ESSAY SUBJECTS

1. Describe the kind of business you would like to start and how you plan to do that (field, size, steps you take in starting it). 2. Write an essay describing either an ad that appeals to you or one you detest. Say how successful or unsuccessful it is in its objectives. 3. What do the forms of entertainment you enjoy most reveal about your character? 4. Describe your attitude towards money. 5. Comment on this statement: Those are my principles; if you dont like them, I have others. 6. Comment on: Competition brings out the best in products and worst in people. 7. Comment on: Advertising is the greatest art form of the 20th century. 8. Describe yourself in 10 years from now. 9. Describe Romania in 50 years time. 10. Why I want/ do not want to emigrate. 11. Describe the kind of person you wouldnt like to become. 12. Comment on: The whole process of communication is basically cultural. 13. Comment on: Communication is one of the key factors to success in an organization. 14. What sort of things motivate people to de their job well? 15. What qualities and skills are required for a manager? 16. Nowadays, in most countries, women have as much chance of getting to the top of business as men. 17. Describe the ideal job for you. 18. Give arguments pro or against globalization. 19. Comment on: People are the most important resource of a business. 20. Comment on: The best advertisement is a good product. 21. Comment on: You can tell the ideals of a nation by its commercials. 22. Comment on: There are no rules to success that will work unless you do. 23. Comment on: The only thing wrong with doing nothing is that you never know when youre finished. 24. Comment on: The brain is an organ that starts working the moment you get up in the morning and does not stop until you get to the office. (Robert Frost) 25. Discuss advantages/disadvantages brand-building brings to companies. 26. Discuss the idea that work is not necessary to human survival or selfesteem. 27. Write a letter to an English friend of yours who is planning to come and live in your country. Outline in what ways she/he may find attitudes in general different. 28. Which of these contrasting opinions do you agree with? Give reasons for your choice: A. Consumers in different countries vary widely in their needs and consumer habits are hard to change. Marketing departments ignore these differences and cause problems for their companies. B. People desire the same products, no matter where they live. Rational marketing targets the creation of world brands, standardized products that are marketed in the same way worldwide.