Transcript

RT @LifeHealthDiary: #hpm tweetchat starts in 3 minutes

Hospice Marge here.................. #hpm

Ack (insert name here) = Christian Sinclair #hpm

#hpm - Healthcare Social Media Transcript

@MargeWiz Hi Marge and welcome. Hi Christian. Earl Q here. #hpm

Ty Meyer. #hpm doc from Victoria TX

@MeredithGould Hi Meredith. #hpm

Hey @equijada you are not driving are you? #hpm

@MargeWiz I see you Marge! #hpm

#hpm Medical communications background. Ehlers-Donos patient. Writer. Hi.

@ctsinclair nope! Sitting @barnesandnoble! #hpm

#hpm - Healthcare Social Media Transcript

Wed Oct 20 18:05:56 PDT 2010

Thank you for the affirmation.... #hpm

RT @equijada: @MargeWiz I see you Marge! "me too" #hpm

@GailZahtz hi Gail #hpm

@GailZahtz Tell me about being a patient and a writer #hpm

associate pall fellowship director San Antonio TX #hpm

@ctsinclair Steven. Oncologist and Hospice assoc med director #hpm

@RossJeanette Hi and welcome. Hi @drseisenberg Welcome Steve #hpm

#hpm - Healthcare Social Media Transcript

@rebeccacaroe Hi Rebecca. Great to tweet you again. #hpm

@ctsinclair And songwriter for hospice patients #hpm

@ctsinclair so the login worked? #hpm

working on a patient-centered healthcare app for #pharmacy multiple-medication management #hpm

#hpm - Healthcare Social Media Transcript

Wed Oct 20 18:10:52 PDT 2010

@ctsinclair T1 How to promote this via social media? #hpm

Thank goodness for people like you. #hpm

@equijada @RossJeanette TY! #hpm

@equijada pun intended. Nice to Tweet you again too! #hpm

@drseisenberg glad to see oncology represented #hpm

@ctsinclair @MeredithGould I think the patients would do the promotion on

#hpm - Healthcare Social Media Transcript

#socialmedia if they saw pieces before it aired #hpm

T1 Contact KOLs and ask them to pitch to their colleagues #hpm

RT @equijada: @drseisenberg glad to see oncology represented "agreed!" #hpm

@MeredithGould KOLs = Kings of Leon? #hpm

@ctsinclair A contest for best live tweets during viewing #hpm

@ctsinclair Hahah: key opinion leaders #hpm

#hpm - Healthcare Social Media Transcript

@MeredithGould @LIfeHealthDiary Kind of like an online viewing party? #hpm

@MeredithGould Thanks for EMV (expanding my vocabulary) #hpm

RT @ctsinclair: @MeredithGould @LIfeHealthDiary Kind of like an online viewing party?//yes #hpm

T1 we could host it as a tweetchat topic ... :) #hpm

#hpm - Healthcare Social Media Transcript

Pam Harris from KC here #hpm

simple tool to aggregate hashtagged tweets to FB page. #hpm

@revdoc Pam Harris from KC here #hpm

@MeredithGould @rebeccacaroe Any tools to suggest best? CoveritLive? #hpm

@rebeccacaroe EXACTLY #hpm

Go away @healthgist ! #hpm

#hpm - Healthcare Social Media Transcript

I could assign viewing to my students in my online class. #hpm

@ctsinclair My go-to person for that tech info is @tstitt #hpm

@revdoc More than you know! #hpm

Give them extra credit. : ) #hpm

@ctsinclair Ah, it is good to be missed... #hpm

#hpm - Healthcare Social Media Transcript

Ah, that one was sad....I loved Mr. Hooper #hpm

RT @MargeWiz: Give them extra credit. : ) "Good one!" #hpm